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Surfer SEO vs Moz (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

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Excellent Value For Price
4.3

4.3

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Surfer SEO

Surfer SEO offers excellent content optimization features and a user-friendly interface, making it an affordable choice for content creators and marketers.

  • Excellent content optimization features
  • User-friendly interface
  • Affordable pricing plans
  • Limited link building tools
  • Basic rank tracking features

Free plan?

No

Starting price

$79 per month
Excellent Value For Price
4.5

4.5

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Moz

Moz provides comprehensive SEO tools and advanced keyword research, backed by robust customer support, making it ideal for digital marketers.

  • Comprehensive SEO tools
  • Advanced keyword research
  • Robust customer support
  • Higher pricing plans
  • Steeper learning curve

Free plan?

No

Starting price

$49 per month

What is Surfer SEO?

Surfer SEO is a powerful tool designed to optimize your content for search engines. It provides detailed analysis and recommendations to improve your website's ranking. By using Surfer SEO, you can easily identify the right keywords, analyze competitors, and create content that aligns with search engine algorithms. This tool is particularly beneficial for content creators and marketers who want to enhance their online visibility and drive more organic traffic to their websites.

What is Moz?

Moz is a comprehensive SEO software that helps businesses improve their online presence. It offers a suite of tools for keyword research, link building, site audits, and rank tracking. Moz is particularly useful for digital marketers and SEO professionals who need to analyze their website's performance and make data-driven decisions. With its user-friendly interface and robust features, Moz simplifies the process of optimizing your website for search engines, ultimately helping you attract more visitors and grow your business.

Pros and Cons of Surfer SEO vs Moz

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Pros & Cons of Surfer SEO

Excellent content optimization features
  • Surfer SEO offers top-notch content optimization features that help you improve your content's SEO performance. Its detailed recommendations and insights make it a valuable tool for content creators and marketers.
User-friendly interface
  • Surfer SEO's intuitive interface makes it easy for beginners to navigate and use effectively. Its user-friendly design ensures a smooth experience, allowing you to focus on optimizing your content.
Affordable pricing plans
  • Surfer SEO offers competitive pricing plans that provide excellent value for its features. It is an affordable option for those looking to optimize their content without breaking the bank.
Limited link building tools
  • Surfer SEO offers basic link building features, which may not be sufficient for those looking for comprehensive link building strategies. If link building is a priority, you may need to consider other options.
Basic rank tracking features
  • Surfer SEO provides basic rank tracking features, which may not be enough for those who require detailed insights and historical data. If rank tracking is crucial, you may need to explore other tools.
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Pros & Cons of Moz

Comprehensive SEO tools
  • Moz offers a comprehensive suite of SEO tools that cover all aspects of search engine optimization. Its extensive features make it a valuable resource for digital marketers and SEO professionals.
Advanced keyword research
  • Moz excels in keyword research with its advanced keyword explorer, providing in-depth insights and suggestions. Its comprehensive toolset makes it easier to identify and target relevant keywords.
Robust customer support
  • Moz provides robust customer support with a dedicated team and extensive resources. Its support options, including a knowledge base and community forums, ensure you have the assistance you need.
Higher pricing plans
  • Moz's pricing plans are higher compared to other SEO tools, which may not be suitable for those on a tight budget. If affordability is a concern, you may need to consider other options.
Steeper learning curve
  • Moz offers a wide range of features, which can result in a steeper learning curve for beginners. If ease of use is a priority, you may need to explore other tools with a more intuitive interface.

Surfer SEO vs Moz: At A Glance

Decision FactorSurfer SEOMoz
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.6
Functionality
Excellent4.4
Excellent4.7
Scalability
Good4.1
Excellent4.4
Integrations
Good4.0
Excellent4.3
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.3
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Surfer SEO offers a competitive pricing model that provides excellent value for its features. It is ideal for those who need a cost-effective solution for content optimization. Moz, on the other hand, offers a slightly higher price point but justifies it with a broader range of features and tools, making it suitable for businesses looking for a comprehensive SEO solution.

Ease of Use

Surfer SEO is known for its intuitive interface, making it easy for beginners to navigate and use effectively. Moz also offers a user-friendly experience but with a slightly steeper learning curve due to its extensive features. If you prioritize ease of use, Surfer SEO might be the better choice.

Functionality

Both Surfer SEO and Moz offer robust functionality, but Moz takes the lead with its comprehensive suite of tools. It provides advanced features for keyword research, link building, and site audits. Surfer SEO, while functional, focuses more on content optimization. If you need a wide range of SEO tools, Moz is the better option.

Scalability

Surfer SEO is scalable for small to medium-sized businesses, offering features that grow with your needs. Moz, however, is better suited for larger enterprises due to its extensive capabilities and scalability options. If scalability is a priority, Moz is the preferred choice.

Integrations

Surfer SEO offers basic integrations with popular tools, making it easy to incorporate into your existing workflow. Moz provides more extensive integration options, allowing for seamless connectivity with various platforms. If integrations are crucial, Moz offers more flexibility.

Customer Support

Surfer SEO provides reliable customer support with responsive assistance. Moz excels in this area with a dedicated support team and extensive resources, including a knowledge base and community forums. If customer support is a priority, Moz is the better choice.

Security

Both Surfer SEO and Moz prioritize security, ensuring your data is protected. Moz, however, offers more advanced security features, making it a safer choice for businesses handling sensitive information. If security is a concern, Moz is the preferred option.

Overall Rating

Overall, Moz scores higher due to its comprehensive features and robust support. Surfer SEO is a strong contender, especially for those focused on content optimization. If you need a full-fledged SEO solution, Moz is the better choice.

Surfer SEO vs Moz: A Detailed Breakdown of Key Features

FeaturesSurfer SEOMoz
Keyword Research
Excellent4.3
Excellent4.7
Content Optimization
Excellent4.5
Good4.2
Site Audits
Good4.2
Excellent4.6
Rank Tracking
Good4.1
Excellent4.5
Link Building
Good4.0
Excellent4.4
Competitor Analysis
Excellent4.4
Excellent4.5

Keyword Research

Surfer SEO offers a solid keyword research tool that helps you identify relevant keywords for your content. However, Moz excels in this area with its comprehensive keyword explorer, providing in-depth insights and suggestions. If keyword research is a priority, Moz is the better choice.

Content Optimization

Surfer SEO shines in content optimization, offering detailed recommendations to improve your content's SEO performance. Moz also provides content optimization features, but Surfer SEO's focus on this area makes it the preferred choice for content creators.

Site Audits

Both Surfer SEO and Moz offer site audit tools, but Moz provides a more comprehensive analysis with detailed reports and suggestions for improvement. If you need thorough site audits, Moz is the better option.

Rank Tracking

Surfer SEO offers basic rank tracking features, while Moz provides more advanced tracking options with detailed insights and historical data. If rank tracking is crucial, Moz is the preferred choice.

Moz excels in link building with its extensive tools and resources, making it easier to build and manage backlinks. Surfer SEO offers basic link building features, but Moz is the better choice for comprehensive link building strategies.

Competitor Analysis

Both Surfer SEO and Moz offer competitor analysis tools, but Moz provides more detailed insights and data, making it easier to analyze and outperform your competitors. If competitor analysis is a priority, Moz is the better option.

Pricing Comparison of Surfer SEO and Moz

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Surfer SEO and Moz. This comparison will highlight the best option for optimizing your website's SEO.

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Surfer SEO Pricing Plans

Essential
For Small Businesses
$79

per month

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Essential includes:
  • Write and optimize 30 articles per month with AI assistance.
  • Generate 5 rank-ready AI articles monthly to boost SEO.
  • Invite up to 5 teammates for collaborative content creation.
  • Access to Topical Maps and Keyword Research for content strategy.
Scale
For Marketing Teams
$175

per month

Try For Freeright_arrow
Includes Essential, plus:
  • Write and optimize 100 articles per month with AI assistance.
  • Generate 20 rank-ready AI articles monthly to enhance SEO.
  • Invite up to 10 teammates for larger team collaboration.
  • Analyze up to 100 SERPs per day for competitive insights.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Scale, plus:
  • White-labelling and API access for tailored integration.
  • Personalized onboarding and dedicated customer success manager.
  • SEO advisory and consulting for strategic guidance.
  • Custom number of teammates and priority support.
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Moz Pricing Plans

Starter
For Small Businesses
$49

per month

Try For Freeright_arrow
Starter includes:
  • Track up to 50 keywords monthly for performance insights.
  • Crawl 20,000 pages monthly to identify site issues.
  • Includes MozBar Premium for on-the-go SEO metrics.
  • 24-hour online support for immediate assistance.
Standard
For Small Businesses
$99

per month

Try For Freeright_arrow
Includes Starter, plus:
  • Crawl 400,000 pages monthly for comprehensive analysis.
  • Unlimited scheduled reports for ongoing performance tracking.
  • Backlink analysis to enhance link-building strategies.
  • 24-hour online support for immediate assistance.
Medium
For Medium Businesses
$179

per month

Try For Freeright_arrow
Includes Standard, plus:
  • Crawl 2 million pages monthly for detailed analysis.
  • Branded reports and report templates for professional presentation.
  • Increased quotas on SEO tools for expanded capabilities.
  • 24-hour online support for immediate assistance.
Large
For Large Enterprises
$299

per month

Try For Freeright_arrow
Includes Medium, plus:
  • Crawl 5 million pages monthly for extensive analysis.
  • Increased quotas on SEO tools for maximum capabilities.
  • 3 user seats for collaborative work.
  • 24-hour online support for immediate assistance.

Our Rating Methodology

We conduct thorough testing on each SEO tool, evaluating key features like functionality, scalability, and customer support. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Surfer SEO or Moz: Which One Matches Your Business Needs?

Choose Surfer SEO If You Need ...

  • User-friendly content optimization

    If you are a content creator or marketer looking for a user-friendly tool with excellent content optimization features, Surfer SEO is the ideal choice. Its intuitive interface and detailed recommendations make it easy to improve your content's SEO performance.

  • Affordable SEO solution

    If you are on a tight budget and need an affordable SEO solution, Surfer SEO offers competitive pricing plans that provide excellent value for its features. It is a cost-effective option for optimizing your content without breaking the bank.

Choose Moz If You Need ...

  • Comprehensive SEO tools

    If you need a comprehensive suite of SEO tools that cover all aspects of search engine optimization, Moz is the better choice. Its extensive features and advanced keyword research make it a valuable resource for digital marketers and SEO professionals.

  • Advanced keyword research

    If keyword research is a priority, Moz excels in this area with its advanced keyword explorer. It provides in-depth insights and suggestions, making it easier to identify and target relevant keywords for your content.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.