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SugarCRM vs Salesforce (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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SugarCRM

SugarCRM offers a user-friendly interface and affordable pricing, making it an ideal choice for small businesses. Its customizable dashboards ensure a personalized experience for users.

  • User-friendly interface for easy navigation.
  • Affordable pricing for small businesses.
  • Customizable dashboards for personalized views.
  • Limited advanced features compared to competitors.
  • Basic AI-driven insights.

Free plan?

No

Starting price

$19 per month per user
Excellent Value For Price
4.6

0

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Salesforce

Salesforce provides a comprehensive suite of features and advanced AI-driven insights, making it a powerful CRM solution. Its exceptional customer support ensures a seamless experience for users.

  • Comprehensive suite of features.
  • Advanced AI-driven insights.
  • Exceptional customer support.
  • Higher pricing compared to competitors.
  • Complex interface for beginners.

Free plan?

No

Starting price

$25 per month per user

What is SugarCRM?

SugarCRM is a comprehensive customer relationship management software that helps businesses streamline their sales, marketing, and customer support processes. It offers a range of features such as lead management, sales automation, and customer support tools, making it an ideal choice for businesses looking to enhance their customer interactions. With its user-friendly interface and customizable dashboards, SugarCRM allows users to tailor the software to their specific needs, ensuring a seamless experience. Whether you're a small business or a large enterprise, SugarCRM provides the tools you need to manage your customer relationships effectively.

What is Salesforce?

Salesforce is a leading customer relationship management platform that empowers businesses to connect with their customers in a whole new way. It offers a suite of tools for sales, service, marketing, and more, all designed to help businesses grow and succeed. With Salesforce, you can automate your sales processes, provide exceptional customer service, and create personalized marketing campaigns. Its cloud-based platform ensures that you can access your data from anywhere, making it a versatile solution for businesses of all sizes. Whether you're looking to increase sales, improve customer satisfaction, or streamline your operations, Salesforce has the tools you need to achieve your goals.

Pros and Cons of SugarCRM vs Salesforce

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Pros & Cons of SugarCRM

User-friendly interface
  • SugarCRM offers a user-friendly interface that makes it easy for users to navigate and manage their customer relationships. Its intuitive design ensures a seamless experience for users of all skill levels.
Affordable pricing
  • SugarCRM provides affordable pricing plans, making it an attractive option for small businesses looking for a cost-effective CRM solution. Its competitive pricing structure ensures that businesses can access essential features without breaking the bank.
Customizable dashboards
  • SugarCRM offers customizable dashboards that allow users to create personalized views of their data. This feature ensures that users can tailor the software to their specific needs, enhancing their overall experience.
Limited advanced features
  • While SugarCRM offers a range of essential features, it lacks some of the advanced capabilities found in competitors like Salesforce. Businesses looking for more advanced features may need to consider other options.
Basic AI-driven insights
  • SugarCRM provides basic AI-driven insights, which may not be sufficient for businesses looking for more advanced data-driven insights. For more comprehensive AI-driven insights, businesses may need to consider other options.
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Pros & Cons of Salesforce

Comprehensive suite of features
  • Salesforce offers a comprehensive suite of features that cater to a wide range of business needs. Its extensive capabilities make it an ideal choice for businesses looking for a powerful CRM solution.
Advanced AI-driven insights
  • Salesforce provides advanced AI-driven insights that help businesses make informed decisions. Its predictive analytics and machine learning capabilities ensure that businesses can gain valuable insights from their data.
Exceptional customer support
  • Salesforce offers exceptional customer support, ensuring that users can get assistance when needed. Its comprehensive knowledge base and 24/7 support make it a reliable choice for businesses looking for top-notch support.
Higher pricing
  • Salesforce's pricing is higher compared to competitors like SugarCRM. Businesses looking for a more affordable CRM solution may need to consider other options.
Complex interface
  • Salesforce's extensive features can make its interface complex for beginners. Users may need to invest time in learning the platform to fully leverage its capabilities.

SugarCRM vs Salesforce: At A Glance

Decision FactorSugarCRMSalesforce
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.4
Functionality
Excellent4.4
Excellent4.7
Scalability
Excellent4.3
Excellent4.6
Integrations
Good4.2
Excellent4.8
Customer Support
Good4.1
Excellent4.5
Security
Excellent4.5
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.6

Value to Price

Value to Price is a critical dimension that evaluates the cost-effectiveness of a software solution. SugarCRM offers a competitive pricing structure, making it an attractive option for businesses looking for a budget-friendly CRM solution. On the other hand, Salesforce, while slightly more expensive, provides a comprehensive suite of features that justify its higher price point. If you're looking for a cost-effective solution with essential features, SugarCRM is a great choice. However, if you're willing to invest more for advanced capabilities, Salesforce is the better option.

Ease of Use

Ease of Use measures how user-friendly a software is. SugarCRM is known for its intuitive interface, making it easy for users to navigate and manage their customer relationships. Salesforce, while also user-friendly, offers a more complex interface due to its extensive features. If you're looking for a straightforward CRM solution, SugarCRM is the way to go. However, if you're comfortable with a more complex interface for advanced features, Salesforce is a suitable choice.

Functionality

Functionality assesses the range of features and capabilities a software offers. SugarCRM provides a robust set of tools for managing customer relationships, including sales automation and marketing tools. Salesforce, however, takes functionality to the next level with its extensive suite of features, including AI-driven insights and advanced analytics. If you need a comprehensive CRM solution with advanced capabilities, Salesforce is the better option. For essential CRM functionalities, SugarCRM is a solid choice.

Scalability

Scalability evaluates how well a software can grow with your business. SugarCRM offers scalable solutions that can accommodate growing businesses, making it a great choice for small to medium-sized enterprises. Salesforce, with its cloud-based platform, provides unparalleled scalability, making it ideal for large enterprises with complex needs. If you're a growing business looking for a scalable CRM solution, SugarCRM is a good fit. For large enterprises, Salesforce is the better choice.

Integrations

Integrations measure how well a software can connect with other tools and platforms. SugarCRM offers a range of integrations with popular business tools, making it easy to connect with your existing systems. Salesforce, however, excels in this dimension with its extensive integration capabilities, allowing seamless connectivity with a wide range of third-party applications. If you need a CRM solution with robust integration capabilities, Salesforce is the better option. For basic integrations, SugarCRM is a suitable choice.

Customer Support

Customer Support evaluates the quality and availability of support services. SugarCRM offers reliable customer support, ensuring that users can get assistance when needed. Salesforce, however, provides exceptional customer support with a range of resources, including a comprehensive knowledge base and 24/7 support. If you value top-notch customer support, Salesforce is the better choice. For reliable support at a lower cost, SugarCRM is a good option.

Security

Security measures the level of protection a software provides for your data. SugarCRM offers robust security features, ensuring that your customer data is safe and secure. Salesforce, with its enterprise-grade security measures, provides an even higher level of protection, making it ideal for businesses with stringent security requirements. If security is a top priority, Salesforce is the better choice. For solid security at a lower cost, SugarCRM is a suitable option.

Overall Rating

Overall Rating is a comprehensive assessment of a software's performance across all dimensions. SugarCRM offers a well-rounded CRM solution with a strong focus on value and ease of use. Salesforce, with its extensive features and exceptional support, provides a superior CRM experience. If you're looking for a cost-effective CRM solution with essential features, SugarCRM is a great choice. For a comprehensive CRM solution with advanced capabilities, Salesforce is the better option.

SugarCRM vs Salesforce: A Detailed Breakdown of Key Features

FeaturesSugarCRMSalesforce
Lead Management
Excellent4.3
Excellent4.7
Sales Automation
Excellent4.4
Excellent4.8
Marketing Tools
Good4.2
Excellent4.6
Customer Support Tools
Good4.1
Excellent4.5
Customizable Dashboards
Excellent4.5
Excellent4.7
AI-driven Insights
Good4.0
Excellent4.8

Lead Management

Lead Management is a crucial feature for any CRM software, allowing businesses to track and manage potential customers. SugarCRM offers a robust lead management system that helps businesses capture, track, and nurture leads effectively. Salesforce, however, takes lead management to the next level with its advanced features, including AI-driven insights and automated lead scoring. If you're looking for a comprehensive lead management solution, Salesforce is the better choice. For essential lead management features, SugarCRM is a solid option.

Sales Automation

Sales Automation streamlines the sales process, allowing businesses to automate repetitive tasks and focus on closing deals. SugarCRM provides a range of sales automation tools, including automated workflows and email templates. Salesforce, however, offers a more advanced sales automation solution with features like AI-driven insights and predictive analytics. If you're looking for a powerful sales automation solution, Salesforce is the better choice. For basic sales automation features, SugarCRM is a suitable option.

Marketing Tools

Marketing Tools are essential for businesses looking to create and execute effective marketing campaigns. SugarCRM offers a range of marketing tools, including email marketing and campaign management. Salesforce, however, provides a more comprehensive marketing solution with features like AI-driven insights and advanced analytics. If you're looking for a powerful marketing solution, Salesforce is the better choice. For basic marketing tools, SugarCRM is a solid option.

Customer Support Tools

Customer Support Tools are essential for businesses looking to provide exceptional customer service. SugarCRM offers a range of customer support tools, including ticketing and case management. Salesforce, however, provides a more comprehensive customer support solution with features like AI-driven insights and advanced analytics. If you're looking for a powerful customer support solution, Salesforce is the better choice. For basic customer support tools, SugarCRM is a suitable option.

Customizable Dashboards

Customizable Dashboards allow businesses to tailor their CRM interface to their specific needs. SugarCRM offers a range of customizable dashboards, allowing users to create personalized views of their data. Salesforce, however, provides a more advanced dashboard solution with features like AI-driven insights and advanced analytics. If you're looking for a powerful dashboard solution, Salesforce is the better choice. For basic customizable dashboards, SugarCRM is a solid option.

AI-driven Insights

AI-driven Insights provide businesses with valuable data-driven insights to make informed decisions. SugarCRM offers basic AI-driven insights, helping businesses gain a better understanding of their customer data. Salesforce, however, provides a more advanced AI-driven insights solution with features like predictive analytics and machine learning. If you're looking for a powerful AI-driven insights solution, Salesforce is the better choice. For basic AI-driven insights, SugarCRM is a suitable option.

Pricing Comparison of SugarCRM and Salesforce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of SugarCRM and Salesforce. This comparison will highlight the best option for managing your customer relationships.

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SugarCRM Pricing Plans

Essentials
For Small Businesses
$19

per month per user

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Essentials includes:
  • Lead and opportunity management to track potential sales.
  • Quote management for streamlined sales processes.
  • Activity management to keep track of tasks and meetings.
  • Intelligent account management for better customer insights.
Standard
For Growing Teams
$59

per month per user

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Includes Essentials, plus:
  • Forecasting to predict future sales outcomes.
  • Pipeline analytics for detailed sales insights.
  • Mobility for accessing CRM on the go.
  • Omni-channel communications for seamless customer interactions.
Advanced
For Large Enterprises
$85

per month per user

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Includes Standard, plus:
  • Case management for handling customer issues efficiently.
  • Bug tracking to manage software issues.
  • Intelligent lead prioritization for focusing on high-value leads.
  • Revenue Intelligence for better financial insights.
Premier
For Enterprises
$135

per month per user

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Includes Advanced, plus:
  • Enhanced forecasting for more accurate predictions.
  • 2x file managed storage for increased data capacity.
  • Enhanced support for better customer service.
  • LinkedIn connector for professional networking.
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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.

Our Rating Methodology

We thoroughly test each CRM software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

SugarCRM or Salesforce: Which One Matches Your Business Needs?

Choose SugarCRM If You Need ...

  • User-friendly interface

    If you are a small business owner looking for an easy-to-use CRM solution, SugarCRM is a great choice. Its user-friendly interface ensures a seamless experience for users of all skill levels.

  • Affordable pricing

    If you are a business looking for a cost-effective CRM solution, SugarCRM offers competitive pricing plans that provide essential features without breaking the bank.

Choose Salesforce If You Need ...

  • Comprehensive suite of features

    If you are a large enterprise looking for a powerful CRM solution, Salesforce offers a comprehensive suite of features that cater to a wide range of business needs.

  • Advanced AI-driven insights

    If you are a business looking for advanced data-driven insights, Salesforce provides AI-driven insights that help you make informed decisions and gain valuable insights from your data.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.