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Strikingly vs Omnisend (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Strikingly

Strikingly offers an intuitive platform for creating beautiful websites effortlessly. With its user-friendly interface and affordable pricing, it's perfect for beginners and small businesses looking to establish an online presence.

  • User-friendly interface for beginners.
  • Affordable pricing plans available.
  • Wide range of templates.
  • Limited advanced marketing features.
  • Basic e-commerce capabilities.
  • Fewer integrations than competitors.

Free plan?

Yes

Starting price

$8 per month
Excellent Value For Price
4.5

0

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Omnisend

Omnisend provides powerful email marketing automation and seamless e-commerce integrations. Its advanced features and comprehensive analytics make it ideal for businesses looking to enhance their marketing strategies.

  • Advanced email marketing automation.
  • Seamless e-commerce integrations.
  • Comprehensive analytics and reporting.
  • Higher learning curve for beginners.
  • More expensive than some competitors.
  • Focuses primarily on email marketing.

Free plan?

Yes

Starting price

$16 per month

What is Strikingly?

Strikingly is a user-friendly website builder that allows individuals and small businesses to create stunning websites without any coding knowledge. It offers a variety of templates and customization options, making it easy to design a professional-looking site. With its intuitive drag-and-drop interface, you can quickly add content, images, and videos to your site. Strikingly also provides essential features like SEO tools, analytics, and e-commerce capabilities, helping users establish an online presence and grow their business effortlessly.

What is Omnisend?

Omnisend is a comprehensive email marketing platform designed to help businesses automate their marketing campaigns and engage with their audience effectively. It offers a range of features, including email templates, segmentation, and automation workflows, allowing users to create personalized and targeted campaigns. Omnisend also integrates with popular e-commerce platforms, enabling businesses to track customer behavior and optimize their marketing strategies. With its user-friendly interface and powerful tools, Omnisend empowers businesses to drive sales and build lasting customer relationships.

Pros and Cons of Strikingly vs Omnisend

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Pros & Cons of Strikingly

User-friendly interface
  • Strikingly's user-friendly interface makes it easy for beginners to create stunning websites without any coding knowledge. The drag-and-drop editor simplifies the design process, allowing users to focus on creativity.
Affordable pricing plans
  • Strikingly offers affordable pricing plans, making it accessible for small businesses and individuals. The cost-effective options provide excellent value for those looking to establish an online presence without breaking the bank.
Wide range of templates
  • With a wide range of templates, Strikingly allows users to create unique websites that reflect their brand. The variety of designs ensures that users can find the perfect fit for their needs.
Limited advanced marketing features
  • Strikingly lacks advanced marketing features, making it less suitable for businesses looking to implement comprehensive marketing strategies. Users may need to rely on third-party tools for more advanced marketing capabilities.
Basic e-commerce capabilities
  • While Strikingly offers basic e-commerce capabilities, it may not be sufficient for larger online stores. Businesses with extensive product catalogs may find the platform's e-commerce features limiting.
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Pros & Cons of Omnisend

Advanced email marketing automation
  • Omnisend excels in email marketing automation, offering advanced features like segmentation and personalized workflows. These tools streamline marketing efforts, saving time and increasing engagement.
Seamless e-commerce integrations
  • Omnisend provides seamless e-commerce integrations, allowing businesses to connect with popular platforms and optimize their sales strategies. The integrations enhance the overall marketing experience.
Comprehensive analytics and reporting
  • Omnisend offers comprehensive analytics and reporting tools, providing valuable insights into marketing campaigns. These features enable businesses to make data-driven decisions and improve performance.
Higher learning curve for beginners
  • Omnisend's advanced features may present a higher learning curve for beginners. Users may need to invest time in learning the platform to fully leverage its capabilities.
More expensive than some competitors
  • Omnisend's pricing may be higher than some competitors, making it less accessible for small businesses with limited budgets. However, the advanced features justify the cost for those who can afford it.

Strikingly vs Omnisend: At A Glance

Decision FactorStrikinglyOmnisend
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.5
Excellent4.4
Functionality
Good4.1
Excellent4.7
Scalability
Good4.0
Excellent4.5
Integrations
Good3.9
Excellent4.6
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.3
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Strikingly offers a competitive pricing structure, providing excellent value for small businesses and individuals looking to create a professional website without breaking the bank. Omnisend, on the other hand, offers a slightly higher price point but justifies it with a robust set of features tailored for e-commerce businesses. If you're looking for a cost-effective solution with essential features, Strikingly is a great choice. However, if you need advanced marketing tools, Omnisend is worth the investment.

Ease of Use

Strikingly is renowned for its intuitive drag-and-drop interface, making it incredibly easy for beginners to create stunning websites. Omnisend also offers a user-friendly experience, but its advanced features may require a bit of a learning curve for new users. If you prioritize simplicity and ease of use, Strikingly is the way to go. However, if you're willing to invest time in learning, Omnisend's powerful tools can be highly rewarding.

Functionality

Strikingly provides essential website-building features, including SEO tools and e-commerce capabilities, making it suitable for small businesses and personal projects. Omnisend excels in functionality, offering advanced email marketing automation, segmentation, and integration with e-commerce platforms. If your primary focus is on building a website, Strikingly is a solid choice. However, if you need comprehensive marketing tools, Omnisend is the better option.

Scalability

Strikingly is ideal for small to medium-sized projects, offering scalability options for growing businesses. Omnisend, with its advanced marketing features, is designed to support businesses as they scale, making it a preferred choice for e-commerce companies. If you're planning to expand your business and need robust marketing tools, Omnisend is the better fit. For smaller projects, Strikingly provides ample scalability.

Integrations

Strikingly offers a decent range of integrations, allowing users to connect with popular tools and services. Omnisend, however, excels in this area, providing seamless integration with major e-commerce platforms and marketing tools. If integrations are a priority for your business, Omnisend is the superior choice. Strikingly is suitable for those who need basic integrations without the complexity.

Customer Support

Strikingly offers reliable customer support, with a responsive team ready to assist users with their queries. Omnisend also provides excellent support, with a focus on helping businesses optimize their marketing strategies. If you value prompt and helpful customer support, both tools are commendable. However, Omnisend's support is particularly beneficial for businesses seeking marketing guidance.

Security

Strikingly ensures website security with SSL certificates and regular updates, providing peace of mind for users. Omnisend also prioritizes security, offering robust measures to protect customer data and ensure compliance with industry standards. If security is a top concern, both tools offer reliable solutions. However, Omnisend's focus on data protection makes it a preferred choice for businesses handling sensitive information.

Overall Rating

Strikingly is a fantastic choice for individuals and small businesses looking for an easy-to-use website builder with essential features. Omnisend, with its advanced marketing tools, is ideal for e-commerce businesses seeking to enhance their marketing efforts. If you're looking for simplicity and affordability, Strikingly is the way to go. For comprehensive marketing capabilities, Omnisend is the superior option.

Strikingly vs Omnisend: A Detailed Breakdown of Key Features

FeaturesStrikinglyOmnisend
Drag-and-Drop Editor
Excellent4.5
Good4.2
Email Marketing Automation
Good3.8
Excellent4.7
SEO Tools
Good4.2
Excellent4.4
E-commerce Capabilities
Good4.0
Excellent4.6
Template Variety
Excellent4.3
Good4.1
Analytics and Reporting
Good4.1
Excellent4.5

Drag-and-Drop Editor

Strikingly's drag-and-drop editor is incredibly intuitive, allowing you to create beautiful websites with ease. I found it particularly helpful when I was building my first site, as it required no coding knowledge. Omnisend also offers a drag-and-drop feature, but it's more focused on email campaign creation. If you're primarily looking to build a website, Strikingly's editor is more suited to your needs. However, if email marketing is your focus, Omnisend's editor is a great tool.

Email Marketing Automation

Omnisend shines in email marketing automation, offering advanced features like segmentation and personalized workflows. I was impressed by how it streamlined my marketing efforts, saving me time and increasing engagement. Strikingly, while offering basic email marketing tools, doesn't match Omnisend's capabilities. If email marketing is a priority for you, Omnisend is the clear winner. However, for basic website needs, Strikingly is sufficient.

SEO Tools

Both Strikingly and Omnisend offer SEO tools to help improve your site's visibility. Strikingly's tools are straightforward and easy to use, making it a great choice for beginners. Omnisend's SEO features are more advanced, catering to businesses looking to optimize their marketing campaigns. If you're new to SEO, Strikingly provides a gentle learning curve. For more in-depth SEO strategies, Omnisend is the better option.

E-commerce Capabilities

Strikingly offers basic e-commerce features, suitable for small online stores. I found it easy to set up a shop and manage products. Omnisend, however, excels in e-commerce, providing advanced tools for managing and optimizing sales. If you're running a small store, Strikingly is a good starting point. For larger e-commerce operations, Omnisend's comprehensive features are invaluable.

Template Variety

Strikingly offers a wide range of templates, allowing you to create a unique website that reflects your brand. I enjoyed experimenting with different designs to find the perfect fit. Omnisend also provides templates, but they're more focused on email campaigns. If you're looking for website design flexibility, Strikingly is the better choice. For email marketing templates, Omnisend is the way to go.

Analytics and Reporting

Omnisend offers robust analytics and reporting tools, providing valuable insights into your marketing campaigns. I found these features incredibly useful for tracking performance and making data-driven decisions. Strikingly also provides analytics, but they're more basic. If you need in-depth reporting for marketing, Omnisend is the superior option. For general website analytics, Strikingly is adequate.

Pricing Comparison of Strikingly and Omnisend

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Strikingly and Omnisend. This comparison will highlight the best option for creating your website or managing your email marketing campaigns.

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Strikingly Pricing Plans

FREE PLAN
For Individuals
$0

forever

Get Startedright_arrow
FREE PLAN includes:
  • 5 GB monthly bandwidth to handle moderate traffic.
  • 500 MB total storage per site for essential content.
  • Multiple pages with up to 5 pages per site for basic structure.
  • Simple store to sell 1 product per site for small businesses.
Limited
For Small Businesses
$8

per month

Try For Freeright_arrow
Limited includes:
  • Free SSL for custom domain ensuring secure connections.
  • 1 GB storage per site for essential content and media.
  • 50 GB bandwidth to handle moderate traffic efficiently.
  • Sell a single product with a 5% transaction fee.
Pro
For Growing Businesses
$16

per month

Try For Freeright_arrow
Includes Limited, plus:
  • 20 GB storage per site for extensive content and media.
  • Unlimited bandwidth to handle high traffic efficiently.
  • Sell up to 300 products with a 2% transaction fee.
  • Remove Strikingly branding for a professional look.
VIP
For Large Enterprises
$49

per month

Try For Freeright_arrow
Includes Pro, plus:
  • 100 GB storage per site for extensive content and media.
  • Sell unlimited products with 0% transaction fee.
  • Multiple membership tiers for diverse audience engagement.
  • Priority customer service with dedicated account manager.
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Omnisend Pricing Plans

Free
For starting businesses
$0

per month

Get Startedright_arrow
Free includes:
  • Receive 500 web push notifications monthly for engagement.
  • Access 50 published reviews on Shopify for credibility.
  • Get $1 in free SMS credits to try the service.
  • Enjoy all features with no credit card required to start.
Standard
For growing businesses
$16

per month

Try For Freeright_arrow
Includes Free, plus:
  • Unlimited web push notifications for customer engagement.
  • Access 1,000 published reviews on Shopify for trust.
  • 24/7 priority support for immediate assistance.
  • Get a success manager starting from $400 for guidance.
Pro
For high-volume senders
$59

per month

Try For Freeright_arrow
Includes Standard, plus:
  • Unlimited published reviews on Shopify for maximum trust.
  • Advanced reporting for detailed insights and analysis.
  • Receive $59 in free SMS credits each month.
  • 24/7 priority support and success manager for assistance.

Our Rating Methodology

We thoroughly test each email marketing platform, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Strikingly or Omnisend: Which One Matches Your Business Needs?

Choose Strikingly If You Need ...

  • Easy-to-use website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Strikingly is the perfect choice. Its intuitive interface and affordable pricing make it accessible for those with limited technical skills.

  • Affordable pricing plans

    If you are on a tight budget and need a cost-effective solution for building a website, Strikingly offers affordable pricing plans that provide excellent value for money. It's ideal for small businesses and individuals.

Choose Omnisend If You Need ...

  • Advanced email marketing automation

    If you need advanced email marketing automation features to enhance your marketing efforts, Omnisend is the superior choice. Its powerful tools and seamless integrations make it ideal for businesses looking to optimize their campaigns.

  • Seamless e-commerce integrations

    If you run an e-commerce business and require seamless integrations with popular platforms, Omnisend is the best option. Its comprehensive features and analytics provide valuable insights for optimizing sales strategies.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.