Strikingly vs MailerLite (2025 Comparison)
Strikingly offers an intuitive website builder with a wide range of templates and strong e-commerce features. It's perfect for beginners looking to create professional websites effortlessly.
- User-friendly interface for beginners
- Wide range of templates
- Strong e-commerce features
- Limited email marketing tools
- Basic SEO features
Free plan?
YesStarting price
$8 per month
MailerLite provides advanced email automation and comprehensive analytics, making it an excellent choice for businesses focused on email marketing. Its extensive integration options enhance marketing workflows.
- Advanced email automation
- Comprehensive analytics
- Extensive integration options
- Limited website building features
- Higher learning curve
Free plan?
YesStarting price
$10 per monthWhat is Strikingly?
Strikingly is a user-friendly website builder that allows individuals and small businesses to create stunning, mobile-optimized websites quickly. With its intuitive drag-and-drop interface, you can design a professional-looking site without any coding knowledge. Strikingly offers a variety of templates and customization options, making it easy to tailor your site to your brand's unique style. Whether you're launching a personal blog, portfolio, or online store, Strikingly provides the tools you need to establish a strong online presence effortlessly.
What is MailerLite?
MailerLite is an email marketing platform designed to help businesses of all sizes create, send, and track email campaigns. With its user-friendly interface, you can easily design beautiful newsletters, automate email sequences, and analyze campaign performance. MailerLite offers a range of features, including landing pages, pop-ups, and advanced segmentation, to enhance your marketing efforts. Whether you're a small business owner or a marketing professional, MailerLite provides the tools you need to engage your audience and grow your business effectively.
Pros and Cons of Strikingly vs MailerLite
Pros & Cons of Strikingly
- Strikingly's intuitive drag-and-drop interface makes it easy for beginners to create professional-looking websites without any coding knowledge. This simplicity is a significant advantage for those new to website building.
- With a diverse selection of templates, Strikingly allows users to create visually appealing websites tailored to various industries and styles. This variety ensures that you can find a design that suits your brand.
- Strikingly offers robust e-commerce capabilities, including product listings and payment gateways, making it an excellent choice for small online stores. Setting up an online shop is straightforward and efficient.
- While Strikingly excels in website building, its email marketing tools are limited compared to dedicated platforms like MailerLite. If email marketing is a priority, you may need additional tools.
- Strikingly provides essential SEO tools, but they may not be as comprehensive as those offered by other platforms. If SEO is a critical aspect of your strategy, you may need to supplement with additional tools.
Pros & Cons of MailerLite
- MailerLite's email automation features are top-notch, allowing users to create personalized email sequences and automated workflows with ease. This capability is a significant advantage for businesses focused on email marketing.
- MailerLite offers detailed analytics, providing insights into email open rates, click-through rates, and more. This data-driven approach helps businesses optimize their email campaigns for better results.
- MailerLite provides a wide range of integrations with popular marketing tools, enhancing its functionality and allowing users to create seamless marketing workflows. This flexibility is a key benefit for businesses.
- While MailerLite excels in email marketing, its website building features are limited compared to dedicated platforms like Strikingly. If website creation is a priority, you may need additional tools.
- MailerLite's advanced features may require a steeper learning curve for beginners. While the platform is user-friendly, mastering its full potential may take some time and effort.
Strikingly vs MailerLite: At A Glance
Strikingly vs MailerLite: A Detailed Breakdown of Key Features
Template Variety
Strikingly offers a diverse range of templates, allowing you to create visually appealing websites with ease. I found the selection to be quite impressive, catering to various industries and styles. MailerLite, while primarily focused on email marketing, provides templates for landing pages and newsletters. If you're looking for a broader selection of website templates, Strikingly is the better choice.
Email Automation
MailerLite excels in email automation, offering advanced features like automated workflows and personalized email sequences. I was particularly impressed with how easy it was to set up automated campaigns. Strikingly, on the other hand, lacks robust email automation capabilities. If email marketing is a priority, MailerLite's automation features are a significant advantage.
SEO Tools
Strikingly provides essential SEO tools to help improve your website's visibility in search engines. I found the SEO settings to be user-friendly and effective. MailerLite also offers SEO features for landing pages, but its primary focus is on email marketing. If SEO is a critical aspect of your online strategy, Strikingly's tools are more comprehensive.
E-commerce Features
Strikingly offers robust e-commerce features, including product listings and payment gateways, making it suitable for small online stores. I appreciated the simplicity of setting up an online shop. MailerLite, while not primarily an e-commerce platform, provides basic e-commerce integrations. If you're planning to sell products online, Strikingly's e-commerce capabilities are more extensive.
Landing Pages
MailerLite shines in creating landing pages, offering a variety of templates and customization options. I found the process of designing landing pages to be intuitive and efficient. Strikingly also provides landing page templates, but MailerLite's focus on conversion optimization makes it a better choice for landing page creation.
Analytics
Both Strikingly and MailerLite offer analytics tools to track website and email performance. I found MailerLite's analytics to be more detailed, providing insights into email open rates and click-through rates. Strikingly's analytics are more focused on website traffic. If you require in-depth email analytics, MailerLite is the superior option.
Pricing Comparison of Strikingly and MailerLite
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Strikingly and MailerLite. This comparison will highlight the best option for creating your website or managing your email campaigns.
Strikingly Pricing Plans
- 5 GB monthly bandwidth to handle moderate traffic.
- 500 MB total storage per site for essential content.
- Multiple pages with up to 5 pages per site for basic structure.
- Simple store to sell 1 product per site for small businesses.
- Free SSL for custom domain ensuring secure connections.
- 1 GB storage per site for essential content and media.
- 50 GB bandwidth to handle moderate traffic efficiently.
- Sell a single product with a 5% transaction fee.
- 20 GB storage per site for extensive content and media.
- Unlimited bandwidth to handle high traffic efficiently.
- Sell up to 300 products with a 2% transaction fee.
- Remove Strikingly branding for a professional look.
- 100 GB storage per site for extensive content and media.
- Sell unlimited products with 0% transaction fee.
- Multiple membership tiers for diverse audience engagement.
- Priority customer service with dedicated account manager.
MailerLite Pricing Plans
- Access to a drag & drop email editor for customization.
- Create up to 10 landing pages to capture leads.
- Utilize email automation builder for targeted campaigns.
- Receive 24/7 email and chat support for 30 days.
- Access to unlimited templates for diverse needs.
- Sell digital products directly through email campaigns.
- Utilize dynamic emails for personalized content.
- Conduct multivariate testing for optimized results.
- Enhanced automations for complex workflows.
- Custom HTML editor for advanced customization.
- AI writing assistant for content creation.
- Access to partner discounts for added value.
- Dedicated IP & deliverability consultation for reliability.
- Onboarding consultation and training for smooth transition.
- Account audit and performance improvements for efficiency.
- Custom solutions tailored to specific business needs.
Our Rating Methodology
We thoroughly test each software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Strikingly or MailerLite: Which One Matches Your Business Needs?
Choose Strikingly If You Need ...
- Easy-to-use website builder
If you are a beginner or small business owner looking for an easy-to-use website builder, Strikingly is the perfect choice. Its intuitive interface and wide range of templates make website creation a breeze.
- Strong e-commerce features
If you plan to set up an online store, Strikingly's strong e-commerce features, including product listings and payment gateways, make it an excellent choice for small businesses.
Choose MailerLite If You Need ...
- Advanced email automation
If your primary focus is on email marketing, MailerLite's advanced email automation features, including personalized sequences and workflows, make it the ideal choice for businesses seeking comprehensive email marketing solutions.
- Comprehensive analytics
If you require detailed insights into your email campaigns, MailerLite's comprehensive analytics, including open rates and click-through rates, provide valuable data to optimize your marketing efforts.
Frequently Asked Questions
Which tool is better for beginners, Strikingly or MailerLite?
What are the key differences between Strikingly and MailerLite?
Can I use Strikingly for email marketing?
Does MailerLite offer website building features?
Which tool offers better e-commerce capabilities?
How do Strikingly and MailerLite compare in terms of integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
