Strikingly vs Mailchimp (2025 Comparison)
Strikingly offers an intuitive website builder with customizable templates and affordable pricing. It's perfect for beginners and small businesses looking to establish a professional online presence effortlessly.
- User-friendly interface for beginners
- Affordable pricing plans
- Customizable templates available
- Limited marketing automation features
- Basic e-commerce capabilities
Free plan?
YesStarting price
$8 per month
Mailchimp provides advanced marketing automation tools and extensive integrations, making it ideal for businesses seeking to enhance their marketing efforts and engage with their audience effectively.
- Advanced marketing automation tools
- Extensive integration options
- Comprehensive analytics and reporting
- Higher pricing for advanced features
- Learning curve for beginners
Free plan?
YesStarting price
$13 per monthWhat is Strikingly?
Strikingly is a user-friendly website builder that empowers individuals and small businesses to create stunning websites without any coding knowledge. It offers a range of customizable templates and a drag-and-drop interface, making it easy to design and launch a professional-looking site in minutes. Whether you're showcasing a portfolio, launching a blog, or setting up an online store, Strikingly provides the tools you need to establish a strong online presence effortlessly.
What is Mailchimp?
Mailchimp is a comprehensive marketing platform that helps businesses of all sizes manage their email marketing campaigns, automate workflows, and analyze customer data. With its intuitive interface and powerful features, Mailchimp enables users to create targeted email campaigns, segment audiences, and track performance metrics. Whether you're a small business owner or a marketing professional, Mailchimp provides the tools you need to engage with your audience effectively and drive business growth.
Pros and Cons of Strikingly vs Mailchimp
Pros & Cons of Strikingly
- Strikingly's user-friendly interface makes it easy for beginners to create professional websites without any coding knowledge. The drag-and-drop editor simplifies the design process, allowing users to customize their sites effortlessly.
- Strikingly offers affordable pricing plans that provide excellent value for small businesses and individuals. The plans include essential features like custom domains and e-commerce capabilities, making it a cost-effective choice.
- Strikingly provides a wide range of customizable templates, allowing users to create unique and visually appealing websites. The templates are easy to personalize, making it a great option for those seeking creative freedom.
- Strikingly's marketing automation features are limited compared to dedicated marketing platforms. While it offers basic automation options, businesses looking for advanced marketing capabilities may find it lacking.
- Strikingly's e-commerce capabilities are suitable for small businesses but may not meet the needs of larger enterprises. The platform offers essential features, but advanced e-commerce functionalities are limited.
Pros & Cons of Mailchimp
- Mailchimp's advanced marketing automation tools allow businesses to automate email campaigns, segment audiences, and track customer interactions. These features enhance marketing efforts and streamline communication with customers.
- Mailchimp offers extensive integration options, connecting seamlessly with various third-party applications and platforms. This allows businesses to enhance their marketing efforts and streamline workflows.
- Mailchimp provides comprehensive analytics and reporting features, allowing businesses to track the performance of their email campaigns and audience engagement. These insights are valuable for data-driven decision-making.
- Mailchimp's advanced features come at a higher price point, which may be a consideration for small businesses with limited budgets. While the features are valuable, the cost may be a barrier for some users.
- Mailchimp's comprehensive features may present a learning curve for beginners. While the platform is user-friendly, new users may require time to fully understand and utilize its advanced marketing capabilities.
Strikingly vs Mailchimp: At A Glance
Strikingly vs Mailchimp: A Detailed Breakdown of Key Features
Customizable Templates
Strikingly offers a wide range of customizable templates that allow you to create a unique and visually appealing website. The drag-and-drop editor makes it easy to personalize your site without any coding knowledge. Mailchimp, while primarily a marketing platform, also provides customizable templates for email campaigns. However, if your primary focus is on website design, Strikingly's templates are more extensive and user-friendly, making it the better choice for those seeking creative freedom.
E-commerce Capabilities
Strikingly provides essential e-commerce features, allowing users to set up online stores and manage products effortlessly. It's a great option for small businesses looking to sell products online. Mailchimp, on the other hand, offers advanced e-commerce capabilities, including abandoned cart recovery and product recommendations. If you're looking for a platform with robust e-commerce features, Mailchimp is the superior choice, especially for businesses with a strong focus on online sales.
Marketing Automation
Mailchimp excels in marketing automation, offering a wide range of tools to automate email campaigns, segment audiences, and track customer interactions. Strikingly, while primarily a website builder, provides basic marketing automation features. If your primary goal is to enhance your marketing efforts and streamline communication with your audience, Mailchimp's advanced automation capabilities make it the better option.
Audience Segmentation
Mailchimp's audience segmentation features allow users to create targeted campaigns based on customer behavior and preferences. This level of segmentation is ideal for businesses looking to deliver personalized content to their audience. Strikingly, while offering basic segmentation options, is more focused on website building. If audience segmentation is a priority for your marketing strategy, Mailchimp is the clear winner in this category.
Analytics and Reporting
Both Strikingly and Mailchimp offer analytics and reporting features to track the performance of your website or marketing campaigns. Strikingly provides insights into website traffic and user behavior, while Mailchimp offers detailed analytics for email campaigns and audience engagement. If you're looking for comprehensive reporting capabilities, Mailchimp's analytics tools are more advanced and suitable for data-driven decision-making.
Email Campaigns
Mailchimp is renowned for its email campaign capabilities, providing users with a wide range of templates, automation options, and performance tracking. Strikingly, while primarily a website builder, offers basic email campaign features. If email marketing is a significant part of your strategy, Mailchimp's extensive email campaign tools make it the better choice for businesses looking to engage with their audience effectively.
Pricing Comparison of Strikingly and Mailchimp
We’ve compiled the pricing tables and highlighted the key features of both Strikingly and Mailchimp to aid in your decision-making process. Let’s explore what each platform has to offer.
Strikingly Pricing Plans
- 5 GB monthly bandwidth to handle moderate traffic.
- 500 MB total storage per site for essential content.
- Multiple pages with up to 5 pages per site for basic structure.
- Simple store to sell 1 product per site for small businesses.
- Free SSL for custom domain ensuring secure connections.
- 1 GB storage per site for essential content and media.
- 50 GB bandwidth to handle moderate traffic efficiently.
- Sell a single product with a 5% transaction fee.
- 20 GB storage per site for extensive content and media.
- Unlimited bandwidth to handle high traffic efficiently.
- Sell up to 300 products with a 2% transaction fee.
- Remove Strikingly branding for a professional look.
- 100 GB storage per site for extensive content and media.
- Sell unlimited products with 0% transaction fee.
- Multiple membership tiers for diverse audience engagement.
- Priority customer service with dedicated account manager.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Our Rating Methodology
We thoroughly evaluate each website builder and marketing platform, assessing key features like ease of use, functionality, and scalability. User reviews are analyzed to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Strikingly or Mailchimp: Which One Matches Your Business Needs?
Choose Strikingly If You Need ...
- Easy-to-use website builder
If you are a beginner or small business owner looking for an easy-to-use website builder, Strikingly is the perfect choice. Its intuitive interface and customizable templates make it simple to create a professional website without any coding knowledge.
- Affordable pricing plans
If you are on a budget and need a cost-effective solution for building a website, Strikingly offers affordable pricing plans that provide excellent value. Its plans include essential features like custom domains and e-commerce capabilities.
Choose Mailchimp If You Need ...
- Advanced marketing automation
If you require advanced marketing automation tools to enhance your marketing efforts, Mailchimp is the ideal choice. Its comprehensive features allow you to automate email campaigns, segment audiences, and track customer interactions effectively.
- Extensive integration options
If you rely heavily on integrations to streamline your marketing efforts, Mailchimp offers extensive integration options that connect seamlessly with various third-party applications and platforms. This enhances your marketing capabilities and simplifies workflows.
Frequently Asked Questions
Which platform is better for beginners, Strikingly or Mailchimp?
What are the key differences between Strikingly and Mailchimp?
Which platform offers better e-commerce capabilities?
How do Strikingly and Mailchimp compare in terms of pricing?
Which platform provides better customer support?
What are the security features of Strikingly and Mailchimp?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
