Sprout Social vs Loomly (2025 Comparison)
Sprout Social offers a comprehensive suite of social media management tools, including advanced analytics and robust collaboration features. Ideal for businesses seeking to enhance their social media strategy.
- Comprehensive analytics and reporting
- Advanced social listening features
- Robust team collaboration tools
- Higher learning curve for beginners
- More expensive than some competitors
Free plan?
YesStarting price
$199 per month per user
Loomly provides a user-friendly platform with creative post ideas and affordable pricing. Perfect for small to medium-sized businesses looking to streamline their social media efforts.
- User-friendly interface
- Affordable pricing
- Creative post ideas feature
- Limited social listening capabilities
- Basic analytics and reporting
Free plan?
YesStarting price
$32 per monthWhat is Sprout Social?
Sprout Social is a comprehensive social media management platform that helps businesses streamline their social media efforts. It offers features like scheduling, analytics, and engagement tools, making it easier for teams to manage multiple social media accounts. With its intuitive interface, Sprout Social allows users to track performance metrics, engage with their audience, and collaborate effectively. This tool is particularly beneficial for marketing teams looking to enhance their social media strategy and improve customer engagement.
What is Loomly?
Loomly is a user-friendly social media management tool designed to simplify content creation and scheduling. It provides a collaborative platform for teams to brainstorm, plan, and publish content across various social media channels. Loomly's intuitive interface and robust features, such as post ideas and analytics, make it an ideal choice for small to medium-sized businesses aiming to enhance their social media presence. By offering a streamlined workflow, Loomly helps users save time and improve their social media strategy.
Pros and Cons of Sprout Social vs Loomly
Pros & Cons of Sprout Social
- Sprout Social offers detailed analytics and reporting features that provide valuable insights into your social media performance. This helps businesses make data-driven decisions and optimize their social media strategy effectively.
- With Sprout Social's social listening capabilities, you can monitor brand mentions and track industry trends. This allows you to stay informed and engage with your audience more effectively, enhancing your brand's online presence.
- Sprout Social provides advanced collaboration tools, such as task assignments and approval workflows, making it ideal for larger teams. This ensures seamless communication and coordination among team members, improving overall efficiency.
- Sprout Social's extensive features may require a bit of time to master, especially for beginners. This can be a challenge for users who are new to social media management tools and may require additional training.
- Sprout Social's pricing may be higher compared to some other social media management tools. This can be a consideration for businesses with limited budgets, as they may need to evaluate the cost-benefit ratio.
Pros & Cons of Loomly
- Loomly's intuitive interface makes it easy for users to navigate and manage their social media content. This is particularly beneficial for small to medium-sized businesses looking for a straightforward tool.
- Loomly offers competitive pricing, making it an attractive option for businesses with limited budgets. This allows users to access essential social media management features without breaking the bank.
- Loomly's post ideas feature provides inspiration and suggestions for social media content. This is especially useful for teams looking to brainstorm and plan their content strategy, enhancing creativity and engagement.
- Loomly's social listening features may not be as comprehensive as some other tools. This can be a limitation for businesses looking to gain deeper insights into brand mentions and industry trends.
- Loomly offers basic analytics and reporting features, which may not provide the same level of detail as some other tools. This can be a consideration for businesses looking for in-depth performance insights.
Sprout Social vs Loomly: At A Glance
Value to Price
Sprout Social offers a robust set of features that justify its pricing, making it a valuable investment for businesses looking to enhance their social media strategy. Loomly, while slightly more affordable, provides a good range of features but may not offer the same depth as Sprout Social. If you're looking for a comprehensive tool with excellent value, Sprout Social is the better choice.
Ease of Use
Loomly shines in terms of ease of use, with an intuitive interface that makes it easy for users to navigate and manage their social media content. Sprout Social, while user-friendly, may require a bit more time to master due to its extensive features. If you prioritize ease of use, Loomly is the better option.
Functionality
Sprout Social excels in functionality, offering a wide range of features that cater to various social media management needs. Loomly, while functional, may not offer the same level of depth and customization as Sprout Social. If you need a tool with advanced functionality, Sprout Social is the better choice.
Scalability
Both Sprout Social and Loomly offer scalable solutions, but Sprout Social's extensive features make it more suitable for larger teams and businesses. Loomly is ideal for small to medium-sized businesses looking for a scalable solution. If scalability is a priority, Sprout Social is the better option.
Integrations
Sprout Social offers a wide range of integrations, making it easy to connect with other tools and platforms. Loomly also provides integrations, but the options may be more limited compared to Sprout Social. If you need extensive integration options, Sprout Social is the better choice.
Customer Support
Sprout Social provides excellent customer support, with various resources and support channels available to users. Loomly also offers good customer support, but it may not be as comprehensive as Sprout Social. If customer support is a priority, Sprout Social is the better option.
Security
Both Sprout Social and Loomly prioritize security, but Sprout Social's advanced security features make it a more secure option for businesses. Loomly offers good security measures, but they may not be as robust as Sprout Social. If security is a top concern, Sprout Social is the better choice.
Overall Rating
Sprout Social receives a higher overall rating due to its comprehensive features, excellent customer support, and robust security measures. Loomly, while a strong contender, may not offer the same level of depth and functionality as Sprout Social. If you're looking for a top-rated social media management tool, Sprout Social is the better choice.
Sprout Social vs Loomly: A Detailed Breakdown of Key Features
Content Scheduling
Sprout Social offers a robust content scheduling feature that allows you to plan and publish posts across multiple social media platforms. Its intuitive calendar view makes it easy to manage your content strategy. Loomly also provides a strong scheduling feature, with a user-friendly interface that simplifies the process. However, Sprout Social's advanced scheduling options give it an edge. If you need a powerful scheduling tool, Sprout Social is the better choice.
Analytics and Reporting
Sprout Social excels in analytics and reporting, offering detailed insights into your social media performance. Its comprehensive reports help you track engagement, reach, and other key metrics. Loomly provides basic analytics, but it may not offer the same level of detail as Sprout Social. If you need in-depth analytics, Sprout Social is the better option.
Social Listening
Sprout Social's social listening feature allows you to monitor brand mentions and track industry trends. This helps you stay informed and engage with your audience effectively. Loomly offers limited social listening capabilities, which may not be sufficient for businesses looking to gain deeper insights. If social listening is important to you, Sprout Social is the better choice.
Team Collaboration
Both Sprout Social and Loomly offer team collaboration features, allowing multiple users to work together on social media campaigns. Sprout Social provides advanced collaboration tools, such as task assignments and approval workflows, making it ideal for larger teams. Loomly's collaboration features are more basic but still effective for smaller teams. If you need advanced collaboration tools, Sprout Social is the better option.
Post Ideas
Loomly stands out with its post ideas feature, which provides inspiration and suggestions for social media content. This is particularly useful for teams looking to brainstorm and plan their content strategy. Sprout Social offers similar features, but Loomly's focus on creativity gives it an edge. If you need help generating content ideas, Loomly is the better choice.
Content Approval
Sprout Social's content approval feature streamlines the process of reviewing and approving social media posts. This is especially beneficial for teams with multiple stakeholders. Loomly also offers content approval, but it may not be as comprehensive as Sprout Social. If content approval is a priority, Sprout Social is the better option.
Pricing Comparison of Sprout Social and Loomly
We’ve compiled the pricing tables and highlighted the key features of both Sprout Social and Loomly to aid in your decision-making process. Let’s explore what each platform has to offer.
Sprout Social Pricing Plans
- Unlimited real-time keyword and location monitoring available.
- Unlimited AI-generated alt-text for enhanced accessibility.
- Intuitive reporting across groups, profiles, and posts.
- Unlimited review management for better customer feedback.
- Comprehensive social media marketing reporting suite.
- Optimize posting times for maximum engagement.
- Boost creativity with Suggestions by AI Assist.
- Efficiently tag and track all messages for better organization.
- Easily spot high-priority messages with Sentiment detection.
- Exclusive access to Helpdesk integrations for support.
- Robust productivity and social customer care reports.
- Real-time message Spike Alerts for immediate action.
- Maximize investment with a tailored plan to your needs.
- Streamline SSO setup with dedicated service.
- Priority customer support for immediate assistance.
- Additional premium solutions for enhanced capabilities.
Loomly Pricing Plans
- Allow collaboration with 2 users for seamless teamwork.
- Access to interactions and post analytics for insights.
- Utilize hashtag manager for effective social media campaigns.
- Receive post preview and optimization tips for better engagement.
- Collaborate with 6 users for enhanced productivity.
- Access advanced analytics for deeper insights.
- Export content for easy sharing and reporting.
- Integrate with Slack & Teams for streamlined communication.
- Collaborate with 14 users for extensive teamwork.
- Create custom roles for tailored user permissions.
- Develop custom workflows for efficient processes.
- Schedule reports for regular performance tracking.
- Collaborate with 30 users for maximum efficiency.
- Implement custom branding for a personalized touch.
- Access all advanced features for comprehensive management.
- Benefit from tailored support with a designated account manager.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key factors like functionality, ease of use, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Sprout Social or Loomly: Which One Matches Your Business Needs?
Choose Sprout Social If You Need ...
- Advanced analytics and reporting
If you need a tool with comprehensive analytics and reporting features, Sprout Social is the better choice. Its detailed insights help businesses make data-driven decisions and optimize their social media strategy effectively.
- Robust team collaboration tools
If you require advanced collaboration tools for larger teams, Sprout Social is the ideal option. Its task assignments and approval workflows ensure seamless communication and coordination among team members.
Choose Loomly If You Need ...
- User-friendly interface
If you prioritize a user-friendly interface, Loomly is the better choice. Its intuitive design makes it easy for users to navigate and manage their social media content, especially for small to medium-sized businesses.
- Creative post ideas feature
If you need help generating creative post ideas, Loomly is the ideal option. Its post ideas feature provides inspiration and suggestions for social media content, enhancing creativity and engagement.
Frequently Asked Questions
What are the key differences between Sprout Social and Loomly?
Which tool is better for small businesses, Sprout Social or Loomly?
How do Sprout Social and Loomly compare in terms of integrations?
Is Sprout Social more expensive than Loomly?
Which tool provides better customer support, Sprout Social or Loomly?
Can Loomly handle larger teams and more accounts?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
