Sprout Social Pricing & Plans (2025 Guide)
Sprout Social offers a robust platform for managing social media with ease. Its comprehensive features and user-friendly design make it a valuable tool for businesses aiming to enhance their online presence.
- Comprehensive social media management.
- User-friendly interface and design.
- Robust analytics and reporting.
- Higher cost for small teams.
- Limited features in basic plan.
Free plan?
YesStarting price
$199 per month per userWhat is Sprout Social?
How Much Does Sprout Social Cost?
Sprout Social offers a variety of pricing plans to cater to different business needs. Below is a detailed breakdown of Sprout Social’s plans, highlighting their key features for various business requirements.
Sprout Social Pricing Plans
- Unlimited real-time keyword and location monitoring available.
- Unlimited AI-generated alt-text for enhanced accessibility.
- Intuitive reporting across groups, profiles, and posts.
- Unlimited review management for better customer feedback.
- Comprehensive social media marketing reporting suite.
- Optimize posting times for maximum engagement.
- Boost creativity with Suggestions by AI Assist.
- Efficiently tag and track all messages for better organization.
- Easily spot high-priority messages with Sentiment detection.
- Exclusive access to Helpdesk integrations for support.
- Robust productivity and social customer care reports.
- Real-time message Spike Alerts for immediate action.
- Maximize investment with a tailored plan to your needs.
- Streamline SSO setup with dedicated service.
- Priority customer support for immediate assistance.
- Additional premium solutions for enhanced capabilities.
Add-ons
Sprout Social Pricing Plans in Detail
Standard
The Standard plan is ideal for small teams managing a few profiles across social networks. It offers essential features like managing posts for 5 social profiles, unlimited real-time keyword and location monitoring, and intuitive reporting. This plan is perfect for businesses looking to establish a strong social media presence with basic yet powerful tools.
Professional
The Professional plan is designed for teams handling a lot of profiles with high engagement. It includes everything in the Standard plan, plus the ability to manage unlimited social profiles, a comprehensive social media marketing reporting suite, and AI-assisted creativity tools. This plan is perfect for businesses aiming to enhance their social media strategy and engagement.
Advanced
The Advanced plan is built for cross-functional teams and workflows, offering everything in the Professional plan plus advanced AI and automation features. It includes sentiment detection, exclusive Helpdesk integrations, and robust productivity reports. This plan is ideal for businesses looking to streamline operations and improve customer care through advanced technology.
Enterprise
The Enterprise plan is tailored for organizations with large-scale social media operations. It includes everything in the Advanced plan, plus expedited implementation, priority support, and additional premium solutions. This plan is perfect for large enterprises seeking a customized solution to maximize their social media management and customer engagement.
Top Sprout Social Features
Social Media Scheduling
Imagine having the ability to plan and schedule your social media posts in advance, freeing up your time for other important tasks. With Sprout Social, you can do just that. I found this feature incredibly useful as it allowed me to maintain a consistent posting schedule without the daily hassle. You can easily queue up posts for multiple platforms, ensuring your content reaches your audience at the optimal time.
Advanced Analytics
When I first used Sprout Social, the analytics feature stood out to me. It provides in-depth insights into your social media performance, helping you understand what works and what doesn't. You can track engagement, audience growth, and more, all in one place. This feature is a game-changer for making informed decisions and improving your social media strategy.
Team Collaboration
Working with a team on social media campaigns can be challenging, but Sprout Social makes it seamless. The collaboration tools allow you to assign tasks, share content ideas, and communicate effectively within the platform. I appreciated how it kept everyone on the same page, reducing miscommunication and enhancing productivity.
Social Listening
Understanding your audience is crucial, and Sprout Social's social listening feature helps you do just that. It allows you to monitor conversations and trends related to your brand, giving you valuable insights into customer sentiment. I found this feature particularly helpful in tailoring content to meet audience needs and expectations.
Who Is Sprout Social Best For?
Sprout Social is perfect for medium to large businesses seeking to streamline their social media management. With features like advanced analytics, scheduling, and team collaboration, it helps businesses enhance their online presence and engagement effectively.
- Ideal for large marketing teams.
Sprout Social is designed for large marketing teams that need to manage multiple social media accounts efficiently. Its advanced analytics and reporting tools provide valuable insights, helping teams make data-driven decisions and improve their social media strategies.
- Great for agencies managing clients.
For agencies handling multiple clients, Sprout Social offers a centralized platform to manage all social media activities. Its collaboration features allow teams to work seamlessly, ensuring consistent and effective communication with clients.
- Perfect for data-driven marketers.
Data-driven marketers will find Sprout Social's analytics tools invaluable. The platform provides detailed reports and insights, enabling marketers to track performance, measure ROI, and optimize their social media strategies for better results.
Frequently Asked Questions
What are the pricing plans for Sprout Social?
Does Sprout Social offer a free trial?
Are there any discounts available for Sprout Social?
Can I upgrade or downgrade my Sprout Social plan?
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
