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Shopify vs Ecwid (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.7

0

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Shopify

Shopify offers a comprehensive e-commerce platform with extensive customization options and robust inventory management. Its 24/7 customer support ensures you have the help you need to succeed.

  • Extensive app ecosystem for customization.
  • Robust inventory management features.
  • 24/7 customer support availability.
  • Higher cost for advanced features.
  • Complex setup for beginners.

Free plan?

Yes

Starting price

$5 per month
Excellent Value For Price
4.3

0

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Ecwid

Ecwid provides an affordable and user-friendly e-commerce solution with seamless integration capabilities. Its intuitive interface makes it easy for businesses to expand their online presence.

  • Affordable entry-level pricing plans.
  • Seamless integration with existing websites.
  • User-friendly interface for easy setup.
  • Limited advanced features.
  • Fewer payment gateway options.

Free plan?

Yes

Starting price

$21 per month

What is Shopify?

Shopify is a leading e-commerce platform that empowers businesses to create and manage their online stores with ease. It offers a comprehensive suite of tools for building a professional website, managing inventory, processing payments, and analyzing sales data. Shopify's user-friendly interface and extensive app ecosystem make it a popular choice for entrepreneurs and established businesses alike. Whether you're a small business owner or a large enterprise, Shopify provides the flexibility and scalability needed to grow your online presence and reach a global audience.

What is Ecwid?

Ecwid is a versatile e-commerce solution that allows businesses to add an online store to their existing website or social media platforms. It offers a seamless integration process, enabling users to sell products across multiple channels without the need for extensive technical knowledge. Ecwid's intuitive dashboard and mobile-friendly design make it easy for businesses to manage their online sales and reach customers wherever they are. With features like automated tax calculations and real-time shipping rates, Ecwid simplifies the complexities of online selling, making it an ideal choice for small to medium-sized businesses looking to expand their reach.

Pros and Cons of Shopify vs Ecwid

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Pros & Cons of Shopify

Extensive app ecosystem
  • Shopify's app ecosystem offers a wide range of integrations and add-ons, allowing you to customize your store to meet specific business needs. This flexibility is invaluable for businesses looking to enhance their online presence.
Robust inventory management
  • Shopify provides advanced inventory management features, including stock tracking, low inventory alerts, and multi-location management. These tools help businesses efficiently manage their inventory and avoid stockouts.
24/7 customer support
  • Shopify offers round-the-clock customer support through various channels, ensuring that help is always available when you need it. This level of support is crucial for businesses operating in different time zones.
Higher cost for advanced features
  • While Shopify offers a wide range of features, accessing advanced functionalities often requires higher-tier plans, which can be costly for small businesses or startups with limited budgets.
Complex setup for beginners
  • Shopify's extensive features and customization options can be overwhelming for beginners, requiring a learning curve to fully utilize the platform's capabilities. This complexity may deter those new to e-commerce.
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Pros & Cons of Ecwid

Affordable entry-level pricing
  • Ecwid offers cost-effective pricing plans, making it accessible for small businesses and startups looking to establish an online presence without breaking the bank. This affordability is a significant advantage for budget-conscious entrepreneurs.
Seamless integration
  • Ecwid integrates effortlessly with existing websites and social media platforms, allowing businesses to expand their online sales channels without the need for extensive technical knowledge. This ease of integration is ideal for businesses with established online presences.
User-friendly interface
  • Ecwid's intuitive interface simplifies the setup process, making it easy for users to create and manage their online stores. This user-friendliness is particularly beneficial for those new to e-commerce.
Limited advanced features
  • While Ecwid offers essential e-commerce functionalities, it lacks some of the advanced features found in more comprehensive platforms like Shopify. This limitation may hinder businesses looking for more robust solutions.
Fewer payment gateway options
  • Ecwid supports a limited number of payment gateways compared to Shopify, which may restrict payment options for customers. This limitation could impact businesses looking to offer diverse payment methods.

Shopify vs Ecwid: At A Glance

Decision FactorShopifyEcwid
Value to Price
Excellent4.6
Good4.2
Ease of Use
Excellent4.5
Excellent4.4
Functionality
Excellent4.8
Excellent4.3
Scalability
Excellent4.7
Good4.2
Integrations
Excellent4.9
Excellent4.3
Customer Support
Excellent4.6
Good4.1
Security
Excellent4.7
Excellent4.4
Overall Rating
Excellent4.7
Excellent4.3

Value to Price

Shopify offers a robust set of features that justify its pricing, making it a great value for businesses looking to scale. Its extensive app ecosystem and customization options provide flexibility for various business needs. Ecwid, on the other hand, offers a more affordable entry point, making it ideal for small businesses or those just starting out. If you're looking for a cost-effective solution with essential e-commerce features, Ecwid is a solid choice.

Ease of Use

Shopify's intuitive interface and comprehensive tutorials make it easy for users to set up and manage their online stores. Its drag-and-drop builder and customizable templates simplify the design process. Ecwid also offers a user-friendly experience, with a straightforward setup process and seamless integration with existing websites. If you prefer a platform with a gentle learning curve, Ecwid might be the better option.

Functionality

Shopify excels in functionality, offering a wide range of features such as advanced inventory management, multiple payment gateways, and detailed analytics. Its app store further enhances its capabilities. Ecwid provides essential e-commerce functionalities, including product management and order tracking, but may lack some of the advanced features found in Shopify. If you need a platform with comprehensive functionality, Shopify is the way to go.

Scalability

Shopify is designed to grow with your business, offering scalable solutions that cater to both small startups and large enterprises. Its infrastructure supports high traffic and large product catalogs. Ecwid is also scalable, allowing businesses to expand their online presence across multiple platforms. However, Shopify's scalability options are more robust, making it a better choice for rapidly growing businesses.

Integrations

Shopify boasts a vast array of integrations, connecting seamlessly with popular tools like Mailchimp, QuickBooks, and Facebook. This extensive integration library allows businesses to streamline operations and enhance their online presence. Ecwid also offers integrations with key platforms, but its selection is not as extensive as Shopify's. If integrations are a priority, Shopify provides more options to connect with your existing tools.

Customer Support

Shopify provides 24/7 customer support through various channels, including live chat, email, and phone. Its support team is known for being responsive and helpful. Ecwid offers customer support via email and chat, but its availability may be limited compared to Shopify. If round-the-clock support is crucial for your business, Shopify's customer service is more reliable.

Security

Shopify prioritizes security, offering SSL certificates, PCI compliance, and fraud analysis tools to protect your online store. Its robust security measures ensure that customer data is safe. Ecwid also provides essential security features, including SSL encryption and secure payment processing. However, Shopify's advanced security options make it a more secure choice for businesses handling sensitive customer information.

Overall Rating

Shopify's comprehensive features, scalability, and strong customer support make it a top choice for businesses looking to establish a robust online presence. Its extensive app ecosystem and customization options cater to a wide range of business needs. Ecwid, while offering essential e-commerce functionalities, is better suited for small to medium-sized businesses seeking an affordable and easy-to-use solution. If you're looking for a platform with advanced features and scalability, Shopify is the superior option.

Shopify vs Ecwid: A Detailed Breakdown of Key Features

FeaturesShopifyEcwid
Mobile Responsiveness
Excellent4.8
Excellent4.5
SEO Tools
Excellent4.7
Excellent4.4
Payment Options
Excellent4.9
Excellent4.3
Inventory Management
Excellent4.8
Good4.2
Shipping Options
Excellent4.7
Excellent4.3
Marketing Tools
Excellent4.6
Excellent4.4

Mobile Responsiveness

Shopify offers a wide range of mobile-responsive themes that ensure your online store looks great on any device. Its mobile app allows you to manage your store on the go, providing flexibility and convenience. Ecwid also provides mobile-friendly designs, but its customization options are more limited compared to Shopify. If you prioritize a seamless mobile shopping experience, Shopify's responsive themes and mobile management tools make it the better choice.

SEO Tools

Shopify's built-in SEO tools help improve your store's visibility in search engines, with features like customizable title tags, meta descriptions, and alt text for images. Ecwid also offers basic SEO functionalities, but Shopify's advanced tools provide more control over your store's search engine optimization. If SEO is a key focus for your business, Shopify's comprehensive SEO features give you an edge in driving organic traffic.

Payment Options

Shopify supports a wide range of payment gateways, including PayPal, Stripe, and its own Shopify Payments, offering flexibility for both you and your customers. Ecwid also integrates with popular payment processors, but its selection is not as extensive as Shopify's. If you need a platform with diverse payment options, Shopify's extensive payment gateway integrations make it the superior choice.

Inventory Management

Shopify's inventory management system allows you to track stock levels, set up alerts for low inventory, and manage multiple locations with ease. Ecwid offers basic inventory management features, but Shopify's advanced tools provide more control and automation. If efficient inventory management is crucial for your business, Shopify's comprehensive system is the better option.

Shipping Options

Shopify offers a variety of shipping options, including real-time carrier rates, local delivery, and in-store pickup, providing flexibility for your customers. Ecwid also supports multiple shipping methods, but Shopify's advanced shipping features offer more customization and control. If you need a platform with robust shipping options, Shopify's comprehensive features make it the superior choice.

Marketing Tools

Shopify's marketing tools include email campaigns, social media integration, and discount codes, helping you reach and engage your audience effectively. Ecwid offers basic marketing features, but Shopify's advanced tools provide more opportunities for growth and customer engagement. If marketing is a priority for your business, Shopify's comprehensive marketing tools give you an edge in building your brand.

Pricing Comparison of Shopify and Ecwid

We’ve compiled the pricing tables and highlighted the key features of both Shopify and Ecwid to aid in your decision-making process. Let’s explore what each platform has to offer.

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Shopify Pricing Plans

Starter
For Beginners
$5

per month

Try For Freeright_arrow
Starter includes:
  • Create a simple online store with ease.
  • Access to basic ecommerce features and tools.
  • No setup fees or hidden charges.
  • Ideal for testing ecommerce waters.
Basic
For Solo Entrepreneurs
$29

per month

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Basic includes Starter, plus:
  • 10 inventory locations for better stock management.
  • 24/7 chat support for continuous assistance.
  • Localized global selling across 3 markets.
  • POS Lite for in-person sales.
Shopify
For Small Teams
$79

per month

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Shopify includes Basic, plus:
  • 5 additional staff accounts for team collaboration.
  • Localized global selling across 3 markets.
  • Advanced reporting and analytics tools.
  • POS Lite for seamless in-person sales.
Advanced
For Growing Businesses
$299

per month

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Advanced includes Shopify, plus:
  • Custom reports and analytics for data-driven decisions.
  • 15 additional staff accounts for larger teams.
  • 10x checkout capacity for high traffic handling.
  • Enhanced 24/7 chat support for priority assistance.
Plus
For Complex Businesses
$2,300

per month

Request Pricingright_arrow
Plus includes Advanced, plus:
  • 200 inventory locations for extensive stock management.
  • Priority 24/7 phone support for immediate help.
  • Localized global selling across 50 markets.
  • Customizable checkout with 40x capacity.
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Ecwid Pricing Plans

Free
For Individuals
$0

per month

Get Startedright_arrow
Free includes:
  • Create a business home page to showcase your brand.
  • List your product catalog online for visibility.
  • Upgrade to enable checkout and start selling.
  • No transaction fees for any sales made.
Venture
For Small Businesses
$25

per month

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Includes Free, plus:
  • Sell on Instagram and Facebook seamlessly.
  • Access mobile store management app for convenience.
  • Receive live chat support for quick assistance.
  • Automated tax calculations for hassle-free compliance.
Business
For Medium Businesses
$45

per month

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Includes Venture, plus:
  • Sell on various marketplaces for wider reach.
  • Offer subscriptions to customers for recurring revenue.
  • Utilize staff accounts for team collaboration.
  • Recover abandoned carts to boost sales.
Unlimited
For Large Enterprises
$105

per month

Try For Freeright_arrow
Includes Business, plus:
  • Sell via a branded mobile app for brand identity.
  • Integrate with POS for in-person sales.
  • Unlimited staff accounts for large teams.
  • Priority support for immediate assistance.

Our Rating Methodology

We thoroughly evaluate each e-commerce platform, focusing on key factors like functionality, scalability, and customer support. By analyzing user reviews and testing features, we ensure our recommendations align with your business needs. Each factor is weighted to provide an accurate final rating, helping you choose the best tool for your online store.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Shopify or Ecwid: Which One Matches Your Business Needs?

Choose Shopify If You Need ...

  • Advanced e-commerce features

    If you are a business looking for a platform with advanced e-commerce features, Shopify is the ideal choice. Its extensive app ecosystem and robust inventory management tools provide the flexibility and functionality needed to grow your online store.

  • Comprehensive customer support

    If you require round-the-clock customer support, Shopify's 24/7 availability ensures you have access to assistance whenever you need it. This level of support is crucial for businesses operating in different time zones or with complex needs.

Choose Ecwid If You Need ...

  • Affordable and user-friendly

    If you are a small business or startup looking for an affordable and user-friendly e-commerce solution, Ecwid is the perfect fit. Its intuitive interface and seamless integration capabilities make it easy to set up and manage your online store.

  • Seamless website integration

    If you already have an existing website and want to add an online store, Ecwid's seamless integration process allows you to expand your sales channels without extensive technical knowledge. This ease of integration is ideal for businesses with established online presences.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.