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SendPulse vs Smaily (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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SendPulse

SendPulse offers a comprehensive suite of marketing tools, including email, SMS, and chatbots. Its advanced automation capabilities make it a versatile choice for businesses looking to streamline their marketing efforts.

  • Comprehensive marketing tools in one platform.
  • Advanced email automation capabilities.
  • Robust SMS marketing features.
  • Steeper learning curve for beginners.
  • Interface can feel cluttered.

Free plan?

Yes

Starting price

$8 per month
Good Value For Price
4.1

0

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Smaily

Smaily provides a user-friendly email marketing platform with advanced segmentation features. Its affordable pricing makes it a great choice for small businesses looking to enhance their email marketing efforts.

  • User-friendly drag-and-drop editor.
  • Advanced segmentation features.
  • Affordable pricing for small businesses.
  • Limited to email marketing only.
  • Lacks SMS and chatbot features.

Free plan?

Yes

Starting price

€20 per month

What is SendPulse?

SendPulse is a comprehensive marketing automation platform that offers a variety of tools to enhance customer engagement. It provides email marketing, SMS, web push notifications, and chatbots, all in one place. This integration allows businesses to streamline their communication strategies, ensuring that they can reach their audience through multiple channels. With its user-friendly interface and robust analytics, SendPulse helps businesses optimize their marketing efforts, making it easier to track performance and adjust strategies as needed.

What is Smaily?

Smaily is an intuitive email marketing platform designed to simplify the process of creating and managing email campaigns. It offers a drag-and-drop editor, making it easy for users to design professional-looking emails without any coding knowledge. Smaily also provides advanced segmentation and automation features, allowing businesses to target their audience more effectively. With its focus on simplicity and efficiency, Smaily helps businesses of all sizes enhance their email marketing efforts, ensuring that they can connect with their audience in a meaningful way.

Pros and Cons of SendPulse vs Smaily

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Pros & Cons of SendPulse

Comprehensive marketing tools
  • SendPulse offers a wide range of marketing tools, including email marketing, SMS, web push notifications, and chatbots, all in one platform. This makes it a versatile choice for businesses looking to streamline their marketing efforts.
Advanced email automation
  • SendPulse provides advanced email automation capabilities, allowing you to create complex workflows and automate your email marketing efforts. This can save you time and ensure that your messages reach the right audience at the right time.
Robust SMS marketing
  • SendPulse offers robust SMS marketing features, allowing you to reach your audience through text messages. This can be a powerful tool for businesses looking to engage with their customers on a more personal level.
Steeper learning curve
  • SendPulse has a steeper learning curve compared to some other tools, which may make it more challenging for beginners to get started. However, once you become familiar with the platform, it offers a wide range of powerful features.
Cluttered interface
  • The interface of SendPulse can feel cluttered at times, which may make it more difficult to navigate. However, the platform offers a wide range of features, which can make it a powerful tool for businesses looking to streamline their marketing efforts.
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Pros & Cons of Smaily

User-friendly editor
  • Smaily offers a user-friendly drag-and-drop editor, making it easy to design professional-looking emails without any coding knowledge. This can be a great tool for businesses looking to create visually appealing emails quickly and easily.
Advanced segmentation
  • Smaily provides advanced segmentation features, allowing you to target your audience more effectively. This can be a powerful tool for businesses looking to improve their email marketing efforts and ensure that their messages reach the right audience.
Affordable pricing
  • Smaily offers affordable pricing for small businesses, making it a great choice for those looking to enhance their email marketing efforts without breaking the bank.
Limited to email marketing
  • Smaily is limited to email marketing, which may not be suitable for businesses looking for a multi-channel marketing solution. However, it offers a range of powerful features for email marketing.
Lacks SMS and chatbots
  • Smaily does not offer SMS marketing or chatbots, which may limit its appeal to businesses looking for a comprehensive marketing solution. However, it offers a range of powerful features for email marketing.

SendPulse vs Smaily: At A Glance

Decision FactorSendPulseSmaily
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.4
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.2
Good4.1
Customer Support
Excellent4.3
Good4.2
Security
Excellent4.4
Excellent4.3
Overall Rating
Excellent4.3
Good4.1

Value to Price

SendPulse offers a comprehensive suite of marketing tools at a competitive price, making it a great value for businesses looking to streamline their marketing efforts. Smaily, while slightly more affordable, offers fewer features, which may limit its appeal to businesses with more complex needs. If you're looking for a tool that offers a wide range of features at a reasonable price, SendPulse is the better choice.

Ease of Use

Smaily shines in terms of ease of use, with its intuitive drag-and-drop editor and straightforward interface. SendPulse, while user-friendly, has a steeper learning curve due to its extensive feature set. If you prioritize ease of use and want a tool that's easy to navigate, Smaily is the better option.

Functionality

SendPulse offers a wide range of functionalities, including email marketing, SMS, web push notifications, and chatbots, making it a versatile tool for businesses. Smaily, while focused on email marketing, lacks some of the additional features that SendPulse offers. If you need a tool with a broad range of functionalities, SendPulse is the better choice.

Scalability

SendPulse is designed to scale with your business, offering features that can grow with your needs. Smaily, while suitable for small to medium-sized businesses, may not offer the same level of scalability. If you're looking for a tool that can grow with your business, SendPulse is the better option.

Integrations

Both SendPulse and Smaily offer a range of integrations with popular tools and platforms. However, SendPulse offers a slightly wider range of integrations, making it a more versatile choice for businesses with diverse needs. If you need a tool with extensive integration options, SendPulse is the better choice.

Customer Support

SendPulse offers robust customer support, with multiple channels available for assistance. Smaily also provides good customer support, but with fewer options. If you value comprehensive customer support, SendPulse is the better choice.

Security

Both SendPulse and Smaily prioritize security, offering features to protect your data and ensure compliance with regulations. However, SendPulse offers slightly more advanced security features, making it a more secure choice for businesses. If security is a top priority, SendPulse is the better option.

Overall Rating

Overall, SendPulse offers a more comprehensive set of features and better scalability, making it a great choice for businesses looking for a versatile marketing tool. Smaily, while easier to use, may not offer the same level of functionality. If you're looking for a tool that offers a wide range of features and can grow with your business, SendPulse is the better choice.

SendPulse vs Smaily: A Detailed Breakdown of Key Features

FeaturesSendPulseSmaily
Email Automation
Excellent4.5
Excellent4.3
SMS Marketing
Excellent4.4
Good3.8
Web Push Notifications
Excellent4.3
Good3.9
Chatbots
Good4.2
Poor3.7
Drag-and-Drop Editor
Good4.1
Excellent4.5
Advanced Segmentation
Excellent4.3
Excellent4.4

Email Automation

SendPulse excels in email automation, offering a wide range of triggers and actions to create complex workflows. This allows you to automate your email marketing efforts, saving you time and ensuring that your messages reach the right audience at the right time. Smaily also offers email automation, but with fewer options, which may limit its appeal to businesses with more complex needs. If you're looking for a tool with advanced email automation capabilities, SendPulse is the better choice.

SMS Marketing

SendPulse offers robust SMS marketing features, allowing you to reach your audience through text messages. This can be a powerful tool for businesses looking to engage with their customers on a more personal level. Smaily, on the other hand, does not offer SMS marketing, which may limit its appeal to businesses looking for a multi-channel marketing solution. If SMS marketing is important to your business, SendPulse is the better choice.

Web Push Notifications

SendPulse offers web push notifications, allowing you to reach your audience even when they're not on your website. This can be a powerful tool for re-engaging with your audience and driving traffic back to your site. Smaily does not offer web push notifications, which may limit its appeal to businesses looking for a comprehensive marketing solution. If web push notifications are important to your business, SendPulse is the better choice.

Chatbots

SendPulse offers chatbots, allowing you to automate your customer interactions and provide instant support to your audience. This can be a powerful tool for businesses looking to improve their customer service and engagement. Smaily does not offer chatbots, which may limit its appeal to businesses looking for a comprehensive marketing solution. If chatbots are important to your business, SendPulse is the better choice.

Drag-and-Drop Editor

Smaily offers a user-friendly drag-and-drop editor, making it easy to design professional-looking emails without any coding knowledge. This can be a great tool for businesses looking to create visually appealing emails quickly and easily. SendPulse also offers a drag-and-drop editor, but with a slightly steeper learning curve. If ease of use is a priority, Smaily is the better choice.

Advanced Segmentation

Both SendPulse and Smaily offer advanced segmentation features, allowing you to target your audience more effectively. This can be a powerful tool for businesses looking to improve their email marketing efforts and ensure that their messages reach the right audience. If advanced segmentation is important to your business, both tools are great choices.

Pricing Comparison of SendPulse and Smaily

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of SendPulse and Smaily. This comparison will highlight the best option for enhancing your marketing efforts.

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SendPulse Pricing Plans

Free
For Beginners
0

Get Startedright_arrow
Free plan includes:
  • 100 MB of image storage for your campaigns.
  • 3 sender email addresses and 1 domain.
  • 5 flows, 1 event, and 50 elements in Automation 360.
  • 1 website or bio link page and 100 verifications.
Standard
For Growing Businesses
$8

per month

Try For Freeright_arrow
Includes Free, plus:
  • 200 MB of image storage for enhanced visuals.
  • 100 sender email addresses and 3 domains.
  • 10 flows, 10 events, and 70 elements in Automation 360.
  • Full A/B testing suite and 3 users per account.
Pro
For Email Marketing Pros
$9.6

per month

Try For Freeright_arrow
Includes Standard, plus:
  • 300 sender email addresses and 5 domains.
  • 50 flows, 50 events, and 150 elements in Automation 360.
  • 1,000 verifications with the email verifier.
  • Unlimited number of segments and 10 users per account.
Enterprise
For Large Companies
Contact sales
Request Pricingright_arrow
Includes Pro, plus:
  • Unlimited number of sender email addresses and domains.
  • Unlimited number of flows, events, and elements in Automation 360.
  • 50 websites and bio link pages for extensive reach.
  • Advanced segmentation options and unlimited number of users.
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Smaily Pricing Plans

Free
For Small Businesses
0

Get Startedright_arrow
Free includes:
  • A/B testing to optimize email performance.
  • Full reports for detailed analytics.
  • Templates and landing pages for easy setup.
  • Contact management with unlimited lists.
Monthly
For Large Enterprises
€20

per month

Try For Freeright_arrow
Includes Free, plus:
  • Advanced campaign revenue statistics.
  • Native free plugins and apps for e-commerce.
  • API access for custom integrations.
  • Emails without Smaily logo for professional look.
Credits
For Infrequent Senders
€45

per 2000 credit points

Try For Freeright_arrow
Includes Free, plus:
  • Unlimited number of subscribers.
  • Free plugins and integrations.
  • API access for enhanced functionality.
  • Emails with a small Smaily logo.

Our Rating Methodology

We thoroughly evaluate each marketing automation tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and testing features, we ensure our recommendations fit your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

SendPulse or Smaily: Which One Matches Your Business Needs?

Choose SendPulse If You Need ...

  • Comprehensive marketing solution

    If you are looking for a **comprehensive marketing solution** that includes email, SMS, web push notifications, and chatbots, SendPulse is the better choice. Its wide range of features makes it a versatile tool for businesses looking to streamline their marketing efforts.

  • Advanced automation capabilities

    If you need **advanced automation capabilities** to create complex workflows and automate your marketing efforts, SendPulse is the better choice. Its powerful automation features can save you time and ensure that your messages reach the right audience at the right time.

Choose Smaily If You Need ...

  • User-friendly email marketing

    If you are looking for a **user-friendly email marketing platform** with a drag-and-drop editor, Smaily is the better choice. Its intuitive interface makes it easy to design professional-looking emails without any coding knowledge.

  • Affordable pricing for small businesses

    If you are a small business looking for **affordable pricing** to enhance your email marketing efforts, Smaily is the better choice. Its competitive pricing makes it a great option for businesses looking to improve their email marketing without breaking the bank.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.