Semrush vs Moz (2025 Comparison)
Semrush offers a comprehensive suite of digital marketing tools, including robust competitor analysis and extensive keyword research capabilities. Ideal for businesses looking to enhance their online presence.
- Comprehensive feature set for digital marketing.
- Robust competitor analysis tools.
- Extensive keyword research capabilities.
- Can be overwhelming for beginners.
- Higher learning curve for new users.
Free plan?
NoStarting price
$139.95 per month
Moz provides a user-friendly interface with strong rank tracking and responsive customer support, making it a great choice for beginners and those focused on SEO.
- User-friendly interface for beginners.
- Strong rank tracking capabilities.
- Responsive customer support.
- Limited features outside of SEO.
- Less comprehensive competitor analysis.
Free plan?
NoStarting price
$49 per monthWhat is Semrush?
Semrush is a comprehensive digital marketing tool that offers a wide range of features for SEO, content marketing, competitor analysis, and more. It helps businesses optimize their online presence by providing insights into keyword rankings, backlinks, and site audits. With Semrush, you can track your competitors' strategies, discover new opportunities, and improve your website's performance. It's an essential tool for marketers looking to enhance their digital marketing efforts and stay ahead in the competitive landscape.
What is Moz?
Moz is a powerful SEO software that provides tools for keyword research, link building, site audits, and rank tracking. It helps businesses improve their search engine visibility by offering insights into keyword performance, backlink analysis, and on-page optimization. Moz's user-friendly interface and comprehensive data make it a valuable resource for marketers looking to enhance their SEO strategies and drive organic traffic to their websites.
Pros and Cons of Semrush vs Moz
Pros & Cons of Semrush
- Semrush offers a wide range of features that cover all aspects of digital marketing, making it a versatile tool for businesses looking to enhance their online presence.
- With Semrush, you can gain valuable insights into your competitors' strategies, helping you stay ahead in the competitive landscape.
- Semrush provides detailed keyword data, allowing you to optimize your content strategy and improve your search engine rankings.
- Semrush's extensive feature set can be daunting for new users, requiring time and effort to fully understand and utilize its capabilities.
- New users may find Semrush's interface and features challenging to navigate, especially if they are not familiar with digital marketing tools.
Pros & Cons of Moz
- Moz's intuitive interface makes it easy for beginners to navigate and utilize its features effectively, reducing the learning curve.
- Moz offers reliable and accurate rank tracking, providing users with up-to-date information on their keyword rankings.
- Moz is known for its helpful and responsive customer support, ensuring users receive the assistance they need when using the platform.
- Moz primarily focuses on SEO, offering fewer features for other aspects of digital marketing compared to competitors like Semrush.
- While Moz offers competitor analysis, it doesn't provide the same level of detail and insights as Semrush, limiting its usefulness for some users.
Semrush vs Moz: At A Glance
Semrush vs Moz: A Detailed Breakdown of Key Features
Keyword Research
Semrush offers an extensive keyword research tool that provides detailed insights into keyword volume, difficulty, and trends. This makes it an excellent choice for businesses looking to optimize their content strategy. Moz also offers a solid keyword research tool, but it doesn't provide as much data as Semrush. If you're looking for comprehensive keyword insights, Semrush is the better option.
Site Audit
Semrush's site audit feature is robust, offering detailed reports on site health, errors, and optimization opportunities. Moz also provides a site audit tool, but it lacks some of the depth and detail found in Semrush's reports. For those needing a thorough site audit, Semrush is the superior choice.
Backlink Analysis
Semrush excels in backlink analysis, offering a comprehensive view of your backlink profile and opportunities for improvement. Moz also provides backlink analysis, but it doesn't match the depth and breadth of Semrush's offerings. If backlink analysis is a priority, Semrush is the better option.
Rank Tracking
Moz offers a strong rank tracking tool, providing accurate and up-to-date information on keyword rankings. Semrush also offers rank tracking, but Moz's tool is slightly more user-friendly and reliable. If rank tracking is a priority, Moz is the better choice.
Competitor Analysis
Semrush's competitor analysis tools are top-notch, offering insights into competitors' strategies, keywords, and backlinks. Moz also offers competitor analysis, but it doesn't provide as much detail as Semrush. For those needing comprehensive competitor insights, Semrush is the superior choice.
Content Marketing
Semrush offers a range of content marketing tools, including topic research and content optimization. Moz also provides content marketing features, but they are not as extensive as Semrush's offerings. If content marketing is a priority, Semrush is the better option.
Pricing Comparison of Semrush and Moz
We’ve compiled the pricing tables and highlighted the key features of both Semrush and Moz to aid in your decision-making process. Let’s explore what each platform has to offer.
Semrush Pricing Plans
- Conduct competitor analysis to gain insights into market positioning.
- Perform website audits to identify and fix SEO issues effectively.
- Access to SEO, PPC, and research tools for comprehensive analysis.
- Generate up to 10,000 results per report for detailed insights.
- Access historical data to analyze past performance and trends.
- Utilize Content Marketing Toolkit for content strategy development.
- Integrate with Looker Studio for advanced data visualization.
- Manage 15 projects simultaneously for efficient project handling.
- Track over 5,000 keywords with daily updates for comprehensive tracking.
- Leverage AI SEO automation for efficient SEO workflows.
- Access to SEO expert network for professional guidance and support.
- Utilize API access for seamless integration with other tools.
Moz Pricing Plans
- Track up to 50 keywords monthly for performance insights.
- Crawl 20,000 pages monthly to identify site issues.
- Includes MozBar Premium for on-the-go SEO metrics.
- 24-hour online support for immediate assistance.
- Crawl 400,000 pages monthly for comprehensive analysis.
- Unlimited scheduled reports for ongoing performance tracking.
- Backlink analysis to enhance link-building strategies.
- 24-hour online support for immediate assistance.
- Crawl 2 million pages monthly for detailed analysis.
- Branded reports and report templates for professional presentation.
- Increased quotas on SEO tools for expanded capabilities.
- 24-hour online support for immediate assistance.
- Crawl 5 million pages monthly for extensive analysis.
- Increased quotas on SEO tools for maximum capabilities.
- 3 user seats for collaborative work.
- 24-hour online support for immediate assistance.
Our Rating Methodology
We thoroughly test each SEO tool, evaluating key features like functionality, ease of use, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Semrush or Moz: Which One Matches Your Business Needs?
Choose Semrush If You Need ...
- Comprehensive digital marketing tool
If you are a business looking for a comprehensive digital marketing tool that covers SEO, content marketing, and competitor analysis, Semrush is the ideal choice. Its extensive feature set and robust capabilities make it a versatile tool for enhancing your online presence.
- Advanced competitor analysis
If you need advanced competitor analysis tools to gain insights into your competitors' strategies and stay ahead in the market, Semrush is the superior option. Its detailed reports and data make it an invaluable resource for competitive analysis.
Choose Moz If You Need ...
- User-friendly SEO tool
If you are a beginner or small business owner looking for a user-friendly SEO tool, Moz is the better choice. Its intuitive interface and strong rank tracking capabilities make it easy to navigate and utilize effectively.
- Focus on SEO
If your primary focus is on SEO and improving search engine visibility, Moz is the ideal option. Its comprehensive SEO tools and responsive customer support make it a reliable choice for enhancing your SEO strategies.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
