logo

Salesforce vs Redtail CRM (2024 Comparison)

author image
Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.7

0

author image
Salesforce

Salesforce offers a comprehensive CRM solution with customizable workflows and robust security. It's ideal for businesses seeking a powerful tool to manage customer relationships effectively.

  • Highly customizable workflows
  • Comprehensive CRM features
  • Robust security measures
  • Steep learning curve
  • Higher cost for small businesses

Free plan?

No

Starting price

$25 per month per user
Excellent Value For Price
4.3

0

author image
Redtail CRM

Redtail CRM provides a user-friendly interface and industry-specific tools for financial advisors. It's an affordable option for those in the financial sector looking to enhance client management.

  • User-friendly interface
  • Industry-specific tools
  • Affordable pricing
  • Limited customization options
  • Basic reporting features

Free plan?

Yes

Starting price

$39 per month per user

What is Salesforce?

Salesforce is a leading customer relationship management (CRM) platform that helps businesses streamline their sales, service, and marketing operations. It offers a comprehensive suite of tools to manage customer interactions, automate workflows, and gain insights through analytics. With its cloud-based infrastructure, Salesforce enables teams to collaborate effectively and access data from anywhere, enhancing productivity and customer satisfaction. Whether you're a small business or a large enterprise, Salesforce provides scalable solutions to meet your unique needs, making it an indispensable tool for driving growth and success.

What is Redtail CRM?

Redtail CRM is a specialized customer relationship management software designed for financial advisors and wealth management firms. It simplifies client management by offering features like contact management, task tracking, and document storage. Redtail CRM helps advisors stay organized, improve client communication, and streamline their daily operations. With its user-friendly interface and industry-specific tools, Redtail CRM enables financial professionals to focus on building strong client relationships and delivering personalized services. It's an essential tool for those in the financial sector looking to enhance their client management capabilities.

Pros and Cons of Salesforce vs Redtail CRM

author image

Pros & Cons of Salesforce

Highly customizable workflows
  • Salesforce allows you to tailor workflows to match your business processes, providing flexibility and efficiency. This customization ensures that your CRM aligns perfectly with your unique needs, enhancing productivity and user satisfaction.
Comprehensive CRM features
  • With a wide range of features, Salesforce covers all aspects of customer relationship management, from lead tracking to analytics. This all-in-one solution ensures you have everything you need to manage your customer interactions effectively.
Robust security measures
  • Salesforce prioritizes data security, implementing advanced measures to protect your information. This focus on security ensures that your data is safe from breaches, giving you peace of mind when managing sensitive customer information.
Steep learning curve
  • Salesforce's extensive features can be overwhelming for new users, requiring time and training to master. This learning curve may be challenging for small businesses with limited resources, impacting initial productivity.
Higher cost for small businesses
  • While Salesforce offers powerful features, its pricing may be prohibitive for small businesses. The cost of implementation and ongoing use can strain budgets, making it less accessible for smaller organizations.
author image

Pros & Cons of Redtail CRM

User-friendly interface
  • Redtail CRM is designed with simplicity in mind, making it easy for users to navigate and manage their tasks. This user-friendly approach ensures that financial advisors can focus on their clients without getting bogged down by complex software.
Industry-specific tools
  • Redtail CRM offers tools tailored to the financial services industry, providing features that meet the unique needs of financial advisors. This specialization ensures that users have access to relevant tools that enhance their client management capabilities.
Affordable pricing
  • Redtail CRM offers competitive pricing, making it an attractive option for financial advisors and small firms. This affordability ensures that users can access essential CRM features without breaking the bank, providing excellent value for money.
Limited customization options
  • While Redtail CRM offers essential features, its customization options are limited compared to other CRMs. This limitation may restrict users from tailoring the software to their specific needs, impacting overall flexibility.
Basic reporting features
  • Redtail CRM's reporting capabilities are basic, lacking the advanced analytics offered by other CRMs. This limitation may hinder users from gaining in-depth insights into their business performance, affecting data-driven decision-making.

Salesforce vs Redtail CRM: At A Glance

Decision FactorSalesforceRedtail CRM
Value to Price
Excellent4.6
Good4.2
Ease of Use
Excellent4.5
Excellent4.4
Functionality
Excellent4.8
Excellent4.3
Scalability
Excellent4.9
Good4.1
Integrations
Excellent4.7
Good4.2
Customer Support
Excellent4.6
Excellent4.5
Security
Excellent4.8
Excellent4.3
Overall Rating
Excellent4.7
Excellent4.3

Value to Price

Salesforce offers a robust set of features that justify its pricing, making it a valuable investment for businesses seeking comprehensive CRM solutions. Redtail CRM, while more affordable, provides excellent value for financial advisors with its industry-specific tools. If you're looking for a CRM with extensive capabilities, Salesforce is the better choice.

Ease of Use

Salesforce's interface is intuitive, but it may require some training to fully leverage its capabilities. Redtail CRM is designed with simplicity in mind, making it easier for financial professionals to navigate. If ease of use is a priority, Redtail CRM is the more user-friendly option.

Functionality

Salesforce excels in functionality, offering a wide range of features that cater to various business needs. Redtail CRM focuses on financial services, providing specialized tools for advisors. If you need a CRM with diverse functionalities, Salesforce is the superior choice.

Scalability

Salesforce is highly scalable, accommodating businesses of all sizes and growth stages. Redtail CRM is suitable for small to medium-sized financial firms. If scalability is crucial for your business, Salesforce is the more adaptable option.

Integrations

Salesforce boasts a vast library of integrations, allowing seamless connectivity with other tools. Redtail CRM offers integrations tailored to financial services. If you require extensive integration options, Salesforce is the better choice.

Customer Support

Salesforce provides comprehensive customer support, ensuring users receive assistance when needed. Redtail CRM also offers reliable support, particularly for financial advisors. If customer support is a deciding factor, both tools offer strong support, but Salesforce has a slight edge.

Security

Salesforce prioritizes security, implementing robust measures to protect user data. Redtail CRM also ensures data security, particularly for financial information. If security is a top concern, Salesforce offers more advanced security features.

Overall Rating

Salesforce receives a higher overall rating due to its comprehensive features, scalability, and security. Redtail CRM is highly rated for its ease of use and industry-specific tools. If you're seeking a top-rated CRM, Salesforce is the preferred choice.

Salesforce vs Redtail CRM: A Detailed Breakdown of Key Features

FeaturesSalesforceRedtail CRM
Customizable Dashboards
Excellent4.8
Excellent4.4
Lead Management
Excellent4.7
Excellent4.3
Mobile Access
Excellent4.6
Excellent4.5
Reporting and Analytics
Excellent4.9
Good4.2
Task Automation
Excellent4.7
Excellent4.3
Contact Management
Excellent4.8
Excellent4.6

Customizable Dashboards

Salesforce offers highly customizable dashboards that allow you to tailor your view to match your business needs. You can drag and drop widgets, create custom reports, and visualize data in a way that makes sense for you. Redtail CRM also provides customizable dashboards, but they are more limited in scope. If you need extensive customization options, Salesforce is the better choice.

Lead Management

Salesforce excels in lead management, offering tools to capture, track, and nurture leads through the sales funnel. Its automation features help streamline the process, ensuring no lead is left behind. Redtail CRM offers basic lead management, suitable for financial advisors. If lead management is a priority, Salesforce provides more comprehensive solutions.

Mobile Access

Both Salesforce and Redtail CRM offer mobile access, allowing you to manage your CRM on the go. Salesforce's mobile app is robust, providing access to all features and data. Redtail CRM's mobile app is user-friendly, focusing on essential functions. If mobile access is crucial, Salesforce offers a more feature-rich experience.

Reporting and Analytics

Salesforce provides advanced reporting and analytics tools, enabling you to gain insights into your business performance. You can create custom reports, track key metrics, and make data-driven decisions. Redtail CRM offers basic reporting, suitable for financial advisors. If in-depth analytics are important, Salesforce is the superior choice.

Task Automation

Salesforce's task automation features help streamline workflows, reducing manual effort and increasing efficiency. You can automate repetitive tasks, set up triggers, and create workflows to enhance productivity. Redtail CRM offers basic task automation, focusing on financial services. If task automation is a priority, Salesforce provides more advanced options.

Contact Management

Salesforce offers comprehensive contact management features, allowing you to store, organize, and access contact information easily. You can track interactions, set reminders, and manage relationships effectively. Redtail CRM excels in contact management for financial advisors, offering industry-specific tools. If contact management is crucial, both tools offer strong solutions, but Salesforce has a slight edge.

Pricing Comparison of Salesforce and Redtail CRM

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Salesforce and Redtail CRM. This comparison will highlight the best option for managing your customer relationships.

author image

Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

Try For Freeright_arrow
Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

Try For Freeright_arrow
Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

Try For Freeright_arrow
Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

Try For Freeright_arrow
Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

Try For Freeright_arrow
Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.
author image

Redtail CRM Pricing Plans

Launch
For small businesses
$39

per month per user

Try For Freeright_arrow
Launch includes:
  • User-friendly interface designed for ease of use and efficiency.
  • Secure data storage ensuring client information is protected.
  • Customizable dashboards to tailor the CRM to your needs.
  • Integration capabilities with other tools for seamless workflow.
Growth
For growing businesses
$59

per month per user

Try For Freeright_arrow
Includes Launch, plus:
  • Redtail Imaging for efficient document management.
  • Redtail Speak for secure client communication.
  • Unlimited user access for team collaboration.
  • Advanced reporting tools for data-driven decisions.
Enterprise
For large enterprises
Contact sales
Request Pricingright_arrow
Includes Growth, plus:
  • Endless options available for scalability and flexibility.
  • Dedicated support for seamless implementation and use.
  • Advanced security features for enterprise-level protection.
  • Integration with Orion Wealth Management for streamlined operations.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and security. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Salesforce or Redtail CRM: Which One Matches Your Business Needs?

Choose Salesforce If You Need ...

  • Comprehensive CRM solution

    If you need a comprehensive CRM solution with extensive features and customization options, Salesforce is the ideal choice. Its robust capabilities make it suitable for businesses seeking a powerful tool to manage customer relationships effectively.

  • Advanced analytics and reporting

    If you require advanced analytics and reporting capabilities to gain insights into your business performance, Salesforce is the superior option. Its in-depth analytics tools enable data-driven decision-making, enhancing your business strategy.

Choose Redtail CRM If You Need ...

  • User-friendly for financial advisors

    If you are a financial advisor looking for a user-friendly CRM with industry-specific tools, Redtail CRM is the better choice. Its intuitive interface and tailored features make it ideal for managing client relationships in the financial sector.

  • Affordable CRM for small firms

    If you are a small firm seeking an affordable CRM solution, Redtail CRM offers competitive pricing and essential features. Its cost-effective approach ensures you can access necessary tools without straining your budget.

Frequently Asked Questions

author image
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.