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Redtail CRM vs Apptivo (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Redtail CRM

Redtail CRM is a specialized tool for financial advisors, offering tailored features and excellent support. Its seamless integrations with financial tools make it an invaluable asset for enhancing productivity.

  • Tailored for financial advisors
  • Excellent customer support
  • Seamless integrations with financial tools
  • Limited customization options
  • Higher learning curve for new users

Free plan?

Yes

Starting price

$39 per month per user
Excellent Value For Price
4.5

0

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Apptivo

Apptivo is a versatile CRM solution, offering extensive customization and comprehensive reporting features. Its adaptability makes it suitable for businesses across various industries.

  • Highly customizable
  • Versatile for various industries
  • Comprehensive reporting features
  • Complex for small businesses
  • Less specialized support

Free plan?

Yes

Starting price

$20 per month per user

What is Redtail CRM?

Redtail CRM is a comprehensive customer relationship management tool designed specifically for financial advisors. It streamlines client management, allowing users to track interactions, manage tasks, and organize client data efficiently. With its user-friendly interface and robust features, Redtail CRM helps financial professionals enhance their productivity and client relationships. It integrates seamlessly with other financial tools, making it an indispensable asset for advisors looking to improve their workflow and client service.

What is Apptivo?

Apptivo is a versatile CRM solution that caters to businesses of all sizes, offering a wide range of applications to manage customer relationships, sales, and marketing. It provides a customizable platform that adapts to various business needs, ensuring that users can tailor the system to their specific requirements. Apptivo's intuitive interface and comprehensive features make it an ideal choice for businesses seeking to streamline their operations and improve customer engagement.

Pros and Cons of Redtail CRM vs Apptivo

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Pros & Cons of Redtail CRM

Tailored for financial advisors
  • Redtail CRM is specifically designed for financial advisors, offering features that cater to their unique needs. This specialization makes it an invaluable tool for managing client relationships and enhancing productivity.
Excellent customer support
  • Redtail CRM provides top-notch customer support, ensuring that users receive timely assistance. This level of support is particularly beneficial for financial advisors who require specialized help.
Seamless integrations with financial tools
  • Redtail CRM integrates effortlessly with other financial tools, streamlining workflows and enhancing efficiency. This integration capability is a significant advantage for financial professionals.
Limited customization options
  • While Redtail CRM offers some customization, it is not as flexible as other CRMs. This limitation may be a drawback for users seeking a highly customizable solution.
Higher learning curve for new users
  • New users may find Redtail CRM's interface challenging to navigate initially. The learning curve can be steep, requiring time and effort to master the system.
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Pros & Cons of Apptivo

Highly customizable
  • Apptivo offers extensive customization options, allowing users to tailor the CRM to their specific business needs. This flexibility is a significant advantage for businesses seeking a personalized solution.
Versatile for various industries
  • Apptivo's versatility makes it suitable for businesses across different industries. Its wide range of applications ensures that users can find the right tools for their specific requirements.
Comprehensive reporting features
  • Apptivo provides detailed reporting features, offering valuable insights into business operations. This capability is particularly beneficial for businesses that rely on data-driven decision-making.
Complex for small businesses
  • Apptivo's extensive features and customization options can be overwhelming for small businesses. The complexity may require additional resources to manage effectively.
Less specialized support
  • While Apptivo offers reliable customer support, it lacks the specialized assistance that some industries may require. This limitation could be a drawback for businesses needing industry-specific support.

Redtail CRM vs Apptivo: At A Glance

Decision FactorRedtail CRMApptivo
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.4
Excellent4.5
Functionality
Excellent4.5
Excellent4.7
Scalability
Excellent4.3
Excellent4.6
Integrations
Good4.1
Excellent4.4
Customer Support
Excellent4.6
Excellent4.3
Security
Excellent4.5
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Redtail CRM offers a competitive pricing structure that aligns well with its robust features, making it a cost-effective choice for financial advisors. Apptivo, on the other hand, provides a slightly better value for money with its extensive range of applications and customization options. If you're looking for a CRM that offers more bang for your buck, Apptivo might be the better choice.

Ease of Use

Both Redtail CRM and Apptivo are designed with user-friendliness in mind. Redtail CRM's interface is intuitive, making it easy for financial advisors to navigate and manage client data. Apptivo also boasts an easy-to-use interface, but its customization options can make it slightly more complex. If you prioritize simplicity, Redtail CRM might be the better option.

Functionality

Redtail CRM excels in providing features tailored for financial advisors, such as client management and task tracking. Apptivo, however, offers a broader range of functionalities, including sales and marketing tools, making it suitable for various business needs. If you require a CRM with diverse functionalities, Apptivo is the way to go.

Scalability

Redtail CRM is designed to grow with financial advisory firms, offering scalability to accommodate expanding client bases. Apptivo, with its modular approach, provides even greater scalability, allowing businesses to add applications as they grow. If scalability is a priority, Apptivo offers more flexibility.

Integrations

Redtail CRM integrates seamlessly with other financial tools, enhancing its utility for financial advisors. Apptivo, however, offers a wider range of integrations, making it suitable for businesses with diverse software needs. If you need extensive integration options, Apptivo is the better choice.

Customer Support

Redtail CRM is known for its excellent customer support, providing timely assistance to users. Apptivo also offers reliable support, but Redtail CRM's specialized support for financial advisors gives it an edge. If customer support is crucial, Redtail CRM is the preferred option.

Security

Both Redtail CRM and Apptivo prioritize security, ensuring that client data is protected. Redtail CRM's focus on financial advisors means it adheres to industry-specific security standards. Apptivo also offers robust security measures, but Redtail CRM's specialized focus gives it a slight advantage. If security is a top concern, Redtail CRM is the safer bet.

Overall Rating

Redtail CRM and Apptivo both offer excellent CRM solutions, but Apptivo's versatility and broader range of features give it a slight edge overall. If you're looking for a CRM that can adapt to various business needs, Apptivo is the better choice.

Redtail CRM vs Apptivo: A Detailed Breakdown of Key Features

FeaturesRedtail CRMApptivo
Contact Management
Excellent4.5
Excellent4.4
Task Management
Excellent4.4
Excellent4.5
Customization
Excellent4.3
Excellent4.6
Reporting
Good4.2
Excellent4.5
Mobile Access
Excellent4.4
Excellent4.3
Email Integration
Excellent4.5
Excellent4.4

Contact Management

Redtail CRM excels in contact management, offering features specifically designed for financial advisors to manage client relationships effectively. Apptivo also provides robust contact management capabilities, but Redtail CRM's focus on financial services gives it a slight edge. If you're in the financial sector, Redtail CRM is the better choice for contact management.

Task Management

Both Redtail CRM and Apptivo offer excellent task management features. Redtail CRM's task management is tailored for financial advisors, while Apptivo provides a more general approach suitable for various industries. If you need a CRM with versatile task management, Apptivo is the way to go.

Customization

Apptivo shines in customization, allowing users to tailor the CRM to their specific business needs. Redtail CRM offers customization options as well, but Apptivo's flexibility makes it the better choice for businesses seeking a highly customizable CRM solution.

Reporting

Apptivo offers comprehensive reporting features, providing insights into various aspects of business operations. Redtail CRM also provides reporting capabilities, but Apptivo's broader range of reports makes it the preferred choice for businesses that rely heavily on data analysis.

Mobile Access

Redtail CRM and Apptivo both offer mobile access, allowing users to manage their CRM on the go. Redtail CRM's mobile app is particularly user-friendly for financial advisors, while Apptivo's app offers a more general approach. If mobile access is crucial, Redtail CRM is the better option for financial professionals.

Email Integration

Redtail CRM provides seamless email integration, enhancing communication for financial advisors. Apptivo also offers email integration, but Redtail CRM's focus on financial services gives it an advantage. If email integration is a priority, Redtail CRM is the preferred choice for financial advisors.

Pricing Comparison of Redtail CRM and Apptivo

We’ve compiled the pricing tables and highlighted the key features of both Redtail CRM and Apptivo to aid in your decision-making process. Let’s explore what each platform has to offer.

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Redtail CRM Pricing Plans

Launch
For small businesses
$39

per month per user

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Launch includes:
  • User-friendly interface designed for ease of use and efficiency.
  • Secure data storage ensuring client information is protected.
  • Customizable dashboards to tailor the CRM to your needs.
  • Integration capabilities with other tools for seamless workflow.
Growth
For growing businesses
$59

per month per user

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Includes Launch, plus:
  • Redtail Imaging for efficient document management.
  • Redtail Speak for secure client communication.
  • Unlimited user access for team collaboration.
  • Advanced reporting tools for data-driven decisions.
Enterprise
For large enterprises
Contact sales
Request Pricingright_arrow
Includes Growth, plus:
  • Endless options available for scalability and flexibility.
  • Dedicated support for seamless implementation and use.
  • Advanced security features for enterprise-level protection.
  • Integration with Orion Wealth Management for streamlined operations.
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Apptivo Pricing Plans

Lite
For small sales teams
$20

per month per user

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Lite includes:
  • Customize up to 100 fields per app for tailored data management.
  • Integrate with third-party services for enhanced functionality.
  • Access 24x7 support for uninterrupted assistance.
  • Utilize 25 workflows to automate routine tasks.
Premium
For fast-growing teams
$30

per month per user

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Includes Lite, plus:
  • Customize up to 250 fields per app for detailed data capture.
  • Utilize 75 workflows to streamline business processes.
  • Create 25 custom dashboards for insightful data visualization.
  • Send up to 3000 emails per user per month for marketing.
Ultimate
For large teams
$50

per month per user

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Includes Premium, plus:
  • Customize up to 350 fields per app for advanced data management.
  • Utilize 150 workflows for complex automation needs.
  • Create 50 custom dashboards for detailed reporting.
  • Send up to 5000 emails per user per month for campaigns.
Enterprise
For enterprise organizations
Contact sales
Request Pricingright_arrow
Includes Ultimate, plus:
  • Customize up to 500 fields per app for comprehensive data handling.
  • Utilize 300 workflows for extensive automation.
  • Create 100 custom dashboards for in-depth analysis.
  • Receive dedicated account management for personalized support.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, scalability, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Redtail CRM or Apptivo: Which One Matches Your Business Needs?

Choose Redtail CRM If You Need ...

  • Tailored for financial advisors

    If you are a financial advisor looking for a CRM that offers specialized features and excellent support, Redtail CRM is the ideal choice. Its focus on financial services ensures that you have the tools you need to manage client relationships effectively.

  • Seamless financial integrations

    If you require a CRM that integrates seamlessly with other financial tools, Redtail CRM is the better option. Its integration capabilities enhance efficiency and streamline workflows for financial professionals.

Choose Apptivo If You Need ...

  • Highly customizable solution

    If you need a CRM that offers extensive customization options, Apptivo is the way to go. Its flexibility allows you to tailor the system to your specific business needs, making it suitable for various industries.

  • Comprehensive reporting features

    If you rely heavily on data-driven decision-making, Apptivo's comprehensive reporting features make it the preferred choice. Its detailed reports provide valuable insights into business operations, helping you make informed decisions.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.