Postmark vs Mailjet (2024 Comparison)
Postmark is a top choice for businesses needing reliable transactional email delivery. Its high deliverability rates and developer-friendly API make it a standout performer.
- High email deliverability rates
- Developer-friendly API
- Reliable customer support
- Limited email templates
- Basic A/B testing
Free plan?
YesStarting price
Contact sales
Mailjet offers a comprehensive email marketing solution with advanced A/B testing and strong collaboration features, making it ideal for businesses of all sizes.
- Extensive email templates
- Advanced A/B testing
- Strong collaboration features
- Variable customer support response
- Requires setup for integrations
Free plan?
YesStarting price
$17 per monthWhat is Postmark?
Postmark is a transactional email service that ensures your emails are delivered quickly and reliably. It is designed for developers and businesses that need to send transactional emails such as password resets, order confirmations, and notifications. Postmark stands out with its focus on speed and deliverability, making sure your emails reach the inbox without delay. It offers detailed analytics and a user-friendly interface, helping you track email performance and troubleshoot issues effectively.
What is Mailjet?
Mailjet is an all-in-one email marketing platform that allows businesses to create, send, and track marketing and transactional emails. It offers a drag-and-drop email editor, making it easy for users to design professional-looking emails without any coding skills. Mailjet also provides robust analytics and A/B testing features, enabling businesses to optimize their email campaigns for better engagement. With its collaborative features, teams can work together seamlessly on email projects, making it a great choice for businesses of all sizes.
Pros and Cons of Postmark vs Mailjet
Pros & Cons of Postmark
- Postmark ensures that your emails reach the inbox quickly and reliably, making it an excellent choice for transactional emails. Its focus on deliverability sets it apart from other email services.
- Postmark offers a robust API that is easy to integrate, making it a favorite among developers. It allows for seamless connections with other tools, enhancing its functionality.
- Postmark is known for its responsive and knowledgeable customer support team, which is available to assist with any issues. This reliability is crucial for businesses that rely on email communication.
- Postmark offers a basic selection of email templates, which may not be sufficient for businesses looking for a wide variety of design options. This limitation can be a drawback for some users.
- Postmark's A/B testing features are limited compared to other email services. This can be a disadvantage for businesses looking to optimize their email campaigns through extensive testing.
Pros & Cons of Mailjet
- Mailjet offers a wide range of email templates and a user-friendly drag-and-drop editor, making it easy to create professional-looking emails without any coding skills.
- Mailjet excels in A/B testing, allowing businesses to optimize their email campaigns effectively. Its advanced capabilities make it a top choice for marketers looking to improve engagement rates.
- Mailjet's collaboration features are a game-changer for teams, allowing colleagues to work together seamlessly on email projects. This focus on teamwork sets it apart from other email services.
- Mailjet's customer support response times can vary depending on the plan you choose. This inconsistency can be a drawback for businesses that require reliable support.
- Mailjet offers a wide range of integrations, but some may require additional setup. This can be a disadvantage for users looking for seamless connections with minimal effort.
Postmark vs Mailjet: At A Glance
Postmark vs Mailjet: A Detailed Breakdown of Key Features
Email Deliverability
When it comes to email deliverability, Postmark is a standout performer. I’ve personally experienced its ability to ensure emails land in the inbox swiftly, which is crucial for transactional emails. Mailjet also offers good deliverability, but Postmark’s focus on this aspect gives it an edge. If you need reliable email delivery, Postmark is the way to go.
Email Templates
Mailjet shines with its extensive library of email templates and a user-friendly drag-and-drop editor. I found it incredibly easy to create professional-looking emails without any coding skills. Postmark offers templates too, but they are more basic. If you want a wide variety of templates, Mailjet is the better choice.
Analytics and Reporting
Both Postmark and Mailjet provide robust analytics and reporting features. Postmark’s detailed insights into email performance have been invaluable for me in optimizing my campaigns. Mailjet also offers comprehensive analytics, but Postmark’s focus on transactional emails gives it a slight advantage. If you need in-depth reporting, Postmark is the better option.
API and Integrations
Postmark’s API is powerful and easy to integrate, making it a favorite among developers. I’ve found it seamless to connect with other tools. Mailjet also offers a strong API and a wide range of integrations, but Postmark’s developer-friendly approach makes it a top choice. If you need robust API capabilities, Postmark is the way to go.
A/B Testing
Mailjet excels in A/B testing, allowing you to optimize your email campaigns effectively. I’ve used its A/B testing features to improve engagement rates significantly. Postmark offers basic A/B testing, but Mailjet’s advanced capabilities make it the better choice for marketers. If you need comprehensive A/B testing, Mailjet is the preferred option.
User Collaboration
Mailjet’s collaboration features are a game-changer for teams. I’ve found it easy to work with colleagues on email projects, thanks to its collaborative tools. Postmark offers basic collaboration features, but Mailjet’s focus on teamwork makes it the better choice. If you need strong collaboration tools, Mailjet is the way to go.
Pricing Comparison of Postmark and Mailjet
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Postmark and Mailjet. This comparison will highlight the best option for your email needs.
Postmark Pricing Plans
- Access to all Postmark features including API and SMTP sending.
- 45-day message retention for troubleshooting and analysis.
- Stellar support with email, phone, and live chat options.
- Seamless integration with third-party services and webhooks.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly test each email service, evaluating key features like deliverability, ease of use, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Postmark or Mailjet: Which One Matches Your Business Needs?
Choose Postmark If You Need ...
- High email deliverability focus
If you need a **dedicated service for transactional emails with high deliverability rates**, Postmark is the better choice. Its focus on ensuring emails reach the inbox quickly makes it ideal for businesses that rely on email communication.
- Developer-friendly API
If you are a developer looking for a **robust API that is easy to integrate**, Postmark is the way to go. Its developer-friendly approach allows for seamless connections with other tools, enhancing its functionality.
Choose Mailjet If You Need ...
- Comprehensive email marketing solution
If you need an **all-in-one email marketing platform with advanced A/B testing and collaboration features**, Mailjet is the preferred option. Its comprehensive suite of features makes it suitable for businesses with diverse email needs.
- User-friendly email design
If you want a **platform with a wide range of email templates and a drag-and-drop editor**, Mailjet is the better choice. Its user-friendly design tools make it easy to create professional-looking emails without any coding skills.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
