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Pipedrive vs Ontraport (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Pipedrive

Pipedrive offers intuitive pipeline management and strong email integration, making it a top choice for sales teams. Its robust reporting tools provide valuable insights into sales performance.

  • Intuitive pipeline management
  • Strong email integration
  • Robust reporting tools
  • Limited marketing automation
  • Fewer integrations than competitors

Free plan?

Yes

Starting price

$14 per month per user
Good Value For Price
4.1

0

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Ontraport

Ontraport provides comprehensive marketing automation and extensive contact management, making it ideal for businesses seeking an all-in-one solution. Its wide range of integrations adds to its versatility.

  • Comprehensive marketing automation
  • Extensive contact management
  • Wide range of integrations
  • Steeper learning curve
  • Higher pricing for advanced features

Free plan?

Yes

Starting price

$24 per month

What is Pipedrive?

Pipedrive is a sales-focused CRM tool designed to help businesses manage their sales processes efficiently. It offers a visual pipeline management system that allows users to track deals and sales activities seamlessly. With its intuitive interface, Pipedrive helps sales teams stay organized and focused on closing deals. It integrates with various third-party applications, making it a versatile choice for businesses looking to streamline their sales operations.

What is Ontraport?

Ontraport is a comprehensive business automation platform that combines CRM, marketing automation, and e-commerce functionalities. It helps businesses automate their marketing campaigns, manage customer relationships, and streamline sales processes. Ontraport's user-friendly interface and robust features make it an ideal choice for businesses looking to enhance their marketing efforts and improve customer engagement.

Pros and Cons of Pipedrive vs Ontraport

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Pros & Cons of Pipedrive

Intuitive pipeline management
  • Pipedrive's pipeline management is incredibly intuitive, allowing users to easily track and manage their sales processes. The visual interface makes it simple to move deals through different stages, enhancing productivity.
Strong email integration
  • With Pipedrive, you can seamlessly integrate your email accounts, making it easy to manage communications directly within the platform. This feature is particularly beneficial for sales teams who need to keep track of their interactions.
Robust reporting tools
  • Pipedrive offers robust reporting tools that provide valuable insights into sales performance. Users can customize reports to track key metrics, helping them make informed decisions and improve their sales strategies.
Limited marketing automation
  • While Pipedrive offers some marketing automation features, it doesn't match the depth and breadth of dedicated marketing automation platforms. Businesses looking for extensive marketing capabilities may find this limiting.
Fewer integrations than competitors
  • Pipedrive offers a range of integrations, but it may not have as many options as some competitors. Businesses with specific integration needs should verify compatibility before committing to the platform.
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Pros & Cons of Ontraport

Comprehensive marketing automation
  • Ontraport excels in marketing automation, providing a wide range of tools to automate marketing campaigns. From email marketing to lead nurturing, Ontraport covers all aspects of marketing automation.
Extensive contact management
  • Ontraport offers extensive contact management features, allowing businesses to manage customer relationships effectively. The CRM capabilities are robust, providing additional tools for tracking and nurturing leads.
Wide range of integrations
  • Ontraport provides a wide range of integrations, allowing businesses to connect with various third-party applications seamlessly. This flexibility makes it a versatile choice for businesses with diverse needs.
Steeper learning curve
  • Ontraport's extensive features may require more time to master, resulting in a steeper learning curve for new users. Businesses should be prepared to invest time in training and onboarding.
Higher pricing for advanced features
  • Ontraport's advanced features come at a higher price point, which may be a consideration for businesses with budget constraints. It's important to evaluate the cost-benefit ratio before committing.

Pipedrive vs Ontraport: At A Glance

Decision FactorPipedriveOntraport
Value to Price
Excellent4.5
Good4.2
Ease of Use
Excellent4.4
Good4.0
Functionality
Excellent4.3
Excellent4.5
Scalability
Good4.2
Excellent4.3
Integrations
Good4.1
Excellent4.4
Customer Support
Excellent4.3
Good4.2
Security
Good4.2
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

Pipedrive offers a competitive pricing structure that aligns well with its robust features, making it a cost-effective choice for small to medium-sized businesses. Ontraport, while slightly more expensive, provides a comprehensive suite of tools that justify its price for businesses seeking an all-in-one solution. If you're looking for a budget-friendly CRM with essential features, Pipedrive is a great option.

Ease of Use

Pipedrive's intuitive interface makes it easy for users to navigate and manage their sales processes efficiently. Ontraport, while user-friendly, may require a bit more time to master due to its extensive features. If you prioritize ease of use and a straightforward setup, Pipedrive is the better choice.

Functionality

Ontraport excels in functionality, offering a wide range of features that cater to various business needs, including CRM, marketing automation, and e-commerce. Pipedrive, while focused on sales management, provides essential CRM functionalities. If you need a tool with extensive functionality, Ontraport is the way to go.

Scalability

Both Pipedrive and Ontraport offer scalable solutions that can grow with your business. However, Ontraport's comprehensive suite of tools makes it more suitable for businesses with diverse needs. If scalability across multiple business functions is a priority, Ontraport is the better option.

Integrations

Ontraport offers a wide range of integrations, allowing businesses to connect with various third-party applications seamlessly. Pipedrive also provides integrations, but its focus is more on sales-related tools. If you require extensive integrations, Ontraport is the superior choice.

Customer Support

Pipedrive offers reliable customer support with various resources to assist users. Ontraport also provides excellent support, but its extensive features may require more guidance. If you value straightforward and accessible support, Pipedrive is a solid choice.

Security

Both Pipedrive and Ontraport prioritize security, offering robust measures to protect user data. However, Pipedrive's focus on sales management ensures that security is tailored to CRM needs. If CRM-specific security is a priority, Pipedrive is the better option.

Overall Rating

Pipedrive's overall rating reflects its strong performance in sales management and ease of use. Ontraport, with its comprehensive features, also scores well but may require more time to master. If you're looking for a well-rounded CRM, Pipedrive is a great choice.

Pipedrive vs Ontraport: A Detailed Breakdown of Key Features

FeaturesPipedriveOntraport
Pipeline Management
Excellent4.5
Good4.0
Marketing Automation
Good4.0
Excellent4.5
Contact Management
Excellent4.3
Excellent4.4
Email Integration
Good4.2
Excellent4.3
Reporting and Analytics
Excellent4.4
Good4.2
Task Management
Excellent4.3
Good4.1

Pipeline Management

Pipedrive excels in pipeline management, offering a visual and intuitive interface that makes tracking deals a breeze. You can easily drag and drop deals between stages, which I found incredibly helpful in keeping my sales process organized. Ontraport, while offering pipeline management, doesn't quite match the simplicity and ease of use that Pipedrive provides. If you prioritize a straightforward and effective pipeline management system, Pipedrive is the way to go.

Marketing Automation

Ontraport shines in marketing automation, providing a comprehensive suite of tools to automate your marketing campaigns. From email marketing to lead nurturing, Ontraport covers it all. Pipedrive, while offering some marketing automation features, doesn't match the depth and breadth of Ontraport's capabilities. If you're looking for a robust marketing automation platform, Ontraport is the better choice.

Contact Management

Both Pipedrive and Ontraport offer excellent contact management features, allowing you to keep track of your customer interactions. However, Ontraport's CRM capabilities are more extensive, providing additional tools for managing customer relationships. If you need a comprehensive contact management system, Ontraport is the superior option.

Email Integration

Pipedrive offers seamless email integration, allowing you to manage your emails directly within the platform. This feature is particularly useful for sales teams who need to keep track of their communications. Ontraport also provides email integration, but its focus is more on marketing automation. If you need a CRM with strong email integration, Pipedrive is a great choice.

Reporting and Analytics

Pipedrive provides robust reporting and analytics tools that help you gain insights into your sales performance. I found the customizable reports particularly useful for tracking key metrics. Ontraport also offers reporting features, but its focus is more on marketing analytics. If you need detailed sales reporting, Pipedrive is the better option.

Task Management

Pipedrive's task management features help you stay organized and on top of your sales activities. You can easily set reminders and deadlines, which I found helpful in managing my workload. Ontraport also offers task management, but its focus is more on marketing tasks. If you need a CRM with strong task management capabilities, Pipedrive is a solid choice.

Pricing Comparison of Pipedrive and Ontraport

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Pipedrive and Ontraport. This comparison will highlight the best option for managing your sales and marketing efforts.

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Pipedrive Pricing Plans

Essential
For Small Businesses
$14

per month per user

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Essential includes:
  • Seamless data import with over 400 integrations available.
  • Activity, deal, and contact reports for better insights.
  • Personalized onboarding to get you started quickly.
  • Simple sales processes setup for efficient organization.
Advanced
For Growing Teams
$34

per month per user

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Includes Essential, plus:
  • Automations builder including email sequences for efficiency.
  • Meeting, email, and video call scheduling for convenience.
  • Live chat support for immediate assistance.
  • Group emailing capabilities for better communication.
Professional
For Established Businesses
$49

per month per user

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Includes Advanced, plus:
  • Contract and proposal management with e-signatures.
  • Streamlined lead routing and team management.
  • Revenue forecasts and custom field reporting.
  • Extra data entry and data quality settings.
Power
For Large Enterprises
$64

per month per user

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Includes Professional, plus:
  • Increased control of account permissions and visibilities.
  • 24/7 live chat support for continuous assistance.
  • Phone support for direct communication.
  • Enhanced collaboration and support for larger teams.
Enterprise
For Corporations
$99

per month per user

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Includes Power, plus:
  • Complete access to all features without limits.
  • Unlimited reports and customizations for flexibility.
  • Maximize automations and email syncs per seat.
  • Ultimate peace of mind with full feature access.
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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like ease of use, functionality, and integrations. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Pipedrive or Ontraport: Which One Matches Your Business Needs?

Choose Pipedrive If You Need ...

  • Intuitive sales management

    If you are a sales-focused business looking for an intuitive CRM with strong pipeline management and email integration, Pipedrive is the ideal choice. Its user-friendly interface and robust reporting tools make it a top pick for sales teams.

  • Budget-friendly CRM

    If you are a small to medium-sized business seeking a budget-friendly CRM with essential features, Pipedrive offers a competitive pricing structure that aligns well with its robust capabilities. It's a cost-effective choice for businesses looking to streamline their sales processes.

Choose Ontraport If You Need ...

  • Comprehensive marketing automation

    If you are a business seeking a comprehensive marketing automation platform with extensive contact management and a wide range of integrations, Ontraport is the superior choice. Its robust features make it ideal for businesses looking to enhance their marketing efforts.

  • All-in-one solution

    If you are a business looking for an all-in-one solution that combines CRM, marketing automation, and e-commerce functionalities, Ontraport provides a comprehensive suite of tools to meet your needs. It's a versatile choice for businesses with diverse requirements.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.