Pipedrive vs Mailchimp (2024 Comparison)
Pipedrive is a powerful CRM tool that offers a range of features to help sales teams manage their pipelines and close deals. Its intuitive interface and strong customer support make it a popular choice for businesses of all sizes.
- Intuitive interface for easy navigation
- Comprehensive CRM features
- Strong customer support
- Limited email marketing features
- Higher cost for advanced features
Free plan?
YesStarting price
$14 per month per user
Mailchimp is a comprehensive marketing automation platform that offers a range of features to help businesses create and send email campaigns. Its robust analytics tools and wide range of integrations make it a popular choice for marketing-focused businesses.
- Robust email marketing tools
- Comprehensive analytics
- Wide range of integrations
- Limited CRM capabilities
- Higher cost for advanced features
Free plan?
YesStarting price
$13 per monthWhat is Pipedrive?
Pipedrive is a sales-focused CRM tool designed to help businesses streamline their sales processes. It offers a visual pipeline management system that allows users to track deals, manage leads, and automate repetitive tasks. With its intuitive interface, Pipedrive helps sales teams stay organized and focused on closing deals, ultimately boosting productivity and revenue. Whether you're a small business or a large enterprise, Pipedrive's customizable features and integrations make it a versatile choice for managing customer relationships effectively.
What is Mailchimp?
Mailchimp is a comprehensive marketing automation platform that empowers businesses to create, send, and analyze email campaigns. It offers a user-friendly interface and a variety of templates, making it easy for users to design professional-looking emails. Mailchimp also provides robust analytics tools to track campaign performance and audience engagement. Whether you're a small business owner or a marketing professional, Mailchimp's features help you connect with your audience, build brand loyalty, and drive sales through targeted email marketing strategies.
Pros and Cons of Pipedrive vs Mailchimp
Pros & Cons of Pipedrive
- Pipedrive's user-friendly interface makes it easy for sales teams to navigate and manage their pipelines. Its drag-and-drop functionality simplifies the process of moving deals through different stages, helping users stay organized and focused on closing deals.
- Pipedrive offers a wide range of CRM features, including deal tracking, lead management, and sales automation. These features help sales teams stay organized and focused on closing deals, ultimately boosting productivity and revenue.
- Pipedrive provides excellent customer support, with a range of resources like live chat, email support, and a comprehensive knowledge base. Its support team is responsive and knowledgeable, helping users resolve issues quickly.
- While Pipedrive offers some email features, it is not as focused on email marketing as other tools like Mailchimp. This can be a limitation for businesses that rely heavily on email campaigns for their marketing efforts.
- Pipedrive's advanced features come at a higher cost, which can be a drawback for small businesses with limited budgets. However, its flexible pricing plans allow businesses to choose a plan that fits their needs and budget.
Pros & Cons of Mailchimp
- Mailchimp is a leader in email marketing, offering a variety of templates and tools to help businesses create and send professional-looking emails. Its robust analytics tools allow users to track campaign performance and audience engagement.
- Mailchimp provides detailed analytics reports that help businesses understand how their campaigns are performing. These insights allow users to make data-driven decisions and optimize their marketing strategies for better results.
- Mailchimp offers a wide range of integrations with popular tools like Shopify, WooCommerce, and Zapier. These integrations make it easy for businesses to connect Mailchimp with other applications and streamline their marketing efforts.
- While Mailchimp offers some basic CRM features, it is not as comprehensive as other CRM tools like Pipedrive. This can be a limitation for businesses that need a more robust CRM solution to manage their sales processes.
- Mailchimp's advanced features come at a higher cost, which can be a drawback for small businesses with limited budgets. However, its flexible pricing plans allow businesses to choose a plan that fits their needs and budget.
Pipedrive vs Mailchimp: At A Glance
Value to Price
Pipedrive offers a robust set of features at a competitive price, making it a great value for sales teams looking to streamline their processes. Its pricing structure is flexible, allowing businesses to choose a plan that fits their budget and needs. Mailchimp, on the other hand, provides excellent value for businesses focused on email marketing, with a range of features that cater to different marketing needs. If you're primarily focused on sales management, Pipedrive offers better value, while Mailchimp is ideal for marketing-focused businesses.
Ease of Use
Pipedrive's intuitive interface makes it easy for sales teams to manage their pipelines and track deals. Its drag-and-drop functionality simplifies the process of moving deals through different stages. Mailchimp also offers a user-friendly interface, with a variety of templates and tools that make it easy to create and send email campaigns. Both tools are easy to use, but if you're looking for a CRM with a focus on sales, Pipedrive is the better choice, while Mailchimp is ideal for email marketing.
Functionality
Pipedrive excels in providing a comprehensive CRM solution with features like deal tracking, lead management, and sales automation. It offers a range of tools to help sales teams stay organized and focused on closing deals. Mailchimp, on the other hand, is a powerful marketing automation platform with features like email campaign management, audience segmentation, and analytics. If your primary focus is on sales, Pipedrive offers more functionality, while Mailchimp is better suited for marketing needs.
Scalability
Pipedrive is designed to scale with your business, offering customizable features and integrations that can grow with your sales team. Its flexible pricing plans make it easy to add users and features as your business expands. Mailchimp also offers scalability, with a range of plans that cater to businesses of all sizes. If you're looking for a tool that can grow with your sales team, Pipedrive is the better choice, while Mailchimp is ideal for marketing-focused businesses.
Integrations
Pipedrive offers a wide range of integrations with popular tools like Slack, Trello, and Zapier, making it easy to connect with other business applications. Mailchimp also offers a variety of integrations, including e-commerce platforms like Shopify and WooCommerce. Both tools offer strong integration capabilities, but if you're looking for a CRM with a focus on sales, Pipedrive is the better choice, while Mailchimp is ideal for marketing-focused businesses.
Customer Support
Pipedrive provides excellent customer support, with a range of resources like live chat, email support, and a comprehensive knowledge base. Its support team is responsive and knowledgeable, helping users resolve issues quickly. Mailchimp also offers strong customer support, with resources like email support, a help center, and a community forum. Both tools offer good customer support, but if you're looking for a CRM with a focus on sales, Pipedrive is the better choice, while Mailchimp is ideal for marketing-focused businesses.
Security
Pipedrive takes security seriously, offering features like two-factor authentication, data encryption, and regular security audits to protect user data. Mailchimp also prioritizes security, with features like data encryption, secure data centers, and regular security updates. Both tools offer strong security measures, but if you're looking for a CRM with a focus on sales, Pipedrive is the better choice, while Mailchimp is ideal for marketing-focused businesses.
Overall Rating
Pipedrive is a powerful CRM tool that offers a range of features to help sales teams manage their pipelines and close deals. Its intuitive interface and strong customer support make it a popular choice for businesses of all sizes. Mailchimp, on the other hand, is a comprehensive marketing automation platform that offers a range of features to help businesses create and send email campaigns. Both tools have their strengths, but if you're looking for a CRM with a focus on sales, Pipedrive is the better choice, while Mailchimp is ideal for marketing-focused businesses.
Pipedrive vs Mailchimp: A Detailed Breakdown of Key Features
Pipeline Management
Pipedrive excels in pipeline management, offering a visual interface that allows you to track deals and manage leads effectively. Its drag-and-drop functionality makes it easy to move deals through different stages, helping you stay organized and focused on closing deals. Mailchimp, on the other hand, is not primarily designed for pipeline management, but it does offer some basic CRM features. If you're looking for a tool with strong pipeline management capabilities, Pipedrive is the better choice.
Email Campaigns
Mailchimp is a leader in email campaign management, offering a variety of templates and tools to help you create and send professional-looking emails. Its robust analytics tools allow you to track campaign performance and audience engagement. Pipedrive, while offering some email features, is not as focused on email campaigns as Mailchimp. If your primary focus is on email marketing, Mailchimp is the better choice.
Lead Management
Pipedrive offers comprehensive lead management features, allowing you to track and manage leads throughout the sales process. Its customizable features and integrations make it easy to tailor the tool to your specific needs. Mailchimp also offers lead management features, but they are more focused on marketing automation. If you're looking for a tool with strong lead management capabilities, Pipedrive is the better choice.
Analytics
Mailchimp provides robust analytics tools that allow you to track campaign performance and audience engagement. Its detailed reports help you understand how your campaigns are performing and make data-driven decisions. Pipedrive also offers analytics features, but they are more focused on sales performance. If you're looking for a tool with strong analytics capabilities, Mailchimp is the better choice.
Automation
Both Pipedrive and Mailchimp offer automation features, but they are focused on different areas. Pipedrive's automation features are designed to streamline sales processes, helping you automate repetitive tasks and stay organized. Mailchimp's automation features are focused on marketing, allowing you to create automated email campaigns and workflows. If you're looking for a tool with strong sales automation capabilities, Pipedrive is the better choice, while Mailchimp is ideal for marketing automation.
Customization
Pipedrive offers a high level of customization, allowing you to tailor the tool to your specific needs. Its customizable features and integrations make it easy to create a CRM solution that works for your business. Mailchimp also offers customization options, but they are more focused on email templates and marketing campaigns. If you're looking for a tool with strong customization capabilities, Pipedrive is the better choice.
Pricing Comparison of Pipedrive and Mailchimp
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Pipedrive and Mailchimp. This comparison will highlight the best option for managing your sales and marketing needs.
Pipedrive Pricing Plans
- Seamless data import with over 400 integrations available.
- Activity, deal, and contact reports for better insights.
- Personalized onboarding to get you started quickly.
- Simple sales processes setup for efficient organization.
- Automations builder including email sequences for efficiency.
- Meeting, email, and video call scheduling for convenience.
- Live chat support for immediate assistance.
- Group emailing capabilities for better communication.
- Contract and proposal management with e-signatures.
- Streamlined lead routing and team management.
- Revenue forecasts and custom field reporting.
- Extra data entry and data quality settings.
- Increased control of account permissions and visibilities.
- 24/7 live chat support for continuous assistance.
- Phone support for direct communication.
- Enhanced collaboration and support for larger teams.
- Complete access to all features without limits.
- Unlimited reports and customizations for flexibility.
- Maximize automations and email syncs per seat.
- Ultimate peace of mind with full feature access.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Our Rating Methodology
We thoroughly test each CRM and marketing automation tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Pipedrive or Mailchimp: Which One Matches Your Business Needs?
Choose Pipedrive If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution to manage your sales processes, Pipedrive is the ideal choice. Its range of features, including deal tracking, lead management, and sales automation, make it a powerful tool for sales teams.
- Strong customer support
If you value strong customer support and want access to a responsive and knowledgeable support team, Pipedrive is the better choice. Its range of support options, including live chat and email support, ensure that users have access to the help they need.
Choose Mailchimp If You Need ...
- Robust email marketing tools
If you are a business focused on email marketing and need a tool with robust email marketing capabilities, Mailchimp is the ideal choice. Its range of templates, tools, and analytics make it a powerful platform for creating and sending email campaigns.
- Wide range of integrations
If you rely on multiple tools to manage your operations and need a platform with a wide range of integrations, Mailchimp is the better choice. Its integrations with popular tools like Shopify and WooCommerce make it easy to connect with other applications.
Frequently Asked Questions
Which tool is better for sales management?
Which tool is better for email marketing?
How do the pricing plans compare?
Which tool offers better customer support?
Which tool offers more integrations?
Which tool is more scalable?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
