Ortto vs Constant Contact (2024 Comparison)
Ortto offers a comprehensive suite of marketing tools with advanced email automation and powerful customer journey mapping. Its robust analytics and reporting features make it a great choice for businesses looking to enhance their marketing efforts.
- Advanced email automation features
- Comprehensive analytics and reporting
- Powerful customer journey mapping
- Steep learning curve for beginners
- Limited template customization options
Free plan?
NoStarting price
$509 per month
Constant Contact provides a user-friendly interface and excellent customer support, making it a popular choice for businesses of all sizes. Its wide range of integrations and customizable templates enhance its functionality and versatility.
- User-friendly interface
- Excellent customer support
- Wide range of integrations
- Basic automation features
- Limited advanced functionality
Free plan?
YesStarting price
$12 per monthWhat is Ortto?
Ortto is a comprehensive marketing automation platform designed to streamline customer engagement and enhance marketing strategies. It offers a suite of tools for email marketing, customer journey mapping, and analytics, enabling businesses to create personalized experiences for their customers. With Ortto, you can automate repetitive tasks, track customer interactions, and gain insights into customer behavior, making it easier to tailor your marketing efforts and improve conversion rates.
What is Constant Contact?
Constant Contact is a robust email marketing software that helps businesses connect with their audience through effective email campaigns. It offers a range of features including customizable templates, list management, and real-time reporting. Constant Contact simplifies the process of creating and sending professional emails, allowing businesses to engage with their customers, promote their brand, and drive sales. Its user-friendly interface and reliable customer support make it a popular choice for businesses of all sizes.
Pros and Cons of Ortto vs Constant Contact
Pros & Cons of Ortto
- Ortto offers advanced email automation features that allow you to create personalized email campaigns with ease. Its automation capabilities are robust, enabling you to set up complex workflows and trigger emails based on customer behavior.
- Ortto provides comprehensive analytics and reporting features that allow you to track the performance of your marketing campaigns. Its reporting tools are detailed and customizable, giving you insights into customer behavior and campaign effectiveness.
- Ortto offers a powerful customer journey mapping tool that allows you to visualize and optimize the customer experience. This feature is particularly useful for businesses looking to create personalized marketing experiences.
- Ortto's advanced features may require a bit of a learning curve for beginners. While its interface is user-friendly, mastering its full range of capabilities may take some time.
- Ortto offers customizable templates, but they may not provide the same level of ease and flexibility as some other tools. If template customization is a priority, you may find Ortto's options somewhat limited.
Pros & Cons of Constant Contact
- Constant Contact is known for its user-friendly interface, making it easy for users to create and manage email campaigns without any technical expertise. Its intuitive design ensures a smooth user experience.
- Constant Contact offers excellent customer support, providing a range of resources including live chat, phone support, and a comprehensive knowledge base. This ensures that users have access to the help they need when they need it.
- Constant Contact offers a wide range of integrations with popular third-party tools, making it easy to connect with other tools you may already be using. This enhances its functionality and versatility.
- Constant Contact offers basic automation features, but they may not provide the same level of sophistication as some other tools. If advanced automation is a priority, you may find Constant Contact's options somewhat limited.
- While Constant Contact offers essential email marketing features, it may lack some of the advanced functionalities that other tools provide. If advanced functionality is important to you, you may need to look elsewhere.
Ortto vs Constant Contact: At A Glance
Ortto vs Constant Contact: A Detailed Breakdown of Key Features
Email Automation
Ortto excels in email automation, offering advanced features that allow you to create personalized email campaigns with ease. Its automation capabilities are robust, enabling you to set up complex workflows and trigger emails based on customer behavior. Constant Contact, while offering basic automation features, may not provide the same level of sophistication as Ortto. If you're looking for a tool with advanced email automation capabilities, Ortto is the better choice.
Customer Journey Mapping
Ortto offers a powerful customer journey mapping tool that allows you to visualize and optimize the customer experience. This feature is particularly useful for businesses looking to create personalized marketing experiences. Constant Contact, while offering basic journey mapping features, may not provide the same level of detail and customization as Ortto. If customer journey mapping is a priority, Ortto is the better choice.
Analytics and Reporting
Ortto provides comprehensive analytics and reporting features that allow you to track the performance of your marketing campaigns. Its reporting tools are detailed and customizable, giving you insights into customer behavior and campaign effectiveness. Constant Contact, while offering basic reporting features, may not provide the same level of detail as Ortto. If analytics and reporting are important to you, Ortto is the better choice.
Template Customization
Constant Contact offers a wide range of customizable templates, making it easy to create professional-looking emails. Its template customization features are user-friendly and intuitive, allowing you to create emails that reflect your brand. Ortto, while offering customizable templates, may not provide the same level of ease and flexibility as Constant Contact. If template customization is a priority, Constant Contact is the better choice.
List Management
Constant Contact excels in list management, offering a range of features that make it easy to manage and segment your email lists. Its list management tools are intuitive and user-friendly, allowing you to create targeted email campaigns. Ortto, while offering basic list management features, may not provide the same level of sophistication as Constant Contact. If list management is a priority, Constant Contact is the better choice.
Real-time Reporting
Ortto offers real-time reporting features that allow you to track the performance of your marketing campaigns as they happen. Its reporting tools are detailed and customizable, giving you insights into customer behavior and campaign effectiveness. Constant Contact, while offering basic real-time reporting features, may not provide the same level of detail as Ortto. If real-time reporting is important to you, Ortto is the better choice.
Pricing Comparison of Ortto and Constant Contact
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Ortto and Constant Contact. This comparison will highlight the best option for enhancing your marketing efforts.
Ortto Pricing Plans
- Journey builder for creating personalized customer journeys.
- Email and SMS marketing capabilities for effective communication.
- Web push notifications to engage users in real-time.
- AI suggestions and predictions to enhance marketing strategies.
- Professional onboarding to ensure smooth setup.
- Mobile push notifications to reach users on the go.
- Custom user roles and permissions for better control.
- Email delivery optimization tools for improved reach.
- Email Deliverability Consultant to ensure high inbox placement.
- Quarterly business reviews for strategic insights.
- Custom setups for large volume sending.
- Service level agreement (SLA) for guaranteed service quality.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
Our Rating Methodology
We thoroughly test each marketing automation tool, evaluating key features like functionality, scalability, and ease of use. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Ortto or Constant Contact: Which One Matches Your Business Needs?
Choose Ortto If You Need ...
- Advanced email automation
If you need a tool with advanced email automation capabilities, Ortto is the better choice. Its robust automation features allow you to create personalized email campaigns with ease, making it a great option for businesses looking to enhance their marketing efforts.
- Comprehensive analytics
If analytics and reporting are important to you, Ortto is the better choice. Its comprehensive analytics and reporting features allow you to track the performance of your marketing campaigns and gain insights into customer behavior, helping you make data-driven decisions.
Choose Constant Contact If You Need ...
- User-friendly interface
If ease of use is your top priority, Constant Contact is the better option. Its user-friendly interface makes it easy for users to create and manage email campaigns without any technical expertise, ensuring a smooth user experience.
- Excellent customer support
If customer support is a top priority, Constant Contact is the better option. Its excellent customer support provides a range of resources including live chat, phone support, and a comprehensive knowledge base, ensuring users have access to the help they need.
Frequently Asked Questions
Which tool offers better email automation features?
Which tool is more user-friendly?
Which tool offers better customer support?
Which tool is more cost-effective?
Which tool offers better analytics and reporting features?
Which tool offers more integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
