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Ontraport vs Kajabi (2025 Comparison)

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Author

Martin Lunendonk

Last Update

Jan 07, 2025

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Excellent Value For Price
4.3

0

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Ontraport

Ontraport offers a comprehensive suite of automation tools, including CRM and email marketing, to streamline your business processes. Its advanced features make it ideal for businesses seeking efficiency and growth.

  • Comprehensive CRM features
  • Advanced automation tools
  • Robust email marketing
  • Steep learning curve
  • Interface can feel cluttered

Free plan?

Yes

Starting price

$24 per month
Excellent Value For Price
4.5

0

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Kajabi

Kajabi provides an all-in-one platform for creators to build and sell digital products. Its user-friendly interface and excellent course creation tools make it a top choice for entrepreneurs.

  • User-friendly interface
  • Excellent course creation tools
  • Strong customer support
  • Limited CRM features
  • Higher cost for advanced features

Free plan?

No

Starting price

$27 per month

What is Ontraport?

Ontraport is a comprehensive business automation software designed to streamline your marketing, sales, and business processes. It offers a suite of tools including CRM, email marketing, and e-commerce solutions, all in one platform. This makes it easier for businesses to manage their customer relationships and automate repetitive tasks, saving time and increasing efficiency. Whether you're a small business owner or a large enterprise, Ontraport helps you stay organized and focused on growth by providing detailed analytics and reporting features.

What is Kajabi?

Kajabi is an all-in-one platform that empowers creators and entrepreneurs to build, market, and sell their digital products and courses. It offers a range of tools for website building, email marketing, and membership management, making it a go-to solution for those looking to monetize their knowledge. Kajabi simplifies the process of launching and scaling an online business by providing intuitive tools and resources, allowing users to focus on content creation and audience engagement without the technical hassle.

Pros and Cons of Ontraport vs Kajabi

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Pros & Cons of Ontraport

Comprehensive CRM features
  • Ontraport offers a robust CRM system that helps businesses manage customer relationships effectively. Its features include contact management, lead scoring, and sales automation, making it a valuable tool for businesses looking to improve customer engagement.
Advanced automation tools
  • Ontraport's automation tools are highly customizable, allowing businesses to create complex workflows that streamline marketing, sales, and business processes. This level of automation can significantly enhance efficiency and productivity.
Robust email marketing
  • Ontraport provides a powerful email marketing platform with advanced features like segmentation, personalization, and analytics. These tools help businesses create targeted campaigns and optimize their email marketing strategies.
Steep learning curve
  • Ontraport's extensive features and customization options can be overwhelming for new users. It may take some time to fully understand and utilize all the tools available, which could be a drawback for those seeking a quick setup.
Interface can feel cluttered
  • The interface of Ontraport can appear cluttered due to the abundance of features and options. This may lead to a less intuitive user experience, especially for those who prefer a more streamlined and straightforward interface.
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Pros & Cons of Kajabi

User-friendly interface
  • Kajabi's interface is designed to be intuitive and easy to navigate, making it accessible for users of all skill levels. This user-friendly design helps users quickly set up and manage their online businesses without technical difficulties.
Excellent course creation tools
  • Kajabi offers a comprehensive set of tools for creating and selling online courses. Its features include quizzes, assessments, and drip content, making it a top choice for educators and content creators looking to monetize their knowledge.
Strong customer support
  • Kajabi is known for its responsive and helpful customer support team. Users can rely on prompt assistance and guidance, ensuring a smooth experience when using the platform and addressing any issues that may arise.
Limited CRM features
  • Kajabi's CRM capabilities are more basic compared to dedicated CRM platforms. While it offers contact management and lead nurturing, it may not meet the needs of businesses requiring advanced CRM functionalities.
Higher cost for advanced features
  • Kajabi's pricing can be higher, especially for users who require access to its advanced features. This may be a consideration for budget-conscious users or those who do not need all the premium tools offered by the platform.

Ontraport vs Kajabi: At A Glance

Decision FactorOntraportKajabi
Value to Price
Good4.2
Excellent4.6
Ease of Use
Good4.0
Excellent4.7
Functionality
Excellent4.5
Excellent4.4
Scalability
Excellent4.4
Excellent4.5
Integrations
Excellent4.3
Good4.2
Customer Support
Good4.1
Excellent4.6
Security
Excellent4.3
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Ontraport vs Kajabi: A Detailed Breakdown of Key Features

FeaturesOntraportKajabi
Email Marketing
Excellent4.5
Excellent4.3
CRM
Excellent4.6
Good4.0
E-commerce
Excellent4.4
Good4.2
Course Creation
Good4.0
Excellent4.7
Landing Pages
Excellent4.3
Excellent4.5
Automation
Excellent4.7
Excellent4.3

Email Marketing

Ontraport offers a robust email marketing platform with advanced automation features, allowing you to create personalized campaigns and track their performance. Its detailed analytics help you understand your audience better and optimize your strategies. Kajabi also provides email marketing tools, but they are more focused on nurturing leads and engaging with your audience through content. If you're looking for a comprehensive email marketing solution with advanced automation, Ontraport is the better choice.

CRM

Ontraport excels in CRM capabilities, offering a comprehensive system to manage customer relationships and track interactions. Its CRM is designed to help businesses automate their sales processes and improve customer engagement. Kajabi's CRM features are more basic, focusing on managing contacts and nurturing leads. If you need a powerful CRM system to streamline your sales and customer management, Ontraport is the superior option.

E-commerce

Ontraport provides a solid e-commerce platform with features like order management, payment processing, and product catalog management. It's ideal for businesses looking to sell products and services online. Kajabi also offers e-commerce capabilities, but they are more tailored to selling digital products and courses. If your focus is on traditional e-commerce with physical products, Ontraport is the better choice.

Course Creation

Kajabi is renowned for its course creation tools, providing an intuitive platform for building and selling online courses. It offers features like quizzes, assessments, and drip content, making it a favorite among educators and content creators. Ontraport also supports course creation, but its features are not as extensive as Kajabi's. If you're primarily focused on creating and selling courses, Kajabi is the superior choice.

Landing Pages

Both Ontraport and Kajabi offer landing page builders, but Kajabi's builder is more user-friendly and designed for quick setup. It provides templates and customization options to create engaging landing pages. Ontraport's landing page builder is powerful but may require more time to master. If you need a simple and efficient landing page solution, Kajabi is the better option.

Automation

Ontraport stands out in automation, offering advanced tools to automate marketing, sales, and business processes. Its automation features are highly customizable, allowing businesses to create complex workflows. Kajabi also offers automation, but it's more focused on content delivery and engagement. If you're looking for a platform with powerful automation capabilities, Ontraport is the better choice.

Pricing Comparison of Ontraport and Kajabi

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Ontraport and Kajabi. This comparison will highlight the best option for your business needs.

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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.
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Kajabi Pricing Plans

Kickstarter
For Individuals
$27

per month

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Kickstarter includes:
  • Access to 50 landing pages to capture leads effectively.
  • Send up to 1,250 marketing emails monthly to engage customers.
  • Manage 250 contacts and 50 active customers seamlessly.
  • Includes Kajabi AI features for enhanced productivity.
Basic
For Small Businesses
$59

per month

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Includes Kickstarter, plus:
  • Unlimited marketing emails to reach a broader audience.
  • Manage up to 10,000 contacts and 1,000 active customers.
  • Create up to 3 products and 3 funnels for diverse offerings.
  • Includes group onboarding call for smooth setup.
Growth
For Growing Businesses
$79

per month

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Includes Basic, plus:
  • Affiliate program to boost sales through partnerships.
  • Custom branding to maintain brand consistency.
  • 24/7 support for uninterrupted business operations.
  • Manage up to 25,000 contacts and 10,000 active customers.
Pro
For Large Enterprises
$159

per month

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Includes Growth, plus:
  • Manage up to 100,000 contacts and 20,000 active customers.
  • Access to 3 websites for expanded online presence.
  • 100 products and 100 funnels for extensive offerings.
  • Includes branded mobile app for enhanced user experience.

Our Rating Methodology

We thoroughly evaluate each software, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final score, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Ontraport or Kajabi: Which One Matches Your Business Needs?

Choose Ontraport If You Need ...

  • Advanced automation capabilities

    If you need a platform with advanced automation capabilities to streamline your marketing and sales processes, Ontraport is the ideal choice. Its powerful automation tools allow you to create complex workflows and improve efficiency.

  • Comprehensive CRM solution

    If you're looking for a comprehensive CRM solution to manage customer relationships and track interactions, Ontraport is the better option. Its robust CRM features help businesses improve customer engagement and sales processes.

Choose Kajabi If You Need ...

  • User-friendly course creation

    If you want a user-friendly platform for creating and selling online courses, Kajabi is the superior choice. Its intuitive interface and excellent course creation tools make it easy for educators and content creators to monetize their knowledge.

  • Strong customer support

    If you prioritize strong customer support and need reliable assistance, Kajabi is the better option. Its responsive and helpful support team ensures a smooth experience and addresses any issues that may arise.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.