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12 Best Online Survey Tools in 2025

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous online survey tools, each promising to simplify data collection, enhance user engagement, and provide insightful analytics. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular online survey tools to help you find the best options for businesses, educational institutions, market researchers, and more. These tools can transform how you gather feedback, understand your audience, and make data-driven decisions. Stay tuned to discover which tools can elevate your survey game.

Top Picks for Online Survey Tools

Top Online Survey Tools

4.8

0

Best For Comprehensive Surveys

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SurveyMonkey

SurveyMonkey empowers you to create insightful surveys with ease. Its advanced customization and powerful analytics make it a top choice for gathering valuable feedback. Ideal for businesses and individuals seeking comprehensive survey solutions.

  • User-friendly interface for easy survey creation.
  • Wide range of question types available.
  • Strong data analysis and reporting features.
  • Limited customization on free plan.
  • Advanced features require a paid subscription.

Free plan?

Yes

Starting price

$25 per month per user
4.7

0

Best For Interactive Surveys

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Typeform

Typeform revolutionizes survey creation with its engaging, conversational forms. Its seamless integrations and customizable templates make it a top choice for businesses seeking to enhance user interaction and gather meaningful insights. Perfect for those who value aesthetics and functionality.

  • Visually appealing and interactive surveys.
  • Easy to use with a drag-and-drop interface.
  • Great for engaging respondents.
  • Higher cost for advanced features.
  • Limited question types compared to competitors.

Free plan?

Yes

Starting price

$25 per month
4.6

0

Best For Customization

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Jotform

Jotform empowers you to create customized surveys effortlessly. Its intuitive interface and extensive template library make it a top choice for businesses. With seamless integrations and advanced data analysis tools, it's perfect for informed decision-making.

  • Highly customizable form builder.
  • Wide range of templates available.
  • Integrates well with other tools.
  • Can be overwhelming for beginners.
  • Some features require a paid plan.

Free plan?

Yes

Starting price

$34 per month
4.6

0

Best For Market Research

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QuestionPro

QuestionPro empowers you to create highly customized surveys with ease. Its real-time analytics and seamless integrations make it a powerful tool for gathering actionable insights. Perfect for businesses aiming to enhance decision-making through detailed feedback.

  • Wide range of survey templates.
  • Advanced analytics and reporting.
  • Good integration options.
  • Interface can be complex for beginners.
  • Some features are locked behind paywalls.

Free plan?

Yes

Starting price

$83 per month per user
4.5

0

Best For Simplicity

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Google Forms

Google Forms offers a seamless way to create and distribute surveys with ease. Its integration with Google services and real-time collaboration features make it a powerful tool for data collection and analysis, perfect for businesses and educators alike.

  • Completely free to use.
  • Seamless integration with Google Workspace.
  • Real-time collaboration features.
  • Basic design and customization options.
  • Limited advanced survey features.

Free plan?

Yes

Starting price

$12 per month per user
4.5

0

Best For Advanced Analytics

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Alchemer

Alchemer empowers you to create highly customized surveys with ease. Its seamless integrations and robust data analysis tools make it a top choice for businesses seeking detailed insights. Experience the power of advanced survey logic and customization today.

  • Advanced survey logic and branching.
  • Robust data analysis capabilities.
  • Highly customizable surveys.
  • Complex interface for new users.
  • Higher cost for premium features.

Free plan?

Yes

Starting price

$55 per month per user
4.4

0

Best For Conversational Surveys

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SurveySparrow

SurveySparrow offers a refreshing approach to feedback collection with its conversational surveys. Its robust analytics and seamless integrations make it a powerful tool for businesses. The platform's customization options ensure surveys align with your brand's unique voice.

  • Engaging conversational surveys.
  • Strong automation and workflow features.
  • Good customer support.
  • Limited free plan features.
  • Learning curve for advanced features.

Free plan?

Yes

Starting price

$19 per month
4.4

0

Best For Data Security

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Sogolytics

Sogolytics empowers you to create insightful surveys with ease. Its advanced logic, comprehensive reporting, and seamless integrations make it a top choice for businesses seeking to understand their audience deeply. Dive into data-driven decisions effortlessly.

  • Comprehensive survey and feedback tools.
  • Strong data security features.
  • Good customer support.
  • Limited design customization.
  • Advanced features require a paid plan.

Free plan?

Yes

Starting price

$25 per month
4.3

0

Best For Budget-Friendly Options

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SurveyPlanet

SurveyPlanet empowers you to create insightful surveys effortlessly. With its diverse templates and advanced analytics, it’s perfect for businesses seeking data-driven insights. The seamless integrations and user-friendly interface make it a must-have tool for efficient survey management.

  • Generous free plan with unlimited surveys.
  • Simple and intuitive interface.
  • Variety of question types available.
  • Limited data analysis tools.
  • Customization options are basic.

Free plan?

Yes

Starting price

$20 per month
4.3

0

Best For Workflow Automation

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Formstack

Formstack empowers you to create dynamic, personalized surveys with ease. Its customizable templates and advanced logic options make it a top choice for data collection. Seamless integrations and robust analytics further enhance its value, ensuring efficient workflows.

  • Strong form building capabilities.
  • Good integration with other tools.
  • Advanced workflow automation.
  • Higher cost for advanced features.
  • Limited design customization.

Free plan?

No

Starting price

$83 per month
4.2

0

Best For Small Businesses

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Zoho Survey

Zoho Survey empowers you to create insightful surveys with ease. Its customizable templates and advanced analytics provide a comprehensive feedback solution. Ideal for businesses seeking detailed insights, it integrates seamlessly with the Zoho ecosystem, enhancing productivity.

  • Affordable pricing for small businesses.
  • Good integration with Zoho suite.
  • Variety of question types available.
  • Limited customization options.
  • Interface can be clunky at times.

Free plan?

Yes

Starting price

4.1

0

Best For User-Friendly Interface

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Survio

Survio simplifies survey creation with its intuitive interface and diverse templates. Its advanced analytics provide deep insights, making it a valuable tool for businesses. The multi-language support further enhances its appeal for global reach.

  • User-friendly interface.
  • Wide range of survey templates.
  • Good data analysis tools.
  • Limited free plan features.
  • Customization options are basic.

Free plan?

Yes

Starting price

$14 per month

Why You Need Online Survey Tools

Are you struggling to gather meaningful feedback or finding it hard to engage your audience effectively? In today’s data-driven world, the right online survey tool can be a game-changer for your business. It helps you collect insights, understand your audience, and make informed decisions. As businesses face more complex demands, having the right tools is crucial to stay competitive.

  • Enhance Data Collection

    Are you finding it challenging to gather accurate data? With online survey tools, you can streamline the data collection process, ensuring you receive precise and actionable insights. These tools offer customizable templates and advanced analytics, making it easier to understand your audience and make informed decisions. It's a simple way to enhance your data collection efforts and drive better results.

  • Boost Audience Engagement

    Is your audience engagement lacking? Online survey tools can help you create interactive and engaging surveys that capture your audience's attention. With features like survey logic and mobile responsiveness, you can ensure a seamless experience for your respondents, leading to higher completion rates and more valuable feedback. It's about making your surveys more engaging and effective.

  • Improve Decision Making

    Are you struggling to make data-driven decisions? Online survey tools provide real-time analytics and data export options, allowing you to analyze feedback and make informed decisions quickly. By understanding your audience's needs and preferences, you can tailor your strategies and improve your overall business performance. It's about leveraging data to drive better decision-making and achieve your goals.

Our Rating Methodology

We meticulously evaluated each online survey tool, focusing on key aspects like ease of use, functionality, and scalability. By analyzing user reviews and conducting hands-on testing, we ensured our recommendations align with diverse user needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you avoid underperforming tools and make confident decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best Online Survey Tools

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.