Omnisend vs Ontraport (2024 Comparison)
Omnisend offers a user-friendly interface and strong automation features, making it a great choice for businesses looking to enhance their marketing efforts. Its excellent customer support is an added bonus.
- User-friendly interface for easy navigation
- Strong automation features
- Excellent customer support
- Limited CRM capabilities
- Fewer integrations than competitors
Free plan?
YesStarting price
$16 per month
Ontraport provides comprehensive CRM and e-commerce capabilities, making it ideal for businesses looking to streamline their operations. Its wide range of integrations offers added flexibility.
- Comprehensive CRM features
- Robust e-commerce capabilities
- Wide range of integrations
- Complex setup process
- Higher price point
Free plan?
YesStarting price
$24 per monthWhat is Omnisend?
Omnisend is a comprehensive email marketing platform designed to streamline your marketing efforts. It offers a range of features including automation, segmentation, and analytics, making it easier for businesses to engage with their audience. With Omnisend, you can create personalized campaigns that resonate with your customers, ultimately driving more sales and improving customer retention. Its user-friendly interface and robust integrations with popular e-commerce platforms make it a valuable tool for marketers looking to enhance their email marketing strategies.
What is Ontraport?
Ontraport is a powerful business automation software that helps entrepreneurs and small businesses manage their marketing, sales, and customer relationships. It offers a suite of tools including CRM, email marketing, landing pages, and e-commerce capabilities, all in one platform. Ontraport's automation features allow users to streamline their workflows, saving time and increasing efficiency. Whether you're looking to nurture leads, automate follow-ups, or manage your sales pipeline, Ontraport provides the tools you need to grow your business effectively.
Pros and Cons of Omnisend vs Ontraport
Pros & Cons of Omnisend
- Omnisend's interface is designed with the user in mind, making it easy to navigate and set up campaigns without a steep learning curve. This is particularly beneficial for small businesses and marketers who may not have extensive technical expertise.
- Omnisend offers a range of pre-built workflows that make it easy to set up automated campaigns. This feature is particularly beneficial for businesses looking to save time and streamline their marketing efforts.
- Omnisend provides reliable customer support, with resources and assistance readily available to help users navigate any issues. This support is particularly valuable for small businesses that may need extra guidance.
- While Omnisend offers some CRM features, it is more focused on email marketing. This may be a limitation for businesses looking for a comprehensive CRM solution.
- Omnisend offers integrations, particularly with e-commerce platforms, but its range is slightly more limited compared to competitors. This may be a consideration for businesses with complex tech stacks.
Pros & Cons of Ontraport
- Ontraport's CRM capabilities are comprehensive, offering a range of tools to manage customer relationships effectively. This makes it a great choice for businesses looking to streamline their sales and marketing efforts.
- Ontraport offers extensive e-commerce features, making it a better choice for businesses with complex e-commerce needs. This is particularly beneficial for businesses looking to enhance their online presence.
- Ontraport offers a wide range of integrations, making it easy to connect with other tools and platforms you may already be using. This flexibility is particularly beneficial for businesses with complex tech stacks.
- Ontraport's setup can be more complex due to its extensive features. This may be a consideration for businesses looking for a more straightforward solution.
- Ontraport is slightly more expensive, which may be a consideration for businesses with budget constraints. However, its comprehensive suite of tools justifies its price.
Omnisend vs Ontraport: At A Glance
Value to Price
Omnisend offers a competitive pricing structure that provides excellent value for the features it offers. Its automation and segmentation capabilities are particularly noteworthy, making it a cost-effective choice for businesses looking to enhance their marketing efforts. Ontraport, while slightly more expensive, offers a comprehensive suite of tools that justify its price, especially for businesses needing robust CRM and e-commerce functionalities. If you're looking for a budget-friendly option with strong marketing features, Omnisend is a great choice.
Ease of Use
Omnisend is known for its intuitive interface, making it easy for users to navigate and set up campaigns without a steep learning curve. This ease of use is particularly beneficial for small businesses and marketers who may not have extensive technical expertise. Ontraport, while powerful, can be a bit more complex to navigate due to its extensive features. If you prioritize a user-friendly experience, Omnisend is the better option.
Functionality
Ontraport excels in functionality, offering a wide range of tools including CRM, email marketing, and e-commerce capabilities. This makes it a versatile choice for businesses looking to manage multiple aspects of their operations from a single platform. Omnisend, while focused on email marketing, provides robust automation and segmentation features that enhance its functionality. If you need a comprehensive solution with diverse functionalities, Ontraport is the way to go.
Scalability
Both Omnisend and Ontraport offer scalable solutions that can grow with your business. Omnisend's focus on email marketing makes it ideal for businesses looking to expand their marketing efforts, while Ontraport's comprehensive suite of tools supports broader business growth. If you're planning for significant growth and need a platform that can scale with you, Ontraport is a strong contender.
Integrations
Ontraport offers a wide range of integrations, making it easy to connect with other tools and platforms you may already be using. This flexibility is particularly beneficial for businesses with complex tech stacks. Omnisend also offers integrations, particularly with e-commerce platforms, but its range is slightly more limited. If integrations are a key consideration for you, Ontraport provides more options.
Customer Support
Omnisend provides reliable customer support, with resources and assistance readily available to help users navigate any issues. This support is particularly valuable for small businesses that may need extra guidance. Ontraport also offers customer support, but some users have noted longer response times. If prompt and accessible support is important to you, Omnisend is a dependable choice.
Security
Both Omnisend and Ontraport prioritize security, ensuring that your data and customer information are protected. Omnisend's security measures are robust, providing peace of mind for businesses handling sensitive data. Ontraport also offers strong security features, making it a reliable choice for businesses with stringent security requirements. If security is a top priority, both tools offer solid protection.
Overall Rating
Omnisend and Ontraport both offer strong overall performance, with Omnisend slightly edging out due to its ease of use and value for price. Ontraport's comprehensive functionality makes it a great choice for businesses needing a wide range of tools. If you're looking for a user-friendly and cost-effective solution, Omnisend is the better option.
Omnisend vs Ontraport: A Detailed Breakdown of Key Features
Automation
Omnisend excels in automation, offering a range of pre-built workflows that make it easy to set up automated campaigns. This feature is particularly beneficial for businesses looking to save time and streamline their marketing efforts. Ontraport also offers robust automation capabilities, but its setup can be more complex. If you're looking for a user-friendly automation solution, Omnisend is the better choice.
Segmentation
Omnisend's segmentation features allow you to target specific groups of customers with personalized messages, enhancing the effectiveness of your campaigns. This level of customization is particularly valuable for businesses looking to improve customer engagement. Ontraport also offers segmentation, but its features are slightly less intuitive. If segmentation is a priority for you, Omnisend provides a more straightforward solution.
CRM
Ontraport's CRM capabilities are comprehensive, offering a range of tools to manage customer relationships effectively. This makes it a great choice for businesses looking to streamline their sales and marketing efforts. Omnisend, while offering some CRM features, is more focused on email marketing. If you need a robust CRM solution, Ontraport is the better option.
E-commerce
Both Omnisend and Ontraport offer e-commerce capabilities, but Ontraport's features are more extensive, making it a better choice for businesses with complex e-commerce needs. Omnisend's e-commerce features are more focused on enhancing email marketing efforts. If you're looking for a comprehensive e-commerce solution, Ontraport is the way to go.
Analytics
Omnisend provides detailed analytics that help you track the performance of your campaigns and make data-driven decisions. This feature is particularly valuable for businesses looking to optimize their marketing efforts. Ontraport also offers analytics, but its features are slightly less comprehensive. If analytics are important to you, Omnisend offers a more robust solution.
Landing Pages
Ontraport offers a range of tools for creating landing pages, making it easy to capture leads and drive conversions. This feature is particularly beneficial for businesses looking to enhance their online presence. Omnisend also offers landing page capabilities, but its features are more limited. If landing pages are a priority for you, Ontraport provides more options.
Pricing Comparison of Omnisend and Ontraport
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Omnisend and Ontraport. This comparison will highlight the best option for enhancing your marketing efforts.
Omnisend Pricing Plans
- Receive 500 web push notifications monthly for engagement.
- Access 50 published reviews on Shopify for credibility.
- Get $1 in free SMS credits to try the service.
- Enjoy all features with no credit card required to start.
- Unlimited web push notifications for customer engagement.
- Access 1,000 published reviews on Shopify for trust.
- 24/7 priority support for immediate assistance.
- Get a success manager starting from $400 for guidance.
- Unlimited published reviews on Shopify for maximum trust.
- Advanced reporting for detailed insights and analysis.
- Receive $59 in free SMS credits each month.
- 24/7 priority support and success manager for assistance.
Ontraport Pricing Plans
- Web forms and pages to capture leads effectively.
- Scalable platform designed for business growth.
- Drag-and-drop marketing automation for ease of use.
- Unlimited email sending to reach a wider audience.
- Add payments and memberships for monetization.
- Website personalization to enhance user experience.
- 2-way SMS marketing for interactive communication.
- Lead scoring to prioritize potential customers.
- Marketing tracking and testing for performance insights.
- Partner programs to expand business reach.
- User roles and permission management for security.
- Custom contact and email limits for flexibility.
- Enterprise-grade security for data protection.
- Private infrastructure available for dedicated resources.
- 1-on-1 email deliverability consulting for optimal reach.
- Quarterly account reviews for continuous improvement.
Our Rating Methodology
We thoroughly test each marketing automation tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Omnisend or Ontraport: Which One Matches Your Business Needs?
Choose Omnisend If You Need ...
- User-friendly marketing automation
If you are a small business or marketer looking for a user-friendly marketing automation tool, Omnisend is a great choice. Its intuitive interface and strong automation features make it easy to set up and manage campaigns.
- Cost-effective email marketing
If you are a business looking for a cost-effective email marketing solution, Omnisend offers excellent value for the features it provides. Its competitive pricing structure makes it a budget-friendly option.
Choose Ontraport If You Need ...
- Comprehensive business automation
If you are a business looking for a comprehensive business automation solution, Ontraport is the way to go. Its CRM, e-commerce, and marketing capabilities make it a versatile choice for managing multiple aspects of your operations.
- Robust CRM capabilities
If you are a business needing robust CRM capabilities, Ontraport offers a range of tools to manage customer relationships effectively. Its comprehensive CRM features make it a great choice for streamlining your sales and marketing efforts.
Frequently Asked Questions
Which tool is better for small businesses, Omnisend or Ontraport?
Does Ontraport offer better CRM capabilities than Omnisend?
Which tool offers more integrations, Omnisend or Ontraport?
Is Omnisend more cost-effective than Ontraport?
Which tool is easier to use, Omnisend or Ontraport?
Does Ontraport offer better e-commerce capabilities than Omnisend?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
