Omnisend vs Mailjet (2024 Comparison)
Omnisend offers a comprehensive suite of email marketing tools, including advanced automation and segmentation features. It's perfect for businesses looking to enhance their marketing efforts and drive more sales.
- Comprehensive automation features
- Advanced segmentation capabilities
- Robust analytics tools
- Slight learning curve
- Higher cost for advanced features
Free plan?
YesStarting price
$16 per month
Mailjet provides a user-friendly email marketing platform with a strong API and affordable pricing. It's ideal for businesses looking for a simple yet effective email marketing solution.
- User-friendly email editor
- Affordable pricing
- Strong API capabilities
- Limited automation features
- Basic segmentation options
Free plan?
YesStarting price
$17 per monthWhat is Omnisend?
Omnisend is a comprehensive email marketing platform designed to help businesses streamline their marketing efforts. It offers a range of features including automation, segmentation, and analytics, making it easier for businesses to engage with their audience effectively. With Omnisend, you can create personalized campaigns that resonate with your customers, ultimately driving more sales and improving customer retention. Its user-friendly interface and robust integrations with popular e-commerce platforms make it a go-to choice for businesses looking to enhance their marketing strategies.
What is Mailjet?
Mailjet is a powerful email marketing tool that provides businesses with the ability to create, send, and track email campaigns effortlessly. It offers a user-friendly drag-and-drop editor, making it easy for users to design professional-looking emails without any coding skills. Mailjet's real-time analytics and A/B testing features help businesses optimize their campaigns for better performance. Additionally, its robust API allows for seamless integration with various applications, making it a versatile choice for businesses of all sizes looking to enhance their email marketing efforts.
Pros and Cons of Omnisend vs Mailjet
Pros & Cons of Omnisend
- Omnisend offers a wide range of automation features that allow you to create complex workflows and send personalized messages at the right time, increasing engagement and conversions.
- With Omnisend, you can segment your audience based on a wide range of criteria, allowing you to send highly targeted messages that resonate with your customers.
- Omnisend provides detailed analytics that give you insights into how your campaigns are performing, allowing you to make data-driven decisions to improve your marketing efforts.
- Omnisend's comprehensive set of features may require a bit of a learning curve, especially for those who are new to email marketing.
- While Omnisend offers a wide range of features, the cost can be higher for businesses looking to access its more advanced capabilities.
Pros & Cons of Mailjet
- Mailjet's drag-and-drop email editor is incredibly user-friendly, making it easy to design professional-looking emails without any coding skills.
- Mailjet offers competitive pricing, making it an affordable choice for businesses looking to enhance their email marketing efforts without breaking the bank.
- Mailjet's robust API allows for seamless integration with various applications, making it a versatile choice for businesses looking to enhance their email marketing efforts.
- Mailjet's automation features are more limited compared to other tools, making it a better choice for businesses with simpler needs.
- Mailjet offers basic segmentation options, which may not be sufficient for businesses looking to send highly targeted messages.
Omnisend vs Mailjet: At A Glance
Value to Price
Omnisend offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their marketing efforts. Its automation and segmentation capabilities are particularly noteworthy, providing users with the tools they need to create personalized campaigns. Mailjet, while slightly more affordable, offers a more basic set of features, making it a better choice for businesses with simpler needs.
Ease of Use
Mailjet's drag-and-drop editor makes it incredibly easy to design professional-looking emails, even for those with no coding experience. Omnisend, while also user-friendly, offers a more comprehensive set of features that may require a bit of a learning curve. If you're looking for a tool that's easy to use right out of the box, Mailjet is the way to go.
Functionality
Omnisend excels in functionality, offering a wide range of features including automation, segmentation, and analytics. These features allow businesses to create highly personalized campaigns that drive results. Mailjet, while functional, offers a more limited set of features, making it a better choice for businesses with simpler needs.
Scalability
Omnisend is designed to grow with your business, offering a range of features that can be scaled up as your needs change. Mailjet, while also scalable, offers a more basic set of features, making it a better choice for businesses with simpler needs.
Integrations
Omnisend offers a wide range of integrations with popular e-commerce platforms, making it easy to connect with your existing tools. Mailjet also offers integrations, but its selection is more limited, making it a better choice for businesses with simpler needs.
Customer Support
Omnisend offers excellent customer support, with a range of resources available to help users get the most out of the platform. Mailjet also offers support, but its resources are more limited, making it a better choice for businesses with simpler needs.
Security
Both Omnisend and Mailjet offer robust security features to protect your data. However, Omnisend's security features are more comprehensive, making it a better choice for businesses with more complex security needs.
Overall Rating
Overall, Omnisend offers a more comprehensive set of features and better value for money, making it a great choice for businesses looking to enhance their marketing efforts. Mailjet, while more affordable, offers a more basic set of features, making it a better choice for businesses with simpler needs.
Omnisend vs Mailjet: A Detailed Breakdown of Key Features
Automation
Omnisend's automation features are top-notch, allowing you to create complex workflows that can be triggered by various customer actions. This makes it easy to send personalized messages at the right time, increasing engagement and conversions. Mailjet also offers automation, but its capabilities are more limited, making it a better choice for businesses with simpler needs.
Segmentation
With Omnisend, you can segment your audience based on a wide range of criteria, allowing you to send highly targeted messages that resonate with your customers. Mailjet also offers segmentation, but its capabilities are more basic, making it a better choice for businesses with simpler needs.
Analytics
Omnisend provides detailed analytics that give you insights into how your campaigns are performing. This allows you to make data-driven decisions to improve your marketing efforts. Mailjet also offers analytics, but its features are more limited, making it a better choice for businesses with simpler needs.
Email Editor
Mailjet's drag-and-drop email editor is incredibly user-friendly, making it easy to design professional-looking emails without any coding skills. Omnisend also offers an email editor, but its features are more advanced, making it a better choice for businesses looking for more customization options.
A/B Testing
Both Omnisend and Mailjet offer A/B testing features, allowing you to test different versions of your emails to see which performs better. Omnisend's A/B testing capabilities are more comprehensive, making it a better choice for businesses looking to optimize their campaigns.
API
Mailjet's robust API allows for seamless integration with various applications, making it a versatile choice for businesses looking to enhance their email marketing efforts. Omnisend also offers an API, but its features are more advanced, making it a better choice for businesses looking for more customization options.
Pricing Comparison of Omnisend and Mailjet
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Omnisend and Mailjet. This comparison will highlight the best option for enhancing your email marketing efforts.
Omnisend Pricing Plans
- Receive 500 web push notifications monthly for engagement.
- Access 50 published reviews on Shopify for credibility.
- Get $1 in free SMS credits to try the service.
- Enjoy all features with no credit card required to start.
- Unlimited web push notifications for customer engagement.
- Access 1,000 published reviews on Shopify for trust.
- 24/7 priority support for immediate assistance.
- Get a success manager starting from $400 for guidance.
- Unlimited published reviews on Shopify for maximum trust.
- Advanced reporting for detailed insights and analysis.
- Receive $59 in free SMS credits each month.
- 24/7 priority support and success manager for assistance.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like automation, segmentation, and analytics. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Omnisend or Mailjet: Which One Matches Your Business Needs?
Choose Omnisend If You Need ...
- Advanced automation features
If you are a business looking for a tool with advanced automation features, Omnisend is the better choice. Its comprehensive automation capabilities allow you to create complex workflows and send personalized messages at the right time, increasing engagement and conversions.
- Robust analytics tools
If you need detailed insights into your campaign performance, Omnisend is the better choice. Its robust analytics tools provide you with the data you need to make informed decisions and improve your marketing efforts.
Choose Mailjet If You Need ...
- User-friendly email editor
If you are looking for a tool with a user-friendly email editor, Mailjet is the better choice. Its drag-and-drop editor makes it easy to design professional-looking emails without any coding skills.
- Affordable pricing
If you are a business looking for an affordable email marketing solution, Mailjet is the better choice. Its competitive pricing makes it an affordable option for businesses looking to enhance their email marketing efforts without breaking the bank.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
