Omnisend vs Constant Contact (2024 Comparison)
Omnisend offers a comprehensive marketing suite with advanced automation features and seamless e-commerce integrations. Ideal for businesses looking to enhance their marketing efforts.
- Advanced automation features
- Seamless e-commerce integrations
- Comprehensive marketing suite
- Limited social media tools
- Higher learning curve
Free plan?
YesStarting price
$16 per month
Constant Contact provides a user-friendly interface and robust event management tools, making it a great choice for small businesses looking to get started with email marketing.
- User-friendly interface
- Robust event management
- Strong customer support
- Limited automation capabilities
- Higher pricing
Free plan?
YesStarting price
$12 per monthWhat is Omnisend?
Omnisend is a comprehensive email marketing platform designed to help businesses streamline their marketing efforts. It offers a range of features including email automation, SMS marketing, and push notifications, all in one place. With its user-friendly interface, Omnisend allows you to create personalized campaigns that engage your audience effectively. It integrates seamlessly with popular e-commerce platforms, making it an ideal choice for online retailers looking to boost their sales and customer engagement.
What is Constant Contact?
Constant Contact is a versatile email marketing software that empowers businesses to create professional email campaigns with ease. It offers a variety of templates and customization options, allowing you to tailor your messages to your audience. Constant Contact also provides tools for social media marketing, event management, and online surveys, making it a well-rounded solution for businesses looking to enhance their marketing strategies. Its intuitive interface and robust customer support make it a popular choice among small to medium-sized businesses.
Pros and Cons of Omnisend vs Constant Contact
Pros & Cons of Omnisend
- Omnisend offers advanced automation features that allow you to create complex workflows and engage your audience effectively. This makes it an excellent choice for businesses looking to enhance their marketing efforts.
- Omnisend integrates seamlessly with popular e-commerce platforms, making it a versatile choice for online retailers. This integration allows you to streamline your marketing efforts and boost sales.
- Omnisend provides a comprehensive marketing suite that includes email automation, SMS marketing, and push notifications. This all-in-one solution makes it easy to manage your marketing efforts from a single platform.
- Omnisend's social media tools are limited compared to other platforms, which may be a drawback for businesses looking to enhance their social media presence. Consider this if social media is a priority.
- Omnisend's advanced features come with a higher learning curve, which may be challenging for beginners. However, once mastered, these features can significantly enhance your marketing efforts.
Pros & Cons of Constant Contact
- Constant Contact offers a user-friendly interface that makes it easy for beginners to create professional email campaigns. This simplicity is ideal for small businesses looking to get started with email marketing.
- Constant Contact provides robust event management tools that allow you to create and manage events with ease. This feature is particularly useful for businesses that frequently host events.
- Constant Contact offers strong customer support, with various resources available to assist users. This support is invaluable for businesses that require assistance with their marketing efforts.
- Constant Contact's automation capabilities are limited compared to other platforms, which may be a drawback for businesses looking for advanced automation features. Consider this if automation is a priority.
- Constant Contact's pricing is higher compared to other platforms, which may be a consideration for businesses on a tight budget. However, the features offered may justify the cost for some businesses.
Omnisend vs Constant Contact: At A Glance
Omnisend vs Constant Contact: A Detailed Breakdown of Key Features
Email Automation
Omnisend's email automation capabilities are top-notch, allowing you to create complex workflows that engage your audience effectively. Constant Contact also offers automation features, but they are not as advanced as Omnisend's. If you need sophisticated automation, Omnisend is the better choice.
SMS Marketing
Omnisend excels in SMS marketing, providing a seamless way to reach your audience through text messages. Constant Contact offers SMS marketing as well, but Omnisend's integration with e-commerce platforms makes it more effective for online retailers. If SMS marketing is a priority, Omnisend is the better option.
Push Notifications
Omnisend offers push notifications as part of its comprehensive marketing suite, allowing you to engage your audience across multiple channels. Constant Contact provides push notifications as well, but Omnisend's focus on multi-channel marketing gives it an edge. If you want to leverage push notifications, Omnisend is the better choice.
Social Media Marketing
Constant Contact shines in social media marketing, offering tools to manage and schedule posts across various platforms. Omnisend also provides social media marketing features, but Constant Contact's focus on social media makes it the better choice for businesses looking to enhance their social media presence.
Event Management
Constant Contact offers robust event management tools, allowing you to create and manage events with ease. Omnisend provides event management features as well, but Constant Contact's focus on event planning makes it the better option for businesses that frequently host events.
Online Surveys
Constant Contact excels in online surveys, providing tools to create and distribute surveys to your audience. Omnisend offers survey features as well, but Constant Contact's focus on feedback collection makes it the better choice for businesses looking to gather insights from their audience.
Pricing Comparison of Omnisend and Constant Contact
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Omnisend and Constant Contact. This comparison will highlight the best option for your marketing needs.
Omnisend Pricing Plans
- Receive 500 web push notifications monthly for engagement.
- Access 50 published reviews on Shopify for credibility.
- Get $1 in free SMS credits to try the service.
- Enjoy all features with no credit card required to start.
- Unlimited web push notifications for customer engagement.
- Access 1,000 published reviews on Shopify for trust.
- 24/7 priority support for immediate assistance.
- Get a success manager starting from $400 for guidance.
- Unlimited published reviews on Shopify for maximum trust.
- Advanced reporting for detailed insights and analysis.
- Receive $59 in free SMS credits each month.
- 24/7 priority support and success manager for assistance.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like automation, integrations, and customer support. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Omnisend or Constant Contact: Which One Matches Your Business Needs?
Choose Omnisend If You Need ...
- Advanced automation capabilities
If you need a comprehensive marketing solution with advanced automation capabilities, Omnisend is the better choice. Its robust automation features allow you to create complex workflows and engage your audience effectively, making it ideal for businesses looking to enhance their marketing efforts.
- Seamless e-commerce integrations
If you are an online retailer looking for seamless e-commerce integrations, Omnisend is the better option. Its integration with popular e-commerce platforms allows you to streamline your marketing efforts and boost sales, making it a versatile choice for online businesses.
Choose Constant Contact If You Need ...
- User-friendly interface
If you are a beginner or small business owner looking for a user-friendly interface, Constant Contact is the better choice. Its intuitive setup process and straightforward interface make it easy to create professional email campaigns, ideal for those new to email marketing.
- Robust event management
If you frequently host events and need robust event management tools, Constant Contact is the better option. Its event management features allow you to create and manage events with ease, making it a valuable tool for businesses that host events regularly.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
