logo

Omnisend Pricing & Plans (2024 Guide)

author image
Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

4.5

0

Excellent Value For Price
author image
Omnisend

Omnisend empowers ecommerce businesses with robust marketing automation tools. Its user-friendly interface and comprehensive features make it a top choice for boosting customer engagement and sales, especially for those new to email marketing.

  • User-friendly interface for beginners.
  • Comprehensive automation features included.
  • Seamless integration with ecommerce platforms.
  • Effective SMS marketing capabilities.
  • Limited customization in lower plans.
  • Advanced features can be overwhelming.

Free plan?

Yes

Starting price

$16 per month

What is Omnisend?

Omnisend is an email marketing automation platform designed to help ecommerce businesses enhance their marketing efforts. It offers a range of features including email campaigns, SMS marketing, and automation workflows. With its user-friendly interface, Omnisend simplifies the process of reaching customers effectively, making it a valuable tool for businesses looking to boost engagement and sales.

How Much Does Omnisend Cost?

Omnisend offers a variety of pricing plans to cater to different business needs. Below is a detailed breakdown of Omnisend’s plans, highlighting their key features for various ecommerce requirements.

author image

Omnisend Pricing Plans

Free
For starting businesses
$0

per month

Get Startedright_arrow
Free includes:
  • Receive 500 web push notifications monthly for engagement.
  • Access 50 published reviews on Shopify for credibility.
  • Get $1 in free SMS credits to try the service.
  • Enjoy all features with no credit card required to start.
Standard
For growing businesses
$16

per month

Try For Freeright_arrow
Includes Free, plus:
  • Unlimited web push notifications for customer engagement.
  • Access 1,000 published reviews on Shopify for trust.
  • 24/7 priority support for immediate assistance.
  • Get a success manager starting from $400 for guidance.
Pro
For high-volume senders
$59

per month

Try For Freeright_arrow
Includes Standard, plus:
  • Unlimited published reviews on Shopify for maximum trust.
  • Advanced reporting for detailed insights and analysis.
  • Receive $59 in free SMS credits each month.
  • 24/7 priority support and success manager for assistance.

Add-ons

Success manager
$400

per month

Omnisend Pricing Plans in Detail

Free

The Free plan is perfect for starting businesses or those exploring Omnisend. It allows you to send up to 500 emails per month and receive 500 web push notifications. You can also access 50 published reviews on Shopify, which helps in building credibility. The plan includes $1 in free SMS credits to try out the service, and you can enjoy all features without needing a credit card to start.

Standard

The Standard plan is designed for growing and medium-sized businesses focused on email marketing. It offers the ability to send up to 6,000 emails per month and provides unlimited web push notifications. You can access 1,000 published reviews on Shopify, which enhances trust. The plan includes 24/7 priority support and the option to have a success manager starting from $400 for personalized guidance.

Pro

The Pro plan is ideal for high-volume senders who want to add extra power with SMS. It offers unlimited emails and published reviews on Shopify, providing maximum trust and engagement. The plan includes advanced reporting for detailed insights and analysis. Additionally, you receive $59 in free SMS credits each month, which equals the price of your monthly plan. 24/7 priority support and a success manager are also included for comprehensive assistance.

Top Omnisend Features

Email Campaigns

When I first used Omnisend, I was impressed by how easy it was to create and manage email campaigns. You can design beautiful emails with their drag-and-drop editor, which is perfect if you're not a design expert. The templates are customizable, allowing you to tailor your messages to fit your brand. This feature is a game-changer for anyone looking to engage their audience with professional-looking emails without spending hours on design.

Automation Workflows

Automation workflows in Omnisend are a lifesaver for busy marketers. I found it incredibly useful to set up automated sequences for welcome emails, cart abandonment, and more. You can personalize these workflows to match customer behavior, ensuring timely and relevant communication. This feature not only saves time but also increases conversion rates by reaching customers at the right moment with the right message.

SMS Marketing

SMS marketing with Omnisend is straightforward and effective. I appreciated how easy it was to integrate SMS into my marketing strategy. You can send personalized messages directly to customers' phones, which is great for time-sensitive promotions or updates. The ability to track SMS performance alongside email campaigns provides a comprehensive view of your marketing efforts, making it easier to optimize for better results.

Segmentation

Segmentation in Omnisend allows you to target specific groups of customers with tailored messages. I found this feature particularly useful for increasing engagement and sales. By segmenting your audience based on behavior, purchase history, or demographics, you can send more relevant content that resonates with each group. This level of personalization can significantly improve your marketing outcomes and customer satisfaction.

Integrations

Omnisend's integration capabilities are impressive. I was able to connect it with my ecommerce platform seamlessly, which streamlined my marketing processes. Whether you're using Shopify, WooCommerce, or another platform, Omnisend makes it easy to sync data and automate tasks. This integration ensures that your marketing efforts are aligned with your sales data, providing a holistic view of your business performance.

Who Is Omnisend Best For?

Omnisend is perfect for small to medium-sized ecommerce businesses seeking to enhance their marketing strategies. With features like email campaigns, SMS marketing, and automation workflows, it helps streamline customer engagement and boost sales effectively.

  • Great for ecommerce startups.

    Omnisend is ideal for ecommerce startups looking to establish a strong marketing foundation. Its easy-to-use interface and powerful automation features allow new businesses to engage customers effectively without needing extensive marketing expertise.

  • Perfect for growing online stores.

    For online stores experiencing growth, Omnisend offers scalable solutions to manage increasing customer interactions. Its automation workflows and integration capabilities ensure seamless marketing operations, making it a reliable choice for expanding businesses.

  • Ideal for multi-channel marketers.

    Omnisend excels for marketers who need to manage campaigns across multiple channels. With its email, SMS, and social media integration, it provides a unified platform to reach customers wherever they are, enhancing overall marketing efficiency.

Frequently Asked Questions

author image
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.