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Monday CRM vs ActiveCampaign (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Monday CRM

Monday CRM offers customizable dashboards and robust lead management, making it ideal for businesses seeking workflow automation and efficient lead tracking.

  • Highly customizable dashboards.
  • Robust lead management.
  • Excellent workflow automation.
  • Limited email marketing features.
  • Requires time to explore capabilities.

Free plan?

Yes

Starting price

$12 per month per user
Excellent Value For Price
4.5

0

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ActiveCampaign

ActiveCampaign provides advanced email marketing and sales automation tools, perfect for businesses looking to enhance their marketing efforts and streamline sales processes.

  • Advanced email marketing tools.
  • Comprehensive sales automation.
  • Extensive integration options.
  • Less focus on project management.
  • Higher learning curve for beginners.

Free plan?

Yes

Starting price

$15 per month

What is Monday CRM?

Monday CRM is a versatile customer relationship management tool designed to streamline your business processes. It offers a user-friendly interface that allows you to manage leads, track sales, and automate workflows effortlessly. With its customizable dashboards and integration capabilities, Monday CRM helps businesses of all sizes enhance their productivity and collaboration. Whether you're a small startup or a large enterprise, Monday CRM provides the tools you need to stay organized and focused on your goals.

What is ActiveCampaign?

ActiveCampaign is a powerful marketing automation platform that helps businesses engage with their customers effectively. It offers a wide range of features, including email marketing, CRM, and sales automation, all in one place. With ActiveCampaign, you can create personalized customer journeys, automate repetitive tasks, and gain valuable insights into your audience's behavior. Whether you're a small business or a large enterprise, ActiveCampaign empowers you to build meaningful relationships with your customers and drive growth.

Pros and Cons of Monday CRM vs ActiveCampaign

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Pros & Cons of Monday CRM

Highly customizable dashboards
  • Monday CRM offers highly customizable dashboards that allow you to tailor your workspace to your specific needs. You can easily add widgets, track metrics, and visualize data in a way that suits your workflow.
Robust lead management
  • Monday CRM provides robust lead management capabilities, allowing you to track and nurture leads throughout the sales cycle. Its intuitive interface and customizable pipelines make it the preferred choice for managing leads efficiently.
Excellent workflow automation
  • Monday CRM excels in workflow automation, enabling you to automate repetitive tasks and streamline your processes. Its flexibility and ease of use make it the better choice for businesses looking to optimize their workflows.
Limited email marketing features
  • Monday CRM offers basic email marketing features, but it lacks the advanced tools and templates that ActiveCampaign provides. If email marketing is a priority, you may need to consider additional solutions.
Requires time to explore capabilities
  • While Monday CRM is user-friendly, it may require some time to fully explore its capabilities and customize it to your needs. Users should be prepared to invest time in learning the platform.
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Pros & Cons of ActiveCampaign

Advanced email marketing tools
  • ActiveCampaign excels in email marketing, providing a wide range of templates, automation options, and analytics to optimize your campaigns. It's the go-to choice for businesses looking to enhance their email marketing efforts.
Comprehensive sales automation
  • ActiveCampaign offers comprehensive sales automation features, allowing you to automate complex sales processes, track customer interactions, and nurture leads effectively. It's a powerful tool for sales teams.
Extensive integration options
  • ActiveCampaign offers a broad range of integrations, allowing seamless connectivity with various third-party applications. Its extensive library provides more options for customization and workflow optimization.
Less focus on project management
  • ActiveCampaign is primarily focused on marketing automation and sales, with less emphasis on project management features. If project management is a priority, you may need to consider additional tools.
Higher learning curve for beginners
  • ActiveCampaign's advanced features may present a higher learning curve for beginners. Users should be prepared to invest time in learning the platform to fully leverage its capabilities.

Monday CRM vs ActiveCampaign: At A Glance

Decision FactorMonday CRMActiveCampaign
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.4
Excellent4.5
Functionality
Excellent4.3
Excellent4.7
Scalability
Excellent4.5
Excellent4.4
Integrations
Excellent4.3
Excellent4.6
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.4
Excellent4.3
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

When it comes to value for money, ActiveCampaign slightly edges out Monday CRM. ActiveCampaign offers a comprehensive suite of features, including advanced marketing automation, at a competitive price point. Monday CRM, while robust, may require additional investments for certain integrations. If you're looking for a cost-effective solution with extensive features, ActiveCampaign is the better choice.

Ease of Use

Both Monday CRM and ActiveCampaign are user-friendly, but ActiveCampaign has a slight advantage with its intuitive interface. It offers a seamless onboarding experience, making it easy for users to get started. Monday CRM, while straightforward, may require a bit more time to fully explore its capabilities. If ease of use is a priority, ActiveCampaign is the more accessible option.

Functionality

ActiveCampaign excels in functionality, offering a wide range of marketing automation tools that cater to diverse business needs. Monday CRM, while versatile, focuses more on project management and collaboration. If your primary goal is to enhance marketing efforts, ActiveCampaign provides a more comprehensive set of features.

Scalability

Monday CRM shines in scalability, making it an excellent choice for growing businesses. Its flexible structure allows teams to expand and adapt as needed. ActiveCampaign, while scalable, is more tailored towards marketing automation. If you're planning for future growth, Monday CRM offers the scalability you need.

Integrations

ActiveCampaign offers a broader range of integrations, allowing seamless connectivity with various third-party applications. Monday CRM also supports integrations, but ActiveCampaign's extensive library provides more options for customization. If integrations are crucial to your workflow, ActiveCampaign is the better choice.

Customer Support

Both tools offer reliable customer support, but ActiveCampaign has a slight edge with its responsive and knowledgeable team. Monday CRM provides solid support, but ActiveCampaign's proactive approach ensures quick resolutions. If customer support is a priority, ActiveCampaign is the more dependable option.

Security

Monday CRM and ActiveCampaign both prioritize security, but Monday CRM offers more robust security features. It provides advanced data protection measures, ensuring your information is safe. ActiveCampaign also maintains high security standards, but Monday CRM's additional layers make it the more secure choice.

Overall Rating

ActiveCampaign emerges as the overall winner with its comprehensive features and user-friendly interface. Monday CRM is a strong contender, especially for project management, but ActiveCampaign's marketing automation capabilities give it the edge. If you're looking for a well-rounded solution, ActiveCampaign is the top choice.

Monday CRM vs ActiveCampaign: A Detailed Breakdown of Key Features

FeaturesMonday CRMActiveCampaign
Customizable Dashboards
Excellent4.5
Excellent4.3
Email Marketing
Good4.2
Excellent4.7
Sales Automation
Excellent4.3
Excellent4.6
Lead Management
Excellent4.4
Excellent4.5
Workflow Automation
Excellent4.5
Excellent4.4
Reporting and Analytics
Excellent4.3
Excellent4.6

Customizable Dashboards

Monday CRM offers highly customizable dashboards that allow you to tailor your workspace to your specific needs. You can easily add widgets, track metrics, and visualize data in a way that suits your workflow. ActiveCampaign, while offering customization options, focuses more on marketing automation. If you value a personalized workspace, Monday CRM is the better choice.

Email Marketing

ActiveCampaign excels in email marketing, providing a wide range of templates, automation options, and analytics to optimize your campaigns. Monday CRM offers basic email marketing features, but ActiveCampaign's advanced tools make it the go-to choice for businesses looking to enhance their email marketing efforts.

Sales Automation

Both Monday CRM and ActiveCampaign offer sales automation features, but ActiveCampaign provides more advanced options. It allows you to automate complex sales processes, track customer interactions, and nurture leads effectively. If sales automation is a priority, ActiveCampaign is the more comprehensive solution.

Lead Management

Monday CRM offers robust lead management capabilities, allowing you to track and nurture leads throughout the sales cycle. ActiveCampaign also provides lead management features, but Monday CRM's intuitive interface and customizable pipelines make it the preferred choice for managing leads efficiently.

Workflow Automation

Monday CRM excels in workflow automation, enabling you to automate repetitive tasks and streamline your processes. ActiveCampaign offers automation features as well, but Monday CRM's flexibility and ease of use make it the better choice for businesses looking to optimize their workflows.

Reporting and Analytics

ActiveCampaign offers comprehensive reporting and analytics tools that provide valuable insights into your marketing and sales efforts. Monday CRM also provides reporting features, but ActiveCampaign's advanced analytics capabilities make it the preferred choice for businesses looking to gain deeper insights into their performance.

Pricing Comparison of Monday CRM and ActiveCampaign

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Monday CRM and ActiveCampaign. This comparison will highlight the best option for managing your customer relationships.

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Monday CRM Pricing Plans

Basic
For Small Businesses
$12

per month per user

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Basic includes:
  • Unlimited customizable pipelines for better workflow management.
  • Access to unlimited contacts and boards for comprehensive data handling.
  • Templates for lead, contact, and deal management to streamline processes.
  • iOS and Android apps for on-the-go access and management.
Standard
For Medium Businesses
$17

per month per user

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Includes Basic, plus:
  • 2-way email integration with Gmail and Outlook for seamless communication.
  • AI email generator to enhance email productivity and personalization.
  • Activity management to keep track of all sales activities efficiently.
  • Quotes and invoices feature to streamline financial transactions.
Pro
For Large Enterprises
$28

per month per user

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Includes Standard, plus:
  • Email templates with custom parameters for personalized communication.
  • Email tracking and automations to monitor and automate email processes.
  • Sequences for automating follow-up emails and nurturing leads.
  • Mass emails with HTML editor for designing and sending bulk emails.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Pro, plus:
  • Mandatory fields to ensure essential information is captured.
  • Team goals to align and track team performance and objectives.
  • Advanced analytics with dashboards up to 50 boards for in-depth insights.
  • Enterprise-scale automations and integrations for large-scale operations.
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ActiveCampaign Pricing Plans

Starter
For Small Businesses
$15

per month

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Starter includes:
  • 10x contact limit for email sends to reach more people.
  • 1 user access to manage your campaigns.
  • 5 actions per automation for streamlined processes.
  • Standard web forms to capture leads efficiently.
Plus
For Medium Businesses
$49

per month

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Includes Starter, plus:
  • 12x contact limit for email sends to expand reach.
  • 3 users access for collaborative work.
  • Unlimited actions per automation for complex workflows.
  • A/B testing for emails and automations to optimize performance.
Pro
For Large Enterprises
$79

per month

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Includes Plus, plus:
  • 15x contact limit for email sends to maximize outreach.
  • 5 users access for larger teams.
  • Premium segmentation for targeted marketing.
  • Predictive sending to optimize email delivery times.
Enterprise
For Corporations
$145

per month

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Includes Pro, plus:
  • Dedicated account team for personalized assistance.
  • Single Sign-On (SSO) for enhanced security.
  • Custom objects for tailored data management.
  • Premium reporting and analytics for in-depth insights.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Monday CRM or ActiveCampaign: Which One Matches Your Business Needs?

Choose Monday CRM If You Need ...

  • Customizable dashboards for teams

    If you need a CRM with highly customizable dashboards that allow you to tailor your workspace to your specific needs, Monday CRM is the ideal choice. Its flexibility and ease of use make it perfect for teams looking to optimize their workflows.

  • Robust lead management

    If you require robust lead management capabilities to track and nurture leads throughout the sales cycle, Monday CRM is the better option. Its intuitive interface and customizable pipelines make it the preferred choice for managing leads efficiently.

Choose ActiveCampaign If You Need ...

  • Advanced email marketing tools

    If you need advanced email marketing tools with a wide range of templates, automation options, and analytics, ActiveCampaign is the go-to choice. It's perfect for businesses looking to enhance their email marketing efforts.

  • Comprehensive sales automation

    If you require comprehensive sales automation features to automate complex sales processes and track customer interactions, ActiveCampaign is the more comprehensive solution. It's a powerful tool for sales teams looking to streamline their processes.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.