Marketo Engage Pricing & Plans (2024 Guide)
Marketo Engage offers a powerful suite of marketing automation tools that enhance customer engagement. Its comprehensive features and robust analytics make it a valuable asset for businesses aiming to optimize their marketing strategies.
- Comprehensive marketing automation features.
- Strong lead management capabilities.
- Robust analytics and reporting tools.
- Steep learning curve initially.
- Higher cost for small businesses.
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Contact salesWhat is Marketo Engage?
How Much Does Marketo Engage Cost?
Marketo Engage offers a variety of pricing plans to cater to different business needs. Below is a detailed breakdown of Marketo Engage’s plans, highlighting their key features for various marketing requirements.
Marketo Engage Pricing Plans
- Daily API calls limit of 20,000 for seamless integration.
- Comprehensive lead and account database management.
- Native CRM integration with SFDC, MSD, and Veeva.
- Advanced audience segmentation and targeting capabilities.
- Daily API calls limit of 50,000 for enhanced integration.
- Interactive webinars and event marketing capabilities.
- Predictive content with up to 50 assets.
- Dynamic chat for real-time customer engagement.
- AI personalization for tailored customer experiences.
- Advanced journey analytics for in-depth insights.
- Predictive audiences for targeted marketing strategies.
- Sandbox environment for testing and development.
- Unlimited interactive webinars with concurrency.
- Marketo Measure for comprehensive marketing insights.
- Workspaces and partitions for organized management.
- Advanced ROI dashboards for performance tracking.
Marketo Engage Pricing Plans in Detail
Growth
The Growth plan offers essential tools for small businesses to manage core marketing activities. It includes email marketing, segmentation, automation, and measurement capabilities. With a daily API call limit of 20,000, it ensures seamless integration with existing systems. The plan also provides a comprehensive lead and account database, native CRM integration, and advanced audience segmentation and targeting features.
Select
The Select plan builds on the Growth plan by adding essential marketing automation and measurement features. It increases the daily API call limit to 50,000, allowing for enhanced integration. The plan includes interactive webinars, event marketing capabilities, predictive content with up to 50 assets, and dynamic chat for real-time customer engagement.
Prime
The Prime plan enhances the Select plan with lead and account-based marketing features, journey analytics, and AI personalization. It offers advanced journey analytics for in-depth insights and predictive audiences for targeted marketing strategies. The plan also includes a sandbox environment for testing and development, making it ideal for large enterprises.
Ultimate
The Ultimate plan is the most comprehensive offering, building on the Prime plan with the most powerful marketing automation and premium attribution features. It includes unlimited interactive webinars with concurrency, Marketo Measure for comprehensive marketing insights, workspaces and partitions for organized management, and advanced ROI dashboards for performance tracking.
Top Marketo Engage Features
Lead Management
When I first used Marketo Engage, I was impressed by its lead management capabilities. You can easily track and nurture leads through the entire sales funnel. This feature allows you to score leads based on their interactions, ensuring that your sales team focuses on the most promising prospects. It's a game-changer for businesses looking to improve their lead conversion rates.
Email Marketing
Email marketing with Marketo Engage is a breeze. I found the drag-and-drop editor intuitive, allowing you to create stunning email campaigns without any coding skills. You can personalize emails based on customer behavior, increasing engagement and conversion rates. This feature is perfect for businesses aiming to build strong relationships with their audience.
Analytics and Reporting
The analytics and reporting tools in Marketo Engage are incredibly powerful. I loved how you can track the performance of your marketing campaigns in real-time. The detailed reports provide insights into customer behavior, helping you make data-driven decisions. This feature is essential for marketers who want to optimize their strategies and achieve better results.
Customer Segmentation
Marketo Engage's customer segmentation feature is a standout. I appreciated how you can create highly targeted segments based on various criteria. This allows you to deliver personalized messages to different audience groups, improving engagement and conversion rates. It's a must-have for businesses looking to enhance their marketing personalization efforts.
Campaign Management
Managing marketing campaigns with Marketo Engage is seamless. I found the platform's interface user-friendly, making it easy to plan, execute, and monitor campaigns. You can automate repetitive tasks, saving time and ensuring consistency across your marketing efforts. This feature is ideal for businesses aiming to streamline their marketing operations.
Social Media Integration
Integrating social media with Marketo Engage is straightforward. I liked how you can manage your social media campaigns directly from the platform. This feature allows you to track social interactions and measure their impact on your marketing goals. It's perfect for businesses looking to expand their reach and engage with their audience on social platforms.
Landing Page Builder
Creating landing pages with Marketo Engage is a delight. I found the builder intuitive, allowing you to design high-converting pages without any technical skills. You can customize templates to match your brand, ensuring a consistent look and feel. This feature is essential for businesses aiming to capture leads and drive conversions effectively.
A/B Testing
A/B testing with Marketo Engage is a powerful tool. I appreciated how you can test different elements of your campaigns to determine what works best. This feature provides valuable insights into customer preferences, helping you optimize your marketing strategies for better results. It's a must-have for businesses looking to improve their campaign performance.
CRM Integration
Integrating Marketo Engage with your CRM system is seamless. I found this feature invaluable for maintaining a unified view of customer data. It allows you to sync information between platforms, ensuring that your sales and marketing teams are aligned. This feature is perfect for businesses aiming to enhance their customer relationship management efforts.
Event Marketing
Event marketing with Marketo Engage is a breeze. I liked how you can manage all aspects of your events from a single platform. This feature allows you to create event-specific campaigns, track registrations, and measure event success. It's ideal for businesses looking to engage with their audience through webinars, conferences, and other events.
Mobile Marketing
Marketo Engage's mobile marketing capabilities are impressive. I found it easy to create and manage mobile campaigns, ensuring that your messages reach customers on their preferred devices. This feature allows you to deliver personalized experiences, enhancing customer engagement and driving conversions. It's a must-have for businesses targeting mobile-savvy audiences.
Web Personalization
Web personalization with Marketo Engage is a game-changer. I loved how you can tailor your website content based on visitor behavior. This feature allows you to deliver relevant experiences, increasing engagement and conversion rates. It's perfect for businesses looking to create personalized journeys for their website visitors.
Who Is Marketo Engage Best For?
Marketo Engage is perfect for medium to large enterprises seeking to enhance their marketing automation and lead management capabilities. Its advanced features allow businesses to create personalized campaigns, track customer interactions, and analyze marketing performance, making it ideal for companies looking to maximize their marketing ROI.
- Best for large enterprises.
Marketo Engage is tailored for large enterprises that require sophisticated marketing automation solutions. Its comprehensive features support complex marketing strategies, making it ideal for businesses with extensive customer bases and diverse marketing needs.
- Great for data-driven marketers.
Marketo Engage is a top choice for marketers who rely on data to drive their strategies. Its robust analytics and reporting tools provide valuable insights, enabling marketers to make informed decisions and optimize their campaigns for better results.
- Ideal for personalized marketing.
Marketo Engage excels in creating personalized marketing experiences. Its advanced segmentation and targeting capabilities allow businesses to deliver tailored messages to their audience, enhancing customer engagement and driving conversions.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
