Mailjet vs Ontraport (2024 Comparison)
Mailjet offers a user-friendly platform for creating and managing email campaigns. With its affordable pricing and comprehensive analytics, it's an excellent choice for businesses looking to optimize their email marketing efforts.
- User-friendly interface for beginners
- Comprehensive email analytics
- Affordable pricing plans
- Limited CRM capabilities
- Basic automation features
Free plan?
YesStarting price
$17 per month
Ontraport provides a powerful all-in-one solution for marketing automation and CRM. Its advanced workflows and robust features make it ideal for businesses seeking to streamline operations and drive growth.
- Advanced automation workflows
- Robust CRM features
- Wide range of integrations
- Higher pricing plans
- Steeper learning curve
Free plan?
YesStarting price
$24 per monthWhat is Mailjet?
Mailjet is a comprehensive email marketing platform that empowers businesses to create, send, and track email campaigns effortlessly. With its intuitive drag-and-drop editor, you can design stunning emails without any coding skills. Mailjet's real-time analytics provide valuable insights into campaign performance, helping you optimize your strategies. Whether you're a small business or a large enterprise, Mailjet's robust features, including A/B testing and segmentation, ensure your emails reach the right audience at the right time.
What is Ontraport?
Ontraport is a powerful marketing automation and CRM platform designed to streamline business operations. It offers a wide range of features, including email marketing, lead management, and e-commerce solutions. Ontraport's user-friendly interface and customizable workflows make it easy to automate repetitive tasks, allowing you to focus on growing your business. Whether you're a solopreneur or a large organization, Ontraport's all-in-one solution helps you nurture leads, manage customer relationships, and drive revenue growth.
Pros and Cons of Mailjet vs Ontraport
Pros & Cons of Mailjet
- Mailjet's interface is designed with simplicity in mind, making it easy for users of all skill levels to create and manage email campaigns without any technical expertise.
- Mailjet provides detailed analytics that offer valuable insights into campaign performance, helping you make data-driven decisions to optimize your email marketing strategies.
- Mailjet offers competitive pricing plans that cater to businesses of all sizes, ensuring you get the best value for your investment without compromising on features.
- Mailjet lacks a dedicated CRM system, which may be a drawback for businesses that require extensive customer relationship management features.
- While Mailjet offers automation capabilities, they are not as advanced as those found in other platforms, limiting the potential for complex workflows.
Pros & Cons of Ontraport
- Ontraport excels in automation, providing a wide range of workflows and triggers that allow you to automate complex marketing processes with ease.
- Ontraport's CRM capabilities are comprehensive, offering detailed contact management and lead tracking features that help you nurture customer relationships effectively.
- Ontraport offers a vast library of integrations with popular third-party applications, enhancing its functionality and allowing you to connect with your existing tools seamlessly.
- Ontraport's pricing plans are on the higher side, which may be a consideration for small businesses or startups with limited budgets.
- Due to its extensive feature set, Ontraport may require a bit more time to master, especially for users who are new to marketing automation platforms.
Mailjet vs Ontraport: At A Glance
Value to Price
Mailjet offers a competitive pricing structure that aligns well with its feature set, making it a cost-effective choice for businesses of all sizes. Ontraport, while slightly more expensive, provides a broader range of features, justifying its higher price point. If you're looking for a budget-friendly option with essential features, Mailjet is a great choice.
Ease of Use
Mailjet's intuitive interface makes it easy for users to navigate and create email campaigns without any technical expertise. Ontraport, while user-friendly, may require a bit more time to master due to its extensive feature set. If you prioritize ease of use, Mailjet is the better option.
Functionality
Ontraport excels in functionality, offering a comprehensive suite of tools for marketing automation, CRM, and e-commerce. Mailjet, while robust in email marketing, lacks some of the advanced features found in Ontraport. If you need a multifunctional platform, Ontraport is the superior choice.
Scalability
Both Mailjet and Ontraport are scalable solutions, capable of growing with your business. However, Ontraport's extensive feature set and customization options make it more suitable for larger enterprises. If scalability is a priority, Ontraport is the better option.
Integrations
Ontraport offers a wide range of integrations with popular third-party applications, enhancing its functionality. Mailjet also provides integrations, but its library is not as extensive. If you rely heavily on integrations, Ontraport is the better choice.
Customer Support
Both Mailjet and Ontraport offer reliable customer support, but Ontraport's support team is known for its responsiveness and expertise. If exceptional customer support is a priority, Ontraport is the better option.
Security
Mailjet and Ontraport both prioritize security, offering robust measures to protect your data. Mailjet's security features are slightly more advanced, making it a better choice for businesses with stringent security requirements.
Overall Rating
Ontraport's comprehensive feature set and exceptional customer support give it a slight edge over Mailjet. However, Mailjet's ease of use and competitive pricing make it a strong contender. If you're looking for an all-in-one solution, Ontraport is the better choice.
Mailjet vs Ontraport: A Detailed Breakdown of Key Features
Email Campaigns
Mailjet excels in email campaigns with its user-friendly drag-and-drop editor, allowing you to create visually appealing emails effortlessly. Ontraport, while offering email campaign capabilities, focuses more on automation and CRM features. If your primary need is creating and managing email campaigns, Mailjet is the better choice.
Automation
Ontraport shines in automation, providing advanced workflows and triggers to streamline your marketing efforts. Mailjet offers basic automation features, but they are not as comprehensive as Ontraport's. If automation is a key priority, Ontraport is the superior option.
CRM
Ontraport's CRM capabilities are robust, offering detailed contact management and lead tracking features. Mailjet lacks a dedicated CRM, making it less suitable for businesses that require extensive customer relationship management. If CRM is a critical component, Ontraport is the better choice.
Analytics
Both Mailjet and Ontraport provide insightful analytics to track campaign performance. Mailjet's real-time analytics are easy to understand, while Ontraport offers more in-depth reporting options. If you need detailed analytics, Ontraport is the better option.
Segmentation
Mailjet and Ontraport both offer segmentation features to target specific audiences. Mailjet's segmentation is straightforward and effective, while Ontraport provides more advanced options for complex segmentation needs. If you require advanced segmentation, Ontraport is the superior choice.
A/B Testing
Mailjet's A/B testing capabilities are robust, allowing you to test different email variations to optimize performance. Ontraport offers A/B testing as well, but Mailjet's features are more user-friendly. If A/B testing is a priority, Mailjet is the better option.
Pricing Comparison of Mailjet and Ontraport
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Mailjet and Ontraport. This comparison will highlight the best option for your email marketing and automation needs.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Ontraport Pricing Plans
- Web forms and pages to capture leads effectively.
- Scalable platform designed for business growth.
- Drag-and-drop marketing automation for ease of use.
- Unlimited email sending to reach a wider audience.
- Add payments and memberships for monetization.
- Website personalization to enhance user experience.
- 2-way SMS marketing for interactive communication.
- Lead scoring to prioritize potential customers.
- Marketing tracking and testing for performance insights.
- Partner programs to expand business reach.
- User roles and permission management for security.
- Custom contact and email limits for flexibility.
- Enterprise-grade security for data protection.
- Private infrastructure available for dedicated resources.
- 1-on-1 email deliverability consulting for optimal reach.
- Quarterly account reviews for continuous improvement.
Our Rating Methodology
We thoroughly evaluate each email marketing and automation tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.
Mailjet or Ontraport: Which One Matches Your Business Needs?
Choose Mailjet If You Need ...
- User-friendly email marketing
If you are a **beginner or small business owner looking for an easy-to-use email marketing platform**, Mailjet is the ideal choice. Its intuitive interface and affordable pricing make it accessible to users with limited technical expertise.
- Cost-effective solution
If you are a **business seeking a cost-effective email marketing solution with essential features**, Mailjet offers competitive pricing plans that provide excellent value for your investment without compromising on quality.
Choose Ontraport If You Need ...
- Comprehensive automation platform
If you are a **business looking for a comprehensive marketing automation platform with advanced features**, Ontraport is the superior choice. Its robust automation workflows and CRM capabilities make it ideal for streamlining operations.
- Advanced CRM capabilities
If you are a **business that requires advanced CRM features for managing customer relationships**, Ontraport's detailed contact management and lead tracking capabilities make it the better option for nurturing leads and driving growth.
Frequently Asked Questions
Which tool is better for email marketing, Mailjet or Ontraport?
Does Ontraport offer better automation features than Mailjet?
Is Mailjet more affordable than Ontraport?
Which tool offers better CRM capabilities, Mailjet or Ontraport?
Can Mailjet handle large-scale email campaigns?
Does Ontraport offer a wide range of integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
