MailerLite vs Ontraport (2025 Comparison)
MailerLite offers an intuitive email marketing platform with affordable pricing and robust automation features, making it ideal for small businesses and beginners.
- Affordable pricing for small businesses.
- User-friendly interface for beginners.
- Robust email automation features.
- Limited CRM integration options.
- Basic landing page capabilities.
Free plan?
YesStarting price
$10 per month
Ontraport provides a comprehensive business automation solution with advanced CRM integration and landing page capabilities, perfect for businesses with complex needs.
- Comprehensive CRM integration.
- Advanced automation capabilities.
- Wide range of landing page templates.
- Higher pricing for small businesses.
- Steeper learning curve for beginners.
Free plan?
YesStarting price
$24 per monthWhat is MailerLite?
MailerLite is a user-friendly email marketing platform designed to help businesses of all sizes create, send, and analyze email campaigns. It offers a range of features including drag-and-drop editors, automation, and analytics, making it easy for users to engage with their audience effectively. With its intuitive interface, MailerLite simplifies the process of managing subscribers and tracking campaign performance, allowing users to focus on crafting compelling content and growing their business.
What is Ontraport?
Ontraport is a comprehensive business automation software that helps entrepreneurs and small businesses manage their marketing, sales, and customer relationships. It offers a suite of tools including CRM, email marketing, landing pages, and e-commerce capabilities, all integrated into one platform. Ontraport's automation features streamline business processes, allowing users to focus on growth and customer engagement. Its robust analytics provide insights into customer behavior, helping businesses make informed decisions and optimize their strategies.
Pros and Cons of MailerLite vs Ontraport
Pros & Cons of MailerLite
- MailerLite offers competitive pricing plans that are ideal for small businesses and startups. Its affordability allows businesses to access powerful email marketing tools without breaking the bank, making it a popular choice for budget-conscious users.
- MailerLite's intuitive interface makes it easy for beginners to navigate and create email campaigns. Its drag-and-drop editor simplifies the process, allowing users to focus on crafting compelling content without the need for technical expertise.
- MailerLite provides powerful email automation features that allow users to create personalized workflows with ease. Its automation capabilities help businesses save time and effort, enabling them to engage with their audience effectively.
- MailerLite's CRM integration options are limited compared to other platforms. While it offers basic integration capabilities, businesses with complex CRM needs may find it lacking in terms of functionality and depth.
- MailerLite's landing page capabilities are more basic compared to other platforms. While it offers essential features, businesses looking for advanced design options and customization may find it limiting.
Pros & Cons of Ontraport
- Ontraport offers a comprehensive CRM integration that allows businesses to manage customer relationships seamlessly. Its robust features provide a complete view of customer interactions, helping businesses make informed decisions and optimize their strategies.
- Ontraport's advanced automation capabilities make it ideal for businesses with complex needs. Its powerful tools allow users to create intricate workflows, streamlining business processes and enhancing customer engagement.
- Ontraport provides a wide range of customizable landing page templates, allowing businesses to create professional-looking pages with ease. Its drag-and-drop editor simplifies the design process, making it accessible to users with no coding knowledge.
- Ontraport's pricing plans may be higher for small businesses and startups. While it offers a comprehensive suite of tools, its cost may be a barrier for budget-conscious users looking for more affordable options.
- Ontraport's extensive features may present a steeper learning curve for beginners. While it offers powerful tools, users may require more time to master its capabilities, making it less suitable for those seeking simplicity.
MailerLite vs Ontraport: At A Glance
MailerLite vs Ontraport: A Detailed Breakdown of Key Features
Email Automation
MailerLite offers a user-friendly email automation feature that allows you to create personalized workflows with ease. Its drag-and-drop editor makes it simple to set up automated campaigns, saving you time and effort. Ontraport, on the other hand, provides more advanced automation capabilities, ideal for businesses with complex needs. If you're looking for simplicity, MailerLite is a great choice, but for more intricate automation, Ontraport is the way to go.
Landing Pages
Ontraport excels in landing page creation, offering a wide range of customizable templates and design options. Its drag-and-drop editor allows you to create professional-looking pages without any coding knowledge. MailerLite also provides landing page capabilities, but its options are more limited. If landing pages are a crucial part of your strategy, Ontraport is the better option.
CRM Integration
Ontraport's CRM integration is one of its standout features, allowing you to manage customer relationships seamlessly. It offers a comprehensive view of customer interactions, helping you make informed decisions. MailerLite, while offering basic CRM integration, doesn't match the depth of Ontraport's capabilities. If CRM is a priority, Ontraport is the superior choice.
Analytics
Both MailerLite and Ontraport provide robust analytics tools, allowing you to track campaign performance and gain insights into customer behavior. MailerLite's analytics are straightforward and easy to understand, making it ideal for beginners. Ontraport offers more advanced analytics, suitable for businesses looking for in-depth data analysis. If you need detailed insights, Ontraport is the better option.
Template Design
MailerLite offers a wide range of beautifully designed templates, allowing you to create visually appealing emails with ease. Its drag-and-drop editor makes customization simple, even for those with no design experience. Ontraport also provides templates, but its options are not as extensive. If design is important to you, MailerLite is the better choice.
A/B Testing
Ontraport offers advanced A/B testing capabilities, allowing you to test different elements of your campaigns and optimize for better results. MailerLite also provides A/B testing, but its features are more basic. If you're looking for comprehensive testing options, Ontraport is the superior choice.
Pricing Comparison of MailerLite and Ontraport
MailerLite Pricing Plans
- Access to a drag & drop email editor for customization.
- Create up to 10 landing pages to capture leads.
- Utilize email automation builder for targeted campaigns.
- Receive 24/7 email and chat support for 30 days.
- Access to unlimited templates for diverse needs.
- Sell digital products directly through email campaigns.
- Utilize dynamic emails for personalized content.
- Conduct multivariate testing for optimized results.
- Enhanced automations for complex workflows.
- Custom HTML editor for advanced customization.
- AI writing assistant for content creation.
- Access to partner discounts for added value.
- Dedicated IP & deliverability consultation for reliability.
- Onboarding consultation and training for smooth transition.
- Account audit and performance improvements for efficiency.
- Custom solutions tailored to specific business needs.
Ontraport Pricing Plans
- Web forms and pages to capture leads effectively.
- Scalable platform designed for business growth.
- Drag-and-drop marketing automation for ease of use.
- Unlimited email sending to reach a wider audience.
- Add payments and memberships for monetization.
- Website personalization to enhance user experience.
- 2-way SMS marketing for interactive communication.
- Lead scoring to prioritize potential customers.
- Marketing tracking and testing for performance insights.
- Partner programs to expand business reach.
- User roles and permission management for security.
- Custom contact and email limits for flexibility.
- Enterprise-grade security for data protection.
- Private infrastructure available for dedicated resources.
- 1-on-1 email deliverability consulting for optimal reach.
- Quarterly account reviews for continuous improvement.
Our Rating Methodology
We thoroughly evaluate each email marketing and business automation tool, focusing on key factors like value to price, ease of use, and functionality. Our analysis includes user reviews and expert insights to ensure our recommendations meet diverse business needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
MailerLite or Ontraport: Which One Matches Your Business Needs?
Choose MailerLite If You Need ...
- Affordable email marketing solution
If you are a small business or startup looking for an affordable email marketing solution, MailerLite is an excellent choice. Its competitive pricing and robust features make it ideal for budget-conscious users seeking powerful tools without breaking the bank.
- User-friendly interface for beginners
If you are a beginner or small business owner looking for an easy-to-use email marketing platform, MailerLite is the way to go. Its intuitive interface and drag-and-drop editor make it simple to create campaigns without technical expertise.
Choose Ontraport If You Need ...
- Comprehensive business automation
If you are a business with complex needs seeking a comprehensive automation solution, Ontraport is the superior choice. Its advanced CRM integration and automation capabilities make it ideal for businesses looking to streamline processes and enhance customer engagement.
- Advanced landing page capabilities
If you are a business looking for advanced landing page design options, Ontraport is the better option. Its wide range of customizable templates and drag-and-drop editor allow you to create professional-looking pages with ease.
Frequently Asked Questions
Which tool is better for small businesses, MailerLite or Ontraport?
How do MailerLite and Ontraport compare in terms of CRM integration?
Which tool offers better email automation features?
Are there any differences in landing page capabilities between MailerLite and Ontraport?
Which tool provides better customer support, MailerLite or Ontraport?
How do MailerLite and Ontraport compare in terms of security?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
