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MailerLite Pricing & Plans (2024 Guide)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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4.5

0

Excellent Value For Price
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MailerLite

MailerLite empowers you to create impactful email campaigns with ease. Its intuitive interface and affordable pricing make it a top choice for businesses looking to enhance their email marketing efforts without breaking the bank.

  • User-friendly interface for beginners.
  • Affordable pricing for small businesses.
  • Comprehensive email automation tools.
  • Limited advanced features.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$10 per month

What is MailerLite?

MailerLite is an email marketing platform designed to help businesses create, send, and optimize email campaigns. Its pricing reflects the value of user-friendly design, automation, and analytics, making it accessible for businesses of all sizes. With flexible plans, MailerLite ensures you get essential features without overpaying, making it a smart choice for effective email marketing.

How Much Does MailerLite Cost?

MailerLite offers a variety of pricing plans to cater to different business needs, from startups to large enterprises. Below is a detailed breakdown of MailerLite’s plans, highlighting their key features for various marketing requirements.

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MailerLite Pricing Plans

Free
For Beginners and Startups
$0

per month

Get Startedright_arrow
Free includes:
  • Access to a drag & drop email editor for customization.
  • Create up to 10 landing pages to capture leads.
  • Utilize email automation builder for targeted campaigns.
  • Receive 24/7 email and chat support for 30 days.
Growing Business
For Small to Medium Businesses
$10

per month

Try For Freeright_arrow
Includes Free, plus:
  • Access to unlimited templates for diverse needs.
  • Sell digital products directly through email campaigns.
  • Utilize dynamic emails for personalized content.
  • Conduct multivariate testing for optimized results.
Advanced
For Large Enterprises
$20

per month

Try For Freeright_arrow
Includes Growing Business, plus:
  • Enhanced automations for complex workflows.
  • Custom HTML editor for advanced customization.
  • AI writing assistant for content creation.
  • Access to partner discounts for added value.
Enterprise
For Enterprises with Large Databases
Contact sales
Request Pricingright_arrow
Includes Advanced, plus:
  • Dedicated IP & deliverability consultation for reliability.
  • Onboarding consultation and training for smooth transition.
  • Account audit and performance improvements for efficiency.
  • Custom solutions tailored to specific business needs.

MailerLite Pricing Plans in Detail

Free

The Free plan is designed for those just starting out, offering essential features like sending up to 12,000 emails monthly, creating up to 10 landing pages, and utilizing a drag & drop email editor. It provides a solid foundation for beginners to explore email marketing without any cost.

Growing Business

The Growing Business plan is perfect for small to medium businesses looking to expand their reach. It offers unlimited monthly emails, access to unlimited templates, and the ability to sell digital products. This plan enhances marketing efforts with dynamic emails and multivariate testing for better engagement.

Advanced

The Advanced plan caters to large enterprises needing more robust features. It includes unlimited user seats, enhanced automations, and a custom HTML editor. The AI writing assistant and partner discounts add significant value, making it ideal for businesses seeking advanced customization and collaboration.

Enterprise

The Enterprise plan is tailored for businesses with large subscriber databases, offering dedicated support and custom solutions. It includes a dedicated success manager, deliverability consultation, and onboarding training. This plan ensures optimal performance and reliability for enterprises with complex needs.

Top MailerLite Features

Drag-and-Drop Editor

Creating emails with MailerLite's drag-and-drop editor is a breeze. I found it incredibly intuitive, allowing you to design professional-looking emails without any coding knowledge. You can easily customize templates, add images, and adjust layouts to match your brand's style. This feature saves time and effort, making it perfect for those who want to focus on crafting engaging content rather than getting bogged down in technical details.

Email Automation

With MailerLite's email automation, you can set up workflows that send the right message at the right time. I love how you can automate welcome emails, follow-ups, and more, ensuring your audience receives timely and relevant content. This feature helps you nurture leads and build relationships without constant manual intervention, freeing up your time for other important tasks.

Subscriber Management

Managing subscribers is seamless with MailerLite. You can easily segment your audience based on various criteria, allowing you to send targeted campaigns. I appreciate how this feature helps you understand your audience better and tailor your messages to their preferences, ultimately boosting engagement and conversion rates.

Landing Page Builder

MailerLite's landing page builder is a game-changer. You can create stunning landing pages that capture leads and drive conversions. I found it user-friendly, with customizable templates and a drag-and-drop interface. This feature is perfect for marketers looking to expand their reach and grow their email list effectively.

A/B Testing

Testing different email variations is easy with MailerLite's A/B testing feature. You can experiment with subject lines, content, and send times to see what resonates best with your audience. I found this feature invaluable for optimizing campaigns and improving open and click-through rates, helping you achieve better results over time.

Analytics and Reporting

MailerLite provides comprehensive analytics and reporting tools that give you insights into your campaign performance. I love how you can track open rates, click-through rates, and more, helping you make data-driven decisions. This feature is essential for understanding what's working and where you can improve, ensuring your email marketing efforts are always on point.

Integrations

MailerLite integrates seamlessly with various platforms, enhancing its functionality. You can connect it with your favorite tools, such as e-commerce platforms and CRM systems, to streamline your marketing efforts. I found this feature incredibly useful for creating a cohesive marketing ecosystem that works together to achieve your business goals.

Customizable Templates

MailerLite offers a wide range of customizable templates that make designing emails a breeze. You can choose from various styles and layouts, ensuring your emails look professional and on-brand. I appreciate how this feature saves time and effort, allowing you to focus on crafting compelling content that resonates with your audience.

Pop-up Forms

Capturing leads is easy with MailerLite's pop-up forms. You can create eye-catching forms that appear on your website, encouraging visitors to subscribe to your email list. I found this feature effective for growing your audience and increasing engagement, helping you build a strong email marketing strategy.

RSS Campaigns

MailerLite's RSS campaigns allow you to automatically send updates from your blog or website to your subscribers. I love how this feature keeps your audience informed and engaged without manual effort. It's perfect for bloggers and content creators looking to maintain a consistent connection with their readers.

E-commerce Integration

MailerLite's e-commerce integration is a boon for online retailers. You can connect your store and send personalized product recommendations, abandoned cart reminders, and more. I found this feature invaluable for driving sales and enhancing customer relationships, making it a must-have for e-commerce businesses.

24/7 Customer Support

Having access to 24/7 customer support is reassuring with MailerLite. Whenever I had questions or needed assistance, their support team was prompt and helpful. This feature ensures you have the guidance you need to make the most of the platform, providing peace of mind as you navigate your email marketing journey.

Who Is MailerLite Best For?

MailerLite is perfect for small to medium-sized businesses seeking to enhance their email marketing strategies. With features like automation, segmentation, and analytics, it helps streamline campaigns and improve engagement, making it ideal for businesses aiming to grow their audience and boost conversions.

  • Great for small to medium businesses.

    MailerLite is designed for small to medium businesses that need a straightforward, cost-effective email marketing solution. Its user-friendly interface and essential features make it easy to create and manage campaigns, helping businesses connect with their audience effectively.

  • Ideal for budget-conscious teams.

    MailerLite offers advanced email marketing features at a competitive price, making it ideal for teams looking to optimize their marketing efforts without overspending. Its affordability and functionality make it a great choice for budget-conscious marketers.

  • Perfect for beginners in email marketing.

    MailerLite is perfect for those new to email marketing, offering an intuitive platform that simplifies the process of creating and managing campaigns. Its easy-to-use tools and resources make it accessible for beginners looking to start their marketing journey.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.