Mailchimp vs Omnisend (2024 Comparison)
Mailchimp offers a user-friendly interface and comprehensive email marketing features, making it a versatile tool for businesses looking to enhance their marketing efforts.
- User-friendly interface for beginners.
- Comprehensive email marketing features.
- Wide range of integrations available.
- Limited advanced automation features.
- Basic SMS marketing capabilities.
Free plan?
YesStarting price
$13 per month
Omnisend provides advanced e-commerce marketing features and comprehensive automation capabilities, making it a powerful tool for online retailers looking to boost sales.
- Advanced e-commerce marketing features.
- Comprehensive automation capabilities.
- Integrated SMS and push notifications.
- Slightly higher pricing for advanced features.
- Learning curve for new users.
Free plan?
YesStarting price
$16 per monthWhat is Mailchimp?
Mailchimp is a comprehensive marketing platform that helps businesses of all sizes manage their email marketing campaigns. It offers a user-friendly interface, making it easy for users to create, send, and analyze email campaigns. With its robust automation features, Mailchimp allows you to engage with your audience effectively, ensuring that your marketing efforts are both efficient and impactful. Whether you're a small business owner or part of a larger marketing team, Mailchimp provides the tools you need to reach your audience and grow your business.
What is Omnisend?
Omnisend is a powerful e-commerce marketing automation platform designed to help online retailers streamline their marketing efforts. It offers a range of features, including email marketing, SMS campaigns, and push notifications, all integrated into a single platform. Omnisend's intuitive interface and pre-built automation workflows make it easy for users to create personalized marketing campaigns that drive sales and enhance customer engagement. Whether you're a small online store or a large e-commerce business, Omnisend provides the tools you need to boost your marketing performance and grow your business.
Pros and Cons of Mailchimp vs Omnisend
Pros & Cons of Mailchimp
- Mailchimp offers a wide range of email marketing features, including customizable templates, A/B testing, and detailed analytics. These features make it a versatile tool for businesses looking to enhance their email marketing efforts.
- Mailchimp's intuitive interface makes it easy for beginners to create and manage email campaigns. Its drag-and-drop editor simplifies the process, allowing users to design professional-looking emails without any coding knowledge.
- Mailchimp offers a vast library of integrations, allowing users to connect with various third-party applications seamlessly. This makes it a versatile tool for businesses that rely on multiple platforms.
- While Mailchimp offers basic automation features, it lacks the advanced capabilities found in other platforms. This may be a limitation for businesses looking to create more complex automated workflows.
- Mailchimp's SMS marketing features are relatively basic compared to other platforms. Businesses looking for more advanced SMS marketing capabilities may need to consider other options.
Pros & Cons of Omnisend
- Omnisend offers a range of advanced e-commerce marketing features, including personalized product recommendations and cart abandonment emails. These features make it a powerful tool for online retailers looking to boost sales.
- Omnisend provides comprehensive automation capabilities, with pre-built workflows and advanced triggers. This makes it a valuable tool for businesses looking to enhance their marketing automation efforts.
- Omnisend offers integrated SMS and push notification features, allowing businesses to engage customers across multiple channels. This makes it a versatile tool for e-commerce businesses looking to enhance customer engagement.
- Omnisend's advanced features come at a slightly higher price point, which may be a consideration for businesses with limited budgets. However, the additional capabilities may justify the cost for larger e-commerce businesses.
- Omnisend's advanced features may require a bit of a learning curve for new users. However, once mastered, it provides a seamless experience for managing complex marketing campaigns.
Mailchimp vs Omnisend: At A Glance
Value to Price
Mailchimp offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its extensive features and automation capabilities justify the cost, making it a worthwhile investment. Omnisend, on the other hand, offers more advanced features at a slightly higher price point, which may be more suitable for larger e-commerce businesses looking for comprehensive marketing solutions.
Ease of Use
Mailchimp is known for its user-friendly interface, making it accessible for beginners and small business owners. Its drag-and-drop editor simplifies the process of creating email campaigns. Omnisend also offers an intuitive interface, but its advanced features may require a bit of a learning curve for new users. However, once mastered, it provides a seamless experience for managing complex marketing campaigns.
Functionality
Mailchimp provides a wide range of functionalities, including email marketing, automation, and analytics. It is a versatile tool that caters to various marketing needs. Omnisend, however, takes functionality to the next level with its integrated SMS and push notification features, making it a more comprehensive solution for e-commerce businesses looking to engage customers across multiple channels.
Scalability
Mailchimp is designed to grow with your business, offering scalable solutions that can accommodate increasing marketing demands. It is ideal for businesses that anticipate growth and need a platform that can keep up. Omnisend also offers scalability, but its advanced features make it particularly well-suited for larger e-commerce businesses with more complex marketing needs.
Integrations
Mailchimp boasts a vast library of integrations, allowing users to connect with various third-party applications seamlessly. This makes it a versatile tool for businesses that rely on multiple platforms. Omnisend also offers a range of integrations, but its focus is more on e-commerce platforms, making it a better choice for online retailers looking to streamline their marketing efforts.
Customer Support
Mailchimp provides reliable customer support, with various resources available to help users troubleshoot issues. However, some users have reported delays in response times. Omnisend offers more personalized support, with dedicated account managers for larger clients, making it a better option for businesses that require more hands-on assistance.
Security
Mailchimp prioritizes security, with robust measures in place to protect user data. It is a trusted platform for businesses that handle sensitive information. Omnisend also places a strong emphasis on security, with advanced encryption and data protection features, making it a reliable choice for e-commerce businesses concerned about data privacy.
Overall Rating
Mailchimp is a versatile marketing platform that offers excellent value for small to medium-sized businesses. Its user-friendly interface and extensive features make it a popular choice. Omnisend, with its advanced functionalities and focus on e-commerce, is better suited for larger businesses looking for a comprehensive marketing solution.
Mailchimp vs Omnisend: A Detailed Breakdown of Key Features
Email Campaigns
Mailchimp excels in creating visually appealing email campaigns with its drag-and-drop editor. It's perfect for beginners who want to design professional-looking emails without any coding knowledge. Omnisend, however, offers more advanced features like A/B testing and dynamic content, which are ideal for businesses looking to optimize their email marketing strategies. If you're looking for a tool with more advanced email marketing capabilities, Omnisend is the better choice.
Automation
Mailchimp offers robust automation features that allow users to create personalized customer journeys. It's a great tool for businesses looking to automate their marketing efforts. Omnisend takes automation to the next level with its pre-built workflows and advanced triggers, making it a more powerful tool for e-commerce businesses looking to enhance their marketing automation. If you need more advanced automation features, Omnisend is the way to go.
Analytics
Mailchimp provides detailed analytics that help users track the performance of their campaigns. It's a valuable tool for businesses looking to gain insights into their marketing efforts. Omnisend offers more advanced analytics features, including sales tracking and ROI analysis, making it a better choice for e-commerce businesses looking to measure the impact of their marketing campaigns. If you need more comprehensive analytics, Omnisend is the better option.
SMS Marketing
Mailchimp offers basic SMS marketing features, which are suitable for businesses looking to add SMS to their marketing mix. Omnisend, however, provides more advanced SMS marketing capabilities, including personalized messages and automated workflows, making it a more powerful tool for e-commerce businesses looking to engage customers through SMS. If you're looking for more advanced SMS marketing features, Omnisend is the better choice.
Push Notifications
Mailchimp offers basic push notification features, which are suitable for businesses looking to add push notifications to their marketing strategy. Omnisend, however, provides more advanced push notification capabilities, including personalized messages and automated workflows, making it a more powerful tool for e-commerce businesses looking to engage customers through push notifications. If you're looking for more advanced push notification features, Omnisend is the better choice.
Segmentation
Mailchimp offers robust segmentation features that allow users to target specific audiences with personalized messages. It's a valuable tool for businesses looking to improve their marketing efforts. Omnisend offers more advanced segmentation capabilities, including dynamic segments and predictive analytics, making it a better choice for e-commerce businesses looking to enhance their segmentation strategies. If you need more advanced segmentation features, Omnisend is the better option.
Pricing Comparison of Mailchimp and Omnisend
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Mailchimp and Omnisend. This comparison will highlight the best option for your marketing needs.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Omnisend Pricing Plans
- Receive 500 web push notifications monthly for engagement.
- Access 50 published reviews on Shopify for credibility.
- Get $1 in free SMS credits to try the service.
- Enjoy all features with no credit card required to start.
- Unlimited web push notifications for customer engagement.
- Access 1,000 published reviews on Shopify for trust.
- 24/7 priority support for immediate assistance.
- Get a success manager starting from $400 for guidance.
- Unlimited published reviews on Shopify for maximum trust.
- Advanced reporting for detailed insights and analysis.
- Receive $59 in free SMS credits each month.
- 24/7 priority support and success manager for assistance.
Our Rating Methodology
We thoroughly test each marketing automation platform, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Mailchimp or Omnisend: Which One Matches Your Business Needs?
Choose Mailchimp If You Need ...
- User-friendly interface for beginners
If you are a beginner or small business owner looking for an easy-to-use marketing platform, Mailchimp is the ideal choice. Its intuitive interface and drag-and-drop editor make it accessible for users with little to no technical knowledge.
- Wide range of integrations
If your business relies on multiple platforms and requires seamless integration with third-party applications, Mailchimp is the better option. Its vast library of integrations allows you to connect with various tools and streamline your marketing efforts.
Choose Omnisend If You Need ...
- Advanced e-commerce marketing features
If you are an online retailer looking for advanced e-commerce marketing features, Omnisend is the better choice. Its personalized product recommendations and cart abandonment emails make it a powerful tool for boosting sales.
- Comprehensive automation capabilities
If your business requires advanced automation capabilities, Omnisend is the ideal choice. Its pre-built workflows and advanced triggers allow you to create complex automated marketing campaigns with ease.
Frequently Asked Questions
Which tool is better for beginners, Mailchimp or Omnisend?
Which tool offers better e-commerce marketing features?
How do Mailchimp and Omnisend compare in terms of automation capabilities?
Which tool offers better integration options?
How do Mailchimp and Omnisend compare in terms of pricing?
Which tool provides better customer support?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
