Mailchimp vs GetResponse (2024 Comparison)
Mailchimp offers a user-friendly interface and a wide range of integrations, making it a versatile choice for businesses. Its comprehensive analytics help you make data-driven decisions.
- User-friendly interface for beginners.
- Wide range of integrations available.
- Comprehensive analytics and reporting.
- Limited advanced automation features.
- No webinar functionality available.
Free plan?
YesStarting price
$13 per month
GetResponse provides advanced automation and webinar hosting features, making it ideal for businesses looking to streamline their marketing efforts and engage with their audience.
- Advanced automation capabilities.
- Includes webinar hosting feature.
- Detailed analytics and reporting.
- Slightly steeper learning curve.
- Higher pricing for advanced features.
Free plan?
YesStarting price
$15.6 per monthWhat is Mailchimp?
Mailchimp is a comprehensive marketing platform that helps businesses manage their email campaigns, social media ads, and more. It offers a user-friendly interface and a variety of templates to create professional-looking emails. With its robust analytics, you can track the performance of your campaigns and make data-driven decisions. Mailchimp also integrates with numerous apps, making it a versatile tool for businesses of all sizes.
What is GetResponse?
GetResponse is an all-in-one marketing software that provides tools for email marketing, landing pages, webinars, and automation. It helps businesses engage with their audience through personalized communication and offers advanced analytics to measure campaign success. GetResponse's intuitive interface and extensive features make it a popular choice for marketers looking to streamline their efforts and improve ROI.
Pros and Cons of Mailchimp vs GetResponse
Pros & Cons of Mailchimp
- Mailchimp's interface is designed with beginners in mind, making it easy to navigate and use. The drag-and-drop editor simplifies the process of creating campaigns, even for those with no prior experience.
- Mailchimp offers a vast library of integrations with popular apps and services, allowing you to connect your marketing efforts seamlessly. This flexibility makes it a versatile tool for businesses of all sizes.
- Mailchimp provides detailed analytics and reporting, giving you insights into your campaign performance. This data-driven approach helps you make informed decisions and optimize your marketing strategies.
- While Mailchimp offers basic automation, it lacks the advanced capabilities found in other tools. This limitation may hinder businesses looking to create complex automated workflows.
- Mailchimp does not offer webinar hosting, which can be a drawback for businesses that rely on webinars for engagement and lead generation. You'll need to use a separate tool for this purpose.
Pros & Cons of GetResponse
- GetResponse excels in automation, offering sophisticated workflows that allow you to create complex sequences with ease. This feature is ideal for businesses looking to streamline their marketing efforts.
- GetResponse includes a built-in webinar feature, enabling you to host online events and engage with your audience directly. This functionality sets it apart from many other marketing tools.
- GetResponse provides in-depth analytics and reporting, offering valuable insights into your campaign performance. This level of detail helps you make data-driven decisions and optimize your strategies.
- Due to its extensive features, GetResponse may have a steeper learning curve for new users. However, once mastered, it offers powerful capabilities that can enhance your marketing efforts.
- GetResponse's advanced features come at a higher price point, which may be a consideration for budget-conscious businesses. It's important to weigh the cost against the benefits offered.
Mailchimp vs GetResponse: At A Glance
Mailchimp vs GetResponse: A Detailed Breakdown of Key Features
Email Templates
Mailchimp offers a wide variety of customizable email templates that are easy to use, even for beginners. I found it quite straightforward to create visually appealing emails without any design skills. GetResponse also provides a good selection of templates, but I felt Mailchimp's options were slightly more diverse. If you value a broad range of templates, Mailchimp might be the better choice.
Automation
GetResponse excels in automation, offering advanced workflows that allow you to create complex sequences with ease. I was impressed by how intuitive it was to set up automated campaigns. Mailchimp also offers automation, but it's not as sophisticated as GetResponse's. If automation is a priority, GetResponse is the way to go.
Landing Pages
Both Mailchimp and GetResponse offer landing page builders, but GetResponse's tool is more robust. I appreciated the additional customization options and templates available in GetResponse. Mailchimp's landing page builder is functional but lacks some of the advanced features. If you need powerful landing page capabilities, GetResponse is the better option.
Webinars
GetResponse stands out with its webinar feature, which is not available in Mailchimp. I found it incredibly useful for hosting online events and engaging with my audience. If webinars are a key part of your strategy, GetResponse is the clear choice.
Analytics
Both tools offer comprehensive analytics, but I found GetResponse's reports to be more detailed and insightful. Mailchimp provides essential metrics, but GetResponse's analytics give you a deeper understanding of your campaign performance. If you need in-depth analytics, GetResponse is the better option.
A/B Testing
Mailchimp and GetResponse both offer A/B testing, but I found Mailchimp's interface to be more user-friendly. It was easier to set up tests and analyze results. GetResponse's A/B testing is effective, but Mailchimp's simplicity makes it more accessible. If ease of use is important, Mailchimp is the better choice.
Pricing Comparison of Mailchimp and GetResponse
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Mailchimp and GetResponse. This comparison will highlight the best option for your marketing needs.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
GetResponse Pricing Plans
- Autoresponders to automate your email campaigns.
- Websites & landing pages to enhance online presence.
- Email & landing page templates for professional designs.
- Signup forms & popups to grow your subscriber list.
- Newsletter revenue statistics to track performance.
- Web push notifications to re-engage visitors.
- Predictive email delivery for optimal timing.
- Advanced segmentation for targeted marketing.
- Quick transactional emails for efficient communication.
- Unlimited web push notifications for constant engagement.
- Promo codes to incentivize purchases.
- Product recommendations to increase conversions.
- Dedicated IP address for secure email sending.
- Single sign-on for streamlined access.
- SMS marketing for direct customer communication.
- Mobile push notifications for real-time updates.
Our Rating Methodology
We thoroughly test each marketing tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Mailchimp or GetResponse: Which One Matches Your Business Needs?
Choose Mailchimp If You Need ...
- User-friendly interface
If you are a beginner or small business owner looking for an easy-to-use marketing tool, Mailchimp's user-friendly interface and intuitive design make it an excellent choice. Its drag-and-drop editor simplifies campaign creation, even for those with no prior experience.
- Wide range of integrations
If you need a marketing tool that seamlessly connects with other apps and services, Mailchimp's extensive library of integrations makes it a versatile choice. This flexibility allows you to streamline your marketing efforts and connect with your existing systems.
Choose GetResponse If You Need ...
- Advanced automation capabilities
If you require sophisticated automation features to streamline your marketing efforts, GetResponse's advanced workflows and intuitive interface make it the ideal choice. Its automation capabilities allow you to create complex sequences with ease.
- Webinar hosting feature
If webinars are a key part of your marketing strategy, GetResponse's built-in webinar feature sets it apart from other tools. This functionality enables you to host online events and engage with your audience directly, making it a valuable addition to your marketing arsenal.
Frequently Asked Questions
Which tool is better for beginners, Mailchimp or GetResponse?
Does GetResponse offer more advanced automation than Mailchimp?
Can I host webinars with Mailchimp?
Which tool offers better analytics, Mailchimp or GetResponse?
Is Mailchimp more affordable than GetResponse?
Which tool has better customer support, Mailchimp or GetResponse?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
