Loomly vs Later (2025 Comparison)
Loomly offers a comprehensive suite of features for social media management, making it ideal for businesses seeking robust functionality and detailed analytics.
- Comprehensive feature set for social media management
- Strong team collaboration tools
- Detailed analytics and insights
- May require time to master
- Limited visual content focus
Free plan?
YesStarting price
$32 per month
Later excels in visual content planning with its user-friendly interface, making it perfect for businesses focused on Instagram and visual storytelling.
- Excellent for visual content planning
- User-friendly drag-and-drop interface
- Affordable pricing options
- Limited functionality for non-visual content
- Less comprehensive analytics
Free plan?
YesStarting price
$16.67 per monthWhat is Loomly?
Loomly is a social media management tool designed to streamline the content creation process. It offers a collaborative platform where teams can brainstorm, create, and schedule posts across various social media channels. With its intuitive interface, Loomly helps users manage their social media presence efficiently, providing features like post previews, automated publishing, and analytics. This tool is particularly beneficial for marketing teams and agencies looking to enhance their social media strategy and engagement.
What is Later?
Later is a social media scheduling tool that focuses on visual content planning. It allows users to plan, schedule, and analyze posts across multiple platforms, with a strong emphasis on Instagram. Later's drag-and-drop calendar makes it easy to organize content visually, ensuring a cohesive and strategic social media presence. This tool is ideal for businesses and influencers who rely heavily on visual storytelling to engage their audience and grow their brand.
Pros and Cons of Loomly vs Later
Pros & Cons of Loomly
- Loomly offers a wide range of features that cater to various social media needs, making it a versatile tool for businesses of all sizes.
- With Loomly, teams can collaborate effectively, thanks to features like role assignments and approval workflows, ensuring smooth communication and content management.
- Loomly provides in-depth analytics that offer valuable insights into your social media performance, helping you make data-driven decisions.
- Due to its extensive feature set, Loomly may require some time for users to fully understand and utilize all its capabilities.
- While Loomly supports visual content, it may not offer the same level of focus and tools for visual content planning as some other platforms.
Pros & Cons of Later
- Later excels in visual content planning, offering a user-friendly interface that makes it easy to organize and schedule visually appealing posts.
- Later's drag-and-drop interface is intuitive and easy to use, making it accessible for users of all skill levels.
- Later offers competitive pricing options, making it an affordable choice for businesses and individuals looking to enhance their social media presence.
- Later's focus on visual content may limit its functionality for users who require more comprehensive social media management tools.
- While Later offers analytics, they may not be as detailed or comprehensive as those provided by other platforms, limiting insights into social media performance.
Loomly vs Later: At A Glance
Value to Price
Loomly offers a comprehensive suite of features at a competitive price, making it a great value for businesses looking to enhance their social media strategy. Later, while slightly more affordable, offers fewer features, which may limit its appeal to larger teams. If you're seeking a tool that balances cost with robust functionality, Loomly is a strong contender.
Ease of Use
Later shines in terms of ease of use, with its intuitive drag-and-drop interface that simplifies content scheduling. Loomly, while user-friendly, may require a bit more time to master due to its extensive feature set. If you prioritize a straightforward, easy-to-navigate platform, Later is the better choice.
Functionality
Loomly excels in functionality, offering a wide range of features that cater to diverse social media needs. Later, while functional, focuses more on visual content planning, which may not suit all users. If you need a tool with extensive capabilities, Loomly is the superior option.
Scalability
Loomly is designed to scale with your business, offering features that grow with your needs. Later, while scalable, may not offer the same level of flexibility for larger teams. If scalability is a priority, Loomly is the better choice for growing businesses.
Integrations
Later offers a wide range of integrations, particularly with visual content platforms, making it ideal for users focused on Instagram. Loomly, while offering integrations, may not have the same breadth. If integrations are crucial, Later is the more versatile option.
Customer Support
Loomly provides reliable customer support, ensuring users have access to assistance when needed. Later's support, while helpful, may not be as comprehensive. If customer support is a key consideration, Loomly offers a more robust support experience.
Security
Both Loomly and Later prioritize security, offering features to protect user data. However, Loomly's additional security measures give it a slight edge. If security is a top concern, Loomly provides a more secure environment.
Overall Rating
Loomly's overall rating reflects its comprehensive feature set and strong value proposition. Later, while highly rated, may not offer the same level of functionality. If you're looking for a well-rounded tool, Loomly is the better choice.
Loomly vs Later: A Detailed Breakdown of Key Features
Content Scheduling
Loomly offers a robust content scheduling feature that allows you to plan and automate posts across multiple platforms. Its intuitive calendar view makes it easy to visualize your content strategy. Later also provides content scheduling, with a focus on visual content, making it ideal for Instagram-heavy strategies. If you need a comprehensive scheduling tool, Loomly is the better choice.
Analytics
Loomly provides detailed analytics that help you track the performance of your social media campaigns. You can gain insights into engagement, reach, and more. Later offers analytics as well, but they are more focused on visual content performance. If you require in-depth analytics, Loomly is the superior option.
Post Previews
Loomly's post preview feature allows you to see how your content will appear on different platforms before publishing. This ensures consistency and quality across your social media channels. Later also offers post previews, but they are more tailored to visual content. If post previews are important, Loomly provides a more comprehensive solution.
Team Collaboration
Loomly excels in team collaboration, offering features that allow multiple users to work together seamlessly. You can assign roles, manage approvals, and streamline communication. Later offers collaboration features as well, but they may not be as extensive. If team collaboration is a priority, Loomly is the better choice.
Visual Content Planning
Later is designed with visual content planning in mind, offering a drag-and-drop calendar that makes it easy to organize and schedule visual posts. Loomly also supports visual content planning, but Later's focus on visuals gives it an edge. If visual content is your main focus, Later is the ideal tool.
Automated Publishing
Loomly's automated publishing feature allows you to schedule posts in advance, ensuring consistent content delivery. Later also offers automated publishing, with a focus on visual content. If you need a reliable automated publishing tool, Loomly is the better option.
Pricing Comparison of Loomly and Later
We’ve compiled the pricing tables and highlighted the key features of both Loomly and Later to aid in your decision-making process. Let’s explore what each platform has to offer.
Loomly Pricing Plans
- Allow collaboration with 2 users for seamless teamwork.
- Access to interactions and post analytics for insights.
- Utilize hashtag manager for effective social media campaigns.
- Receive post preview and optimization tips for better engagement.
- Collaborate with 6 users for enhanced productivity.
- Access advanced analytics for deeper insights.
- Export content for easy sharing and reporting.
- Integrate with Slack & Teams for streamlined communication.
- Collaborate with 14 users for extensive teamwork.
- Create custom roles for tailored user permissions.
- Develop custom workflows for efficient processes.
- Schedule reports for regular performance tracking.
- Collaborate with 30 users for maximum efficiency.
- Implement custom branding for a personalized touch.
- Access all advanced features for comprehensive management.
- Benefit from tailored support with a designated account manager.
Later Pricing Plans
- Instagram best time to post feature for optimal engagement.
- Visual Instagram planner for organized content scheduling.
- Instagram Reels auto publishing for consistent content delivery.
- Hashtag suggestions to enhance post visibility.
- Full analytics with up to one year of data.
- 30 AI feature credits for enhanced content creation.
- Customizable Link in Bio pages for personalized branding.
- Team and brand management tools for efficient collaboration.
- Unlimited posts for unrestricted content sharing.
- 50 AI feature credits for advanced content strategies.
- Team collaboration tools for seamless teamwork.
- Brand collab tools for creators to enhance partnerships.
- 100 AI feature credits for innovative content solutions.
- Content approval workflows for streamlined processes.
- Prioritized support for quick issue resolution.
- Team and brand management tools for effective oversight.
- 200 AI feature credits for extensive content creation.
- Single sign-on with enterprise authorization for security.
- Social listening for strategic insights.
- 1:1 social listening onboarding for personalized guidance.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you choose the best tool for your social media strategy.
Loomly or Later: Which One Matches Your Business Needs?
Choose Loomly If You Need ...
- Comprehensive social media management
If you need a tool that offers a wide range of features for managing your social media strategy, Loomly is the ideal choice. Its comprehensive feature set caters to diverse needs, making it perfect for businesses seeking robust functionality.
- Strong team collaboration
If your team requires effective collaboration tools, Loomly provides features like role assignments and approval workflows, ensuring smooth communication and content management. It's the best choice for teams working together on social media campaigns.
Choose Later If You Need ...
- Visual content focus
If your social media strategy relies heavily on visual content, Later is the perfect tool. Its focus on visual content planning and user-friendly interface make it ideal for businesses and influencers prioritizing visual storytelling.
- User-friendly interface
If you prefer a straightforward, easy-to-use platform, Later's drag-and-drop interface is the best choice. It's accessible for users of all skill levels, making it perfect for those seeking a simple solution.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
