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Loomly vs Agorapulse (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

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Excellent Value For Price
4.3

0

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Loomly

Loomly offers a user-friendly interface and affordable pricing, making it an ideal choice for small businesses and beginners. With basic integrations and essential features, it simplifies social media management.

  • User-friendly interface for beginners
  • Affordable pricing for small businesses
  • Basic integrations with popular platforms
  • Limited advanced features
  • Basic analytics and reporting
  • Fewer integrations compared to competitors

Free plan?

Yes

Starting price

$32 per month
Excellent Value For Price
4.5

0

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Agorapulse

Agorapulse provides comprehensive social media management with advanced analytics and exceptional support. While it requires a learning curve, its robust features make it a valuable tool for businesses.

  • Comprehensive social media management
  • Advanced analytics and reporting
  • Exceptional customer support
  • Higher pricing for advanced features
  • Learning curve for new users
  • Limited customization options

Free plan?

Yes

Starting price

€79 per user/month

What is Loomly?

Loomly is a social media management tool designed to streamline the content creation process. It offers a user-friendly interface that helps you plan, create, and schedule posts across multiple platforms. With Loomly, you can collaborate with your team, manage your content calendar, and track performance metrics all in one place. This tool is particularly beneficial for marketing teams and social media managers who need to maintain a consistent online presence without the hassle of juggling multiple tools.

What is Agorapulse?

Agorapulse is a comprehensive social media management platform that empowers businesses to manage their social media presence effectively. It offers features like scheduling, monitoring, and reporting, all in one intuitive dashboard. Agorapulse helps you engage with your audience, track social media performance, and collaborate with your team seamlessly. It's an ideal solution for businesses looking to enhance their social media strategy and improve customer engagement.

Pros and Cons of Loomly vs Agorapulse

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Pros & Cons of Loomly

User-friendly interface
  • Loomly's interface is designed with simplicity in mind, making it easy for beginners to navigate and use. This user-friendly approach ensures that even those new to social media management can get started quickly and efficiently.
Affordable pricing
  • Loomly offers competitive pricing plans that cater to small businesses and startups. This affordability makes it an attractive option for those looking to manage their social media presence without breaking the bank.
Basic integrations
  • Loomly provides essential integrations with popular social media platforms, allowing users to connect their accounts and streamline their workflows. These integrations make it easy to manage multiple platforms from a single dashboard.
Limited advanced features
  • While Loomly offers essential social media management features, it lacks some of the advanced functionalities found in other tools. This limitation may be a drawback for businesses seeking more comprehensive solutions.
Basic analytics
  • Loomly's analytics and reporting features are relatively basic, providing only essential insights into social media performance. For businesses requiring in-depth analysis, this may be a limitation.
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Pros & Cons of Agorapulse

Comprehensive management
  • Agorapulse offers a wide range of social media management features, making it a comprehensive solution for businesses of all sizes. From scheduling to monitoring, Agorapulse covers all aspects of social media management.
Advanced analytics
  • Agorapulse provides in-depth analytics and reporting tools, allowing businesses to gain valuable insights into their social media performance. These advanced features help users make informed decisions and optimize their strategies.
Exceptional support
  • Agorapulse is known for its exceptional customer support, offering multiple channels for assistance. This high level of support ensures that users can resolve issues quickly and efficiently, enhancing their overall experience.
Higher pricing
  • Agorapulse's advanced features come at a higher price point, which may be a consideration for businesses with limited budgets. However, the comprehensive features justify the cost for those who can afford it.
Learning curve
  • Agorapulse's comprehensive interface may require a learning curve for new users. While the tool offers advanced functionalities, it may take time for users to become familiar with all its features.

Loomly vs Agorapulse: At A Glance

Decision FactorLoomlyAgorapulse
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.4
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Good4.0
Excellent4.4
Customer Support
Excellent4.3
Excellent4.6
Security
Excellent4.5
Excellent4.7
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Value to Price is a critical dimension that evaluates how well a tool's features and benefits align with its cost. Loomly offers a competitive pricing structure, making it an attractive option for small to medium-sized businesses. Agorapulse, while slightly more expensive, provides a broader range of features, justifying its higher price point. If you're looking for a budget-friendly option with essential features, Loomly is a great choice. However, if you need advanced functionalities, Agorapulse offers better value.

Ease of Use

Ease of Use measures how intuitive and user-friendly a tool is. Loomly's interface is straightforward, making it easy for beginners to navigate. Agorapulse, on the other hand, offers a more comprehensive dashboard that might require a learning curve but provides more control over social media management. If you prefer a simple and easy-to-use tool, Loomly is ideal. However, if you're willing to invest time in learning, Agorapulse offers more robust features.

Functionality

Functionality assesses the range and depth of features a tool offers. Loomly provides essential social media management features, making it suitable for basic needs. Agorapulse excels in functionality, offering advanced features like social listening and in-depth analytics. If your focus is on basic social media management, Loomly is sufficient. However, for businesses seeking comprehensive social media solutions, Agorapulse is the better choice.

Scalability

Scalability evaluates how well a tool can grow with your business. Loomly is designed for small to medium-sized businesses, offering features that cater to their needs. Agorapulse, with its advanced features, is more suitable for larger enterprises looking to scale their social media efforts. If you're a small business with plans to grow, Loomly is a good starting point. For larger businesses, Agorapulse offers the scalability needed.

Integrations

Integrations measure how well a tool can connect with other software. Loomly offers basic integrations with popular social media platforms. Agorapulse provides a wider range of integrations, allowing for more seamless workflows. If you need a tool with essential integrations, Loomly is adequate. However, for businesses requiring extensive integrations, Agorapulse is the better option.

Customer Support

Customer Support evaluates the quality and availability of support services. Loomly offers reliable customer support, ensuring users can resolve issues quickly. Agorapulse provides exceptional support, with multiple channels for assistance. If you value prompt and effective support, Agorapulse is the superior choice. However, Loomly's support is also commendable for its responsiveness.

Security

Security assesses how well a tool protects user data and privacy. Loomly implements standard security measures to safeguard user information. Agorapulse goes a step further, offering enhanced security features to protect sensitive data. If security is a top priority, Agorapulse provides more robust protection. However, Loomly's security measures are sufficient for most users.

Overall Rating

Overall Rating is a comprehensive assessment of a tool's performance across all dimensions. Loomly scores well for its user-friendly interface and competitive pricing. Agorapulse, with its advanced features and exceptional support, earns a higher overall rating. If you're looking for a well-rounded tool with advanced capabilities, Agorapulse is the better choice. However, Loomly remains a strong contender for those seeking simplicity and affordability.

Loomly vs Agorapulse: A Detailed Breakdown of Key Features

FeaturesLoomlyAgorapulse
Content Scheduling
Excellent4.5
Excellent4.7
Social Media Monitoring
Good4.2
Excellent4.6
Analytics and Reporting
Excellent4.3
Excellent4.8
Team Collaboration
Excellent4.4
Excellent4.5
User Interface
Excellent4.6
Excellent4.4
Mobile App
Good4.1
Excellent4.3

Content Scheduling

Content Scheduling is a crucial feature for managing social media posts efficiently. Loomly offers a straightforward scheduling tool that allows you to plan and publish content across multiple platforms. Agorapulse takes it a step further with advanced scheduling options, including queue categories and bulk scheduling. If you need a simple scheduling tool, Loomly is sufficient. However, for more complex scheduling needs, Agorapulse provides greater flexibility and control.

Social Media Monitoring

Social Media Monitoring helps you track brand mentions and engage with your audience. Loomly offers basic monitoring features, allowing you to keep an eye on your social media presence. Agorapulse excels in this area, providing comprehensive monitoring tools that help you stay on top of conversations and respond promptly. If monitoring is a priority, Agorapulse offers more robust capabilities.

Analytics and Reporting

Analytics and Reporting provide insights into your social media performance. Loomly offers essential analytics features, helping you track engagement and reach. Agorapulse provides in-depth reporting tools, allowing you to analyze data and make informed decisions. If you require detailed analytics, Agorapulse is the better choice. However, Loomly's analytics are adequate for basic performance tracking.

Team Collaboration

Team Collaboration is vital for businesses with multiple users managing social media. Loomly offers collaboration features that allow team members to work together seamlessly. Agorapulse enhances collaboration with features like shared calendars and approval workflows. If collaboration is key, Agorapulse provides more advanced tools. However, Loomly's collaboration features are suitable for smaller teams.

User Interface

User Interface impacts how easily users can navigate and use the tool. Loomly's interface is clean and intuitive, making it easy for beginners to get started. Agorapulse offers a more comprehensive interface, which may require a learning curve but provides more control. If you prefer a simple interface, Loomly is ideal. However, for more advanced users, Agorapulse offers greater functionality.

Mobile App

A Mobile App allows you to manage social media on the go. Loomly offers a mobile app with basic features for scheduling and monitoring. Agorapulse provides a more robust mobile app, offering advanced features like analytics and engagement tools. If mobile management is important, Agorapulse's app offers more capabilities. However, Loomly's app is sufficient for basic tasks.

Pricing Comparison of Loomly and Agorapulse

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Loomly and Agorapulse. This comparison will highlight the best option for managing your social media presence.

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Loomly Pricing Plans

Base
For Small Businesses
$32

per month

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Base includes:
  • Allow collaboration with 2 users for seamless teamwork.
  • Access to interactions and post analytics for insights.
  • Utilize hashtag manager for effective social media campaigns.
  • Receive post preview and optimization tips for better engagement.
Standard
For Marketing Teams
$60

per month

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Includes Base, plus:
  • Collaborate with 6 users for enhanced productivity.
  • Access advanced analytics for deeper insights.
  • Export content for easy sharing and reporting.
  • Integrate with Slack & Teams for streamlined communication.
Advanced
For Large Enterprises
$131

per month

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Includes Standard, plus:
  • Collaborate with 14 users for extensive teamwork.
  • Create custom roles for tailored user permissions.
  • Develop custom workflows for efficient processes.
  • Schedule reports for regular performance tracking.
Premium
For Large Enterprises
$277

per month

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Includes Advanced, plus:
  • Collaborate with 30 users for maximum efficiency.
  • Implement custom branding for a personalized touch.
  • Access all advanced features for comprehensive management.
  • Benefit from tailored support with a designated account manager.
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Agorapulse Pricing Plans

Free
For Individuals
€0

per month

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Free includes:
  • Schedule up to 10 posts across supported networks.
  • Access basic social inbox for limited interactions.
  • Generate basic reporting for social media performance.
  • Utilize mobile app for on-the-go management.
Standard
For Small Businesses
€79

per user/month

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Standard includes:
  • Access standard social inbox with automated assistant.
  • Export reports and analyze basic social media ROI.
  • Integrate with Google Analytics for enhanced insights.
  • Use mobile application for iOS and Android devices.
Professional
For Medium Businesses
€119

per user/month

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Includes Standard, plus:
  • Schedule first comments on Instagram, Facebook, LinkedIn.
  • Monitor TikTok and LinkedIn ad comments effectively.
  • Generate team performance reports for better insights.
  • Receive priority email and chat support for quick help.
Advanced
For Large Enterprises
€149

per user/month

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Includes Professional, plus:
  • Bulk publish content and manage content queues.
  • Utilize advanced spam management and saved replies.
  • Generate advanced social media ROI and power reports.
  • Perform inbox bulk actions and use publishing content labels.
Custom
For Enterprises
Contact sales
Request Pricingright_arrow
Includes Advanced, plus:
  • Access unlimited inbox moderation rules for efficiency.
  • Receive dedicated account manager and quarterly reviews.
  • Integrate CRM and schedule Facebook boosted posts.
  • Utilize open reports API for custom reporting needs.

Our Rating Methodology

We thoroughly evaluate each social media management tool, focusing on key factors like functionality, ease of use, and customer support. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations are reliable. Each factor is weighted by importance to deliver an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Loomly or Agorapulse: Which One Matches Your Business Needs?

Choose Loomly If You Need ...

  • User-friendly interface for beginners

    If you are a beginner or small business owner looking for an easy-to-use social media management tool, Loomly is an excellent choice. Its user-friendly interface and affordable pricing make it accessible for those new to social media management.

  • Affordable pricing for small businesses

    If budget is a concern and you need a cost-effective solution for managing your social media presence, Loomly offers competitive pricing plans that cater to small businesses and startups.

Choose Agorapulse If You Need ...

  • Comprehensive social media management

    If you require a comprehensive social media management tool with advanced features like social listening and in-depth analytics, Agorapulse is the better choice. Its robust capabilities make it ideal for businesses seeking a complete solution.

  • Advanced analytics and reporting

    If detailed analytics and reporting are essential for your social media strategy, Agorapulse provides in-depth tools that help you gain valuable insights and optimize your performance.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.