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LeadSquared vs Apptivo (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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LeadSquared

LeadSquared offers advanced CRM features, including lead management and marketing automation, making it a top choice for businesses looking to enhance their customer engagement and streamline sales processes.

  • Advanced lead management features.
  • Comprehensive marketing automation.
  • Excellent customer support.
  • Robust sales tracking capabilities.
  • Steep learning curve for beginners.
  • Limited project management features.

Free plan?

No

Starting price

Contact sales
Good Value For Price
4.1

0

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Apptivo

Apptivo provides a versatile suite of applications with a user-friendly interface, making it an ideal choice for businesses seeking customizable solutions to manage customer relationships and streamline operations.

  • Highly customizable features.
  • User-friendly interface.
  • Versatile suite of applications.
  • Strong project management tools.
  • Limited CRM-specific features.
  • Customer support could be improved.

Free plan?

Yes

Starting price

$20 per month per user

What is LeadSquared?

LeadSquared is a comprehensive CRM software designed to streamline sales and marketing processes. It offers robust features like lead management, marketing automation, and sales tracking, making it an ideal choice for businesses looking to enhance their customer engagement. With LeadSquared, you can automate repetitive tasks, track customer interactions, and gain valuable insights into your sales pipeline. This tool is particularly beneficial for sales teams aiming to improve productivity and close deals faster.

What is Apptivo?

Apptivo is a versatile CRM solution that caters to businesses of all sizes. It provides a suite of applications that help manage customer relationships, streamline sales processes, and enhance team collaboration. Apptivo's user-friendly interface and customizable features make it easy for businesses to tailor the software to their specific needs. Whether you're tracking leads, managing projects, or handling customer support, Apptivo offers the tools you need to succeed in your daily operations.

Pros and Cons of LeadSquared vs Apptivo

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Pros & Cons of LeadSquared

Advanced lead management features
  • LeadSquared offers advanced lead management features, including lead scoring and segmentation, which help sales teams prioritize and engage with potential customers effectively.
Comprehensive marketing automation
  • With LeadSquared, businesses can streamline their marketing efforts through comprehensive marketing automation tools, enhancing their overall marketing strategies.
Excellent customer support
  • LeadSquared provides excellent customer support, with a dedicated team available to assist users, ensuring a smooth and efficient experience.
Steep learning curve for beginners
  • LeadSquared's comprehensive features may present a steep learning curve for beginners, requiring time and effort to fully utilize its capabilities.
Limited project management features
  • While LeadSquared offers project management features, its focus is more on CRM, which may limit its project management capabilities for some businesses.
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Pros & Cons of Apptivo

Highly customizable features
  • Apptivo offers highly customizable features, allowing businesses to tailor the software to their specific needs, enhancing its versatility and usability.
User-friendly interface
  • Apptivo's user-friendly interface makes it easy for businesses to get started quickly, providing a seamless and intuitive experience for users.
Versatile suite of applications
  • Apptivo provides a versatile suite of applications that cater to various business needs, making it a comprehensive solution for managing customer relationships.
Limited CRM-specific features
  • While Apptivo offers a wide range of applications, its CRM-specific features may not be as extensive as those offered by other dedicated CRM solutions.
Customer support could be improved
  • Apptivo's customer support, while available, may not be as comprehensive as some users would prefer, potentially impacting the overall user experience.

LeadSquared vs Apptivo: At A Glance

Decision FactorLeadSquaredApptivo
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.2
Integrations
Good4.2
Excellent4.3
Customer Support
Excellent4.3
Good4.0
Security
Excellent4.4
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

LeadSquared offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their CRM capabilities. Apptivo, while slightly more affordable, offers a comprehensive suite of applications that cater to various business needs. If you're looking for a cost-effective solution with extensive features, LeadSquared might be the better choice.

Ease of Use

Apptivo's user-friendly interface makes it easy for businesses to get started quickly, while LeadSquared offers a more comprehensive set of features that may require a steeper learning curve. If ease of use is a priority, Apptivo is a strong contender.

Functionality

LeadSquared excels in providing advanced CRM functionalities, including lead management and marketing automation. Apptivo offers a wide range of applications, but its CRM features may not be as extensive as LeadSquared's. For businesses seeking advanced CRM capabilities, LeadSquared is the better option.

Scalability

Both LeadSquared and Apptivo offer scalable solutions that can grow with your business. However, LeadSquared's focus on CRM makes it a more scalable option for businesses looking to expand their customer relationship management capabilities.

Integrations

Apptivo offers a wide range of integrations with other business applications, making it a versatile choice for businesses with diverse needs. LeadSquared also provides integrations, but its focus is more on CRM-specific tools. If integrations are a priority, Apptivo may be the better choice.

Customer Support

LeadSquared offers excellent customer support, with a dedicated team available to assist users. Apptivo also provides support, but it may not be as comprehensive as LeadSquared's. For businesses that value strong customer support, LeadSquared is the better option.

Security

Both LeadSquared and Apptivo prioritize security, with robust measures in place to protect user data. LeadSquared's focus on CRM-specific security features makes it a slightly more secure option for businesses handling sensitive customer information.

Overall Rating

LeadSquared's comprehensive CRM features and strong customer support make it a top choice for businesses looking to enhance their customer relationship management. Apptivo offers a versatile suite of applications, but its CRM capabilities may not be as extensive as LeadSquared's. Overall, LeadSquared is the better option for businesses seeking advanced CRM functionalities.

LeadSquared vs Apptivo: A Detailed Breakdown of Key Features

FeaturesLeadSquaredApptivo
Lead Management
Excellent4.5
Good4.2
Marketing Automation
Excellent4.4
Good4.1
Sales Tracking
Excellent4.3
Good4.2
Project Management
Good4.1
Excellent4.3
Customer Support
Excellent4.3
Good4.0
Customizability
Good4.2
Excellent4.4

Lead Management

LeadSquared excels in lead management, offering advanced features like lead scoring and segmentation. This makes it easier for sales teams to prioritize and engage with potential customers. Apptivo also provides lead management capabilities, but its features may not be as comprehensive as LeadSquared's. If lead management is a priority, LeadSquared is the better choice.

Marketing Automation

LeadSquared offers robust marketing automation tools that help businesses streamline their marketing efforts. From email campaigns to social media management, LeadSquared provides a comprehensive suite of tools to enhance marketing strategies. Apptivo offers marketing automation as well, but its features may not be as extensive. For businesses seeking advanced marketing automation, LeadSquared is the preferred option.

Sales Tracking

LeadSquared provides detailed sales tracking features, allowing businesses to monitor their sales pipeline and track customer interactions. This helps sales teams stay organized and focused on closing deals. Apptivo also offers sales tracking, but its features may not be as detailed. If sales tracking is a priority, LeadSquared is the better choice.

Project Management

Apptivo shines in project management, offering a range of tools to help businesses manage projects and collaborate with team members. LeadSquared provides project management features as well, but its focus is more on CRM. For businesses seeking robust project management capabilities, Apptivo is the preferred option.

Customer Support

LeadSquared offers excellent customer support, with a dedicated team available to assist users. Apptivo also provides support, but it may not be as comprehensive as LeadSquared's. For businesses that value strong customer support, LeadSquared is the better option.

Customizability

Apptivo offers highly customizable features, allowing businesses to tailor the software to their specific needs. LeadSquared also provides customization options, but its focus is more on CRM-specific features. If customizability is a priority, Apptivo is the better choice.

Pricing Comparison of LeadSquared and Apptivo

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of LeadSquared and Apptivo. This comparison will highlight the best option for managing your customer relationships.

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LeadSquared Pricing Plans

Pro
For Small Businesses
Contact sales
Try For Freeright_arrow
Pro includes:
  • Sales Management with smart views and tracking.
  • Sales Communication through emails, messages, and call tracking.
  • Mobile CRM with geo-tracking and offline functionality.
  • Custom Fields and Duplicate Blocking for data accuracy.
Super
For Large Enterprises
Contact sales
Try For Freeright_arrow
Includes Pro, plus:
  • Sales Process Designer with customizable processes and forms.
  • Advanced Lead Distribution based on performance and location.
  • Permission Templates with field-level and hierarchy-based security.
  • Advanced Reports for in-depth sales analysis.
Ultimate
For Enterprises
Contact sales
Request Pricingright_arrow
Includes Super, plus:
  • Enhanced performance monitoring for sales and revenue processes.
  • Comprehensive integration options for seamless operations.
  • Dedicated support for implementation and process mapping.
  • Advanced customization for unique business needs.
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Apptivo Pricing Plans

Lite
For small sales teams
$20

per month per user

Try For Freeright_arrow
Lite includes:
  • Customize up to 100 fields per app for tailored data management.
  • Integrate with third-party services for enhanced functionality.
  • Access 24x7 support for uninterrupted assistance.
  • Utilize 25 workflows to automate routine tasks.
Premium
For fast-growing teams
$30

per month per user

Try For Freeright_arrow
Includes Lite, plus:
  • Customize up to 250 fields per app for detailed data capture.
  • Utilize 75 workflows to streamline business processes.
  • Create 25 custom dashboards for insightful data visualization.
  • Send up to 3000 emails per user per month for marketing.
Ultimate
For large teams
$50

per month per user

Try For Freeright_arrow
Includes Premium, plus:
  • Customize up to 350 fields per app for advanced data management.
  • Utilize 150 workflows for complex automation needs.
  • Create 50 custom dashboards for detailed reporting.
  • Send up to 5000 emails per user per month for campaigns.
Enterprise
For enterprise organizations
Contact sales
Request Pricingright_arrow
Includes Ultimate, plus:
  • Customize up to 500 fields per app for comprehensive data handling.
  • Utilize 300 workflows for extensive automation.
  • Create 100 custom dashboards for in-depth analysis.
  • Receive dedicated account management for personalized support.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations are reliable and tailored to your needs.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

LeadSquared or Apptivo: Which One Matches Your Business Needs?

Choose LeadSquared If You Need ...

  • Advanced CRM capabilities

    If you are a business seeking advanced CRM capabilities, LeadSquared offers comprehensive features like lead management and marketing automation, making it an ideal choice for enhancing customer engagement.

  • Strong customer support

    If you value strong customer support, LeadSquared provides excellent assistance with a dedicated team available to help users, ensuring a smooth and efficient experience.

Choose Apptivo If You Need ...

  • Customizable solutions

    If you need customizable solutions, Apptivo offers highly customizable features, allowing businesses to tailor the software to their specific needs, enhancing its versatility and usability.

  • User-friendly interface

    If you prefer a user-friendly interface, Apptivo's intuitive design makes it easy for businesses to get started quickly, providing a seamless and intuitive experience for users.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.