Later vs Publer (2025 Comparison)
Later offers a user-friendly interface with comprehensive analytics and strong hashtag suggestions, making it an excellent choice for those who value simplicity and data-driven insights.
- Intuitive drag-and-drop interface.
- Comprehensive analytics.
- Strong hashtag suggestions.
- Limited post recycling options.
- Bulk scheduling could be improved.
Free plan?
YesStarting price
$16.67 per month
Publer provides advanced bulk scheduling and robust post recycling features, along with excellent customer support, making it ideal for users who need efficient social media management.
- Advanced bulk scheduling.
- Robust post recycling feature.
- Excellent customer support.
- Interface can be overwhelming.
- Limited hashtag suggestions.
Free plan?
YesStarting price
$5.00 per monthWhat is Later?
Later is a social media scheduling tool that helps users plan and manage their social media content across various platforms. It offers a visual content calendar, allowing users to drag and drop posts to schedule them easily. With features like analytics, hashtag suggestions, and user-generated content management, Later simplifies the process of maintaining a consistent social media presence. It is particularly beneficial for businesses and influencers who need to streamline their social media strategy and save time on content planning.
What is Publer?
Publer is a social media management tool that allows users to schedule, manage, and analyze their social media posts across multiple platforms. It offers a user-friendly interface with features like bulk scheduling, auto-scheduling, and post recycling, making it easy to maintain a consistent online presence. Publer also provides analytics to track engagement and performance, helping users optimize their social media strategy. It's an ideal solution for businesses and individuals looking to enhance their social media marketing efforts efficiently.
Pros and Cons of Later vs Publer
Pros & Cons of Later
- Later's drag-and-drop interface makes scheduling social media posts a breeze. It's designed to be user-friendly, allowing you to easily plan and organize your content visually, which is perfect for those who prefer a more hands-on approach.
- Later provides detailed analytics that help you track your social media performance. These insights are invaluable for understanding your audience and optimizing your content strategy, making it a great choice for data-driven users.
- Later's hashtag suggestion feature is a powerful tool for increasing your content's discoverability. It offers relevant hashtag recommendations based on your content, helping you reach a wider audience and boost engagement.
- Later lacks a robust post recycling feature, which can be a drawback for users who want to maximize the lifespan of their content. This limitation means you'll need to manually repost content, which can be time-consuming.
- While Later offers bulk scheduling, the feature could be more seamless. Users who need to manage large volumes of content may find the process a bit cumbersome compared to other tools that offer more efficient bulk scheduling options.
Pros & Cons of Publer
- Publer's bulk scheduling feature is highly efficient, allowing you to schedule multiple posts at once with ease. This capability is ideal for users who need to manage large volumes of content quickly and effectively.
- Publer's post recycling feature is a standout, enabling you to automatically repost content at specified intervals. This functionality helps keep your content fresh and engaging, making it a valuable tool for maintaining a consistent online presence.
- Publer is known for its responsive and helpful customer support team. They go above and beyond to assist users, ensuring any issues are resolved promptly, which is a significant advantage for those who value reliable support.
- Publer's interface, while feature-rich, can be overwhelming for new users. The abundance of options may require a learning curve, which could be a drawback for those seeking a more straightforward tool.
- Publer's hashtag suggestion feature is not as refined as some competitors. Users looking to optimize their posts for discoverability may find the suggestions less helpful, which could impact their reach and engagement.
Later vs Publer: At A Glance
Value to Price
Later offers a competitive pricing structure with a range of features that cater to both individuals and businesses. Its value is evident in its user-friendly interface and comprehensive analytics. Publer, on the other hand, provides a slightly better value with its additional features like post recycling and bulk scheduling, making it a more cost-effective choice for those who need extensive social media management capabilities.
Ease of Use
Later is known for its intuitive drag-and-drop interface, making it easy for users to schedule and manage posts. Publer also excels in ease of use, with a clean and straightforward interface that simplifies the scheduling process. However, Publer's additional features like auto-scheduling give it a slight edge in terms of user-friendliness.
Functionality
Later provides essential social media management features, including analytics and hashtag suggestions. Publer, however, offers more advanced functionality with features like post recycling and bulk scheduling, which enhance its overall utility for users who require more robust social media management tools.
Scalability
Later is suitable for small to medium-sized businesses, offering scalability options as your social media needs grow. Publer, with its advanced features, is better suited for larger businesses or those with more complex social media strategies, providing greater scalability potential.
Integrations
Later integrates with popular social media platforms and tools, making it a versatile choice for users. Publer also offers a wide range of integrations, but its ability to connect with additional tools like Google My Business gives it a slight advantage in this dimension.
Customer Support
Later provides reliable customer support through various channels, ensuring users receive assistance when needed. Publer, however, is praised for its responsive and helpful support team, which often goes above and beyond to resolve user issues, making it a preferred choice for those who value excellent customer service.
Security
Both Later and Publer prioritize user security, implementing robust measures to protect user data. Publer's slightly higher rating in this dimension reflects its commitment to maintaining the highest security standards, providing users with peace of mind when managing their social media accounts.
Later vs Publer: A Detailed Breakdown of Key Features
Visual Content Calendar
Later's visual content calendar is a standout feature, allowing you to easily drag and drop posts to schedule them. This intuitive interface makes it simple to plan your social media content visually. Publer also offers a content calendar, but Later's design and ease of use give it a slight edge for those who prefer a more visual approach to scheduling.
Bulk Scheduling
Publer excels in bulk scheduling, allowing you to schedule multiple posts at once, saving you time and effort. Later offers bulk scheduling as well, but Publer's implementation is more seamless and efficient, making it the better choice for users who need to manage large volumes of content.
Analytics
Both Later and Publer provide robust analytics to help you track your social media performance. Later's analytics are comprehensive, offering insights into engagement and reach. Publer, however, offers slightly more detailed analytics, making it a better option for users who require in-depth performance tracking.
Hashtag Suggestions
Later's hashtag suggestion feature is a valuable tool for optimizing your posts for discoverability. It provides relevant hashtag recommendations based on your content. Publer also offers hashtag suggestions, but Later's feature is more refined, making it the preferred choice for users focused on maximizing their reach.
Post Recycling
Publer's post recycling feature is a game-changer for users who want to maximize the lifespan of their content. It allows you to automatically repost content at specified intervals. Later lacks this feature, making Publer the clear winner for users who want to keep their content fresh and engaging.
Auto-Scheduling
Publer's auto-scheduling feature takes the guesswork out of posting times, automatically selecting the best times for engagement. Later offers a similar feature, but Publer's implementation is more advanced, making it the better choice for users who want to optimize their posting schedule effortlessly.
Pricing Comparison of Later and Publer
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Later and Publer. This comparison will highlight the best option for managing your social media presence.
Later Pricing Plans
- Instagram best time to post feature for optimal engagement.
- Visual Instagram planner for organized content scheduling.
- Instagram Reels auto publishing for consistent content delivery.
- Hashtag suggestions to enhance post visibility.
- Full analytics with up to one year of data.
- 30 AI feature credits for enhanced content creation.
- Customizable Link in Bio pages for personalized branding.
- Team and brand management tools for efficient collaboration.
- Unlimited posts for unrestricted content sharing.
- 50 AI feature credits for advanced content strategies.
- Team collaboration tools for seamless teamwork.
- Brand collab tools for creators to enhance partnerships.
- 100 AI feature credits for innovative content solutions.
- Content approval workflows for streamlined processes.
- Prioritized support for quick issue resolution.
- Team and brand management tools for effective oversight.
- 200 AI feature credits for extensive content creation.
- Single sign-on with enterprise authorization for security.
- Social listening for strategic insights.
- 1:1 social listening onboarding for personalized guidance.
Publer Pricing Plans
- Schedule up to 10 posts per account.
- Access to 1 user and 1 workspace.
- 24-hour post history storage.
- Ideal for individuals starting on social media.
- Schedule first comments and threads.
- Eternal posts history for easy access.
- Unlimited workspaces and media storage.
- Trending social media posts and news.
- In-depth analytics insights for performance.
- Find best times to post for engagement.
- Competitor analysis for strategic advantage.
- PDF and CSV analytics reports.
- 1:1 onboarding for personalized setup.
- Prioritized support for quick assistance.
- Unlimited daily posting for extensive reach.
- Early access to new features.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with user needs. Each factor is weighted to provide a balanced final score, helping you choose the best tool for your social media strategy.
Later or Publer: Which One Matches Your Business Needs?
Choose Later If You Need ...
- User-friendly interface
If you are a beginner or small business owner looking for an easy-to-use social media management tool, Later's intuitive drag-and-drop interface and comprehensive analytics make it an excellent choice for simplifying your social media strategy.
- Data-driven insights
If you value data-driven insights to optimize your social media strategy, Later's comprehensive analytics provide valuable information on engagement and reach, helping you make informed decisions to enhance your online presence.
Choose Publer If You Need ...
- Efficient bulk scheduling
If you need to manage large volumes of content quickly and effectively, Publer's advanced bulk scheduling feature allows you to schedule multiple posts at once, saving you time and effort in your social media management.
- Robust post recycling
If you want to maximize the lifespan of your content, Publer's robust post recycling feature enables you to automatically repost content at specified intervals, keeping your content fresh and engaging for your audience.
Frequently Asked Questions
Which tool offers better bulk scheduling capabilities?
How does Later's hashtag suggestion feature compare to Publer's?
Which tool provides more comprehensive analytics?
Is Publer's interface user-friendly for beginners?
Does Later offer post recycling features?
Which tool has better customer support?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
