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Later vs Agorapulse (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Later

Later offers a user-friendly interface with strong hashtag suggestions and multi-platform support. It's perfect for those who prefer a visual approach to social media scheduling.

  • Intuitive drag-and-drop interface
  • Strong hashtag suggestions
  • Supports multiple platforms
  • Limited analytics features
  • No unified inbox
  • Basic team collaboration

Free plan?

Yes

Starting price

$16.67 per month
Excellent Value For Price
4.5

0

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Agorapulse

Agorapulse provides comprehensive analytics, a unified inbox, and robust team collaboration features. It's ideal for businesses that require in-depth insights and efficient message management.

  • Comprehensive analytics and reporting
  • Unified inbox for messages
  • Robust team collaboration
  • Less visual content planning
  • Higher learning curve
  • Limited hashtag optimization

Free plan?

Yes

Starting price

€79 per user/month

What is Later?

Later is a social media scheduling tool that helps users plan, schedule, and analyze their social media posts. It offers a visual content calendar, making it easy to drag and drop posts to schedule them. Later supports multiple platforms, including Instagram, Facebook, Twitter, and Pinterest, allowing users to manage all their social media accounts in one place. With features like hashtag suggestions and analytics, Later helps users optimize their social media strategy and improve engagement.

What is Agorapulse?

Agorapulse is a comprehensive social media management tool designed to help businesses manage their social media presence effectively. It offers features like scheduling, monitoring, and reporting across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Agorapulse's unified inbox allows users to manage all their social media messages in one place, ensuring no interaction is missed. With its robust analytics and reporting tools, Agorapulse helps businesses track their social media performance and make data-driven decisions.

Pros and Cons of Later vs Agorapulse

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Pros & Cons of Later

Intuitive drag-and-drop interface
  • Later's drag-and-drop interface makes scheduling social media posts a breeze. This user-friendly feature allows you to visually plan your content, making it ideal for those who prefer a straightforward approach.
Strong hashtag suggestions
  • Later provides excellent hashtag suggestions, helping you optimize your posts for better reach and engagement. This feature is particularly beneficial for Instagram users looking to increase their visibility.
Supports multiple platforms
  • Later supports a variety of social media platforms, including Instagram, Facebook, Twitter, and Pinterest. This makes it a versatile tool for managing multiple accounts in one place.
Limited analytics features
  • Later's analytics features are somewhat limited compared to other tools. While it provides basic insights, it may not be sufficient for businesses that require in-depth reporting and data analysis.
No unified inbox
  • Later lacks a unified inbox feature, which can make managing multiple social media messages more challenging. This may be a drawback for users who need to efficiently handle interactions across platforms.
Basic team collaboration
  • Later offers basic team collaboration features, which may not be sufficient for larger teams. If seamless teamwork and communication are priorities, you may find these features lacking.
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Pros & Cons of Agorapulse

Comprehensive analytics and reporting
  • Agorapulse offers robust analytics and reporting tools, providing detailed insights into your social media performance. This feature is essential for businesses that rely on data-driven decisions.
Unified inbox for messages
  • Agorapulse's unified inbox consolidates all your social media messages into one place, ensuring you never miss an interaction. This feature is invaluable for managing multiple accounts efficiently.
Robust team collaboration
  • Agorapulse excels in team collaboration, offering features that facilitate teamwork and communication. This is crucial for businesses with larger teams that require seamless collaboration.
Less visual content planning
  • Agorapulse's content planning features are less visual compared to other tools. This may be a drawback for users who prefer a more visual approach to scheduling their social media content.
Higher learning curve
  • Agorapulse has a steeper learning curve, which may require more time to master. This could be a disadvantage for users who prefer a tool that is easy to learn and use.
Limited hashtag optimization
  • Agorapulse offers limited hashtag optimization features, which may not be sufficient for users who rely heavily on hashtags for their social media strategy.

Later vs Agorapulse: At A Glance

Decision FactorLaterAgorapulse
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Good4.0
Excellent4.6
Scalability
Good4.1
Excellent4.4
Integrations
Excellent4.3
Excellent4.5
Customer Support
Excellent4.4
Excellent4.6
Security
Excellent4.5
Excellent4.7
Overall Rating
Excellent4.3
Excellent4.5

Later vs Agorapulse: A Detailed Breakdown of Key Features

FeaturesLaterAgorapulse
Visual Content Calendar
Excellent4.5
Excellent4.3
Unified Inbox
Good4.0
Excellent4.6
Hashtag Suggestions
Excellent4.4
Good4.2
Analytics and Reporting
Good4.2
Excellent4.7
Multi-Platform Support
Excellent4.3
Excellent4.5
Team Collaboration
Good4.1
Excellent4.6

Visual Content Calendar

Later's Visual Content Calendar is a standout feature, allowing you to easily drag and drop posts to schedule them. This intuitive interface makes it simple to plan your social media content visually. Agorapulse, while offering a content calendar, doesn't provide the same level of visual planning, making Later a better choice if you prefer a more visual approach to scheduling.

Unified Inbox

Agorapulse's Unified Inbox is a powerful feature that consolidates all your social media messages into one place, ensuring you never miss an interaction. Later lacks this feature, making Agorapulse the better option if managing multiple social media messages efficiently is a priority for you.

Hashtag Suggestions

Later offers Hashtag Suggestions to help you optimize your posts for better reach and engagement. This feature is particularly useful for Instagram users looking to increase their visibility. Agorapulse provides similar functionality but doesn't focus as heavily on hashtag optimization, making Later the preferred choice for hashtag enthusiasts.

Analytics and Reporting

Agorapulse excels in Analytics and Reporting, offering detailed insights into your social media performance. This feature is crucial for businesses that rely on data-driven decisions. Later provides basic analytics, but if in-depth reporting is what you need, Agorapulse is the superior choice.

Multi-Platform Support

Both Later and Agorapulse offer Multi-Platform Support, allowing you to manage multiple social media accounts from one place. However, Agorapulse supports a wider range of platforms, making it the better option if you need to manage a diverse set of social media channels.

Team Collaboration

Agorapulse shines in Team Collaboration, providing features that facilitate teamwork and communication. This is essential for businesses with larger teams. Later offers basic collaboration tools, but if seamless team collaboration is a priority, Agorapulse is the better choice.

Pricing Comparison of Later and Agorapulse

We’ve compiled the pricing tables and highlighted the key features of both Later and Agorapulse to aid in your decision-making process. Let’s explore what each platform has to offer.

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Later Pricing Plans

Starter
For individuals
$16.67

per month

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Starter includes:
  • Instagram best time to post feature for optimal engagement.
  • Visual Instagram planner for organized content scheduling.
  • Instagram Reels auto publishing for consistent content delivery.
  • Hashtag suggestions to enhance post visibility.
Growth
For small teams
$30

per month

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Includes Starter, plus:
  • Full analytics with up to one year of data.
  • 30 AI feature credits for enhanced content creation.
  • Customizable Link in Bio pages for personalized branding.
  • Team and brand management tools for efficient collaboration.
Advanced
For growing teams
$53.33

per month

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Includes Growth, plus:
  • Unlimited posts for unrestricted content sharing.
  • 50 AI feature credits for advanced content strategies.
  • Team collaboration tools for seamless teamwork.
  • Brand collab tools for creators to enhance partnerships.
Agency
For social media agencies
$133.33

per month

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Includes Advanced, plus:
  • 100 AI feature credits for innovative content solutions.
  • Content approval workflows for streamlined processes.
  • Prioritized support for quick issue resolution.
  • Team and brand management tools for effective oversight.
Enterprise
For large and multi-brand businesses
Contact sales
Request Pricingright_arrow
Includes Agency, plus:
  • 200 AI feature credits for extensive content creation.
  • Single sign-on with enterprise authorization for security.
  • Social listening for strategic insights.
  • 1:1 social listening onboarding for personalized guidance.
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Agorapulse Pricing Plans

Free
For Individuals
€0

per month

Get Startedright_arrow
Free includes:
  • Schedule up to 10 posts across supported networks.
  • Access basic social inbox for limited interactions.
  • Generate basic reporting for social media performance.
  • Utilize mobile app for on-the-go management.
Standard
For Small Businesses
€79

per user/month

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Standard includes:
  • Access standard social inbox with automated assistant.
  • Export reports and analyze basic social media ROI.
  • Integrate with Google Analytics for enhanced insights.
  • Use mobile application for iOS and Android devices.
Professional
For Medium Businesses
€119

per user/month

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Includes Standard, plus:
  • Schedule first comments on Instagram, Facebook, LinkedIn.
  • Monitor TikTok and LinkedIn ad comments effectively.
  • Generate team performance reports for better insights.
  • Receive priority email and chat support for quick help.
Advanced
For Large Enterprises
€149

per user/month

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Includes Professional, plus:
  • Bulk publish content and manage content queues.
  • Utilize advanced spam management and saved replies.
  • Generate advanced social media ROI and power reports.
  • Perform inbox bulk actions and use publishing content labels.
Custom
For Enterprises
Contact sales
Request Pricingright_arrow
Includes Advanced, plus:
  • Access unlimited inbox moderation rules for efficiency.
  • Receive dedicated account manager and quarterly reviews.
  • Integrate CRM and schedule Facebook boosted posts.
  • Utilize open reports API for custom reporting needs.

Our Rating Methodology

We thoroughly test each social media management tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Later or Agorapulse: Which One Matches Your Business Needs?

Choose Later If You Need ...

  • Visual content planning

    If you are a visual planner who prefers a drag-and-drop interface, Later is the better choice. Its intuitive content calendar allows you to easily schedule and organize your social media posts, making it ideal for those who value simplicity and ease of use.

  • Hashtag optimization

    If you rely heavily on hashtags for your social media strategy, Later is the superior option. Its strong hashtag suggestions help you optimize your posts for better reach and engagement, making it perfect for Instagram users looking to increase their visibility.

Choose Agorapulse If You Need ...

  • Comprehensive analytics

    If you need in-depth insights into your social media performance, Agorapulse is the better choice. Its robust analytics and reporting tools provide detailed data, making it ideal for businesses that rely on data-driven decisions.

  • Efficient message management

    If you require efficient management of multiple social media messages, Agorapulse is the superior option. Its unified inbox consolidates all your messages into one place, ensuring you never miss an interaction and making it perfect for managing multiple accounts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.