Klaviyo vs Ontraport (2024 Comparison)
Klaviyo offers advanced email automation and seamless e-commerce integration, making it a top choice for businesses looking to enhance their marketing efforts. Its strong customer segmentation tools provide excellent ROI.
- Advanced email automation features
- Seamless e-commerce integration
- Strong customer segmentation tools
- Limited CRM capabilities
- Focuses primarily on email marketing
Free plan?
YesStarting price
$45 per month
Ontraport provides comprehensive business automation and robust CRM integration, ideal for businesses seeking an all-in-one solution. Its user-friendly landing page builder makes it easy to create professional-looking pages.
- Comprehensive business automation
- Robust CRM integration
- User-friendly landing page builder
- Higher learning curve
- Less specialized in email marketing
Free plan?
YesStarting price
$24 per monthWhat is Klaviyo?
Klaviyo is a powerful email marketing platform designed to help businesses create personalized marketing campaigns. It offers advanced segmentation, automation, and analytics tools that enable users to target specific audiences effectively. With Klaviyo, you can easily integrate with e-commerce platforms, track customer behavior, and optimize your marketing strategies. This tool is ideal for businesses looking to enhance their customer engagement and drive sales through targeted email campaigns.
What is Ontraport?
Ontraport is a comprehensive business automation software that streamlines marketing, sales, and customer management processes. It offers a range of features, including CRM, email marketing, landing pages, and e-commerce capabilities. Ontraport helps businesses automate repetitive tasks, manage customer relationships, and track performance metrics. This tool is perfect for entrepreneurs and small businesses seeking an all-in-one solution to improve efficiency and grow their business.
Pros and Cons of Klaviyo vs Ontraport
Pros & Cons of Klaviyo
- Klaviyo offers advanced email automation features that allow you to create personalized and targeted campaigns. Its intuitive interface makes it easy to set up automated workflows, saving you time and effort.
- Klaviyo provides seamless integration with popular e-commerce platforms like Shopify and WooCommerce. This integration allows you to track customer behavior and optimize your marketing strategies effectively.
- Klaviyo excels in customer segmentation, offering advanced tools that allow you to target specific audiences with personalized campaigns. Its segmentation features are particularly strong in the context of email marketing.
- While Klaviyo offers CRM integration, its primary focus is on email marketing. This may limit its capabilities for businesses looking for a comprehensive CRM solution.
- Klaviyo's primary focus is on email marketing, which may limit its versatility for businesses looking for an all-in-one solution. If you need a broader range of features, you may need to consider other options.
Pros & Cons of Ontraport
- Ontraport offers a comprehensive suite of business automation tools, allowing you to streamline marketing, sales, and customer management processes. Its all-in-one solution is ideal for businesses looking to improve efficiency.
- Ontraport provides robust CRM integration, allowing you to track customer interactions and manage leads effectively. Its CRM features are particularly strong, making it a great choice for businesses looking to enhance customer relationships.
- Ontraport offers a user-friendly landing page builder, allowing you to create professional-looking pages without any coding knowledge. Its drag-and-drop interface makes it easy to design and customize pages to suit your needs.
- Ontraport's extensive feature set may require a steeper learning curve for new users. While its user interface is intuitive, mastering all of its capabilities may take some time and effort.
- While Ontraport offers email marketing features, its broader focus on business automation may make it less specialized in this area. If email marketing is your primary focus, you may need to consider other options.
Klaviyo vs Ontraport: At A Glance
Klaviyo vs Ontraport: A Detailed Breakdown of Key Features
Email Automation
Klaviyo excels in email automation, offering advanced features that allow you to create personalized and targeted campaigns. Its intuitive interface makes it easy to set up automated workflows, saving you time and effort. Ontraport also offers email automation, but its broader focus on business automation may make it less specialized in this area. If email marketing is your primary focus, Klaviyo is the better choice.
CRM Integration
Ontraport shines in CRM integration, providing a comprehensive solution for managing customer relationships. Its robust CRM features allow you to track customer interactions and manage leads effectively. Klaviyo also offers CRM integration, but its primary focus is on email marketing. If you need a powerful CRM solution, Ontraport is the better option.
Analytics and Reporting
Both Klaviyo and Ontraport offer strong analytics and reporting features, allowing you to track the performance of your campaigns and make data-driven decisions. Klaviyo's analytics are particularly strong in the context of email marketing, while Ontraport provides a broader range of reporting options. If you need detailed email marketing analytics, Klaviyo is the better choice.
E-commerce Integration
Klaviyo offers seamless e-commerce integration, making it easy to connect with popular platforms like Shopify and WooCommerce. This integration allows you to track customer behavior and optimize your marketing strategies. Ontraport also offers e-commerce integration, but its focus on business automation may limit its compatibility with some specialized tools. If e-commerce is a priority, Klaviyo is the better option.
Landing Page Builder
Ontraport offers a robust landing page builder, allowing you to create professional-looking pages without any coding knowledge. Its drag-and-drop interface makes it easy to design and customize pages to suit your needs. Klaviyo also offers a landing page builder, but its primary focus is on email marketing. If landing page creation is a priority, Ontraport is the better choice.
Customer Segmentation
Klaviyo excels in customer segmentation, offering advanced tools that allow you to target specific audiences with personalized campaigns. Its segmentation features are particularly strong in the context of email marketing. Ontraport also offers customer segmentation, but its broader focus on business automation may make it less specialized in this area. If customer segmentation is a priority, Klaviyo is the better choice.
Pricing Comparison of Klaviyo and Ontraport
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Klaviyo and Ontraport. This comparison will highlight the best option for your marketing needs.
Klaviyo Pricing Plans
- Access to 150 free monthly SMS/MMS credits.
- Includes applicable SMS carrier fees.
- Email support available for the first 60 days.
- Utilize built-in forms and pop-ups for engagement.
- Mobile push notifications to enhance engagement.
- 150 free monthly SMS/MMS credits included.
- Email and chat support for assistance.
- Personalized product recommendations for targeted marketing.
- Includes applicable SMS carrier fees for seamless communication.
- Access to detailed customer profiles for better targeting.
- Automated A/B testing for optimized campaigns.
- Precise multichannel attribution for accurate insights.
Ontraport Pricing Plans
- Web forms and pages to capture leads effectively.
- Scalable platform designed for business growth.
- Drag-and-drop marketing automation for ease of use.
- Unlimited email sending to reach a wider audience.
- Add payments and memberships for monetization.
- Website personalization to enhance user experience.
- 2-way SMS marketing for interactive communication.
- Lead scoring to prioritize potential customers.
- Marketing tracking and testing for performance insights.
- Partner programs to expand business reach.
- User roles and permission management for security.
- Custom contact and email limits for flexibility.
- Enterprise-grade security for data protection.
- Private infrastructure available for dedicated resources.
- 1-on-1 email deliverability consulting for optimal reach.
- Quarterly account reviews for continuous improvement.
Our Rating Methodology
We thoroughly test each marketing automation tool, evaluating key features like email automation, CRM integration, and customer segmentation. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Klaviyo or Ontraport: Which One Matches Your Business Needs?
Choose Klaviyo If You Need ...
- Advanced email marketing features
If you are a business looking to enhance your email marketing efforts, Klaviyo is the ideal choice. Its advanced email automation and segmentation tools provide excellent ROI, making it a top choice for businesses looking to improve customer engagement.
- Seamless e-commerce integration
If you are an e-commerce business looking for seamless integration with popular platforms like Shopify and WooCommerce, Klaviyo is the better option. Its e-commerce integration allows you to track customer behavior and optimize your marketing strategies effectively.
Choose Ontraport If You Need ...
- Comprehensive business automation
If you are a business looking for an all-in-one solution to streamline marketing, sales, and customer management processes, Ontraport is the ideal choice. Its comprehensive suite of business automation tools improves efficiency and supports business growth.
- Robust CRM integration
If you need a powerful CRM solution to track customer interactions and manage leads effectively, Ontraport is the better option. Its robust CRM integration enhances customer relationships and supports business growth.
Frequently Asked Questions
Which tool is better for email marketing?
Which tool offers better CRM integration?
Which tool is more user-friendly?
Which tool is more scalable?
Which tool offers better e-commerce integration?
Which tool offers better customer support?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
