Klaviyo vs Mailjet (2024 Comparison)
Klaviyo offers advanced segmentation and automation features, making it a top choice for businesses looking to enhance their marketing efforts. Its in-depth analytics tools provide valuable insights into customer behavior.
- Advanced segmentation capabilities
- Comprehensive automation features
- In-depth analytics tools
- Steep learning curve
- Higher pricing for small businesses
Free plan?
YesStarting price
$45 per month
Mailjet provides a user-friendly interface and competitive pricing, making it a cost-effective choice for smaller businesses. Its reliable deliverability ensures your emails reach your customers' inboxes.
- User-friendly interface
- Competitive pricing
- Reliable deliverability
- Limited advanced features
- Longer customer support response times
Free plan?
YesStarting price
$17 per monthWhat is Klaviyo?
Klaviyo is a powerful email marketing platform designed to help businesses create personalized marketing campaigns. It offers advanced segmentation, automation, and analytics tools that enable users to target specific audiences effectively. With Klaviyo, you can easily integrate with e-commerce platforms, track customer behavior, and optimize your marketing strategies. This tool is ideal for businesses looking to enhance their customer engagement and drive sales through targeted email campaigns.
What is Mailjet?
Mailjet is an email marketing service that provides businesses with the tools to create, send, and track email campaigns. It offers a user-friendly interface, making it easy for users to design responsive emails without any coding knowledge. Mailjet's real-time analytics and A/B testing features help businesses optimize their email performance. It's a great choice for companies seeking a reliable and scalable email marketing solution to improve their communication with customers.
Pros and Cons of Klaviyo vs Mailjet
Pros & Cons of Klaviyo
- Klaviyo offers advanced segmentation capabilities that allow you to target specific customer groups with precision, enhancing the effectiveness of your marketing campaigns.
- Klaviyo provides a wide range of automation features, allowing you to streamline your marketing efforts and improve efficiency.
- Klaviyo's analytics tools provide in-depth insights into customer behavior, helping you optimize your marketing strategies.
- Klaviyo's comprehensive set of features may require a learning curve, especially for users with little technical expertise.
- Klaviyo's pricing may be higher for small businesses, making it less accessible for those with limited budgets.
Pros & Cons of Mailjet
- Mailjet offers a user-friendly interface, making it accessible for users with little to no technical expertise.
- Mailjet provides competitive pricing, making it a cost-effective choice for smaller businesses.
- Mailjet prioritizes deliverability, ensuring your emails reach your customers' inboxes reliably.
- Mailjet lacks some of the advanced features found in other email marketing tools, making it less suitable for businesses with complex needs.
- Some users have reported longer response times from Mailjet's customer support, which may be a concern for those needing immediate assistance.
Klaviyo vs Mailjet: At A Glance
Klaviyo vs Mailjet: A Detailed Breakdown of Key Features
Advanced Segmentation
Klaviyo's advanced segmentation capabilities allow you to target specific customer groups with precision, enhancing the effectiveness of your marketing campaigns. Mailjet offers basic segmentation features, which may be sufficient for smaller businesses. If you need detailed segmentation, Klaviyo is the better choice.
Automation
Klaviyo excels in automation, providing a wide range of triggers and workflows to streamline your marketing efforts. Mailjet offers automation features as well, but they are not as comprehensive. If automation is a priority, Klaviyo is the superior option.
Analytics
Klaviyo's analytics tools provide in-depth insights into customer behavior, helping you optimize your marketing strategies. Mailjet offers analytics as well, but they are not as detailed. If you need advanced analytics, Klaviyo is the better choice.
Email Design
Both Klaviyo and Mailjet offer user-friendly email design tools, allowing you to create visually appealing emails without coding. Klaviyo's design tools are slightly more advanced, providing more customization options. If email design is important, Klaviyo is the better option.
A/B Testing
Klaviyo's A/B testing features allow you to test different email variations to determine the most effective approach. Mailjet offers A/B testing as well, but it is not as robust. If A/B testing is a priority, Klaviyo is the superior choice.
Deliverability
Both Klaviyo and Mailjet prioritize deliverability, ensuring your emails reach your customers' inboxes. Klaviyo's deliverability rates are slightly higher, making it the more reliable option. If deliverability is critical, Klaviyo is the better choice.
Pricing Comparison of Klaviyo and Mailjet
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Klaviyo and Mailjet. This comparison will highlight the best option for your email marketing needs.
Klaviyo Pricing Plans
- Access to 150 free monthly SMS/MMS credits.
- Includes applicable SMS carrier fees.
- Email support available for the first 60 days.
- Utilize built-in forms and pop-ups for engagement.
- Mobile push notifications to enhance engagement.
- 150 free monthly SMS/MMS credits included.
- Email and chat support for assistance.
- Personalized product recommendations for targeted marketing.
- Includes applicable SMS carrier fees for seamless communication.
- Access to detailed customer profiles for better targeting.
- Automated A/B testing for optimized campaigns.
- Precise multichannel attribution for accurate insights.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like segmentation, automation, and analytics. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Klaviyo or Mailjet: Which One Matches Your Business Needs?
Choose Klaviyo If You Need ...
- Advanced segmentation capabilities
If you need a tool with advanced segmentation capabilities to target specific customer groups with precision, Klaviyo is the better choice. Its comprehensive features allow you to enhance the effectiveness of your marketing campaigns.
- Comprehensive automation features
If you require a tool with comprehensive automation features to streamline your marketing efforts, Klaviyo is the superior option. Its wide range of triggers and workflows improve efficiency and effectiveness.
Choose Mailjet If You Need ...
- User-friendly interface
If you prioritize a user-friendly interface and ease of use, Mailjet is the more accessible option. Its intuitive design makes it suitable for users with little to no technical expertise.
- Competitive pricing
If you are looking for a tool with competitive pricing that offers essential features, Mailjet is the cost-effective choice. It's ideal for smaller businesses with limited budgets.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
