Klaviyo vs Keap (2024 Comparison)
Klaviyo offers advanced email marketing features with powerful automation and segmentation tools. Its seamless e-commerce integrations make it a top choice for businesses looking to enhance their marketing efforts.
- Advanced email automation features
- Powerful segmentation tools
- Seamless e-commerce integrations
- Limited CRM features
- Higher learning curve for beginners
Free plan?
YesStarting price
$45 per month
Keap provides comprehensive CRM features with effective sales automation and a user-friendly interface. It's an excellent choice for businesses seeking to streamline their sales and marketing processes.
- Comprehensive CRM features
- Effective sales automation
- User-friendly interface
- Less focus on email marketing
- Limited e-commerce integrations
Free plan?
NoStarting price
$249 per monthWhat is Klaviyo?
Klaviyo is a powerful email marketing platform designed to help businesses create personalized marketing campaigns. It offers advanced segmentation, automation, and analytics tools that enable users to target specific audiences effectively. With Klaviyo, you can easily integrate with e-commerce platforms, track customer behavior, and optimize your marketing strategies. This tool is ideal for businesses looking to enhance their customer engagement and drive sales through targeted email campaigns.
What is Keap?
Keap, formerly known as Infusionsoft, is a comprehensive customer relationship management (CRM) software that helps small businesses streamline their sales and marketing processes. It offers features like contact management, email marketing, and automation to help businesses nurture leads and convert them into customers. Keap is perfect for entrepreneurs and small business owners who want to manage their customer interactions efficiently and grow their business with ease.
Pros and Cons of Klaviyo vs Keap
Pros & Cons of Klaviyo
- Klaviyo offers advanced email automation features that allow businesses to create complex workflows with ease. Its intuitive interface makes setting up automated campaigns a breeze, enhancing marketing efficiency.
- Klaviyo's segmentation tools are powerful and easy to use, enabling businesses to target specific audiences effectively. This feature enhances the personalization of marketing campaigns, driving better results.
- Klaviyo integrates seamlessly with e-commerce platforms, enhancing its functionality and value. This integration capability makes it easy to connect with existing tools, streamlining marketing efforts.
- Klaviyo's focus is primarily on email marketing, resulting in limited CRM features. Businesses seeking a comprehensive CRM solution may find this limitation a drawback.
- Klaviyo's advanced features may present a higher learning curve for beginners. New users may require time and resources to fully leverage its capabilities.
Pros & Cons of Keap
- Keap offers comprehensive CRM features that help businesses manage customer relationships effectively. Its CRM capabilities are extensive and user-friendly, making it a valuable tool for businesses.
- Keap's sales automation features are effective and user-friendly, helping businesses streamline their sales processes. This feature enhances sales efficiency and productivity.
- Keap's user-friendly interface simplifies CRM tasks, making it easy for businesses to manage customer interactions. Its intuitive design enhances user experience and efficiency.
- Keap's primary focus is on CRM, resulting in less emphasis on email marketing features. Businesses seeking advanced email marketing capabilities may find this limitation a drawback.
- Keap offers limited e-commerce integrations, which may be a drawback for businesses seeking extensive integration capabilities. This limitation may affect the tool's overall functionality.
Klaviyo vs Keap: At A Glance
Klaviyo vs Keap: A Detailed Breakdown of Key Features
Email Automation
Klaviyo's email automation is top-notch, allowing you to create complex workflows with ease. Its intuitive interface makes setting up automated campaigns a breeze. Keap also offers email automation, but its focus is more on CRM-related tasks. If you're looking for advanced email automation, Klaviyo is the better choice.
Segmentation
Klaviyo excels in segmentation, offering advanced options to target specific audiences. Its segmentation tools are powerful and easy to use. Keap provides segmentation features, but they are more focused on CRM tasks. If you need detailed segmentation for email marketing, Klaviyo is the superior option.
Analytics
Klaviyo offers robust analytics, providing insights into your email campaigns' performance. Its analytics tools help you optimize your marketing strategies. Keap also provides analytics, but they are more focused on CRM-related data. If you need detailed analytics for email marketing, Klaviyo is the better choice.
CRM Features
Keap shines in CRM features, offering comprehensive tools for managing customer relationships. Its CRM capabilities are extensive and user-friendly. Klaviyo, while offering some CRM features, is more focused on email marketing. If you need a robust CRM solution, Keap is the better choice.
Contact Management
Keap excels in contact management, providing tools to organize and manage customer information efficiently. Its contact management features are comprehensive and easy to use. Klaviyo offers contact management, but its focus is more on email marketing. If you need advanced contact management, Keap is the superior option.
Sales Automation
Keap offers strong sales automation features, helping businesses streamline their sales processes. Its sales automation tools are effective and user-friendly. Klaviyo provides some sales automation, but its focus is more on email marketing. If you need advanced sales automation, Keap is the better choice.
Pricing Comparison of Klaviyo and Keap
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Klaviyo and Keap. This comparison will highlight the best option for enhancing your marketing efforts.
Klaviyo Pricing Plans
- Access to 150 free monthly SMS/MMS credits.
- Includes applicable SMS carrier fees.
- Email support available for the first 60 days.
- Utilize built-in forms and pop-ups for engagement.
- Mobile push notifications to enhance engagement.
- 150 free monthly SMS/MMS credits included.
- Email and chat support for assistance.
- Personalized product recommendations for targeted marketing.
- Includes applicable SMS carrier fees for seamless communication.
- Access to detailed customer profiles for better targeting.
- Automated A/B testing for optimized campaigns.
- Precise multichannel attribution for accurate insights.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Our Rating Methodology
We thoroughly test each CRM software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Klaviyo or Keap: Which One Matches Your Business Needs?
Choose Klaviyo If You Need ...
- Advanced email marketing features
If you are a business focused on enhancing your email marketing efforts, Klaviyo is the ideal choice. Its advanced email automation and segmentation tools provide excellent value for businesses looking to optimize their marketing strategies.
- Seamless e-commerce integrations
If you need extensive e-commerce integrations, Klaviyo is the better choice. Its seamless integration capabilities enhance its functionality and value, making it easy to connect with your existing tools and streamline marketing efforts.
Choose Keap If You Need ...
- Comprehensive CRM features
If you are a business seeking a comprehensive CRM solution, Keap is the superior option. Its extensive CRM features help businesses manage customer relationships effectively, providing value for businesses looking to streamline their sales and marketing processes.
- Effective sales automation
If you need advanced sales automation, Keap is the better choice. Its effective sales automation features help businesses streamline their sales processes, enhancing sales efficiency and productivity.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
