Klaviyo

4.5

Try for free

Klaviyo Pricing & Plans (2024 Guide)

Q: What factors influence Klaviyo's pricing?

Klaviyo's pricing is primarily influenced by the number of contacts in your database and the volume of emails you send. As your contact list grows, the cost may increase. Additionally, features like SMS marketing can also impact the overall pricing. It's important to evaluate your business needs and growth projections to choose the most cost-effective plan.

Q: Does Klaviyo offer a free plan?

Yes, Klaviyo offers a free plan that allows you to explore its features with a limited number of contacts and emails. This plan is ideal for small businesses or those just starting with email marketing. It provides a great opportunity to test the platform's capabilities before committing to a paid plan.

Q: How does Klaviyo's pricing compare to competitors?

Klaviyo's pricing is competitive, especially considering its robust features and integration capabilities. While it may be pricier than some basic email marketing tools, the value it offers in terms of personalization and analytics often justifies the cost. It's important to compare the features and benefits with your specific business needs to determine the best fit.

Q: Are there any hidden fees with Klaviyo?

Klaviyo is transparent about its pricing, and there are no hidden fees. The cost is based on the number of contacts and emails, with additional charges for SMS marketing if you choose to use it. It's always a good idea to review the pricing details on their website to ensure you understand the costs involved.

Q: Can I upgrade or downgrade my Klaviyo plan?

Yes, Klaviyo offers flexibility in upgrading or downgrading your plan as your business needs change. You can easily adjust your plan based on your contact list size and email volume. This flexibility ensures that you only pay for what you need, making it a scalable solution for growing businesses.

Q: What payment methods does Klaviyo accept?

Klaviyo accepts various payment methods, including major credit cards like Visa, MasterCard, and American Express. This makes it convenient for businesses to manage their subscriptions and ensure uninterrupted access to the platform's features. It's advisable to check their website for any updates on payment options.

Q: Is there a discount for annual billing with Klaviyo?

Klaviyo offers discounts for customers who choose annual billing, providing a cost-effective option for businesses looking to save on their marketing expenses. This can be a great way to reduce costs while enjoying the full range of features Klaviyo offers. It's worth considering if you're planning to use the platform long-term.

Q: How does Klaviyo handle billing for SMS marketing?

Klaviyo's SMS marketing is billed separately from email marketing, based on the number of messages sent. This allows businesses to manage their SMS campaigns independently and ensures transparency in billing. It's important to monitor your SMS usage to avoid unexpected charges and optimize your marketing budget.

Q: Can I cancel my Klaviyo subscription at any time?

Yes, Klaviyo allows you to cancel your subscription at any time. However, it's important to note that any prepaid fees are non-refundable. It's advisable to review the terms and conditions on their website to understand the cancellation policy fully. This flexibility ensures you can adjust your marketing strategy as needed.

Q: Does Klaviyo offer support for pricing-related queries?

Klaviyo provides excellent customer support for pricing-related queries. Their support team is knowledgeable and responsive, helping you understand the pricing structure and choose the best plan for your business. Whether you have questions about billing or need assistance with plan adjustments, Klaviyo's support is there to help.

Author

Anastasia Belyh

Last Update

Nov 07, 2024

Affiliate Disclaimer

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

4.5

Excellent Value For Price

Klaviyo

Klaviyo empowers businesses with personalized email marketing solutions. Its seamless e-commerce integration and robust analytics make it a top choice for driving sales and enhancing customer relationships.

Highly customizable email templates.
Seamless integration with e-commerce.
Robust analytics and reporting.
Can be pricey for small businesses.
Learning curve for new users.

Free plan?

Yes

Starting price

$45 per month

Try for free

Klaviyo Review

What is Klaviyo?

Klaviyo is a powerful email marketing platform designed to help businesses create personalized marketing campaigns. It integrates seamlessly with e-commerce platforms, allowing for targeted customer engagement. With its robust analytics, Klaviyo provides insights that drive sales and enhance customer relationships.

How Much Does Klaviyo Cost?

Klaviyo offers a variety of pricing plans to cater to different business needs. Below is a detailed breakdown of Klaviyo’s plans, highlighting their key features for various business requirements.

Klaviyo Pricing Plans

Free

For Beginners

per month

Get Started

Free includes:

Access to 150 free monthly SMS/MMS credits.
Includes applicable SMS carrier fees.
Email support available for the first 60 days.
Utilize built-in forms and pop-ups for engagement.

For Small Businesses

$45

per month

Try For Free

Email includes Free, plus:

Mobile push notifications to enhance engagement.
150 free monthly SMS/MMS credits included.
Email and chat support for assistance.
Personalized product recommendations for targeted marketing.

Email and SMS

For Growing Enterprises

$60

per month

Try For Free

Email and SMS includes Email, plus:

Includes applicable SMS carrier fees for seamless communication.
Access to detailed customer profiles for better targeting.
Automated A/B testing for optimized campaigns.
Precise multichannel attribution for accurate insights.

Add-ons

Klaviyo Reviews

$25

per month for 250 max monthly orders

Klaviyo CDP

$500

per month for 100k profiles

Klaviyo Pricing Plans in Detail

Free

The Free plan is perfect for those just starting out, offering essential features to get you familiar with Klaviyo's platform. You can send up to 500 emails to 250 active profiles and enjoy 150 free SMS/MMS credits. This plan is ideal for testing the waters and understanding how Klaviyo can enhance your marketing efforts without any initial investment.

Email

The Email plan is designed for small businesses looking to scale their email marketing efforts. With the ability to send up to 15,000 emails to 1,001-1,500 active profiles, this plan offers mobile push notifications and personalized product recommendations. It also includes 150 free SMS/MMS credits and provides email and chat support, making it a comprehensive solution for businesses aiming to enhance their customer engagement.

Email and SMS

The Email and SMS plan is tailored for growing enterprises seeking to leverage both email and SMS marketing channels. This plan offers a significant boost in GMV growth rate by combining these channels. It includes detailed customer profiles, automated A/B testing, and precise multichannel attribution, ensuring that your marketing strategies are both effective and efficient. With this plan, you can take your marketing efforts to the next level.

Top Klaviyo Features

Email Automation

Imagine setting up automated email sequences that work for you around the clock. With Klaviyo, you can create personalized workflows that engage customers at every stage of their journey. I found this feature incredibly useful for nurturing leads and driving conversions without constant manual intervention. You can set triggers based on customer behavior, ensuring timely and relevant communication that feels personal and thoughtful.

Segmentation

Klaviyo's segmentation capabilities allow you to target specific groups of customers with tailored messages. I loved how easy it was to create segments based on purchase history, browsing behavior, or engagement levels. This feature ensures that your marketing efforts are focused and effective, reaching the right people with the right message at the right time. It’s a game-changer for personalized marketing.

Integration with E-commerce Platforms

Seamless integration with platforms like Shopify and Magento makes Klaviyo a must-have for e-commerce businesses. I appreciated how effortlessly it synced with my store, pulling in customer data to create targeted campaigns. This integration means you can leverage your existing data to enhance marketing efforts, driving more sales and improving customer relationships without the hassle of manual data entry.

Analytics and Reporting

Klaviyo's analytics and reporting tools provide deep insights into your marketing performance. I found the detailed reports invaluable for understanding what works and what doesn’t. You can track metrics like open rates, click-through rates, and revenue generated, allowing you to refine your strategies for better results. It’s like having a marketing expert guiding your decisions with data-backed insights.

A/B Testing

Testing different versions of your emails is a breeze with Klaviyo’s A/B testing feature. I enjoyed experimenting with subject lines, content, and send times to see what resonated best with my audience. This feature helps you optimize your campaigns for maximum impact, ensuring you’re always improving and delivering the best possible experience to your subscribers.

Personalization

Personalization is at the heart of Klaviyo’s offerings. You can customize emails with dynamic content that speaks directly to each recipient. I found this feature incredibly powerful for building relationships with customers, as it makes them feel valued and understood. Personalization goes beyond just using a customer’s name; it’s about delivering content that truly resonates with their interests and needs.

SMS Marketing

Expanding your reach beyond email, Klaviyo’s SMS marketing feature allows you to connect with customers via text messages. I appreciated the ability to send timely updates and promotions directly to customers’ phones. This feature complements email marketing efforts, providing another channel to engage with your audience and drive conversions. It’s a versatile tool for reaching customers where they are.

Customer Profiles

Klaviyo creates detailed customer profiles that compile data from various touchpoints. I found these profiles incredibly useful for understanding customer behavior and preferences. With this information, you can tailor your marketing efforts to meet the unique needs of each customer, enhancing their experience and building loyalty. It’s like having a 360-degree view of your customers at your fingertips.

Campaign Management

Managing multiple campaigns is simplified with Klaviyo’s intuitive interface. I loved how easy it was to organize and track different marketing initiatives. You can schedule emails, monitor performance, and make adjustments on the fly, ensuring your campaigns are always on track. This feature saves time and effort, allowing you to focus on crafting compelling messages that resonate with your audience.

Template Library

Klaviyo offers a rich library of customizable templates that make designing emails a breeze. I enjoyed the flexibility of choosing from a variety of styles and layouts, ensuring my emails always looked professional and aligned with my brand. This feature is perfect for those who want to create visually appealing emails without spending hours on design, making it easy to maintain a consistent brand image.

Real-time Tracking

With Klaviyo’s real-time tracking, you can monitor the performance of your campaigns as they happen. I found this feature incredibly useful for making quick adjustments and optimizing strategies on the go. You can see how customers are interacting with your emails, allowing you to respond promptly to trends and opportunities. It’s like having a live dashboard that keeps you informed and in control.

Customer Support

While not a feature per se, Klaviyo’s customer support deserves a mention. I was impressed by the responsiveness and expertise of their support team. Whenever I had questions or needed assistance, they were quick to help, ensuring I got the most out of the platform. This level of support is invaluable, especially when you’re navigating complex marketing strategies and need reliable guidance.

Who Is Klaviyo Best For?

Klaviyo is perfect for medium to large e-commerce businesses seeking to enhance their customer engagement and drive sales through personalized email marketing. Its integration capabilities and analytics provide valuable insights for targeted campaigns.

Ideal for e-commerce businesses.
Klaviyo is tailored for e-commerce businesses looking to leverage customer data for personalized marketing. Its integration with platforms like Shopify and Magento makes it a powerful tool for driving sales and customer engagement.
Great for data-driven marketers.
For marketers who rely on data to make informed decisions, Klaviyo offers robust analytics and reporting features. It helps in crafting targeted campaigns that resonate with the audience, making it a valuable asset for data-driven marketing strategies.
Perfect for growing brands.
As brands expand, Klaviyo grows with them, offering scalable solutions that adapt to increasing customer bases. Its features support growing businesses in maintaining personalized communication with their audience, ensuring continued engagement and loyalty.

Frequently Asked Questions

What factors influence Klaviyo's pricing?

Does Klaviyo offer a free plan?

How does Klaviyo's pricing compare to competitors?

Are there any hidden fees with Klaviyo?

Can I upgrade or downgrade my Klaviyo plan?

What payment methods does Klaviyo accept?

Is there a discount for annual billing with Klaviyo?

How does Klaviyo handle billing for SMS marketing?

Can I cancel my Klaviyo subscription at any time?

Does Klaviyo offer support for pricing-related queries?

Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.

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