Keap vs Ortto (2024 Comparison)
Keap is a versatile CRM and marketing automation platform designed for small businesses. With its comprehensive features and user-friendly interface, Keap helps you manage customer relationships and grow your business effectively.
- Comprehensive CRM features
- User-friendly interface
- Strong customer support
- Limited advanced marketing features
- Higher learning curve for beginners
Free plan?
NoStarting price
$249 per month
Ortto offers advanced marketing automation and customer journey features, making it ideal for businesses focused on enhancing customer engagement. Its robust analytics tools provide deep insights into campaign performance.
- Advanced marketing automation
- Robust analytics tools
- Effective customer segmentation
- Less focus on CRM
- Requires more setup time
Free plan?
NoStarting price
$509 per monthWhat is Keap?
Keap is a comprehensive CRM and marketing automation platform designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively. This tool is particularly beneficial for entrepreneurs and small business owners who need an all-in-one solution to manage their business processes efficiently.
What is Ortto?
Ortto is a powerful marketing automation and customer journey platform that helps businesses create personalized experiences for their customers. It offers features like email marketing, SMS campaigns, and customer segmentation, allowing businesses to engage with their audience effectively. Ortto's intuitive interface and robust analytics make it easy for marketers to track campaign performance and optimize their strategies. This tool is ideal for businesses looking to enhance their customer engagement and drive conversions through targeted marketing efforts.
Pros and Cons of Keap vs Ortto
Pros & Cons of Keap
- Keap offers a wide range of CRM features that help businesses manage customer relationships effectively. From contact management to sales pipeline tracking, Keap provides all the tools you need to streamline your operations.
- Keap's interface is designed with small business owners in mind, making it easy to navigate and use without extensive training. This user-friendly design helps you get up and running quickly.
- Keap is known for its responsive customer support, providing assistance through various channels to ensure users get the help they need. This support is particularly valuable for small businesses.
- While Keap offers essential marketing features, it lacks some of the advanced capabilities found in other tools. This limitation may be a drawback for businesses focused on sophisticated marketing strategies.
- Keap's comprehensive features can be overwhelming for beginners, requiring some time to learn and master. This learning curve may be a challenge for those new to CRM systems.
Pros & Cons of Ortto
- Ortto excels in marketing automation, offering advanced features that help businesses create personalized customer journeys. This capability is ideal for businesses focused on enhancing customer engagement.
- Ortto provides powerful analytics tools that offer deep insights into customer behavior and campaign performance. These tools help businesses optimize their marketing strategies effectively.
- Ortto's customer segmentation features allow businesses to target specific audiences with tailored marketing campaigns. This capability enhances the effectiveness of marketing efforts.
- While Ortto offers CRM capabilities, its primary focus is on marketing automation. This focus may be a limitation for businesses seeking a comprehensive CRM solution.
- Ortto's advanced features require more setup time and effort, which may be a challenge for businesses looking for a quick and easy solution.
Keap vs Ortto: At A Glance
Value to Price
Keap offers a robust set of features at a competitive price, making it a great value for small businesses looking to streamline their operations. Its pricing is justified by the comprehensive CRM and automation tools it provides. Ortto, on the other hand, offers slightly more advanced marketing automation features, which can justify its higher price point for businesses focused on customer engagement. If you are looking for a cost-effective solution with essential CRM features, Keap is a great choice.
Ease of Use
Keap is known for its user-friendly interface, making it easy for small business owners to navigate and utilize its features without extensive training. Ortto also offers an intuitive interface, but its advanced features may require a bit more learning for new users. If you prioritize ease of use and a straightforward setup, Keap might be the better option for you.
Functionality
Keap provides a wide range of functionalities, including CRM, email marketing, and sales automation, which are essential for small businesses. Ortto excels in marketing automation and customer journey mapping, offering more advanced features for businesses focused on customer engagement. If your primary need is comprehensive marketing automation, Ortto is the tool to consider.
Scalability
Keap is designed to grow with your business, offering scalable solutions that can adapt to your changing needs. Ortto also provides scalable options, particularly in its marketing automation capabilities, making it suitable for businesses planning to expand their marketing efforts. If scalability in marketing is your focus, Ortto is a strong contender.
Integrations
Keap offers a variety of integrations with popular tools, allowing businesses to connect their existing systems seamlessly. Ortto also provides a range of integrations, particularly with marketing platforms, enhancing its functionality for marketing-focused businesses. If you need extensive marketing integrations, Ortto might be the better choice.
Customer Support
Keap is praised for its responsive customer support, providing assistance through various channels to ensure users get the help they need. Ortto also offers reliable customer support, with a focus on helping users maximize their marketing efforts. If customer support is a priority, both tools offer strong support options, but Keap's support is slightly more comprehensive.
Security
Keap ensures data security with robust measures in place to protect customer information. Ortto also prioritizes security, particularly in its handling of customer data for marketing purposes. If security is a top concern, both tools offer reliable security features, but Keap's focus on CRM security might give it an edge.
Overall Rating
Keap is a well-rounded tool for small businesses, offering essential CRM and automation features at a competitive price. Ortto excels in marketing automation, providing advanced features for businesses focused on customer engagement. If you need a comprehensive CRM solution, Keap is a great choice, while Ortto is ideal for marketing-focused businesses.
Keap vs Ortto: A Detailed Breakdown of Key Features
Email Marketing
Keap offers a robust email marketing feature that allows you to create and send personalized emails to your contacts. Its drag-and-drop editor makes it easy to design professional-looking emails. Ortto, on the other hand, provides more advanced email marketing capabilities, including automation and segmentation, which can help you target specific audiences more effectively. If you need advanced email marketing features, Ortto is the better choice.
CRM
Keap excels in CRM functionalities, providing a comprehensive solution for managing customer relationships. It offers features like contact management, lead tracking, and sales pipeline management. Ortto also offers CRM capabilities, but its primary focus is on marketing automation. If your main requirement is a robust CRM system, Keap is the tool to consider.
Sales Automation
Keap's sales automation features help streamline your sales processes, allowing you to automate repetitive tasks and focus on closing deals. Ortto offers basic sales automation features, but its strength lies in marketing automation. If sales automation is a priority, Keap provides more comprehensive solutions.
Customer Segmentation
Ortto offers advanced customer segmentation features, allowing you to create targeted marketing campaigns based on customer behavior and preferences. Keap also provides segmentation capabilities, but Ortto's features are more sophisticated. If you need detailed customer segmentation, Ortto is the better option.
Analytics
Ortto provides robust analytics tools that help you track and analyze your marketing campaigns' performance. Keap also offers analytics features, but Ortto's tools are more advanced, providing deeper insights into customer behavior. If analytics is a key focus, Ortto is the tool to choose.
SMS Campaigns
Ortto offers SMS campaign features that allow you to reach your audience through text messages, enhancing your marketing efforts. Keap also provides SMS capabilities, but Ortto's features are more comprehensive. If SMS marketing is important to you, Ortto is the better choice.
Pricing Comparison of Keap and Ortto
We’ve compiled the pricing tables and highlighted the key features of both Keap and Ortto to aid in your decision-making process. Let’s explore what each platform has to offer.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Ortto Pricing Plans
- Journey builder for creating personalized customer journeys.
- Email and SMS marketing capabilities for effective communication.
- Web push notifications to engage users in real-time.
- AI suggestions and predictions to enhance marketing strategies.
- Professional onboarding to ensure smooth setup.
- Mobile push notifications to reach users on the go.
- Custom user roles and permissions for better control.
- Email delivery optimization tools for improved reach.
- Email Deliverability Consultant to ensure high inbox placement.
- Quarterly business reviews for strategic insights.
- Custom setups for large volume sending.
- Service level agreement (SLA) for guaranteed service quality.
Our Rating Methodology
We thoroughly evaluate each marketing automation tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Keap or Ortto: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- Comprehensive CRM solution
If you are a small business owner looking for a comprehensive CRM solution, Keap is the ideal choice. Its robust CRM features help you manage customer relationships effectively and streamline your operations.
- User-friendly interface
If you prioritize ease of use and a user-friendly interface, Keap is the better option. Its intuitive design makes it easy for small business owners to navigate and utilize its features without extensive training.
Choose Ortto If You Need ...
- Advanced marketing automation
If you are focused on enhancing customer engagement through advanced marketing automation, Ortto is the tool to choose. Its sophisticated features help you create personalized customer journeys and optimize your marketing efforts.
- Robust analytics tools
If you need deep insights into customer behavior and campaign performance, Ortto's robust analytics tools are the better choice. These tools help you track and analyze your marketing strategies effectively.
Frequently Asked Questions
What are the main differences between Keap and Ortto?
Which tool is better for small businesses?
How do Keap and Ortto compare in terms of ease of use?
Which tool offers better customer support?
Are there any limitations in Keap's marketing features?
What are the security features of Keap and Ortto?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
