Keap vs Ontraport (2024 Comparison)
Keap offers a user-friendly CRM and marketing automation platform, perfect for small businesses. With excellent customer support and comprehensive CRM features, it's an ideal choice for managing customer relationships.
- User-friendly interface for beginners
- Comprehensive CRM features
- Excellent customer support
- Limited e-commerce capabilities
- Basic reporting tools
Free plan?
NoStarting price
$249 per month
Ontraport provides a powerful business automation platform with advanced features. Its robust e-commerce and reporting capabilities make it a great choice for businesses seeking comprehensive solutions.
- Advanced automation features
- Comprehensive e-commerce solution
- Robust reporting capabilities
- Steeper learning curve
- Higher price point
Free plan?
YesStarting price
$24 per monthWhat is Keap?
Keap is a comprehensive CRM and marketing automation tool designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively, allowing you to focus on what truly matters—growing your business.
What is Ontraport?
Ontraport is a powerful business automation software that caters to entrepreneurs and small businesses. It combines CRM, marketing automation, and e-commerce functionalities into one platform, enabling users to manage their entire business from a single dashboard. Ontraport helps users automate marketing campaigns, track customer interactions, and manage sales processes, ultimately enhancing productivity and driving business growth.
Pros and Cons of Keap vs Ontraport
Pros & Cons of Keap
- Keap's interface is designed with simplicity in mind, making it easy for beginners to navigate and utilize its features without a steep learning curve.
- Keap offers a wide range of CRM features that help businesses manage customer relationships effectively, from contact management to sales automation.
- Keap is known for its outstanding customer support, providing users with various resources and assistance to help them get the most out of the platform.
- Keap's e-commerce features are basic and may not meet the needs of businesses with more complex e-commerce requirements.
- Keap's reporting tools are limited in scope, providing only essential insights and lacking advanced analysis capabilities.
Pros & Cons of Ontraport
- Ontraport offers powerful automation tools that allow businesses to create complex workflows and automate various processes, enhancing efficiency and productivity.
- Ontraport provides a robust e-commerce platform with advanced features like order management and payment processing, catering to businesses with extensive e-commerce needs.
- Ontraport's reporting tools offer deep insights and analysis, helping businesses track performance and make data-driven decisions.
- Ontraport's extensive features can be overwhelming for new users, requiring a steeper learning curve to fully utilize its capabilities.
- Ontraport's comprehensive features come at a higher price, which may not be suitable for businesses with limited budgets.
Keap vs Ontraport: At A Glance
Value to Price
Keap offers a solid value for its price, providing essential CRM and marketing automation features that are ideal for small businesses. Ontraport, on the other hand, offers a slightly higher value with its comprehensive suite of tools that cater to a broader range of business needs. If you're looking for a more extensive feature set, Ontraport might be the better choice.
Ease of Use
Keap is known for its user-friendly interface, making it easy for small business owners to navigate and utilize its features. Ontraport also offers a straightforward interface but with a slightly steeper learning curve due to its extensive functionalities. If ease of use is your priority, Keap might be more suitable.
Functionality
Both Keap and Ontraport offer robust functionality, but Ontraport takes the lead with its advanced automation and e-commerce capabilities. Keap provides essential CRM and marketing tools, while Ontraport offers a more comprehensive solution for businesses looking to automate various aspects of their operations. If you need advanced functionality, Ontraport is the way to go.
Scalability
Keap is designed to grow with small businesses, offering scalable solutions that can adapt to increasing demands. Ontraport also provides scalable options, but its extensive feature set makes it more suitable for businesses with complex needs. If scalability is a key concern, Ontraport might be the better option.
Integrations
Keap offers a range of integrations with popular tools, making it easy to connect with other platforms. Ontraport also provides numerous integrations, but its API capabilities allow for more customization and flexibility. If you require extensive integration options, Ontraport is the better choice.
Customer Support
Keap is praised for its excellent customer support, offering various resources and assistance to help users get the most out of the platform. Ontraport also provides solid support, but some users have reported longer response times. If customer support is crucial, Keap might be the better option.
Security
Both Keap and Ontraport prioritize security, offering robust measures to protect user data. Ontraport slightly edges out with its advanced security features, providing an extra layer of protection for businesses handling sensitive information. If security is a top priority, Ontraport is the better choice.
Overall Rating
Overall, both Keap and Ontraport are excellent choices for businesses looking to streamline their operations. Keap is ideal for small businesses seeking an easy-to-use CRM and marketing automation tool, while Ontraport offers a more comprehensive solution for businesses with complex needs. If you're looking for a well-rounded tool, Ontraport might be the better option.
Keap vs Ontraport: A Detailed Breakdown of Key Features
Automation
Keap offers robust automation features that help small businesses streamline their operations by automating repetitive tasks. Ontraport, however, takes automation to the next level with its advanced capabilities, allowing for more complex workflows and processes. If you're looking for powerful automation tools, Ontraport is the better choice.
CRM
Keap provides a solid CRM solution that helps businesses manage customer relationships effectively. Ontraport also offers a comprehensive CRM, but with additional features that cater to more complex business needs. If you require a more advanced CRM, Ontraport might be the better option.
Email Marketing
Keap's email marketing features are designed to help businesses create and manage effective campaigns. Ontraport offers similar capabilities but with more advanced options for segmentation and personalization. If email marketing is a key focus, Ontraport is the better choice.
E-commerce
Keap offers basic e-commerce features that are suitable for small businesses. Ontraport, on the other hand, provides a more comprehensive e-commerce solution with advanced features like order management and payment processing. If e-commerce is a priority, Ontraport is the better option.
Reporting
Keap provides essential reporting tools that help businesses track their performance. Ontraport offers more advanced reporting capabilities, allowing for deeper insights and analysis. If detailed reporting is important, Ontraport is the better choice.
Landing Pages
Keap offers basic landing page creation tools that are easy to use. Ontraport provides more advanced options for designing and optimizing landing pages. If landing pages are a key component of your strategy, Ontraport is the better option.
Pricing Comparison of Keap and Ontraport
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Ontraport. This comparison will highlight the best option for managing your business operations.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Ontraport Pricing Plans
- Web forms and pages to capture leads effectively.
- Scalable platform designed for business growth.
- Drag-and-drop marketing automation for ease of use.
- Unlimited email sending to reach a wider audience.
- Add payments and memberships for monetization.
- Website personalization to enhance user experience.
- 2-way SMS marketing for interactive communication.
- Lead scoring to prioritize potential customers.
- Marketing tracking and testing for performance insights.
- Partner programs to expand business reach.
- User roles and permission management for security.
- Custom contact and email limits for flexibility.
- Enterprise-grade security for data protection.
- Private infrastructure available for dedicated resources.
- 1-on-1 email deliverability consulting for optimal reach.
- Quarterly account reviews for continuous improvement.
Our Rating Methodology
We thoroughly evaluate each business automation tool, focusing on key aspects like functionality, scalability, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.
Keap or Ontraport: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- User-friendly CRM solution
If you are a beginner or small business owner looking for an easy-to-use CRM solution, Keap is the ideal choice. Its user-friendly interface and comprehensive CRM features make it perfect for managing customer relationships effectively.
- Excellent customer support
If you value excellent customer support and need assistance in getting the most out of your CRM and marketing automation tools, Keap is the better option. Its outstanding support resources ensure you receive the help you need.
Choose Ontraport If You Need ...
- Advanced automation capabilities
If you require advanced automation capabilities to streamline complex workflows and enhance productivity, Ontraport is the better choice. Its powerful automation tools allow for more efficient business operations.
- Comprehensive e-commerce solution
If you need a comprehensive e-commerce solution with advanced features like order management and payment processing, Ontraport is the ideal choice. Its robust e-commerce platform caters to businesses with extensive e-commerce needs.
Frequently Asked Questions
Which tool is better for small businesses, Keap or Ontraport?
How do Keap and Ontraport compare in terms of automation features?
Which tool offers better customer support, Keap or Ontraport?
Are there any significant differences in the e-commerce capabilities of Keap and Ontraport?
Which tool is more cost-effective, Keap or Ontraport?
How do Keap and Ontraport compare in terms of integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
