Keap vs GetResponse (2024 Comparison)
Keap is a powerful CRM and sales automation tool designed for small businesses. With comprehensive CRM features and effective sales automation, it helps streamline operations and boost sales.
- Comprehensive CRM features
- Effective sales automation
- User-friendly interface
- Limited webinar capabilities
- Basic landing page options
Free plan?
NoStarting price
$249 per month
GetResponse is a versatile email marketing and automation platform. With advanced email marketing, robust landing page builder, and webinar hosting, it enhances digital marketing efforts.
- Advanced email marketing
- Robust landing page builder
- Webinar hosting
- Basic CRM features
- Limited sales automation
Free plan?
YesStarting price
$15.6 per monthWhat is Keap?
Keap is a comprehensive CRM and marketing automation tool designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively, allowing you to focus on what truly matters - growing your business.
What is GetResponse?
GetResponse is a versatile email marketing and automation platform that caters to businesses of all sizes. It provides tools for creating email campaigns, landing pages, and webinars, helping businesses engage with their audience effectively. With its intuitive interface and robust features, GetResponse simplifies the process of reaching out to customers, automating marketing tasks, and analyzing campaign performance, making it an essential tool for marketers looking to enhance their digital presence.
Pros and Cons of Keap vs GetResponse
Pros & Cons of Keap
- Keap offers a wide range of CRM features, including contact management, lead tracking, and sales pipeline management. These tools help businesses manage customer relationships effectively and streamline their sales processes.
- Keap's sales automation features allow businesses to automate repetitive tasks, such as follow-ups and lead nurturing, saving time and improving efficiency. This makes it easier to focus on closing deals and growing sales.
- Keap's interface is designed to be intuitive and easy to navigate, making it accessible for users of all skill levels. This ensures a smooth user experience and reduces the learning curve for new users.
- Keap does not offer built-in webinar capabilities, which can be a drawback for businesses that rely on webinars for marketing and engagement. Users may need to integrate with third-party tools to host webinars.
- While Keap offers landing page capabilities, they are not as advanced as those provided by other platforms. This may limit customization options and impact the effectiveness of landing pages.
Pros & Cons of GetResponse
- GetResponse offers a comprehensive email marketing platform with features like A/B testing, autoresponders, and segmentation. These tools help businesses create targeted and effective email campaigns.
- GetResponse provides a powerful landing page builder with a variety of templates and customization options. This allows businesses to create high-converting landing pages that drive results.
- GetResponse includes a built-in webinar feature, making it easy for businesses to host and manage webinars. This is a valuable tool for engaging with audiences and generating leads.
- GetResponse offers basic CRM functionalities, but they are not as comprehensive as those provided by dedicated CRM platforms. This may limit its effectiveness for businesses with complex CRM needs.
- While GetResponse offers some automation features, they are primarily focused on marketing. Businesses looking for extensive sales automation capabilities may find GetResponse lacking in this area.
Keap vs GetResponse: At A Glance
Value to Price
Keap offers a robust set of features for small businesses, providing excellent value for its price. It includes CRM, email marketing, and sales automation, making it a comprehensive solution. GetResponse, on the other hand, offers a wider range of marketing tools, including webinars and landing pages, which can be more appealing for businesses focused on digital marketing. If you're looking for a tool with extensive marketing capabilities, GetResponse might be the better choice.
Ease of Use
Keap's interface is user-friendly, but it may require some time to fully explore its features. GetResponse, however, is known for its intuitive design, making it easier for users to navigate and set up campaigns quickly. If ease of use is a priority, GetResponse is likely to be more suitable for you.
Functionality
Both Keap and GetResponse offer a wide range of functionalities. Keap excels in CRM and sales automation, while GetResponse shines in email marketing and automation. If your primary focus is on CRM and sales processes, Keap is the better option. However, for comprehensive marketing automation, GetResponse takes the lead.
Scalability
Keap is designed to grow with small businesses, offering scalable solutions as your business expands. GetResponse also provides scalable options, particularly for marketing campaigns. If you're planning to scale your marketing efforts significantly, GetResponse might be the more suitable choice.
Integrations
Keap offers a decent range of integrations with popular tools, but GetResponse provides a more extensive library of integrations, making it easier to connect with various platforms. If seamless integration with other tools is crucial for your business, GetResponse is the better option.
Customer Support
Keap is known for its responsive customer support, offering assistance through various channels. GetResponse also provides reliable support, but Keap's personalized approach gives it a slight edge. If customer support is a top priority, Keap might be the better choice.
Security
Both Keap and GetResponse prioritize security, ensuring that your data is protected. They offer robust security measures, making them reliable choices for businesses concerned about data protection. In terms of security, both tools are equally strong.
Overall Rating
Keap and GetResponse are both excellent tools, each with its strengths. Keap is ideal for businesses focused on CRM and sales automation, while GetResponse excels in marketing automation. Your choice should depend on your specific business needs and priorities.
Keap vs GetResponse: A Detailed Breakdown of Key Features
Email Marketing
Keap offers a solid email marketing platform with automation capabilities, allowing you to create personalized campaigns. However, GetResponse takes it a step further with advanced features like A/B testing and autoresponders, making it a more powerful tool for email marketing. If email marketing is a significant part of your strategy, GetResponse is the better choice.
CRM
Keap excels in CRM functionalities, providing tools for contact management, lead tracking, and sales pipeline management. GetResponse offers basic CRM features, but it doesn't match the depth of Keap's CRM capabilities. If CRM is a priority, Keap is the clear winner.
Sales Automation
Keap's sales automation features are designed to streamline your sales processes, from lead capture to follow-up. GetResponse offers some automation features, but they are more focused on marketing. If sales automation is crucial for your business, Keap is the better option.
Landing Pages
GetResponse provides a robust landing page builder with a variety of templates and customization options. Keap offers landing page capabilities, but they are not as extensive as GetResponse's. If creating high-converting landing pages is important, GetResponse is the better choice.
Webinars
GetResponse stands out with its webinar feature, allowing you to host and manage webinars seamlessly. Keap does not offer webinar capabilities, making GetResponse the go-to option if webinars are part of your marketing strategy.
Analytics
Both Keap and GetResponse offer analytics tools to track campaign performance. GetResponse provides more detailed insights and reporting options, making it a better choice for data-driven marketers. If analytics are a priority, GetResponse is the superior option.
Pricing Comparison of Keap and GetResponse
We’ve compiled the pricing tables and highlighted the key features of both Keap and GetResponse to aid in your decision-making process. Let’s explore what each platform has to offer.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
GetResponse Pricing Plans
- Autoresponders to automate your email campaigns.
- Websites & landing pages to enhance online presence.
- Email & landing page templates for professional designs.
- Signup forms & popups to grow your subscriber list.
- Newsletter revenue statistics to track performance.
- Web push notifications to re-engage visitors.
- Predictive email delivery for optimal timing.
- Advanced segmentation for targeted marketing.
- Quick transactional emails for efficient communication.
- Unlimited web push notifications for constant engagement.
- Promo codes to incentivize purchases.
- Product recommendations to increase conversions.
- Dedicated IP address for secure email sending.
- Single sign-on for streamlined access.
- SMS marketing for direct customer communication.
- Mobile push notifications for real-time updates.
Our Rating Methodology
We thoroughly test each marketing automation tool, evaluating key features like CRM, email marketing, and sales automation. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Keap or GetResponse: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution with robust sales automation features, Keap is the ideal choice. Its CRM capabilities help manage customer relationships effectively, making it a valuable tool for businesses focused on sales growth.
- Effective sales automation
If your business requires effective sales automation to streamline processes and improve efficiency, Keap is the better option. Its automation features save time and enhance productivity, allowing you to focus on closing deals and growing sales.
Choose GetResponse If You Need ...
- Advanced email marketing
If your business relies heavily on email marketing and requires advanced features like A/B testing and autoresponders, GetResponse is the superior choice. Its email marketing capabilities help create targeted and effective campaigns, driving better results.
- Robust landing page builder
If creating high-converting landing pages is a priority for your business, GetResponse is the better option. Its robust landing page builder offers a variety of templates and customization options, helping you create impactful landing pages that drive conversions.
Frequently Asked Questions
Which tool is better for CRM functionalities?
Which tool offers better email marketing capabilities?
Which tool is more user-friendly?
Which tool is better for sales automation?
Which tool offers better landing page capabilities?
Which tool is better for hosting webinars?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
