Keap vs Constant Contact (2024 Comparison)
Keap offers a comprehensive CRM and marketing automation platform, ideal for small businesses looking to streamline operations. Its robust features and scalability make it a strong choice for growing businesses.
- Comprehensive CRM and marketing automation
- Scalable for growing businesses
- Robust contact management features
- Steeper learning curve
- Higher cost for advanced features
Free plan?
NoStarting price
$249 per month
Constant Contact excels in email marketing with its user-friendly interface and wide range of templates. It's a great choice for businesses focused on enhancing their email campaigns.
- User-friendly email marketing
- Wide range of templates
- Strong customer support
- Limited sales automation
- Focuses primarily on email marketing
Free plan?
YesStarting price
$12 per monthWhat is Keap?
Keap is a comprehensive CRM and marketing automation platform designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively. This tool is particularly beneficial for entrepreneurs and small business owners who need an all-in-one solution to manage their business processes efficiently.
What is Constant Contact?
Constant Contact is a powerful email marketing tool that helps businesses connect with their audience through effective email campaigns. It offers a user-friendly interface, customizable templates, and robust analytics to track campaign performance. Constant Contact is ideal for businesses looking to enhance their email marketing efforts and engage with their customers more effectively. Whether you're a small business owner or a marketing professional, this tool provides the necessary features to create impactful email campaigns and drive customer engagement.
Pros and Cons of Keap vs Constant Contact
Pros & Cons of Keap
- Keap offers a wide range of CRM and marketing automation features, making it an all-in-one solution for small businesses. This comprehensive approach helps streamline operations and improve efficiency.
- Keap is designed to grow with your business, offering scalable solutions that can adapt to increasing demands. This makes it a great choice for businesses planning to expand.
- Keap excels in contact management, providing tools to organize and track customer interactions effectively. This is particularly beneficial for businesses looking to maintain strong customer relationships.
- Keap's extensive features can result in a steeper learning curve, especially for users new to CRM and marketing automation tools. This may require additional time and resources for training.
- While Keap offers a comprehensive set of features, the cost can be higher for advanced functionalities. This may be a consideration for businesses with limited budgets.
Pros & Cons of Constant Contact
- Constant Contact offers a user-friendly interface, making it easy to create and manage email campaigns. This is ideal for businesses looking to enhance their email marketing efforts.
- Constant Contact provides a wide range of customizable templates, allowing users to create visually appealing email campaigns. This is particularly beneficial for businesses focused on branding.
- Constant Contact offers strong customer support, ensuring users can get help when needed. This is particularly useful for businesses looking to maximize their email marketing efforts.
- Constant Contact focuses primarily on email marketing, offering limited sales automation features. This may be a consideration for businesses looking for a more comprehensive solution.
- While Constant Contact excels in email marketing, its focus on this area may limit its appeal for businesses looking for a broader range of features.
Keap vs Constant Contact: At A Glance
Value to Price
Keap offers a robust set of features for its price, making it a great value for small businesses looking to streamline their operations. Its comprehensive CRM and marketing automation tools provide excellent value for money. Constant Contact, while slightly more affordable, focuses primarily on email marketing, offering good value for businesses prioritizing email campaigns. If you're looking for a more comprehensive solution, Keap might be the better choice.
Ease of Use
Constant Contact shines in ease of use with its intuitive interface and user-friendly design, making it accessible for users with varying levels of technical expertise. Keap, while also user-friendly, has a steeper learning curve due to its extensive features. If you prioritize ease of use, Constant Contact is likely the better option.
Functionality
Keap excels in functionality, offering a wide range of features including CRM, sales automation, and marketing tools. This makes it a versatile choice for businesses looking to manage multiple aspects of their operations. Constant Contact, while focused on email marketing, provides essential tools for creating effective campaigns. If you need a multifunctional tool, Keap is the better option.
Scalability
Keap is designed to grow with your business, offering scalable solutions that can adapt to increasing demands. Its comprehensive features make it suitable for businesses planning to expand. Constant Contact, while scalable, is more focused on email marketing, making it ideal for businesses with a primary focus on email campaigns. If scalability across various business functions is important, Keap is the better choice.
Integrations
Both Keap and Constant Contact offer a range of integrations with popular third-party applications. Keap provides seamless integration with various business tools, enhancing its functionality. Constant Contact also offers integrations, particularly with e-commerce platforms, making it a strong choice for businesses focused on email marketing. If you need extensive integrations, Keap might be the better option.
Customer Support
Keap offers reliable customer support with various resources, including live chat and phone support, ensuring users can get help when needed. Constant Contact also provides strong customer support, with a focus on helping users maximize their email marketing efforts. If customer support is a priority, both tools offer solid options, but Keap's broader support resources might give it an edge.
Security
Keap prioritizes security with robust measures to protect user data, making it a reliable choice for businesses handling sensitive information. Constant Contact also implements strong security protocols, particularly for email marketing campaigns. If security is a top concern, both tools offer reliable options, but Keap's comprehensive approach might be more reassuring.
Overall Rating
Keap receives a higher overall rating due to its comprehensive features and versatility, making it a strong choice for businesses looking for an all-in-one solution. Constant Contact, while slightly lower in overall rating, excels in email marketing, making it ideal for businesses focused on this area. If you're looking for a versatile tool, Keap is the better option.
Keap vs Constant Contact: A Detailed Breakdown of Key Features
Contact Management
Keap excels in contact management with its robust CRM features, allowing you to organize and track customer interactions effectively. This is particularly beneficial for businesses looking to maintain strong customer relationships. Constant Contact, while offering contact management, focuses more on email marketing, making it less comprehensive in this area. If contact management is a priority, Keap is the better choice.
Email Marketing
Constant Contact is a leader in email marketing, offering a wide range of customizable templates and tools to create effective campaigns. Its user-friendly interface makes it easy to design and send emails. Keap also offers email marketing features, but its focus is broader, encompassing CRM and sales automation. If email marketing is your primary focus, Constant Contact is the better option.
Sales Automation
Keap stands out in sales automation, providing tools to automate repetitive tasks and streamline sales processes. This is ideal for businesses looking to enhance their sales efficiency. Constant Contact, while offering some automation features, is more focused on email marketing. If sales automation is crucial for your business, Keap is the better choice.
Reporting and Analytics
Both Keap and Constant Contact offer reporting and analytics features to track performance and make data-driven decisions. Keap provides comprehensive analytics across various business functions, while Constant Contact focuses on email campaign performance. If you need detailed analytics across multiple areas, Keap is the better option.
Customizable Templates
Constant Contact offers a wide range of customizable templates, making it easy to create visually appealing email campaigns. Keap also provides templates, but its focus is broader, offering templates for various business functions. If customizable templates for email marketing are a priority, Constant Contact is the better choice.
Mobile Access
Keap offers mobile access, allowing you to manage your business on the go. This is particularly useful for busy entrepreneurs who need to stay connected. Constant Contact also provides mobile access, focusing on email marketing. If mobile access for comprehensive business management is important, Keap is the better option.
Pricing Comparison of Keap and Constant Contact
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Constant Contact. This comparison will highlight the best option for managing your business processes and email marketing efforts.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
Our Rating Methodology
We thoroughly test each CRM and marketing automation tool, evaluating key features like functionality, scalability, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Keap or Constant Contact: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- Comprehensive business management
If you are a business owner looking for a comprehensive solution to manage your CRM, sales, and marketing processes, Keap is the ideal choice. Its robust features and scalability make it suitable for growing businesses.
- Advanced sales automation
If you need advanced sales automation features to streamline your sales processes and improve efficiency, Keap is the better option. Its tools help automate repetitive tasks and enhance sales performance.
Choose Constant Contact If You Need ...
- Focused email marketing
If you are primarily focused on enhancing your email marketing efforts, Constant Contact is the ideal choice. Its user-friendly interface and wide range of templates make it easy to create effective email campaigns.
- User-friendly interface
If you prioritize ease of use and need a tool with an intuitive interface, Constant Contact is the better option. Its design makes it accessible for users with varying levels of technical expertise.
Frequently Asked Questions
Which tool is better for small businesses?
What are the main differences between Keap and Constant Contact?
Which tool offers better customer support?
Is Keap more expensive than Constant Contact?
Which tool is easier to use?
Can I integrate other tools with Keap and Constant Contact?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
