Keap vs Close (2024 Comparison)
Keap offers a comprehensive CRM and marketing automation platform designed for small businesses. With features like contact management and sales automation, Keap helps you streamline operations and grow your business effectively.
- Comprehensive CRM features
- Effective marketing automation
- User-friendly interface
- Limited sales-specific tools
- Higher learning curve
- Fewer integrations
Free plan?
NoStarting price
$249 per month
Close provides powerful CRM software tailored for sales teams, offering tools to manage leads and track sales activities. With advanced sales tools and seamless integrations, Close enhances sales productivity and efficiency.
- Advanced sales tools
- Seamless integrations
- User-friendly for sales teams
- Less marketing focus
- Higher cost
- Limited CRM features
Free plan?
YesStarting price
$49 per month per userWhat is Keap?
Keap is a comprehensive CRM and marketing automation platform designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively, allowing you to focus on what truly matters—growing your business.
What is Close?
Close is a powerful CRM software tailored for sales teams, providing tools to manage leads, track sales activities, and close deals efficiently. It offers features like email tracking, calling, and reporting, enabling sales teams to streamline their workflows and improve productivity. With Close, you can easily manage your sales pipeline, collaborate with team members, and gain valuable insights into your sales performance, helping you achieve your sales goals more effectively.
Pros and Cons of Keap vs Close
Pros & Cons of Keap
- Keap offers a wide range of CRM features that help small businesses manage customer relationships effectively. From contact management to sales automation, Keap provides the tools you need to streamline your operations.
- Keap's marketing automation features allow you to create and send targeted campaigns, helping you nurture leads and grow your business. With Keap, you can automate repetitive tasks and focus on what matters most.
- Keap is designed with small business owners in mind, offering an intuitive interface that simplifies CRM and marketing tasks. Whether you're a beginner or an experienced user, Keap makes it easy to manage your business.
- While Keap offers a range of CRM features, it lacks some of the advanced sales tools that sales teams may require. If your focus is on sales, you may find Keap's offerings limited.
- Keap's comprehensive features can result in a higher learning curve for new users. It may take some time to fully understand and utilize all the tools available, especially for those new to CRM software.
- Keap offers a variety of integrations, but it may not have as many options as some other CRM platforms. If you rely heavily on integrations with other tools, you may find Keap's offerings limited.
Pros & Cons of Close
- Close provides a range of advanced sales tools that help sales teams manage leads, track sales activities, and close deals efficiently. With features like email tracking and calling, Close enhances sales productivity.
- Close offers seamless integrations with popular sales tools, making it easy to streamline your sales processes. Whether you're using email marketing or CRM software, Close integrates smoothly with your existing tools.
- Close is designed with sales teams in mind, offering a user-friendly interface that simplifies sales processes. Whether you're a sales manager or a team member, Close makes it easy to manage your sales pipeline.
- While Close excels in sales tools, it may lack some of the marketing features that businesses require. If your focus is on marketing automation, you may find Close's offerings limited.
- Close's advanced sales tools come at a higher cost, which may be a consideration for small businesses with limited budgets. If cost is a concern, you may need to evaluate whether Close's features justify the expense.
- Close focuses primarily on sales tools, which may result in limited CRM features compared to other platforms. If your focus is on comprehensive CRM functionality, you may find Close's offerings limited.
Keap vs Close: At A Glance
Value to Price
Keap offers a robust set of features at a competitive price, making it a great choice for small businesses looking for an all-in-one solution. Close, on the other hand, provides excellent value for sales teams with its advanced sales tools and integrations. If you're focused on maximizing value for your sales team, Close might be the better option.
Ease of Use
Keap is designed with small business owners in mind, offering an intuitive interface that simplifies CRM and marketing tasks. Close excels in ease of use for sales teams, with a user-friendly interface that streamlines sales processes. If ease of use is a priority for your sales team, Close is likely the better choice.
Functionality
Keap provides a wide range of CRM and marketing automation features, making it a versatile tool for small businesses. Close focuses on sales functionality, offering features like email tracking and calling that enhance sales productivity. If your primary need is sales functionality, Close is the superior option.
Scalability
Keap is well-suited for small to medium-sized businesses, offering scalability as your business grows. Close is designed to scale with sales teams, providing tools that support growing sales operations. If scalability for a sales team is your focus, Close is the better fit.
Integrations
Keap offers a variety of integrations with popular business tools, enhancing its functionality. Close provides seamless integrations with sales tools, making it ideal for sales teams looking to streamline their workflows. If integrations with sales tools are crucial, Close is the better choice.
Customer Support
Keap is known for its responsive customer support, providing assistance to small business owners. Close also offers excellent customer support, with a focus on helping sales teams succeed. If customer support for sales teams is a priority, Close is the better option.
Security
Keap ensures data security with robust measures, making it a reliable choice for small businesses. Close also prioritizes security, providing secure solutions for sales teams. If security for sales data is a concern, Close is the better choice.
Overall Rating
Keap is a strong contender for small businesses seeking a comprehensive CRM and marketing solution. Close stands out for sales teams, offering advanced sales tools and integrations. If your focus is on sales, Close is the better overall choice.
Keap vs Close: A Detailed Breakdown of Key Features
Contact Management
Keap offers a robust contact management system that allows you to organize and track customer interactions effectively. Close takes it a step further with advanced contact management features tailored for sales teams, making it easier to manage leads and close deals. If your focus is on sales contact management, Close is the better choice.
Email Marketing
Keap provides powerful email marketing tools that help you create and send targeted campaigns. Close also offers email marketing features, with a focus on sales communication and tracking. If your primary need is sales-focused email marketing, Close is the superior option.
Sales Automation
Keap automates repetitive sales tasks, allowing you to focus on building relationships. Close excels in sales automation, providing tools that streamline sales processes and improve efficiency. If sales automation is a priority, Close is the better choice.
Reporting
Keap offers comprehensive reporting features that provide insights into your business performance. Close provides advanced reporting tools that help sales teams track their progress and make data-driven decisions. If reporting for sales teams is crucial, Close is the better option.
Lead Scoring
Keap's lead scoring feature helps you prioritize leads based on their engagement and potential. Close offers advanced lead scoring tools that enhance sales productivity and focus. If lead scoring for sales is a priority, Close is the better choice.
Pipeline Management
Keap provides pipeline management tools that help you track and manage your sales opportunities. Close offers advanced pipeline management features that streamline sales processes and improve efficiency. If pipeline management for sales teams is crucial, Close is the better option.
Pricing Comparison of Keap and Close
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Close. This comparison will highlight the best option for managing your customer relationships and sales processes.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Close Pricing Plans
- Built-in calling, texting, and email solutions for seamless communication.
- Centralized inbox view to prioritize tasks effectively.
- Pipeline reporting to monitor and manage deal funnels.
- Data import and export for easy data management.
- Create multiple pipeline views for better deal tracking.
- Launch custom activities to track unique sales steps.
- Store call recordings for up to 30 days.
- Enhanced collaboration tools for team efficiency.
- Predictive dialer for faster lead calling.
- Enhanced customization with custom objects and reports.
- Manage visibility settings to keep teams focused.
- Advanced collaboration tools for large teams.
Our Rating Methodology
We thoroughly evaluate each CRM software, focusing on key factors like functionality, ease of use, and integrations. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.
Keap or Close: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- Comprehensive CRM solution
If you are a small business owner looking for a comprehensive CRM and marketing automation solution, Keap is the ideal choice. With its wide range of features, Keap helps you manage customer relationships and grow your business effectively.
- Effective marketing automation
If your focus is on marketing automation and nurturing leads, Keap is the better option. With its powerful marketing tools, Keap helps you create and send targeted campaigns, allowing you to engage with your audience effectively.
Choose Close If You Need ...
- Advanced sales tools
If you are a sales team looking for advanced sales tools and seamless integrations, Close is the superior choice. With its powerful sales features, Close helps you manage leads and track sales activities efficiently.
- User-friendly for sales teams
If ease of use for sales teams is a priority, Close is the better option. With its user-friendly interface, Close simplifies sales processes and enhances productivity, making it easy for sales teams to manage their pipeline.
Frequently Asked Questions
What are the key differences between Keap and Close?
Which tool is better for sales teams, Keap or Close?
How do Keap and Close compare in terms of ease of use?
What are the pricing plans for Keap and Close?
Which tool offers better customer support, Keap or Close?
How do Keap and Close compare in terms of integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
