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Keap vs Capsule CRM (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Keap

Keap offers a comprehensive CRM and marketing automation platform designed for small businesses. With advanced sales automation and strong customer support, it's an all-in-one solution for managing business processes efficiently.

  • Comprehensive feature set for small businesses
  • Strong customer support
  • Advanced sales automation capabilities
  • Steep learning curve for new users
  • Higher cost compared to some competitors

Free plan?

No

Starting price

$249 per month
Good Value For Price
4.1

0

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Capsule CRM

Capsule CRM provides a user-friendly interface and wide range of integrations, making it an affordable and versatile choice for small to medium-sized businesses looking for a straightforward CRM solution.

  • User-friendly interface
  • Wide range of integrations
  • Affordable pricing
  • Limited advanced features
  • Basic email marketing capabilities

Free plan?

Yes

Starting price

$18 per month per user

What is Keap?

Keap is a comprehensive CRM and marketing automation platform designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively. This tool is particularly beneficial for entrepreneurs and small business owners who need an all-in-one solution to manage their business processes efficiently.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management tool that helps businesses manage their contacts, sales, and tasks efficiently. It offers a clean and intuitive interface, making it easy for users to track customer interactions and sales opportunities. Capsule CRM is ideal for small to medium-sized businesses looking for a straightforward CRM solution that integrates well with other tools. It helps users stay organized, improve customer relationships, and ultimately drive business growth.

Pros and Cons of Keap vs Capsule CRM

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Pros & Cons of Keap

Comprehensive feature set
  • Keap offers a wide range of features that cater to small businesses, including marketing automation, sales pipeline management, and contact management. This makes it an all-in-one solution for managing business processes efficiently.
Strong customer support
  • Keap provides excellent customer support with various resources and a responsive support team. This ensures that users can get the help they need when they encounter issues or have questions.
Advanced sales automation
  • Keap's sales automation capabilities help streamline sales processes, from lead capture to conversion. This allows businesses to focus on closing deals and growing their sales.
Steep learning curve
  • Keap's extensive features can be overwhelming for new users, requiring time and effort to learn and master. This may be a drawback for businesses looking for a quick and easy solution.
Higher cost
  • Keap's pricing may be higher compared to some competitors, which could be a concern for small businesses with limited budgets. However, the comprehensive features may justify the cost for some users.
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Pros & Cons of Capsule CRM

User-friendly interface
  • Capsule CRM offers a clean and intuitive interface that requires minimal training, making it easy for users to navigate and manage their CRM tasks efficiently.
Wide range of integrations
  • Capsule CRM integrates well with popular tools, allowing users to connect their existing software and streamline their workflows. This makes it a versatile choice for businesses with diverse software needs.
Affordable pricing
  • Capsule CRM offers competitive pricing, making it an attractive option for small to medium-sized businesses looking for a cost-effective CRM solution.
Limited advanced features
  • Capsule CRM may lack some of the advanced features found in other CRM tools, which could be a drawback for businesses looking for a more comprehensive solution.
Basic email marketing
  • Capsule CRM's email marketing capabilities are basic, which may not be sufficient for businesses looking to run complex email campaigns. Additional integrations may be required for more advanced functionality.

Keap vs Capsule CRM: At A Glance

Decision FactorKeapCapsule CRM
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.4
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.1
Excellent4.3
Customer Support
Excellent4.3
Good4.0
Security
Good4.2
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

Keap offers a robust set of features for its price, making it a great value for small businesses looking to automate their marketing and sales processes. Capsule CRM, while slightly less expensive, offers fewer features, which may not be as beneficial for businesses looking for a comprehensive solution. If you need a tool that offers more features for the price, Keap is the better choice.

Ease of Use

Capsule CRM shines in its ease of use with a clean and intuitive interface that requires minimal training. Keap, while user-friendly, has a steeper learning curve due to its extensive features. If you prioritize ease of use and want a tool that your team can quickly adapt to, Capsule CRM is the better option.

Functionality

Keap excels in functionality, offering a wide range of features including marketing automation, sales pipeline management, and contact management. Capsule CRM, while functional, focuses more on basic CRM features. If you need a tool with advanced functionality, Keap is the better choice.

Scalability

Keap is designed to grow with your business, offering scalable solutions that can handle increasing customer data and sales processes. Capsule CRM is also scalable but may require additional integrations as your business grows. If scalability is a priority, Keap is the better option.

Integrations

Capsule CRM offers a wide range of integrations with popular tools, making it easy to connect with your existing software. Keap also offers integrations but may require more setup. If seamless integrations are important to you, Capsule CRM is the better choice.

Customer Support

Keap provides excellent customer support with various resources and a responsive support team. Capsule CRM offers good support but may not be as comprehensive. If you value strong customer support, Keap is the better option.

Security

Both Keap and Capsule CRM offer robust security features to protect your data. However, Keap provides additional security measures, making it a slightly better choice for businesses with high-security needs.

Overall Rating

Keap scores higher overall due to its comprehensive features and strong customer support. Capsule CRM is a solid choice for those prioritizing ease of use and integrations. If you need an all-in-one solution, Keap is the better option.

Keap vs Capsule CRM: A Detailed Breakdown of Key Features

FeaturesKeapCapsule CRM
Contact Management
Excellent4.5
Excellent4.3
Email Marketing
Excellent4.4
Good4.0
Sales Automation
Excellent4.3
Good4.1
Task Management
Good4.2
Excellent4.4
Reporting and Analytics
Excellent4.3
Good4.2
Mobile Access
Good4.1
Excellent4.3

Contact Management

Keap offers a robust contact management system that allows you to store and organize customer information efficiently. It provides advanced features like tagging and segmentation, which help in targeting specific customer groups. Capsule CRM also offers a solid contact management system, but it is more straightforward and may lack some of the advanced features found in Keap. If you need a more comprehensive contact management solution, Keap is the better choice.

Email Marketing

Keap excels in email marketing with its automation features, allowing you to create personalized email campaigns and track their performance. Capsule CRM offers basic email marketing capabilities, which may not be sufficient for businesses looking to run complex campaigns. If email marketing is a priority, Keap is the better option.

Sales Automation

Keap provides powerful sales automation tools that help streamline your sales processes, from lead capture to conversion. Capsule CRM offers basic sales automation features, which may require additional integrations for more advanced functionality. If you need a tool with strong sales automation capabilities, Keap is the better choice.

Task Management

Capsule CRM offers an intuitive task management system that helps you stay organized and on top of your tasks. Keap also provides task management features, but they may not be as user-friendly as Capsule CRM's. If task management is a priority, Capsule CRM is the better option.

Reporting and Analytics

Keap offers comprehensive reporting and analytics features that provide valuable insights into your business performance. Capsule CRM also provides reporting capabilities, but they may not be as detailed as Keap's. If you need in-depth reporting and analytics, Keap is the better choice.

Mobile Access

Capsule CRM offers excellent mobile access, allowing you to manage your CRM on the go. Keap also provides mobile access, but it may not be as seamless as Capsule CRM's. If mobile access is important to you, Capsule CRM is the better option.

Pricing Comparison of Keap and Capsule CRM

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Capsule CRM. This comparison will highlight the best option for managing your customer relationships.

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Keap Pricing Plans

Keap Plan
For Small Businesses
$249

per month

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Keap Plan includes:
  • Manage all client activity, data, and communications in one place.
  • Create and connect multiple landing pages for better lead conversion.
  • Send broadcast and 1:1 emails with modern templates.
  • Track and manage leads as they move through the sales funnel.
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Capsule CRM Pricing Plans

Free
For Small Teams
$0
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Free plan includes:
  • Basic CRM functionalities to manage contacts efficiently.
  • No cost involved, ideal for startups or freelancers.
  • Simple and straightforward CRM solution.
  • Easy transition from spreadsheets to CRM.
Starter
For Small Businesses
$18

per month per user

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Starter plan includes:
  • Email templates to streamline communication.
  • AI-powered email assistant for high-converting emails.
  • Shared mailbox for team collaboration.
  • Premium integrations with tools like Xero and Zendesk.
Growth
For Growing Businesses
$36

per month per user

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Includes Starter, plus:
  • Workflow automations for efficient sales processes.
  • Advanced sales reporting for better insights.
  • Multiple sales pipelines for diverse projects.
  • Project management with kanban-style boards.
Advanced
For Large Enterprises
$54

per month per user

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Includes Growth, plus:
  • Multiple project boards for complex project management.
  • Contact enrichment for detailed contact profiles.
  • Custom fields and tags for tailored CRM experience.
  • Enhanced targeting with up-to-date contact information.
Ultimate
For Enterprises
$72

per month per user

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Includes Advanced, plus:
  • Dedicated account manager for personalized support.
  • Custom training for team onboarding.
  • Ongoing priority support for immediate assistance.
  • Manage pipelines and projects at scale.

Our Rating Methodology

We thoroughly test each CRM tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Keap or Capsule CRM: Which One Matches Your Business Needs?

Choose Keap If You Need ...

  • Comprehensive CRM solution

    If you need a comprehensive CRM solution with advanced features like marketing automation and sales pipeline management, Keap is the better choice. It offers a wide range of tools to help you manage your business processes efficiently.

  • Strong customer support

    If you value strong customer support and need a responsive support team to assist you with any issues, Keap is the better option. It provides excellent support resources to ensure you get the help you need.

Choose Capsule CRM If You Need ...

  • User-friendly interface

    If you prioritize ease of use and want a CRM tool with a clean and intuitive interface, Capsule CRM is the better choice. It requires minimal training and is easy for users to navigate.

  • Wide range of integrations

    If you need a CRM tool that integrates well with your existing software and offers a wide range of integrations, Capsule CRM is the better option. It allows you to connect with popular tools and streamline your workflows.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.