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Keap vs Act! (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Keap

Keap offers a comprehensive CRM solution with advanced automation capabilities and a user-friendly interface. It's perfect for businesses looking to streamline their operations and grow their sales.

  • Comprehensive CRM features
  • Advanced automation capabilities
  • User-friendly interface
  • Higher learning curve
  • Limited customization options

Free plan?

No

Starting price

$249 per month
Good Value For Price
4.1

0

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Act!

Act! provides robust contact management and affordable pricing, making it a great choice for small and medium-sized businesses looking to improve their customer relationships.

  • Robust contact management
  • Affordable pricing
  • Good customer support
  • Less intuitive interface
  • Limited automation features

Free plan?

Yes

Starting price

€30 per month per user

What is Keap?

Keap is a comprehensive CRM and marketing automation tool designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively, allowing you to focus on what truly matters - growing your business.

What is Act!?

Act! is a robust CRM software that provides small and medium-sized businesses with tools to manage customer relationships effectively. It offers features like contact management, sales pipeline management, and marketing automation, helping businesses stay organized and improve their sales processes. Act! is particularly beneficial for businesses looking to enhance their customer engagement and streamline their sales operations, making it a valuable asset for daily business activities.

Pros and Cons of Keap vs Act!

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Pros & Cons of Keap

Comprehensive CRM features
  • Keap offers a wide range of CRM features that help businesses manage their customer relationships effectively. From contact management to sales automation, Keap provides everything you need to streamline your operations and grow your business.
Advanced automation capabilities
  • Keap's advanced automation features allow you to automate repetitive tasks and focus on what truly matters - growing your business. With customizable workflows and powerful automation tools, Keap makes it easy to optimize your processes and boost your productivity.
User-friendly interface
  • Keap's intuitive interface makes it easy for users to navigate and manage their tasks. With a streamlined design and helpful onboarding process, Keap ensures that you can get started quickly and efficiently.
Higher learning curve
  • Keap's comprehensive features and advanced automation capabilities come with a higher learning curve. While the platform is user-friendly, it may take some time for new users to fully understand and utilize all of its features.
Limited customization options
  • Keap offers a wide range of features, but its customization options are somewhat limited. While the platform provides everything you need to manage your customer relationships, businesses looking for highly customizable solutions may find Keap's options somewhat restrictive.
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Pros & Cons of Act!

Robust contact management
  • Act! offers strong contact management capabilities that help businesses stay organized and improve their customer relationships. With features like contact tracking and sales pipeline management, Act! provides everything you need to manage your contacts effectively.
Affordable pricing
  • Act! offers competitive pricing plans that make it an affordable choice for small and medium-sized businesses. With a range of features and flexible pricing options, Act! provides good value for businesses looking to manage their customer relationships on a budget.
Good customer support
  • Act! provides reliable customer support, with a dedicated team available to assist users with any issues or questions. With responsive and knowledgeable support, Act! ensures that you can get the help you need when you need it.
Less intuitive interface
  • Act!'s interface is less intuitive compared to some other CRM platforms. While the platform offers a wide range of features, its design may be somewhat challenging for new users to navigate.
Limited automation features
  • Act! offers basic automation features, but its capabilities are somewhat limited compared to other CRM platforms. Businesses looking for advanced automation tools may find Act!'s options somewhat restrictive.

Keap vs Act!: At A Glance

Decision FactorKeapAct!
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Good4.0
Functionality
Excellent4.4
Excellent4.3
Scalability
Excellent4.3
Good4.1
Integrations
Good4.1
Good4.0
Customer Support
Good4.2
Good4.1
Security
Excellent4.3
Good4.2
Overall Rating
Excellent4.3
Good4.1

Value to Price

Keap offers a robust set of features at a competitive price, making it a great value for small businesses looking to automate their marketing and sales processes. Act! also provides good value, but Keap's additional features and integrations give it an edge for businesses seeking comprehensive solutions.

Ease of Use

Keap is designed with user-friendliness in mind, offering an intuitive interface that makes it easy for users to navigate and manage their tasks. Act! is also user-friendly, but Keap's streamlined design and helpful onboarding process make it slightly easier for new users to get started.

Functionality

Both Keap and Act! offer a wide range of functionalities, including CRM, marketing automation, and sales management. However, Keap's advanced automation features and customizable workflows provide more flexibility and power for businesses looking to optimize their operations.

Scalability

Keap is built to scale with your business, offering features that grow with your needs. Act! also offers scalability, but Keap's cloud-based platform and flexible pricing plans make it a more scalable option for businesses planning for future growth.

Integrations

Keap integrates with a wide range of third-party applications, allowing businesses to connect their existing tools and streamline their workflows. Act! also offers integrations, but Keap's extensive library and seamless integration process make it a more versatile choice for businesses with diverse needs.

Customer Support

Keap provides excellent customer support, with a dedicated team available to assist users with any issues or questions. Act! also offers good support, but Keap's responsive and knowledgeable support team gives it an advantage for businesses seeking reliable assistance.

Security

Both Keap and Act! prioritize security, offering robust measures to protect user data. Keap's advanced security features and regular updates ensure that businesses can trust their data is safe, making it a slightly more secure option for those with high security needs.

Overall Rating

Keap's comprehensive features, ease of use, and excellent support make it a top choice for small businesses looking to streamline their operations. Act! is also a strong contender, but Keap's additional features and flexibility give it a slight edge for businesses seeking a complete solution.

Keap vs Act!: A Detailed Breakdown of Key Features

FeaturesKeapAct!
Contact Management
Excellent4.5
Excellent4.3
Email Marketing
Excellent4.4
Good4.2
Sales Automation
Excellent4.3
Good4.1
Lead Scoring
Good4.2
Good4.0
Reporting & Analytics
Excellent4.3
Good4.2
Mobile Access
Good4.1
Good4.0

Contact Management

Keap excels in contact management with its intuitive interface and robust features that allow you to easily organize and track customer interactions. Act! also offers strong contact management capabilities, but Keap's seamless integration with other tools and advanced automation features make it a more powerful choice for businesses looking to optimize their customer relationships.

Email Marketing

Keap's email marketing features are top-notch, offering customizable templates and advanced automation options that make it easy to create and manage effective campaigns. Act! provides solid email marketing tools as well, but Keap's user-friendly interface and powerful automation capabilities give it an edge for businesses looking to enhance their marketing efforts.

Sales Automation

Keap's sales automation features are designed to streamline your sales processes, allowing you to automate repetitive tasks and focus on closing deals. Act! also offers sales automation tools, but Keap's advanced features and customizable workflows make it a more efficient choice for businesses looking to boost their sales productivity.

Lead Scoring

Keap's lead scoring capabilities help you prioritize your leads and focus on the most promising opportunities. Act! also offers lead scoring features, but Keap's advanced algorithms and seamless integration with other tools make it a more effective choice for businesses looking to optimize their lead management processes.

Reporting & Analytics

Keap provides comprehensive reporting and analytics tools that give you valuable insights into your business performance. Act! also offers strong reporting capabilities, but Keap's user-friendly interface and customizable reports make it a more powerful choice for businesses looking to make data-driven decisions.

Mobile Access

Keap's mobile app allows you to manage your business on the go, with features that make it easy to access your contacts, tasks, and sales data from anywhere. Act! also offers mobile access, but Keap's intuitive app and seamless integration with other tools make it a more convenient choice for businesses looking to stay connected on the move.

Pricing Comparison of Keap and Act!

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Act!. This comparison will highlight the best option for managing your customer relationships.

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Keap Pricing Plans

Keap Plan
For Small Businesses
$249

per month

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Keap Plan includes:
  • Manage all client activity, data, and communications in one place.
  • Create and connect multiple landing pages for better lead conversion.
  • Send broadcast and 1:1 emails with modern templates.
  • Track and manage leads as they move through the sales funnel.
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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.

Our Rating Methodology

We thoroughly test each CRM software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Keap or Act!: Which One Matches Your Business Needs?

Choose Keap If You Need ...

  • Advanced automation capabilities

    If you are a business looking for advanced automation capabilities to streamline your operations and boost productivity, Keap is the ideal choice. Its powerful automation features and customizable workflows make it a great option for businesses seeking to optimize their processes.

  • Comprehensive CRM solution

    If you are a business looking for a comprehensive CRM solution that offers a wide range of features, Keap is the perfect choice. Its robust CRM capabilities and user-friendly interface make it a great option for businesses looking to manage their customer relationships effectively.

Choose Act! If You Need ...

  • Affordable pricing

    If you are a small or medium-sized business looking for an affordable CRM solution, Act! is the ideal choice. Its competitive pricing plans and robust contact management capabilities make it a great option for businesses looking to manage their customer relationships on a budget.

  • Robust contact management

    If you are a business looking for strong contact management capabilities, Act! is the perfect choice. Its features like contact tracking and sales pipeline management make it a great option for businesses looking to stay organized and improve their customer relationships.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.