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Kartra vs Pipedrive (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

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Excellent Value For Price
4.3

0

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Kartra

Kartra offers a comprehensive suite of marketing tools, including email automation and sales funnel management. Its responsive customer support and effective features make it a valuable choice for businesses looking to streamline their marketing efforts.

  • Comprehensive marketing tools
  • Effective sales funnel management
  • Responsive customer support
  • Steep learning curve
  • Limited CRM features

Free plan?

Yes

Starting price

$99 per month
Excellent Value For Price
4.5

0

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Pipedrive

Pipedrive provides an intuitive CRM platform with excellent pipeline management and a wide range of integrations. Its user-friendly interface and robust features make it a top choice for sales teams looking to improve productivity.

  • User-friendly interface
  • Excellent pipeline management
  • Wide range of integrations
  • Limited marketing features
  • Higher price point

Free plan?

Yes

Starting price

$14 per month per user

What is Kartra?

Kartra is an all-in-one marketing platform designed to streamline your business operations. It offers a suite of tools including email marketing, landing page creation, and sales funnel management. With Kartra, you can automate your marketing processes, manage your customer relationships, and track your sales performance all in one place. This makes it an ideal choice for entrepreneurs and small businesses looking to enhance their marketing efforts without juggling multiple software solutions.

What is Pipedrive?

Pipedrive is a customer relationship management (CRM) software that helps businesses manage their sales processes efficiently. It offers features like pipeline management, email integration, and activity tracking, making it easier for sales teams to stay organized and focused on closing deals. Pipedrive's intuitive interface and customizable features make it a popular choice for sales professionals looking to improve their productivity and streamline their workflows.

Pros and Cons of Kartra vs Pipedrive

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Pros & Cons of Kartra

Comprehensive marketing tools
  • Kartra offers a wide range of marketing tools, including email automation, landing page creation, and sales funnel management, making it a one-stop solution for businesses looking to streamline their marketing efforts.
Effective sales funnel management
  • Kartra's sales funnel management tools are designed to optimize conversion rates, providing businesses with the ability to create and manage funnels that drive sales and improve customer engagement.
Responsive customer support
  • Kartra's customer support team is known for its responsiveness and personalized approach, ensuring that users can quickly resolve any issues and get the most out of the platform.
Steep learning curve
  • Kartra's extensive features can be overwhelming for new users, requiring a significant investment of time to learn and master the platform's capabilities.
Limited CRM features
  • While Kartra offers basic CRM functionalities, it lacks the depth and customization options that dedicated CRM platforms like Pipedrive provide.
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Pros & Cons of Pipedrive

User-friendly interface
  • Pipedrive's intuitive interface makes it easy for sales teams to adopt and use effectively, reducing the learning curve and increasing productivity.
Excellent pipeline management
  • Pipedrive's pipeline management features are top-notch, providing sales teams with a visual and organized way to track deals and manage sales processes.
Wide range of integrations
  • Pipedrive offers a wide range of integrations with popular business tools, enhancing its CRM capabilities and allowing users to connect with other software seamlessly.
Limited marketing features
  • Pipedrive focuses primarily on CRM functionalities, lacking the advanced marketing tools that platforms like Kartra provide.
Higher price point
  • Pipedrive's pricing can be higher compared to other CRM solutions, which may be a consideration for businesses with limited budgets.

Kartra vs Pipedrive: At A Glance

Decision FactorKartraPipedrive
Value to Price
Good4.2
Excellent4.6
Ease of Use
Good4.0
Excellent4.7
Functionality
Excellent4.5
Excellent4.4
Scalability
Excellent4.3
Excellent4.5
Integrations
Good4.1
Excellent4.6
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.3
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Kartra offers a comprehensive suite of marketing tools at a competitive price, making it a great value for small businesses. Pipedrive, on the other hand, provides excellent CRM features that justify its slightly higher price point. If you're looking for a cost-effective all-in-one marketing solution, Kartra is the better choice.

Ease of Use

Pipedrive is renowned for its user-friendly interface, making it easy for sales teams to adopt and use effectively. Kartra, while powerful, has a steeper learning curve due to its extensive features. If ease of use is a priority, Pipedrive is the superior option.

Functionality

Kartra excels in providing a wide range of marketing tools, from email automation to sales funnel management. Pipedrive focuses on CRM functionalities, offering robust pipeline management and sales tracking. If you need a comprehensive marketing platform, Kartra is the better fit.

Scalability

Both Kartra and Pipedrive offer scalable solutions, but Pipedrive's CRM capabilities make it more suitable for growing sales teams. Kartra's scalability is more aligned with expanding marketing efforts. If your focus is on scaling sales operations, Pipedrive is the better choice.

Integrations

Pipedrive offers a wide range of integrations with popular business tools, enhancing its CRM capabilities. Kartra also provides integrations, but its focus is more on marketing-related tools. If seamless integration with other business software is crucial, Pipedrive is the better option.

Customer Support

Kartra provides responsive customer support, ensuring users can resolve issues quickly. Pipedrive also offers reliable support, but Kartra's support is often praised for its personalized approach. If exceptional customer support is important, Kartra is the better choice.

Security

Both Kartra and Pipedrive prioritize security, offering robust measures to protect user data. Pipedrive's focus on CRM security is particularly strong, making it a reliable choice for businesses handling sensitive customer information. If security is a top concern, Pipedrive is the better option.

Overall Rating

Pipedrive scores higher overall due to its ease of use and CRM capabilities, making it a preferred choice for sales teams. Kartra, with its all-in-one marketing features, is ideal for businesses seeking a comprehensive marketing solution. If you're looking for a CRM-focused tool, Pipedrive is the better option.

Kartra vs Pipedrive: A Detailed Breakdown of Key Features

FeaturesKartraPipedrive
Email Marketing
Excellent4.5
Good4.0
Sales Funnel Management
Excellent4.6
Good4.2
Pipeline Management
Good4.0
Excellent4.7
Activity Tracking
Good4.2
Excellent4.6
Landing Page Creation
Excellent4.7
Good4.1
Email Integration
Excellent4.3
Excellent4.5

Email Marketing

Kartra's email marketing feature is robust, offering automation and segmentation capabilities that allow you to target your audience effectively. Pipedrive, while offering email integration, lacks the advanced marketing features that Kartra provides. If email marketing is a key component of your strategy, Kartra is the better choice.

Sales Funnel Management

Kartra excels in sales funnel management, providing tools to create and optimize funnels for better conversion rates. Pipedrive offers basic funnel management but focuses more on CRM functionalities. If you're looking to enhance your sales funnel, Kartra is the superior option.

Pipeline Management

Pipedrive's pipeline management is top-notch, offering a visual and intuitive interface that helps sales teams track deals effectively. Kartra provides basic pipeline features but is more focused on marketing. If pipeline management is crucial, Pipedrive is the better fit.

Activity Tracking

Pipedrive offers comprehensive activity tracking, allowing sales teams to monitor interactions and follow-ups efficiently. Kartra provides activity tracking within its marketing suite, but Pipedrive's CRM focus makes it more effective for sales teams. If activity tracking is a priority, Pipedrive is the better choice.

Landing Page Creation

Kartra's landing page creation tools are powerful, offering customizable templates and drag-and-drop functionality. Pipedrive offers basic landing page features but lacks the depth of customization that Kartra provides. If landing page creation is important, Kartra is the superior option.

Email Integration

Pipedrive's email integration is seamless, allowing users to sync emails and manage communications within the CRM. Kartra offers email integration as part of its marketing suite, but Pipedrive's focus on CRM makes it more effective for sales teams. If email integration is key, Pipedrive is the better choice.

Pricing Comparison of Kartra and Pipedrive

We’ve compiled the pricing tables and highlighted the key features of both Kartra and Pipedrive to aid in your decision-making process. Let’s explore what each platform has to offer.

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Kartra Pricing Plans

Trial
For New Users
$0

per month

Get Startedright_arrow
Trial includes:
  • Build your course and generate leads effectively.
  • Engage with your audience and drive sales seamlessly.
  • Send up to 1,000 emails without any transaction fee.
  • Receive a 1:1 onboarding call for personalized support.
Starter
For Small Businesses
$99

per month

Try For Freeright_arrow
Starter includes:
  • Unlimited emails and sequences to engage your audience.
  • Manage up to 2,500 contacts with 0% transaction fee.
  • Create unlimited pages, forms, memberships, and courses.
  • Schedule and book appointments with calendar integration.
Growth
For Growing Businesses
$189

per month

Try For Freeright_arrow
Includes Starter, plus:
  • Manage up to 12,500 contacts with 0% transaction fee.
  • Advanced automations for streamlined business processes.
  • Affiliate management to expand your business reach.
  • Access to surveys, quizzes, and help desk support.
Professional
For Large Enterprises
$429

per month

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Includes Growth, plus:
  • Host webinars for up to 1,000 attendees to maximize reach.
  • Manage up to 25,000 contacts with 0% transaction fee.
  • Help Desk live chat for enhanced customer support.
  • Access to all advanced marketing tools and features.
Enterprise
For Large Enterprises
$750

per month

Try For Freeright_arrow
Includes all Professional features, plus:
  • Host webinars for up to 5,000 attendees for massive events.
  • 50 custom domains for extensive business operations.
  • 50 team members for collaborative business management.
  • Full access to all Kartra features and support.
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Pipedrive Pricing Plans

Essential
For Small Businesses
$14

per month per user

Try For Freeright_arrow
Essential includes:
  • Seamless data import with over 400 integrations available.
  • Activity, deal, and contact reports for better insights.
  • Personalized onboarding to get you started quickly.
  • Simple sales processes setup for efficient organization.
Advanced
For Growing Teams
$34

per month per user

Try For Freeright_arrow
Includes Essential, plus:
  • Automations builder including email sequences for efficiency.
  • Meeting, email, and video call scheduling for convenience.
  • Live chat support for immediate assistance.
  • Group emailing capabilities for better communication.
Professional
For Established Businesses
$49

per month per user

Try For Freeright_arrow
Includes Advanced, plus:
  • Contract and proposal management with e-signatures.
  • Streamlined lead routing and team management.
  • Revenue forecasts and custom field reporting.
  • Extra data entry and data quality settings.
Power
For Large Enterprises
$64

per month per user

Try For Freeright_arrow
Includes Professional, plus:
  • Increased control of account permissions and visibilities.
  • 24/7 live chat support for continuous assistance.
  • Phone support for direct communication.
  • Enhanced collaboration and support for larger teams.
Enterprise
For Corporations
$99

per month per user

Try For Freeright_arrow
Includes Power, plus:
  • Complete access to all features without limits.
  • Unlimited reports and customizations for flexibility.
  • Maximize automations and email syncs per seat.
  • Ultimate peace of mind with full feature access.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like ease of use, functionality, and integrations. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Kartra or Pipedrive: Which One Matches Your Business Needs?

Choose Kartra If You Need ...

  • Comprehensive marketing solution

    If you are a business owner looking for a comprehensive marketing solution that includes email automation, landing page creation, and sales funnel management, Kartra is the ideal choice. Its all-in-one platform simplifies marketing efforts and enhances productivity.

  • Effective sales funnel management

    If you need a platform that excels in sales funnel management, Kartra is the better option. Its tools are designed to optimize conversion rates and improve customer engagement, making it a valuable asset for businesses focused on sales growth.

Choose Pipedrive If You Need ...

  • User-friendly CRM platform

    If you are looking for a user-friendly CRM platform with excellent pipeline management and a wide range of integrations, Pipedrive is the superior choice. Its intuitive interface and robust features make it a top choice for sales teams.

  • Seamless email integration

    If seamless email integration is a priority for your sales team, Pipedrive is the better option. Its CRM focus and integration capabilities allow for efficient communication management, enhancing productivity and collaboration.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.