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Kajabi vs Wix (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 08, 2024

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Excellent Value For Price
4.3

0

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Kajabi

Kajabi offers a comprehensive platform for managing your online business, with robust tools for course creation and marketing. Its excellent customer support ensures you have the assistance you need to succeed.

  • Comprehensive business tools
  • Excellent customer support
  • Robust course creation features
  • Higher learning curve
  • More expensive than competitors

Free plan?

No

Starting price

$27 per month
Excellent Value For Price
4.5

0

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Wix

Wix provides an intuitive website builder with a user-friendly interface and a wide range of templates. Its affordable pricing makes it an ideal choice for individuals and small businesses.

  • User-friendly interface
  • Affordable pricing
  • Wide range of templates
  • Limited business features
  • Basic customer support

Free plan?

Yes

Starting price

$17 per month

What is Kajabi?

Kajabi is an all-in-one platform designed for entrepreneurs and small businesses to create, market, and sell online courses, membership sites, and digital products. It offers a comprehensive suite of tools, including website building, email marketing, and analytics, making it easier for users to manage their online business from a single dashboard. Kajabi's user-friendly interface and robust features help streamline operations, allowing users to focus on content creation and customer engagement. Whether you're a seasoned entrepreneur or just starting, Kajabi provides the necessary tools to grow your online presence and revenue.

What is Wix?

Wix is a versatile website builder that empowers users to create stunning websites without any coding knowledge. With its intuitive drag-and-drop interface, Wix offers a wide range of customizable templates and design elements, making it easy for individuals and businesses to establish a professional online presence. Whether you're a blogger, artist, or small business owner, Wix provides the flexibility to design a website that reflects your unique style and brand. Its robust features, including e-commerce capabilities and SEO tools, help users attract and engage their target audience effectively.

Pros and Cons of Kajabi vs Wix

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Pros & Cons of Kajabi

Comprehensive business tools
  • Kajabi offers a wide range of tools for managing your online business, from course creation to marketing and sales. Its all-in-one platform simplifies operations and enhances productivity.
Excellent customer support
  • Kajabi provides dedicated customer support with a responsive team and extensive resources, ensuring users receive the assistance they need to succeed.
Robust course creation features
  • Kajabi excels in course creation with its comprehensive tools for designing, marketing, and selling online courses, making it ideal for educators and entrepreneurs.
Higher learning curve
  • Kajabi's extensive features may require a bit of a learning curve for new users, but the investment in time is worthwhile for the comprehensive tools it offers.
More expensive than competitors
  • Kajabi's pricing may be higher than some competitors, but its all-in-one platform and robust features justify the cost for serious entrepreneurs.
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Pros & Cons of Wix

User-friendly interface
  • Wix offers an intuitive drag-and-drop interface, making it easy for users with no coding experience to create stunning websites quickly and efficiently.
Affordable pricing
  • Wix provides a cost-effective solution for individuals and small businesses looking to establish an online presence without breaking the bank.
Wide range of templates
  • Wix offers a diverse selection of customizable templates, allowing users to create unique websites that reflect their brand and style.
Limited business features
  • While Wix excels in website design, it may lack some of the advanced business features that entrepreneurs need for comprehensive online management.
Basic customer support
  • Wix offers basic customer support, which may not be as comprehensive as some users require for more complex issues or advanced features.

Kajabi vs Wix: At A Glance

Decision FactorKajabiWix
Value to Price
Good4.2
Excellent4.5
Ease of Use
Good4.0
Excellent4.7
Functionality
Excellent4.5
Excellent4.3
Scalability
Excellent4.4
Excellent4.6
Integrations
Excellent4.3
Excellent4.4
Customer Support
Excellent4.6
Good4.2
Security
Excellent4.5
Excellent4.3
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Kajabi offers a comprehensive suite of tools for online business management, providing excellent value for its price. Its all-in-one platform eliminates the need for multiple subscriptions, making it cost-effective for entrepreneurs. Wix, on the other hand, provides a more affordable entry point with its website builder, offering great value for those primarily focused on website creation. If you're looking for a cost-effective solution with a wide range of features, Wix might be the better choice.

Ease of Use

Wix excels in ease of use with its intuitive drag-and-drop interface, making it accessible for users with no coding experience. Kajabi, while user-friendly, requires a bit more learning due to its extensive features. If you prioritize simplicity and quick setup, Wix is the ideal choice for you.

Functionality

Kajabi shines in functionality with its robust tools for course creation, marketing, and sales. It offers a comprehensive solution for online businesses. Wix, while versatile, focuses more on website design and lacks some of the advanced business features Kajabi provides. If you need a platform with extensive business functionalities, Kajabi is the way to go.

Scalability

Both Kajabi and Wix offer scalability, but in different ways. Kajabi is designed to grow with your business, providing tools for expanding your online presence. Wix offers scalability in terms of website design and e-commerce capabilities. If you're planning to scale your business operations, Kajabi offers more comprehensive support.

Integrations

Kajabi offers a wide range of integrations with popular tools, enhancing its functionality for online businesses. Wix also provides integrations, but its focus is more on website-related tools. If you need extensive integrations for business operations, Kajabi is the better option.

Customer Support

Kajabi provides excellent customer support with dedicated resources and a responsive team. Wix offers good support, but it may not be as comprehensive as Kajabi's. If customer support is a priority for you, Kajabi is the preferred choice.

Security

Both Kajabi and Wix prioritize security, but Kajabi offers more advanced security features for online businesses. Wix provides standard security measures for websites. If security is a major concern for your business, Kajabi offers more robust protection.

Overall Rating

Overall, Wix scores higher due to its ease of use and affordability, making it a popular choice for website creation. Kajabi, with its comprehensive business tools, is ideal for entrepreneurs looking to manage their entire online business from one platform. If you're focused on website creation, Wix is the better option, while Kajabi is suited for comprehensive business management.

Kajabi vs Wix: A Detailed Breakdown of Key Features

FeaturesKajabiWix
Course Creation
Excellent4.7
Good3.8
Website Design
Good4.0
Excellent4.8
Email Marketing
Excellent4.6
Good4.2
SEO Tools
Excellent4.3
Excellent4.5
E-commerce
Excellent4.4
Excellent4.6
Analytics
Excellent4.5
Excellent4.3

Course Creation

Kajabi excels in course creation with its comprehensive tools for designing, marketing, and selling online courses. It offers a seamless experience for educators and entrepreneurs looking to monetize their expertise. Wix, while versatile, lacks the advanced course creation features that Kajabi provides. If you're focused on creating and selling online courses, Kajabi is the superior choice.

Website Design

Wix stands out in website design with its intuitive drag-and-drop interface and a wide range of customizable templates. It allows users to create visually stunning websites without any coding knowledge. Kajabi, while offering website design capabilities, is more focused on business functionalities. If your primary goal is to create a beautiful website, Wix is the better option.

Email Marketing

Kajabi offers robust email marketing tools, allowing users to create targeted campaigns and automate communication with their audience. Its integration with other business tools enhances its functionality. Wix provides basic email marketing features, but they may not be as comprehensive as Kajabi's. If email marketing is a key component of your strategy, Kajabi is the preferred choice.

SEO Tools

Both Kajabi and Wix offer SEO tools to help users optimize their online presence. Wix provides user-friendly SEO features, making it easy for beginners to improve their website's visibility. Kajabi offers more advanced SEO tools, catering to businesses looking for in-depth optimization. If SEO is a priority, Kajabi offers more comprehensive tools.

E-commerce

Wix excels in e-commerce with its user-friendly platform and a wide range of features for online stores. It offers seamless integration with payment gateways and inventory management tools. Kajabi, while offering e-commerce capabilities, is more focused on digital products and courses. If you're looking to set up an online store, Wix is the better choice.

Analytics

Kajabi provides detailed analytics, allowing users to track their business performance and make data-driven decisions. Its integration with other business tools enhances its analytical capabilities. Wix offers basic analytics, but they may not be as comprehensive as Kajabi's. If analytics is a key component of your strategy, Kajabi is the preferred choice.

Pricing Comparison of Kajabi and Wix

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Kajabi and Wix. This comparison will highlight the best option for creating your online presence.

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Kajabi Pricing Plans

Kickstarter
For Individuals
$27

per month

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Kickstarter includes:
  • Access to 50 landing pages to capture leads effectively.
  • Send up to 1,250 marketing emails monthly to engage customers.
  • Manage 250 contacts and 50 active customers seamlessly.
  • Includes Kajabi AI features for enhanced productivity.
Basic
For Small Businesses
$59

per month

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Includes Kickstarter, plus:
  • Unlimited marketing emails to reach a broader audience.
  • Manage up to 10,000 contacts and 1,000 active customers.
  • Create up to 3 products and 3 funnels for diverse offerings.
  • Includes group onboarding call for smooth setup.
Growth
For Growing Businesses
$79

per month

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Includes Basic, plus:
  • Affiliate program to boost sales through partnerships.
  • Custom branding to maintain brand consistency.
  • 24/7 support for uninterrupted business operations.
  • Manage up to 25,000 contacts and 10,000 active customers.
Pro
For Large Enterprises
$159

per month

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Includes Growth, plus:
  • Manage up to 100,000 contacts and 20,000 active customers.
  • Access to 3 websites for expanded online presence.
  • 100 products and 100 funnels for extensive offerings.
  • Includes branded mobile app for enhanced user experience.
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Wix Pricing Plans

Light
For Small Businesses
$17

per month

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Light includes:
  • 2 GB storage space for uploading images, videos, and documents.
  • Light marketing suite to engage your audience effectively.
  • Free domain for 1 year to enhance your brand visibility.
  • 24/7 customer care support for any assistance needed.
Core
For Creators
$29

per month

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Includes Light, plus:
  • 50 GB storage space for more extensive content management.
  • Basic marketing suite to enhance your marketing efforts.
  • Basic site analytics to gain insights into visitor behavior.
  • Accept payments securely through your site.
Business
For Growing Brands
$36

per month

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Includes Core, plus:
  • 100 GB storage space for extensive content and data.
  • Standard marketing suite to boost your brand's reach.
  • Standard site analytics for detailed visitor insights.
  • Advanced eCommerce features to grow your online store.
Business Elite
For Large Enterprises
$159

per month

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Includes Business, plus:
  • Unlimited storage space for all your business needs.
  • Advanced marketing suite for comprehensive marketing strategies.
  • Advanced site analytics for in-depth data analysis.
  • Advanced developer platform for custom solutions.

Our Rating Methodology

We thoroughly evaluate each website builder, focusing on key aspects like ease of use, functionality, and scalability. By analyzing user reviews and testing features, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Kajabi or Wix: Which One Matches Your Business Needs?

Choose Kajabi If You Need ...

  • Comprehensive business management

    If you are an entrepreneur looking for a comprehensive platform to manage your online business, Kajabi offers robust tools for course creation, marketing, and sales, making it the ideal choice for you.

  • Advanced course creation

    If you are focused on creating and selling online courses, Kajabi provides advanced course creation features and marketing tools, making it the superior choice for educators and entrepreneurs.

Choose Wix If You Need ...

  • User-friendly website design

    If you are a beginner or small business owner looking for an easy-to-use website builder, Wix offers an intuitive drag-and-drop interface and a wide range of customizable templates.

  • Affordable online presence

    If you are looking for a cost-effective solution to establish an online presence, Wix provides affordable pricing and a user-friendly platform, making it an ideal choice for individuals and small businesses.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.