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Jimdo vs MailerLite (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

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Good Value For Price
4.2

0

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Jimdo

Jimdo offers a user-friendly website builder with a wide range of customizable templates. Its seamless e-commerce integration makes it a great choice for businesses looking to establish an online presence.

  • User-friendly interface for beginners
  • Wide range of templates
  • Seamless e-commerce integration
  • Limited email marketing features
  • Basic automation options

Free plan?

Yes

Starting price

$11 per month
Excellent Value For Price
4.5

0

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MailerLite

MailerLite excels in email marketing, offering advanced features and comprehensive analytics. Its user-friendly interface makes it easy to create and manage email campaigns, making it a top choice for businesses.

  • Advanced email marketing features
  • Comprehensive analytics
  • User-friendly interface
  • Limited website building features
  • Basic e-commerce options

Free plan?

Yes

Starting price

$10 per month

What is Jimdo?

Jimdo is a versatile website builder that empowers users to create stunning websites without any coding knowledge. It offers a range of customizable templates and intuitive drag-and-drop features, making it ideal for small businesses and individuals. With Jimdo, you can easily integrate e-commerce functionalities, manage SEO settings, and track website analytics. It simplifies the process of building an online presence, allowing you to focus on your content and business goals. Whether you're a beginner or an experienced user, Jimdo provides the tools you need to create a professional-looking website effortlessly.

What is MailerLite?

MailerLite is an email marketing platform designed to help businesses connect with their audience through engaging email campaigns. It offers a user-friendly interface with drag-and-drop editors, automation features, and advanced analytics. With MailerLite, you can create personalized email campaigns, segment your audience, and track performance metrics. It's an excellent choice for businesses looking to enhance their email marketing efforts and build strong customer relationships. Whether you're a small business or a large enterprise, MailerLite provides the tools you need to create impactful email campaigns and drive results.

Pros and Cons of Jimdo vs MailerLite

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Pros & Cons of Jimdo

User-friendly interface
  • Jimdo offers an intuitive interface that makes website building accessible to users of all skill levels. Its drag-and-drop functionality simplifies the design process, allowing you to create a professional-looking website with ease.
Wide range of templates
  • Jimdo provides a diverse selection of templates, allowing you to choose a design that suits your brand. The templates are customizable, enabling you to create a unique website that stands out.
Seamless e-commerce integration
  • Jimdo offers seamless e-commerce integration, allowing you to set up an online store with ease. Its e-commerce features are robust, making it a great choice for businesses looking to sell products online.
Limited email marketing features
  • Jimdo's email marketing features are basic, lacking the advanced options available in dedicated email marketing platforms. If email marketing is a priority, you may need to integrate with a third-party tool.
Basic automation options
  • Jimdo offers basic automation options, which may not be sufficient for businesses looking to streamline their marketing efforts. If advanced automation is crucial, you may need to consider other tools.
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Pros & Cons of MailerLite

Advanced email marketing features
  • MailerLite excels in email marketing, offering advanced features like automation and segmentation. Its user-friendly interface makes it easy to create and manage email campaigns, making it a great choice for businesses looking to enhance their email marketing efforts.
Comprehensive analytics
  • MailerLite provides comprehensive analytics and reporting features, allowing you to track the performance of your email campaigns. Its insights help you make data-driven decisions to improve your marketing efforts.
User-friendly interface
  • MailerLite offers a user-friendly interface that simplifies the process of creating and managing email campaigns. Its drag-and-drop editor makes it easy to design professional-looking emails, even for beginners.
Limited website building features
  • MailerLite's focus is on email marketing, so its website building features are limited. If you're looking for a comprehensive website builder, you may need to consider other tools.
Basic e-commerce options
  • MailerLite offers basic e-commerce features, which may not be sufficient for businesses looking to set up an online store. If e-commerce is a priority, you may need to integrate with a third-party tool.

Jimdo vs MailerLite: At A Glance

Decision FactorJimdoMailerLite
Value to Price
Good4.0
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.7
Functionality
Good4.1
Excellent4.6
Scalability
Good4.2
Excellent4.4
Integrations
Good4.0
Excellent4.5
Customer Support
Excellent4.3
Excellent4.6
Security
Excellent4.4
Excellent4.5
Overall Rating
Good4.2
Excellent4.5

Value to Price

Jimdo offers a competitive pricing structure, providing excellent value for small businesses and individuals looking to establish an online presence. Its features are robust, making it a cost-effective choice. MailerLite, on the other hand, offers a slightly higher value with its extensive email marketing capabilities, making it ideal for businesses focused on email campaigns. If you're primarily interested in email marketing, MailerLite offers better value.

Ease of Use

Jimdo is known for its user-friendly interface, allowing users to create websites with ease. Its drag-and-drop functionality simplifies the design process. MailerLite also excels in ease of use, with an intuitive email campaign builder. Both tools are easy to navigate, but MailerLite's simplicity in email marketing gives it an edge. If ease of use in email marketing is your priority, MailerLite is the better choice.

Functionality

Jimdo provides a range of functionalities for website building, including e-commerce integration and SEO tools. MailerLite, however, offers advanced email marketing features such as automation and segmentation. While both tools are functional, MailerLite's focus on email marketing makes it more suitable for businesses looking to enhance their email campaigns. If email marketing functionality is crucial, MailerLite is the superior option.

Scalability

Jimdo is scalable, allowing users to expand their websites as their business grows. It offers various plans to accommodate different needs. MailerLite also provides scalability, particularly in email marketing, with features that grow with your business. Both tools are scalable, but MailerLite's focus on email marketing scalability makes it a better choice for businesses with growing email lists. If scalability in email marketing is essential, MailerLite is the preferred option.

Integrations

Jimdo offers a range of integrations with popular tools, enhancing its functionality. MailerLite also provides integrations, particularly with email marketing platforms and CRM systems. While both tools offer integrations, MailerLite's focus on email marketing integrations makes it more suitable for businesses looking to enhance their email campaigns. If email marketing integrations are a priority, MailerLite is the better choice.

Customer Support

Jimdo provides reliable customer support, with resources and assistance available to users. MailerLite also offers excellent customer support, particularly for email marketing queries. Both tools provide support, but MailerLite's focus on email marketing support makes it more suitable for businesses with email marketing needs. If customer support for email marketing is crucial, MailerLite is the superior option.

Security

Jimdo ensures website security with SSL certificates and regular updates. MailerLite also prioritizes security, particularly in email marketing, with features like two-factor authentication. Both tools offer security, but MailerLite's focus on email marketing security makes it more suitable for businesses with email marketing needs. If email marketing security is a priority, MailerLite is the better choice.

Overall Rating

Jimdo is a solid choice for website building, offering a range of features and ease of use. MailerLite, however, excels in email marketing, providing advanced features and excellent support. Both tools are highly rated, but MailerLite's focus on email marketing makes it the preferred choice for businesses with email marketing needs. If email marketing is your primary focus, MailerLite is the superior option.

Jimdo vs MailerLite: A Detailed Breakdown of Key Features

FeaturesJimdoMailerLite
Template Customization
Excellent4.3
Good4.0
Email Campaigns
Good3.8
Excellent4.7
SEO Tools
Good4.2
Good4.1
E-commerce Integration
Excellent4.4
Good3.9
Automation Features
Good3.9
Excellent4.6
Analytics and Reporting
Good4.1
Excellent4.5

Template Customization

Jimdo offers a wide range of customizable templates, allowing you to create a unique website that reflects your brand. The drag-and-drop editor makes it easy to modify templates to suit your needs. MailerLite, while offering some customization options, focuses more on email templates. If you're looking for extensive website template customization, Jimdo is the better choice.

Email Campaigns

MailerLite excels in email campaigns, providing a user-friendly interface and advanced features like automation and segmentation. Jimdo offers basic email marketing features, but MailerLite's focus on email campaigns makes it the superior choice for businesses looking to enhance their email marketing efforts. If email campaigns are a priority, MailerLite is the better option.

SEO Tools

Jimdo provides robust SEO tools, allowing you to optimize your website for search engines. MailerLite also offers SEO features, particularly for email marketing. Both tools provide SEO capabilities, but Jimdo's focus on website SEO makes it more suitable for businesses looking to improve their website's search engine ranking. If website SEO is crucial, Jimdo is the preferred choice.

E-commerce Integration

Jimdo offers seamless e-commerce integration, allowing you to set up an online store with ease. MailerLite provides basic e-commerce features, but Jimdo's focus on e-commerce makes it the better choice for businesses looking to sell products online. If e-commerce integration is a priority, Jimdo is the superior option.

Automation Features

MailerLite excels in automation features, providing advanced options for email marketing campaigns. Jimdo offers basic automation, but MailerLite's focus on email marketing automation makes it the better choice for businesses looking to streamline their email campaigns. If automation features are crucial, MailerLite is the preferred option.

Analytics and Reporting

MailerLite provides comprehensive analytics and reporting features, allowing you to track the performance of your email campaigns. Jimdo offers basic analytics, but MailerLite's focus on email marketing analytics makes it the superior choice for businesses looking to gain insights into their email marketing efforts. If analytics and reporting are a priority, MailerLite is the better option.

Pricing Comparison of Jimdo and MailerLite

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Jimdo and MailerLite. This comparison will highlight the best option for creating your website or managing your email marketing campaigns.

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Jimdo Pricing Plans

Free
For Beginners
$0

per month

Get Startedright_arrow
Free includes:
  • Includes a .jimdosite.com subdomain for your site.
  • 500 MB of storage space for your content.
  • 2 GB of bandwidth to handle site traffic.
  • Mobile-optimized design for better user experience.
Start
For Personal Use
$11

per month

Try For Freeright_arrow
Start includes Free, plus:
  • Free domain included for a custom web address.
  • 5 GB of storage for more content.
  • 10 GB of bandwidth to support more visitors.
  • Personalized support within 1-2 workdays.
Grow
For Small Businesses
$17

per month

Try For Freeright_arrow
Grow includes Start, plus:
  • Visitor statistics to track site performance.
  • Personalized support within 4 hours for quick help.
  • 15 GB of storage for extensive content.
  • 20 GB of bandwidth to handle high traffic.
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MailerLite Pricing Plans

Free
For Beginners and Startups
$0

per month

Get Startedright_arrow
Free includes:
  • Access to a drag & drop email editor for customization.
  • Create up to 10 landing pages to capture leads.
  • Utilize email automation builder for targeted campaigns.
  • Receive 24/7 email and chat support for 30 days.
Growing Business
For Small to Medium Businesses
$10

per month

Try For Freeright_arrow
Includes Free, plus:
  • Access to unlimited templates for diverse needs.
  • Sell digital products directly through email campaigns.
  • Utilize dynamic emails for personalized content.
  • Conduct multivariate testing for optimized results.
Advanced
For Large Enterprises
$20

per month

Try For Freeright_arrow
Includes Growing Business, plus:
  • Enhanced automations for complex workflows.
  • Custom HTML editor for advanced customization.
  • AI writing assistant for content creation.
  • Access to partner discounts for added value.
Enterprise
For Enterprises with Large Databases
Contact sales
Request Pricingright_arrow
Includes Advanced, plus:
  • Dedicated IP & deliverability consultation for reliability.
  • Onboarding consultation and training for smooth transition.
  • Account audit and performance improvements for efficiency.
  • Custom solutions tailored to specific business needs.

Our Rating Methodology

We thoroughly test each website builder and email marketing platform, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Jimdo or MailerLite: Which One Matches Your Business Needs?

Choose Jimdo If You Need ...

  • Easy-to-use website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Jimdo is the ideal choice. Its user-friendly interface and customizable templates make it simple to create a professional-looking website without any coding knowledge.

  • Advanced e-commerce features

    If you are looking to set up an online store with advanced e-commerce features, Jimdo is the better option. Its seamless e-commerce integration and robust features make it a great choice for businesses looking to sell products online.

Choose MailerLite If You Need ...

  • Advanced email marketing features

    If you are focused on enhancing your email marketing efforts, MailerLite is the superior choice. Its advanced email marketing features, including automation and segmentation, make it ideal for businesses looking to connect with their audience through engaging email campaigns.

  • Comprehensive analytics

    If you are looking for comprehensive analytics and reporting features, MailerLite is the better option. Its insights help you track the performance of your email campaigns and make data-driven decisions to improve your marketing efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.