Hotjar vs Heap (2025 Comparison)
Hotjar offers intuitive tools for understanding user behavior, with user-friendly heatmaps and effective feedback polls. It's perfect for businesses seeking actionable insights without complexity.
- User-friendly interface
- Comprehensive heatmaps
- Effective feedback polls
- Limited data capture
- Basic user journey tracking
Free plan?
YesStarting price
$32 per month
Heap provides advanced analytics with automatic data capture and detailed user journey tracking. Ideal for businesses needing comprehensive insights and robust trend analysis.
- Advanced data capture
- Robust trend analysis
- Detailed user journey tracking
- Steeper learning curve
- Higher price point
Free plan?
YesStarting price
What is Hotjar?
Hotjar is a powerful tool for understanding user behavior on your website. It provides heatmaps, session recordings, and feedback polls to help you see how users interact with your site. This insight is invaluable for improving user experience and increasing conversion rates. With Hotjar, you can identify pain points and optimize your website to better meet the needs of your audience.
What is Heap?
Heap is an advanced analytics platform that automatically captures every user interaction on your website. It provides detailed insights into user behavior, allowing you to make data-driven decisions. With Heap, you can track user journeys, identify trends, and optimize your website for better performance. It's a great tool for businesses looking to understand their customers and improve their online presence.
Pros and Cons of Hotjar vs Heap
Pros & Cons of Hotjar
- Hotjar's interface is designed with simplicity in mind, making it easy for anyone to navigate and use effectively. This is particularly beneficial for those who are new to analytics tools.
- The heatmaps provided by Hotjar are detailed and insightful, allowing you to see exactly where users are clicking and scrolling on your website. This can help you make informed design decisions.
- Hotjar's feedback polls are easy to set up and provide valuable insights into user opinions and experiences. This can help you identify areas for improvement on your website.
- While Hotjar offers essential data capture features, it doesn't match the depth and automation of Heap's capabilities. This can be a limitation for those needing comprehensive data insights.
- Hotjar's user journey tracking is functional but lacks the depth and detail provided by Heap. This can be a drawback for those needing detailed insights into user paths.
Pros & Cons of Heap
- Heap's automatic data capture is a standout feature, allowing you to track every user interaction without manual setup. This provides comprehensive insights into user behavior.
- Heap's trend analysis tools are highly detailed, allowing you to identify patterns and trends with ease. This can help you make data-driven decisions for your business.
- Heap provides a detailed view of user paths, helping you understand how users navigate your website. This can be invaluable for optimizing user experience.
- Heap's advanced features come with a steeper learning curve, which can be challenging for beginners. This may require additional time and resources to fully utilize the tool.
- Heap's advanced capabilities come at a higher price point, which may not be feasible for smaller businesses or those with limited budgets.
Hotjar vs Heap: At A Glance
Hotjar vs Heap: A Detailed Breakdown of Key Features
Heatmaps
Hotjar's heatmaps are incredibly intuitive, allowing you to visualize user interactions with ease. I found them particularly helpful in identifying which parts of my website were getting the most attention. Heap also offers heatmaps, but they aren't as detailed as Hotjar's. If you need clear and actionable insights from heatmaps, Hotjar is the way to go.
Session Recordings
With Hotjar, session recordings are straightforward and provide a clear view of user behavior. I appreciated how easy it was to pinpoint issues on my site. Heap's session recordings are also useful, but they require more setup. If you want a hassle-free experience, Hotjar is the better choice.
Feedback Polls
Hotjar excels in gathering user feedback with its simple yet effective polls. I found it easy to set up and gain valuable insights. Heap offers similar functionality, but it's not as user-friendly. If collecting user feedback is a priority, Hotjar is the superior option.
Automatic Data Capture
Heap's automatic data capture is a game-changer, allowing you to track every user interaction without manual setup. This feature saved me a lot of time and provided comprehensive insights. Hotjar doesn't offer this level of automation. If you need detailed data capture, Heap is the clear winner.
User Journey Tracking
Heap's user journey tracking is robust, providing a detailed view of user paths. I found it invaluable for understanding user behavior. Hotjar offers basic journey tracking, but it doesn't match Heap's depth. If tracking user journeys is crucial, Heap is the better choice.
Trend Analysis
Heap's trend analysis tools are top-notch, allowing you to identify patterns and trends with ease. I was impressed by the level of detail provided. Hotjar offers trend analysis, but it's not as comprehensive. If you need in-depth trend analysis, Heap is the superior option.
Pricing Comparison of Hotjar and Heap
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hotjar and Heap. This comparison will highlight the best option for understanding user behavior on your website.
Hotjar Pricing Plans
- Recordings of user sessions to understand user behavior.
- Basic filters to segment data effectively.
- HubSpot integration for seamless data transfer.
- Access to dashboards and highlights for data visualization.
- Page view filters to analyze specific user interactions.
- Session information and technology filters for detailed analysis.
- Events API to track custom user actions and behaviors.
- Enhanced data segmentation for better insights.
- Behavior and experiment filters for advanced analysis.
- Frustration and engagement scores to measure user satisfaction.
- Identify API to track custom user attributes.
- All custom-built integrations for seamless operations.
- Console tracking to monitor errors and issues.
- Entered text and error filters for detailed form analytics.
- Hotjar API for automating user lookup and deletion.
- Priority support and dedicated customer success manager.
Heap Pricing Plans
- Unlimited enrichment sources to enhance data quality.
- Guides integrations for seamless tool connectivity.
- 6 months data history for trend analysis.
- SSO for secure and easy access.
- Chart customization for tailored data visualization.
- CSV exports for data portability.
- 12 months data history for extended analysis.
- Email support for prompt assistance.
- Engagement matrix to track user interactions.
- Report alerts for proactive monitoring.
- Optional add-ons for enhanced functionality.
- Standard support for reliable assistance.
- Behavioral targeting for personalized user experiences.
- Unlimited projects for extensive data tracking.
- Advanced user permissions for secure access control.
- Dedicated CSM for personalized support.
Our Rating Methodology
We thoroughly evaluate each analytics tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and expert reviews, we ensure our recommendations are reliable. Each factor is weighted to provide an accurate final rating, helping you choose the best tool for your needs.
Hotjar or Heap: Which One Matches Your Business Needs?
Choose Hotjar If You Need ...
- User-friendly analytics tool
If you are a beginner or small business owner looking for an easy-to-use analytics tool, Hotjar is a great choice. Its intuitive interface and straightforward features make it accessible to users with limited technical expertise.
- Cost-effective solution
If you are on a tight budget and need a cost-effective solution for understanding user behavior, Hotjar offers competitive pricing with essential features. It's ideal for businesses looking to maximize value without overspending.
Choose Heap If You Need ...
- Advanced analytics capabilities
If you need advanced analytics capabilities and detailed insights into user behavior, Heap is the superior choice. Its automatic data capture and robust trend analysis tools provide comprehensive insights for data-driven decision-making.
- Scalable solution
If you are a growing business with increasing data and analytics needs, Heap is designed to scale with your business. Its ability to handle larger datasets and more complex analytics makes it ideal for expanding companies.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
