Hotjar Pricing & Plans (2025 Guide)
Hotjar provides deep insights into user behavior, helping you optimize your website for better engagement and conversions. Its intuitive interface and powerful features make it a must-have for businesses aiming to enhance user experience.
- Comprehensive user behavior insights.
- Easy-to-use interface.
- Valuable feedback collection tools.
- Limited features on free plan.
- Can be pricey for small businesses.
Free plan?
YesStarting price
$32 per monthWhat is Hotjar?
How Much Does Hotjar Cost?
Hotjar offers a variety of pricing plans to cater to different business needs, from startups to large enterprises. Below is a breakdown of Hotjar’s plans and their key features.
Hotjar Pricing Plans
- Recordings of user sessions to understand user behavior.
- Basic filters to segment data effectively.
- HubSpot integration for seamless data transfer.
- Access to dashboards and highlights for data visualization.
- Page view filters to analyze specific user interactions.
- Session information and technology filters for detailed analysis.
- Events API to track custom user actions and behaviors.
- Enhanced data segmentation for better insights.
- Behavior and experiment filters for advanced analysis.
- Frustration and engagement scores to measure user satisfaction.
- Identify API to track custom user attributes.
- All custom-built integrations for seamless operations.
- Console tracking to monitor errors and issues.
- Entered text and error filters for detailed form analytics.
- Hotjar API for automating user lookup and deletion.
- Priority support and dedicated customer success manager.
Add-ons
per year
Hotjar Pricing Plans in Detail
Basic
The Basic plan is designed to help individuals get started with tracking user behavior. It offers essential features like unlimited heatmaps and session recordings, allowing users to gain insights into user interactions. With basic filters and HubSpot integration, it provides a solid foundation for understanding user behavior and improving user experience.
Plus
The Plus plan is ideal for small teams seeking more insights. It builds on the Basic plan by offering additional features like page view filters and session information filters. The Events API allows tracking of custom user actions, providing deeper insights into user behavior. This plan is perfect for teams looking to enhance their data analysis capabilities.
Business
The Business plan caters to growing companies with its ability to track 500 daily sessions. It includes advanced features like behavior and experiment filters, frustration and engagement scores, and the Identify API. These features enable companies to conduct in-depth analysis and improve user satisfaction, making it a valuable tool for businesses aiming to scale.
Scale
The Scale plan is tailored for large enterprises requiring comprehensive user journey analysis. It includes features like funnels and trends, console tracking, and entered text and error filters. The Hotjar API and priority support ensure seamless operations and quick issue resolution, making it an excellent choice for enterprises with complex needs.
Top Hotjar Features
Heatmaps
When I first used Hotjar's heatmaps, I was amazed at how clearly it visualized user interactions. You can see exactly where users click, move, and scroll on your site. This feature helps you understand which parts of your page are getting the most attention and which are being ignored. By using this data, you can make informed decisions about layout changes to improve user engagement.
Session Recordings
Session recordings in Hotjar allow you to watch real user interactions on your site. I found this feature incredibly insightful as it shows you exactly how users navigate your pages. You can identify any usability issues or confusing elements that might be hindering user experience. This firsthand view of user behavior is invaluable for making targeted improvements.
Surveys and Feedback
Hotjar's surveys and feedback tools are a game-changer for gathering user opinions. I love how easy it is to set up surveys and collect feedback directly from users. This feature lets you ask specific questions and get direct responses, helping you understand user needs and preferences. It's a fantastic way to ensure your site aligns with user expectations.
Who Is Hotjar Best For?
Hotjar is perfect for medium to large businesses seeking to enhance their website's user experience. With features like heatmaps and session recordings, it provides detailed insights into user behavior, helping businesses optimize their sites for better engagement and conversions.
- Ideal for UX-focused teams.
Hotjar is a great fit for teams dedicated to improving user experience. Its comprehensive analytics and feedback tools allow UX teams to gather valuable insights, making it easier to identify areas for improvement and enhance overall user satisfaction.
- Perfect for data-driven marketers.
For marketers who rely on data to drive decisions, Hotjar offers invaluable insights into user behavior. By understanding how users interact with your site, you can tailor marketing strategies to better meet their needs and increase conversion rates.
- Great for conversion optimization.
Hotjar is ideal for businesses focused on conversion rate optimization. Its tools help identify user pain points and areas of friction, allowing you to make data-driven changes that enhance the user journey and boost conversions.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
